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1
Supply Chain Management as
part of Business
Dr. Naval Karrir
2
Contents of the presentation
1. Introduction to Supply Chain Management ~ Salience
& Issues
2. Competitive advantage in Supply Chains ~ Strategy
3. IT enabled Supply Chain Management
4. SCM Challenges for Industry
5. Word of Caution on SCM
6. Path to Supply Chain Leadership
3
GLOBALIZATION !
• An English princess with an Egyptian boyfriend,
crashes in a French tunnel, riding a German Car with a
Dutch engine
driven by a Belgian , high on Scottish whisky,
followed closely by Italian Paparazzi, on Japanese
motorcycles,
treated by an American doctor, using Brazilian Medicines !
Isn't this Globalization??
4
GLOBALIZATION !
• You are probably reading this on one of the IBM clones
that
use Taiwanese-made chips,
and Korean made monitors, assembled by Bangladeshi
workers in a
Singapore plant transported by lorries driven by
Indonesians, hijacked by
Pakistanis
and finally sold to you by Chinamen!
• All above is made available to you by an Indian, using
Bill Gates' technology which Bill Gates may have stolen
from the Japanese( as they claim?).
Is this Globalization ?????
5
Introduction To Supply Chain Management ~ Salience
“ Global competitiveness means Customer is supreme” ~
Book by Kenichi Ohmae ‘ The Borderless World’
• Customer can source his goods & services from any
where in the world
• Retaining customer v/s new customer : Costs~ issues :
Quality , timely ness,Costs, services
• If supply chain is not managed the delivery chain gets
affected ~ customer dissatisfaction !
• Define a customer ???? ( Internal / External !!!!!) / 86ed !!
6
Introduction To Supply Chain Management ~ Salience
• Supply chain management involves both hardware &
software.
Hardware: Physical elements of the logistics & purchase.
Software : Overall philosophy of enterprise dealing with the
supplier.
Software issues : Relation of the enterprises with its
suppliers~ a) Power –driven adversarial or b) nurturing
cooperative relationship based on win –win formula
Hardware issues : Logistics & purchase. Inventory
Management , Reduction in lead time means BPR (
basic thinking ) or use of ERP ?
7
Before Moving Further . Interpreting & Understanding
~ RE ENGINEERING ~ Hammer & Champy !!!!!
“Fundamental rethinking and radical redesign of business processes to
achieve dramatic improvements in critical, contemporary measures of
performance, such as costs, quality, service and speed”. Key Words:
Fundamental : basic questions asked : Why do we do what we do ? And
why this way? Reengineering begins with no assumptions and no
givens! from Latin ‘radix’ means ‘root’, getting to the root of the things
Radical :. Its’ about business reinvention- NOT business improvement,
enhancement or modification.
Dramatic : Isn’t about marginal or incremental improvements but quantum
leaps.3 kinds of companies undertake reengineering. A) In deep
trouble ( desperate) B) See trouble coming ( proactive) c) Peak
condition ( defeating competition before it arises)
Process : activities taking inputs and creating outputs that are valued by
customers. Not tasks, jobs or people who do not add value
8
Introduction to supply chain Management~
Issues !
• Costs , Quality & Time ? Tendering procedure ? At what
costs? Reliance commissions its refinery before time !
• Contractors quoting to Government bodies account for the
delays in costs.
• Issues with regards to in house manufacture / fabrication /
services to outsourcing
• Role of IT& Internet as we move towards digital
economy?Locating new vendors & suppliers/ management
of the external environment ? Creativity & innovation !
9
Introduction to supply chain Management~
Issues !
Supply Chain Management is ‘ Actualization of
integrated Logistics’ with IT as an enabler. Integrated
logistics is from systems perspective linking of
production , distribution & marketing.
Logistics~ science of movement of materials ,
intermediaries and final product from producer to the
customer , to full fill demand at the right place, at right
time , with right quality at lowest possible costs
Components of Logistical system : Facility structure,
transportation, Inventory, communication ,
warehousing & packaging.
10
Competitive advantage in supply chains !!!!!!
In a world of LPG ( Liberalization , Privatization &
Globalization) ~ survival of the fittest is the maxim
• Corporate Challenges : maximization of efficiency in
operations, optimum utilization of plant capacity,
minimization of cost of operations, optimum utilization of
the plant capacity, minimization of cost of operations,
quality of products & services, reduced inventories and
optimum use of resources.
