The document discusses the effectiveness of combining a film project with two ancillary tasks of a poster and radio trailer for a media course. The student aimed to create continuity across the projects by basing them all in the horror genre. For the film, they chose to include stereotypical horror conventions and themes. Both the poster and radio trailer were designed to represent elements from the film and intrigue audiences to watch the plot unfold. Key links between the projects included using music and imagery from the film in the trailer and poster.