Questionnaires aren’t getting any more fun or easy to answer, and this continues to be reflected in our low response rates. This session will highlight a number of practical things you can do to drastically improve not only data quality, but also readability and enjoyment of questionnaires.

1. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
People Aren’t Robots
A human look at tradi6onal
ques6onnaire design
Annie Pe0t, FMRIA
AnniePe0t@gmail.com
@LoveStats

2. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
How are people not like robots?
How can quesFonnaire authors
overcome this flawed noFon?

3. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
People want to help and belong

4. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Humans can be too helpful
Did you purchase a car in the last 12 months?
o Yes
o No
I bought a car two
years ago so that’s
probably ok.
A motorcycle is
preOy much the
same thing.

5. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Resolu6on
Which of these did you purchase
in the last 12 months?
o Bicycle
o Car
o Minivan
o Motorcycle
o Truck
o Van
o Other: ________________

6. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Resolu6on
When did you last buy any of these vehicles?
Last 12
months
1 to 2
years ago
3 or more
years ago
Never
Car ◌ ◌ ◌ ◌
Motorcycle ◌ ◌ ◌ ◌
Truck ◌ ◌ ◌ ◌
Other vehicle ◌ ◌ ◌ ◌

7. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
People have incorrect exper6se
Do you have any children under the age of 5?
o Yes
o No
I have a 6 year old.
That’s preOy much
the same.
I babysit my
grandkids aged 2
and 3 everyday.

8. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Resolu6on
How old are your children?
q Under 2 years old
q 2 to 4
q 5 to 7
q 8 to 10
q 11 to 14
q 15 to 17
q 18 or older
q I have no children

9. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Humans get 6red and bored

10. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Resolu6on
Use human words and phrases
Drink coffee
Buy
Use coffee
Purchase

11. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Resolu6on
Choose casual grammar
In what region of Canada do you live?
o Alberta
o BriFsh Columbia
o Manitoba
o Ontario
o Quebec
o Saskatchewan
o Northern Canada
o Eastern Canada
What region of Canada do you live in?
Where do you live?
o Alberta
o BriFsh Columbia
o Manitoba
o Ontario
o Quebec
o Saskatchewan
o Northern Canada
o Eastern Canada

12. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Resolu6on
Choose short quesFons and answers
Using the following scale from
1 to 10, where 1 is Strongly
Disagree and 10 is Strongly
Agree, please indicate how
much you agree or disagree
with these statements about
the use of pesFcides on fruit
and vegetables grown in
Canada.
How do you feel about the
use of pesFcides on fruit and
vegetables grown in Canada?
What is your opinion about
using pesFcides on fruit and
vegetables?

13. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Resolu6on
Create fun and interest
How do you feel about the use of pesFcides on fruit and vegetables grown in Canada?
Makes me furious!
Not happy about it
Not sure
It’s good
Really good, keep doing it!
Hate it
Dislike it
Not sure
Like it
Love it
Very negaFve
Somewhat negaFve
Neutral
Somewhat posiFve
Very posiFve

14. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Resolu6on
Encourage and support
You’re doing a great job so far,
keep it up!
You’re half way there, you can do it!
So far, so good.
Keep sharing those great thoughts!

15. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Humans get confused and make mistakess

16. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Resolu6on
Permit inaccurate memories
How many packages of soup mix did
you buy on your last shopping trip?
0
1
2
3
4
5
6
7 or more
As best as you can recall…
Approximately ….
About how many packages of soup mix
did you buy on your last shopping trip?
0
1 or 2
3 or 4
5 or 6
7 or more

17. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Resolu6on
Always include 0 and ‘More than…’
How many packets of soup did you
buy on your last shopping trip?
1 or 2
3 or 4
5 or 6
7 or more
How many packets of soup did you buy
on your last shopping trip?
0
1 or 2
3 or 4
5 or 6
7 or more

18. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Power to the people
Respondents deserve a turn too
If you have any further comments about your
last shopping trip, or about this quesFonnaire,
please type them in this box. NO MORE
BORING
SURVEYS!

19. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Start doing this:
Let every person feel included
Use casual words and grammar
Create short Qs & As
Allow esFmates
Be encouraging
Share your power

20. People Aren’t Robots
Annie Pe0t, Independent Consultant
Festival of
#NewMR 2017
Q & A
Annie Pe0t
Author,
“People Aren’t Robots”
Andrew Jeavons
Mass CogniFon