• Three P’s ( pillars ) of SCM are : Plan , People &
Processes ~ interdependent synergizing to produce
business output in shape of customer satisfaction, market
share and productivity.
11
Competitive advantage in supply chains !!!!!!
• Strategic supply chain strategy gets drawn from
business strategy.
• Key components include :
# Sourcing strategy ,
# Distribution strategy,
# Inventory strategy,
# Customer service strategy and
# strategy of integration
• Sourcing strategy elements : Manufacturing
management , Capacity management and Make
or buy decision
12
Competitive advantage in supply chains ~
Strategy?
• Distribution strategy : Linkage between firms customers &
sources of its products & services that firm provides to the
market place.
Factors : Channel selection ( dealer, retailer , stockiest,
wholesaler, distributor & web based mktg.) , Supply chain
configuration( sources of supplies, storage or stocking
stations, distribution channels up to customers ~ relevant
questions : volume of supplies , number of customers &
their geographic locations, cost of transportation,
distribution costs and levels of customer satisfaction)and
distribution planning ( Inventory strategy , Demand
forecasting and stock facility planning).
13
Competitive advantage in supply chains ~
Strategy?
• Customer service strategy : Defining method & means to
respond to the needs and expectations of the customer in
order to maximize profitability. EX.Service brings profits
when the product differentiation is not marked ( MS, HSD
same)~ cutting edge( 5 point drive way service) ,Fast
repairs , attending to complaints.
Factors : Identification of service needs ( segmentation of
customers including unique segments and identification of
service needs relevant to each customer / product
/Geographical location). Cost of service ( data on present
level of service & desired level). Revenue Management (
SBU’s?)
14
Competitive advantage supply chains~Strategy !
• Strategy Integration : Information integration
;(Participants share confidential & crucial information
~supplier knows what the manufacturer needs ,
manufacturer knows the stock and needs of the
distribution channels . ERP ?
• Decision Integration ( participants expected to meet at
regular intervals for joint decision making on
inventories, distribution, pricing policies etc)
• Financial integration ( implies each of the participant
has a financial stake in the operation of other
participants , EX. suppliers equity holders in the venture
of manufacturers & manufacturers in channels :
Interdependence( Higher Value, Stephen Covey ?)
15
Major Strategies in Supply Chain Management
Procurement Strategy : Proper Specifications _ Quality of
output material & design, value analysis and bargaining
leverage/ market research, vendor analysis and broad
based data bank, information system-use of cost benefit,
Segmental and geographical scope of procurement, long
term agreements and technological coalitions, paper less
procurement- global sourcing and green purchasing
Inventory strategy : service level policy , replenishment policy
, stock turnover target and location
.
16
Major Strategies in Supply Chain Management
Warehouse strategy: Number of stock holding points, location
of depots, ware house design /material handling methods
Transport strategy: Fleet mix , customer pick up / direct
delivery, vehicle utilization targets, lease / buy decisions,
different modes of transportation
Customer satisfaction strategy : Order status policy, order
processing system, policy for acceptance/ claims for
defective supply, stock availability V/s ordering
convenience and frequency and reliability of delivery
including documentation
17
IT- Enabled Supply Chain Management
IT Need : increased focus on reduced response time,
business transformation- towards process redesign and
continuous improvement, achieving global standards and
access to global markets through strategic alliances,
streamlining activities across the supply chain to reduce
costs and increase efficiency.
Changing IT role ; Stage –I: OAS( office automation system)
routine functions replacing clerical systems eg. payroll ,
general ledger etc. Stage-II: focus on effective use of
assets and control of overall expenses to enhance
profitability eg. sales analysis, inventory management etc (
focus on cost reduction). Stage –III:Computing cost
reduced drastically , new opportunities for enhancing
revenues eg. financial consolidation, JIT inventory
management , ERP. Stage –IV:system for improving
decision making process(DSS) Simulation , modeling ,
marketing across organizational boundaries
18
IT- Enabled Supply Chain Management
IT solution Options: Electronic Data Interchange (EDI),
Enterprise resource Planning (ERP), Intranet / Extranet,
Internet Commerce
Electronic Data Interchange (EDI): Inter organizational
exchange of business documentation in a structured
machine process able form eg. Purchase orders, invoices
etc. It is not necessary that sender & recipient have
identical data processing system ( or common format
ASCII). Special translator software helps the data
exchange and wraps the document in a electronic
envelope with an ID for intended user.Works through VAN /
ID pigeon holes the data correctly
• Benefits : reduced transaction costs & time( adds value not
cost), increased accuracy, optimized inventory (JIT
replenishments), improved decision making( forecasts the
optimum stock levels) & increased business opportunities
19
IT- Enabled Supply Chain Management ~
Benefits !
