The document discusses orienting innovation by defining what innovation means, identifying challenges to innovation, and proposing a framework for collecting, selecting, scoping, and building programs around innovative ideas. It suggests using tools like the Realm and Motive Matrix, CV3 ratings, and novelty, complexity, technology, and pace critiques to evaluate ideas and develop roadmaps and delivery programs focused on business outcomes rather than IT outputs. The goal is to ensure value is delivered through a process of evaluating, directing, and monitoring innovative initiatives.