focus group pitch

3. I so wanted it long but she cut it short
And now I'm catching a cold
I told you not but no crack in the doobie
But it was already rolled
Oh, I turned down my lights
And my curtains weren't closed
I turned down my lights
And my curtains weren't closed
Oh well, I turned down my lights
And my curtains weren't closed last night
Oh baby, I must be mad
Well, I don't care about your massage oils
It's got my skin going red
Cause I'm a mad mother-fucker
With my curtains open
Sitting tucked up in bed
I turned down my lights
And my curtains weren't closed
I turned down my lights
And my curtains weren't closed
Oh well, I turned down my lights
And my curtains weren't closed last night
Oh baby, I must be mad
I turned down my lights
And my curtains weren't closed
Oh well, I turned down my lights
And my curtains weren't closed
Oh yeah, well I turned down my lights
And my curtains weren't closed last night
Oh baby, I must be mad
https://www.youtube.com/watch?v=E47GdNcqL8k

4. The Originals
Former
Leather
Shade
Divergent
The
Illuminates
Fading
Fluorescent
Dense
Illumination
MAD
Radiance

5. • Black and white colour.
• Performance and narrative based structure for music
video.
• Narrative is based on the band’s journey from then to
now.
• Studio setting with guitars and drums featuring the band
singing.
• Blurred shots with fast paced editing.
• Fish eye shot used for narrative parts to show clear
difference.
• Dark clothing with an all male band.
Inspiration - https://www.youtube.com/watch?v=qObzgUfCl28
https://www.youtube.com/watch?v=mWRsgZuwf_8

7. • Narrative based music video.
• Setting of local pubs, bars, rundown estates which are
conventions of the genre.
• Shows the band members socialising with alcohol and
cigarettes playing a game of pool.
• Blurred focused on some parts.
• Females actresses featured in the video as the narrative.
• Dull coloured with black and white concept based shots.
• A car journey will be involved to change the setting during
the music video.
Inspiration - https://www.youtube.com/watch?v=6hzrDeceEKc
https://www.youtube.com/watch?v=fVUD2pvytQ4

9. • Performance and concept based music video.
• Montage of different shots in both black and white and
also in dull colour.
• Range of camera angles including the fish eye lens.
• The theme of lights will links all of the music video together
as we will have lights featured from a car, inside a studio
and street lights as well as shadows being a main theme.
• Setting will include pubs, photography studio, recording
studio, stage, skate parks, cars, council estate and car
parks.
Inspiration - https://www.youtube.com/watch?v=jyJU2136ym4

11. RECAP
IDEA 1- BLACK AND WHITE, PERFORMANCE AND NARRATIVE
BASED, STUDIO SETTING, NARRATIVE IS THE STORY OF THE
BAND GETTING TOGETHER FROM THEN TO NOW.
IDEA 2 – SET IN A PUB AND OTHER LOCAL PLACES,
NARRATIVE BASED, SOCIALISING WITH FRIENDS, FEMALE
LOVE INTEREST AS PART OF THE NARRATIVE, BLACK AND
WHITE WITH DULL COLOUR.
IDEA 3 – CONCEPT BASED, MONTAGE OF SHOTS, DIFFERENT
ANGLES, ALL SHOTS LINKED BY THEME OF LIGHT, SETTINGS
SUCH AS LOCAL PUBS, PARKS AND ESTATES, FISH EYE LENS,
BLACK AND WHITE WITH DULL COLOUR.

12. QUESTIONS
Out of the three ideas, which one do you prefer and why?
Can you think of any other band name or song title that
would fit the music video better?
Is there any additional elements you would add to your
preferred idea?
Do you have any other questions?