Enterprise Resource Planning (ERP): Comprehensive
planning and control framework, genesis in MRP,RDBMS.
• Benefits : Increased customer focus( links all departments
with customer needs), linking markets with manufacturing (
quick changes in production schedule), Rapid product
development
Intranet / Extranet: sharing / leveraging knowledge amongst
various stakeholders
Internet Commerce : Increased revenues( virtual stores ,
lower customer selling & servicing costs ,faster time to
market
20
Supply Chain Management _ The ERP Way $$$
ERP Paradigm :Organization is more than the mere sum of
functions/ departments,operation of all the business are
closely interrelated and global optimization is sought rather
than local maximization.
Efficiency Concept : In a competitive product market, producer
is a price taker, company can make profit by reducing
costs. ERP tightens the interlocking of resources at the
operational level in a manner to minimize wastage or slack.
21
Supply Chain Management _ The ERP Way $$$
Issues addressed by ERP : helps planning for all M’s of
enterprise, integrates corporate with the global
standards,creates synergies between various activities of
the organization & informational islands are interlinked,
regular process improvements on a continual basis ,
positive change in the organizational culture (
interdepartmental conflicts are resolved( battles between
production & sales) and inter phases with the customers
for an immediate feedback ( helps outclass competition)
ERP Implementation strategy ( Pure BPR- complete
change in processes then ERP , Channeled BPR –
reengineering along with ERP and Pure ERP- mapping
current processes and designing ERP ~ rarely followed)
22
Supply Chain Management
Challenges for Industry
23
“The greatest challenge in working with
suppliers is getting them in sync with the
fast pace we have to maintain.
The key to making it work is information.”
Michael Dell, Dell Computer
Harvard Business Review, Mar/Apr 1998
24
Broadened Scope of
Information and Coordination
Supplier Customer Customer’s
Customer
Suppliers’
Supplier
Make DeliverSource Make MakeSourceDeliver SourceDeliver
(internal or
external)
(internal or
external)
Your Company
Source Deliver
Plan
25
Real-World Information Flows
Customer’s
Customer
Supplier
(internal or
external)
Customer
(internal or
external)
Your CompanySuppliers’
Supplier
Suppliers’
Supplier
26
Real-World Roles
Customer
Supplier
Customer
Research
Partner
Your CompanySupplier
Subcontractor
Supplier
Research
Partner
Supplier
Development
Partner
27
Supply Chain Complexity
• More and more complexity
• Organic, not linear
• Boundaries of stability
28
Supply Chain Visibility
• Lack of visibility increases risk, cost,
and time
• All stages of relationships
• Identifying constraints
• Ability to manage bottlenecks
29
Public Policy
•Legal
•Privacy
•Tax
•Control
•Economics
Technical
Standards
•Documents
•Security
•Privacy
•Network
•Computing
Business Services Infrastructure
•Security, payments, catalogs
e Business Applications
•Supply Chain Management
•Marketing •Customer Support
•Channel Management
•Collaboration
Messaging Infrastructure
•XML, EDI, e-mail, HTTP
Content & Publishing Infrastr
•XML, SGML, HTML, Java, WWW
Network Infrastructure
•Telecom, cable, wireless, IP
Computing Infrastructure
•Servers, Clients, Operations
eBusiness Standards Framework
Industry’s Mission Into the 21st Century
• Information Technology
