2. This question tells us that most of
our audience watch music videos
on YouTube on their smart phone
(88%). We will make our video
accessible on the YouTube mobile
app, so it appeals to them, this is
one way our research has been
useful in helping us to design our
product.
3. This shows that the
ethnicity of our audience
is mainly white British,
however we also have
some black Caribbean,
African and Bangladeshi
viewers - which is not
uncommon due to the
nature of the genre of
music. However, we will
make our video appeal
to the larger proportion
of our audience, by
including white British
people to star in our
video. It may be that
most of the people are
white British because
that is what most of the
people we know are, so
that is who did our
survey.
4. From this you can see that
we have more male
viewers then female (44%).
This shows that we should
use more males than
females in our video. The
song Yonkers, is aimed
more a the male audience
anyway as it is part of a
male generated genre.
