Uploaded byDudi Peles
Usable Gamification
This document summarizes a presentation about good and bad gamification. It discusses examples like Foursquare, Waze, Google News badges, and Ribbon Hero 2. Some key points made are: - Gamification works best when applied to problems that are highly relevant to motivate users. - Elements like goals, progression, badges, and points systems can engage users if implemented well. - Gamification may feel unnecessary or "over gamified" if not integrated thoughtfully into the user experience. - Fun comes from the overall approach, not just game mechanics. Creativity is important for good gamification.
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Usable Gamification
- 1. Usable Gamification Doand Don’t Do in Gamification December 2011
- 2. About Me Founder ofJivy Group, Playful Shark & Ludus Advisor & Mentor for startups Teacher: Beit Berl, HIT PhD student: STS @ Bar Ilan Blog: www.dudipeles.com Mail: dudipeles@gmail.com
- 3. The next 40minutes What makes Things Good or Good and Bad Bad Gamification Gamification Questions
- 4. What makes agame good or bad?
- 5. What makes agame good or bad? A good game is Fun
- 6. In good gamesJust from the look of it You know what to do A Fun game is usually Usable
- 7. What makes anOS good or bad?
- 8. A good OSworks Some would say it must be Usable I would argue it must be Fun as well
- 9. What makes appsgood or bad?
- 10. Same goes forweb sites and apps
- 11. First make itwork Then make it Usable Only then make it Fun
- 12. Gamification The concept thatyou can apply the basic elements that make games fun and engaging to things that typically aren't considered fun
- 13. Why do weneed to make things fun? • Emotional connection with site / product • Fun allows learning • Fun creates a positive attitude • Just because its fun
- 14. If you knowhow, you can turn anything in to fun Fun and theme are not correlated (Game based marketing - Gabe Zichermann)
- 15. Good and BadGamification Important: the analysis presented here is only my opinion, feel free to agree or disagree
- 16. Foursquare 10M users, last round evaluation $600M
- 17. The Good and The Bad • Super relevant • Very easy to cheat problem to gamify – Added motivation to check-in. • Mayor concept • Great Badges System • Great Point System
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- 19. The Good and The Bad • Super relevant • Gamification feels problem to gamify – like “nice to have” Added motivation to • Point System unclear use, and report • No “social game” • Baby concept (groups isn't fun) • Progression • No clear goals
- 22. The Good and The Bad • Great Graphics • Over Gamified • Full RPG Progression • Relevant manly for • Collection gamers • Goals management • Even easier to cheat • No “social game”
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- 27. The Good and The Bad • Great badges system • No relevant problem • Nice Video to gamify
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- 29. The Good and The Bad • Facing one of the • Can be perceived as biggest problem of all: a educational game, Teaching users to use and not a gamification a program application • great approach • great integration with product • Nice Video
- 30. Conclusion • Sometimes Microsoftdoes it good and Google doesn’t • Gamification is good for certain types of problems • Creativity and new concepts makes good games and good gamification experiences • Fun is not only game mechanics it’s the whole approach • Too gamified can be bad
- 31. Interesting… What now? •Learn more about game design and Gamifiaction (links at the end of the presentation) • Use professional game designers to help you design user experience – There are tens of private game design studios in Israel – Each year 30 game designers finish training, hire one
- 32. More about Gamification http://gamification.co/ http://gamification.org/wiki/Encyclopedia
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- 35. Thank you Formore detail see: www.dudipeles.com www.playfulshark.com www.jivygroup.com Or just send a mail to: dudipeles@gmail.com