• Globalization
• New Products & Services
• Installed Base Services
• Quality
• Integrate Entire Supply Chain
• Apply Intra / Inter-business Work Flows
• Increase Legacy System ROI
• Provide End-to-End Enterprise
Commerce Services
• Share Best Practices Globally on
Intranets/Extranets
Vision for Electronic Commerce
Create Electronic Commerce Centers of Excellence
32
EDI & Extranets
• Secure Network-Based Transmission
of Data
• BI-Directional Communication Between
Trading Partners
• Linkages Between Supply Chain Activities
& Internal Applications
• Custom Application Development
• Structured Messaging Protocols
• Inter-Company Transaction Requirements
• Drive Toward Real-Time Collaborative
Messaging
• Flexibility to Incorporate New Standards &
Technologies
• Supply Chain Ramp & Implementation
Richness
Reach
Late 1970’s
1980’s-90’s
Late 1990’s-2000+
EDI
Extranets
Gateways
EC Outsourcing
The Goal
• Increase market reach and revenue
• Shorten the inter-business value chain
• Increase productivity
• Improve customer service
• Reduce costs
• Disseminate information quickly
34
The Value Chain Challenge
Manufacturer
Supplier Distributor Merchant
Legacy systems
Cumbersome communications
High costs
Too much stock
Outdated pricing
Long turn around time
Large
support
staff
Customer
service
Issues
As Global Player ~ Challenges
Supply Chain Integration is the Competitive Differentiator
Source
Build
Integrate
Assemble
Distribute
Plan / Forecast
Traditional Productivity Focus
CUSTOMERS
Design
SUPPLIERS
….. Move Productivity Beyond the Shop Floor
Hidden Costs of Purchasing
Total E-commerce solutions Economically Tackle Hidden Costs
Typical Focus
Invoice Rework
Missed Volume Discounts
“Just-in-case” Inventory
Materials
Cost
Transaction Processing
Hidden
Costs
Electronically Establish Virtual Global Trading Communities to
Drive Growth, Improve Quality, and Expand Productivity
COMPANY
MANUFACTURERS
DISTRIBUTORS
CUSTOMERS
SUPPLIERS
BANK
VISION - Virtual Global Trading Communities
38
Functional Units
Supply Chain Component Definitions
• Supplier Selection & Identification
• Electronic Requisition & Purchasing
Process
• Information Exchange & Updates
• JIT Manufacturing & Delivery
• Product, Pricing & Inventory
Information
• Order to Remittance (OTR) Process
• Vendor Managed Inventory
• Industry Information
• Shipping & Tracking Information
• Order Tracking
• Shared Catalog Information
• Industry Standards Compliance
• Electronic Funds Transfer
DISTRIBUTORS
DISTRIBUTORS
LOGISTICS
COMPANY
PEERS
SUPPLIERS
FINANCIAL HUMAN RESOURCES
EC Productivity Focus
SUPPLIERS
Distribute
Source
Build
Integrate
Assemble
Design
CUSTOMERS
Concurrent
Engineering
Supply Chain
Connectivity
Gateway
Solutions
Extranet
Solutions
Electronic Commerce Solutions
40
The Business Value of Electronic Commerce
• Order processing cycle times can be reduced by 30% to 70%
• Customer service levels can be improved by 5% to 25%
• Inventory can be reduced by 10% to 15 days
• Inventory turns can be increased by up to six fold
• Distribution personal productivity can be increased by 25% to 30%
• Demand forecast errors can be reduced by 50% to 60%
• Profit can be improved by 150% to 250%
Commerce”
EC managers should pursue personal and organizational alliances
with Business Managers( BM’s) responsible for process re-
engineering strategies since BM’s are best-positioned to use EC tools
to the benefit of the enterprise
The EC Solutions~ benefits !
