Survey analysis

1. Survey Results
Analysis
In this I will be looking at my survey results and analysing
them to see what people have chosen. I will go through
each question separately and analyse them.

2. Overall for my survey I got 75
responses, which is much more that
what I thought I would get. For the
first question I asked what price
people would pay for a magazine.
Looking at this data it implies that
the majority of people said from
£3.00 or less. A total of 51 people
chose this answer which is around
69%. This is over half which does
show that more than half of the
people who done my survey picked
that answer. The next most common
answer was £3.01 to £6.00. You can
tell by looking at the bar graph that
this was less than half the amount of
people who chose £3.00 or less.
Overall 30% of people chose that
answer. The next choice was $6.01 to
£10.00. Only one person picked this
answer. They may have chose that
price range, because they could
possibly buy magazines and therefore
they know how much it might cost.
The last choice was more than
£10.00. For this choice no one picked
it at all, which shows that the
average music magazine must not be
more than £10.00. Looking at these
results, my magazine will cost
around £3.00 or less.

3. The next question was whether or
not people buy music magazines.
The most popular answer was
never, and the percentage of
people who said that was 85%. This
shows that over three quarters of
the people who did my survey have
never bought and music magazine.
Out of 75 this was 64 people. The
next choice was monthly and there
are some people who do buy
monthly music magazines. There
was only 10 people who said that
they buy music magazines monthly,
and lastly there was only 1 person
who says that they buy music
magazines weekly. This one person
could be the same person who said
the answer £6.01 to £10.00 for the
first question. Overall the majority
of people (64) have never bought a
music magazine before, but the
rest (11) have, whether that’s
weekly or monthly.

4. The third question was what type of
social media people use the most. I
asked this question because I would
like to have an account for my
magazine set up on the most popular
social media site, and from looking at
the data the most popular is
Facebook. I would advertise the
account on the magazine itself. As I
said, Facebook is the most popular
social media, with 53% of people
choosing that as the answer. This is
over half the amount of people who
took my survey. The next choice was
Snapchat. 18 people picked this social
media, and the third choice was
Instagram. Only 9 people picked that
choice. From what I know more
younger people (teenagers/ adults
aged up to 25), would have picked
Snapchat and Instagram, and the older
people (adults over 25), would have
picked Facebook. This is mainly
because younger people use Snapchat
and Instagram more often and older
people use Facebook more often.
Overall, the majority of people use
Facebook as their most popular social
media.

5. For the third question I asked
what type of things would
encourage people to read and
indie/pop music magazine.
There was a range of answers for
this question so I had to try find
the most common answer. The
common answers are as follows:
Asking for free gifts and/or
offers, free music downloads,
and having in depth articles on
artists that people like. There
was also another comment that
was only said once but I liked it
and that was mentioning tour
dates and when people are
having concerts in the magazine.
This is something I would love to
mention as I have had my fair
share of concerts. Furthermore,
looking at the results I would
defiantly include free gifts and
offers as that was one of my
questions further down the
survey and I would also have
articles about artists, and in this
case it will be my upcoming
artist who will be on the front
cover.

6. My 5th question was to put the following
artists in order of preference. There was a
total of 7 artists and some were a lot more
popular than others. When looking at the data
It was quite difficult to sort out who had
which number, but I did get it in quite an
accurate order. The order is (starting from 1
and going down to 7) Adele, Coldplay,
Bastille, The 1975, Lana del Ray, Lorde and
lastly The two door cinema club. I am not
surprised that Adele was the most common
answer for number one, because she is the
most well known British women singer I know.
I don’t think I know anyone who does not
know who Adele is. Also I'm not as surprised
for the two door cinema club becoming 7th
because they are not as well known as other
people on the list. Seeing this data means
that I will now look at magazines with Adele
and Coldplay on and see what type of articles
have been written about them.

7. I asked this question as I would like to
see what music magazine is most
common. I done this, because I will
look at the top three and get
inspiration for my own front cover. I
would also look at the contents page,
and double page spread. So looking at
the results the top three music
magazines are Rolling stone, NME and
Q. I also did an analysis for the
mastheads, and I did one for each of
the top three. This will help me create
my own masthead, because I will look
into them in more detail when doing
my own magazine. The most common
answer was Rolling stone, then NME,
then Q, Vibe and lastly Billboard.

8. For question 7 I asked what colour
scheme they thought best suited an
indie/pop music magazine. The first
choice was black, red and white, the
second was black, white and blue,
third was blue, yellow, red and the
fourth was white, grey and black.
The most common answer was black,
red and white, which is what I find
most indie magazines use for their
colour scheme. It was very close
between first and second as black,
red and white git 36% and White,
grey and black got 31%.

9. For this question I asked what type
of freebies people would like to see
in the magazine. When I was writing
this question I had a feeling of what
people might put as the popular
answers and that was discount on
concert tickets and free music
downloads, and as you can see these
were the two highest answers. Out of
them two the highest was free music
downloads. This was the most
popular because a lot of people
nowadays download their music
instead of buying CD’s, so it seemed
fit to make this an answer for the
questionnaire. The second most
common answer with 52% was
discount on concert tickets. More
than half the people put this answer.
The third most popular answer was
posters. This answer was not as
popular because not a lot of music
magazines don’t have posters within
them so people don’t collect them
very often. The last answer was
other and only 6% put a separate
answer for this question. Some of the
responses were, CD’s, Vinyl and
earphones.

10. This question was asking what type of
articles would interest people who
already read music magazines, or
what would interest people to read
music magazines. The most popular
answer was reviews on different
artists. 39% of the people chose this
answer. The second answer was to do
Q&A’s (question and answer). I
thought that this answer would be
popular because Q&A’s seem to
become very popular nowadays, on
YouTube and possibly in music
magazines. The third most popular
answer was celebrity gossip. For me I
thought that this would not be a
popular answer because you don’t
find a lot of gossip in music
magazines. And the last answer was
‘other’. One suggestion that another
person put was: interviews. Overall
this was a well answered question
with Reviews on artists being the top
one.

11. The last question that I done for my
questionnaire was what type of
competition prizes would you like to
see in the magazine. This question is a
little bit similar to my 8th question,
but for this one you do no get the
prizes free you have to win them. The
most popular answer was concert
tickets. I think this was the most
popular with 65% choosing it because,
out of all of them concert tickets are
the most expensive prize to win. The
second most common answer was to
meet and greet different artists. This
has become a very popular event to
happen recently, so it seemed fitting
to add it to one of the prizes. The
third and fourth answer was free
music downloads with 25% and free
CD’s with 15%. Music downloads was
more popular as more people listen to
music electronically instead f playing
CD’s. The last option was an ‘other’
answer. Some responses are: An IPad
and Vinyl.