The survey results showed that the target audience for the post-grunge band Flyleaf is young females. Most respondents wanted to see a music video with a clear storyline and performances by the band. The most popular locations suggested for filming were forests and graveyards, which fit with the chosen fairytale theme. Respondents also favored incorporating black and vintage clothing styles into the video, along with blues and greens as the main color scheme.

1. Survey Analysis

2. There is the age range we expected our age
range to be around, this makes it easier for us to
target our products at a certain group of people.
Since this age rang is still quite young then we
have to consider aspects of post-grunge genre
that appeal to this age group, whether it's the
clothing or the type of music video that we are
going to create.

3. The majority of the people who filled out the survey were female, even
though it is quite close being equal at 63% but after looking at the bands
and post-grunge music video's we have looked at I have found aspects
that appeal to both men and women such as fighting for women's rights,
the male gaze (although being used in an alternative way to promote
equal rights between men and women) and considering that Flyleaf is a
female headed band you would expect to this appeal more to the girls
who listen to rock music, we can apply David Gauntlett's theory of 'Girl
Power' because it could be seen as girls uniting together. This means we
will have to featured aspects that attract both men and women but mainly
focusing on things that attract women to this band and genre.

4. We also asked what type of music video's people who like this genre
want to see, the main aspect people wanted to see was a clear storyline.
This is something we are going to have to consider since so many
people chose this option, performance was the second most popular
choice so we are going to have the think about also including this aspect
so that it appeals to our audience completely. We should think about
mixing these two idea's together because this fits the theme of post-
grunge music and especially the style of Flyleaf. When we were thinking
about our initial ideas they were mostly based on video's and digipak's
that tell a story so it allows us to be able to do the idea's that we wanted
to.

5. These are the locations we were interested in filming in and have access
to, two of the most popular choices were to film in a forest and graveyard
this is better for because these two locations were some of our favourite
choices of location. After thinking about doing a fairytale themed video
because it it with Flyleaf's theatrical aspect we thought that forests and
graveyards fit into the Brother's Grimm style fairytale we were thinking
about creating. These are the two locations we have decided to use,
even though industrial areas were one of the more popular choices we
didn't think it fit with the fairytale theme as well as being very hard to get
access to these areas.

6. We asked the question of what type of clothing people would like to see
in music video's of this genre, there was quite a lot of suggestions for
black clothing however also for vintage clothing so we would want to mix
both of these elements together some how. Vintage clothing fits in with
the fairytale theme, especially with the idea of vintage fairytales which
are darker and have more gruesome factors to them which works even
better for Flyleaf's style. Lacey (the previous lead singer for Flyleaf) worn
clothes that had a vintage style to them so it represents her, which is
important because our chosen song was released when we Lacey was
still in the band. We are going to have to incorporate both dark and
vintage into our clothing, maybe choosing vintage style clothing for all of
our characters and using light clothes for good character and dark
clothing for villians.

7. We chose to include this question because we had the idea of light and
dark, Flyleaf tend to lean more towards a dark style of rock music with
their aesthetic and look. Paramore have a very colourful almost childish
aesthetic, since Paramore was the first band we looked into doing
because we liked their style however we couldn't do our original idea so
we chose to do Flyleaf. This question allows us to use Paramore's style
as well as still having Flyleaf's darker style, which we are going to show
through the separate settings of real life and fantasy. So we are going to
use Paramore's more childish theme throughout the video as well as
Flyleaf's more theatrical style, combining bright colours and the idea of a
fantasy story to have both of these elements.

8. Since we had chosen a fairytale theme for our video because we'd seen
this fantasy idea throughout music video's we looked at, we thought
about the type of stories we could use and create a video for easily. Alice
In Wonderland was more popular than any of the other choices so we
chose to use this one, we are going to include versions of the characters
who fit in with our video. After finding out that a narrative was a favourite
for people when watching music video's for this band and genre, it was
obvious how important it would be that we included one so choosing to
do fairytales allows us to have a clear storyline because fans are familiar
with it and it leads us to easily being able to create a fantasy theme for
our video.

9. This question we asked about the lighting people said they thought would
fit fairytales, people said that they wanted to see brightly lit settings, for
this we could use artificial lighting or daylight, daylight would work best if
we were going to use the favourite locations such as forests and
graveyards. They also said that we could use bright lighting for the good
people and dark lighting for evil characters, similar to how we might use
clothing for characters. We could use the bright lighting for daytime shots
and darker shots when she is in the fantasy world. Someone also
suggested washed out colours and lighting, this could be a good effect to
use for some shots to add to the drowsiness of the girl and how she is
feeling.

10. We wanted to make sure that we got the colour scheme right for our
video that fit the theme and Flyleaf. The most popular choice was
blues/greens, this is what we expected to fit into the fantasy idea. Then
we had purples/maroon as the second most popular choice, so we
figured that these two were the most important colours to include. Tying
in with the vintage aspect that people have been interested in, we are
going to include these colours through costume and the locations. These
also manage to fit our idea of light and dark since green/blues can be
used as light colours where as purple/maroon tend to only be darker
shades.