• Collaborative environments
• Easy for trading partners to use
• Leverage existing investments
• Supports business processes
• Provide secure transactions
• DELIVER Real time results
42
Ex. Multi-enterprise Design Collaboration
Dramatically Decreases Cycle Time While Improving Quality
Collaborative
Environment
Design
Data
Value-added Suppliers
and Manufacturers
High-speed
Lines
CAD/CAM Models;
E-mails
Distributors & Customers
Internet
Technical Data;
2D Drawings;
E-mails
CAD/CAM Models;
E-mails
Develoment Parnters
and/or Customers
High-speed
Lines
Technical Data;
2D Drawings;
E-mails
Internet
Piece Part Suppliers
43
• Vendor report cards
• Shipment tracking
• Store locator
• Forecasting tools
• Sales projection tools
• Charge back records
• Commitment schedules
• In-stock positioning
• In-house application integration
• Integration with Internet Forms Based EDI
Retail Vendor Extranet solution
Adding interactive
information access
and transaction
processing to the
EDI community
The Three Nets of Electronic Commerce
Your
Electronic
Marketplace
Internet
Your
Business
Partners
ExtranetIntranet
Your
Company
Intranet: Communicating within your Enterprise
Your
Company
Business Benefits:
• Reduce Time To Market
• Lower Costs
• Enhance Quality
• Gain Competitive Advantage
Technology Drivers:
• Electronic Messaging
• Workgroup Collaboration
• Process Automation
• Browser-Based Paradigm
TheThe Three Nets of Electronic
Commerce
Your
Business
Partners
Extranet: Communicating with your Business Partners
Business Benefits:
• Better Manage Supply Chain
• Tighten Partner Integration
• React Quickly To Changing
Market Conditions
Technology Drivers:
• Internet Based EDI
• Secure Network Access
• Legacy System Integration
The Three Nets of Electronic Commerce
Your
Electronic
Marketplace
Internet: Communicating with your End Customers
Business Benefits:
• Increase Revenue
• Expand Market Share
• Develop New Markets
• Improve Customer Service
Technology Drivers:
• Electronic Catalogs
• Content Management
• Secure Payments
• Robust Servers / Databases
The Three Nets of Electronic Commerce
48
• Significant mailing cost reductions depending on the
level of electronic commerce implementation (For
example, a 200-page document weighing
approximately half kilogram can cost as much as Rs
40 nationally / Rs 800 internationally by courier.
• Reduced paper costs .Reduced copying costs
(currently Rs0.60 per copy) and labor costs associated
with making copies
• Reduced savings in labor to fax and mail documents
• Reduced paper document costs from $5.00 per page
to $0.13 per page
Documented Savings
Based on inputs from Industry studies & various other businesses
and industry electronic commerce efforts
Drives Cost/Revenue Benefits
• Retool business processes
• Decrease transaction costs
• Find new revenue sources
• Shorten cycle times
• Add electronic trading partners
Increases Affinity
• Better serve trading partners
• Build stronger relationships with
customers and business partners
• Improve customer service
In Summary….EC, the Internet & Collaborative Extranets
Business-to-Business Opportunities in
Electronic Commerce can be Revolutionized
with Internet Technologies!
50
Word of Caution on SCM !!!!
Often heard/ read in SCM circles :
• SCM is and will continue to be different because of the
opportunities offered by the Web based information
systems
• Everything is different / changed than it was two / three
years back
I AGREE with First & not Second
51
Word of Caution on SCM !!!!
What has not changed in both B2B & B2C markets ,are
following
• Only “ Total Cost “ matters, and “ Companies do not
compete , their supply chains do”.Technology can
reshape a supply chain, but firms need a clear strategy
with a focus on “ Total Costs” from the customers’ view
( read as “ Total Value “ to customer including quality ,
delivery and other attributes).
• Customer pays for inventory where ever it is. Surges in
demand ? Flexibility to changes in demand? Extra
capacities ?
52
Word of Caution on SCM !!!!
• Tradeoffs are forever. Companies must select some
performance attributes to favor at the expense of others.
Grandmothers advice: You can’t have
everything.Tradeoff’s are complicated and often involve
several terms , not just two.
~ Eg. In B2C, different parameters are important in different
situations, but trade off need to consider at least the fixed
cost of production , inventory , speed and reliability of
service and the number of options offered.
53
Word of Caution on SCM !!!!
• Consider the transportation cost. Home delivery
companies may say the transportation costs have
increased whereas the inventory costs have reduced
.Some will pay extra to save time , others will be
pleased to move product the “ last mile “ to save
money.
“ Profit matters, People matter, Character Counts and
Purpose Matters”. Selectively understand customers
& build operation plan that serves from initial contract
to returns and / or service ”.
54
Word of Caution on SCM !!!!
• Uncertainty is certain : Web communication only removes
some uncertainty . As long as some remains ,
countermeasures ( “buffers” ) will be needed. When
information moves faster, firm has shorter period of
uncertainty.
• Only 3 buffers exist : inventory , Excessive capacity (
above the amount needed on average) and customer
waiting time.Internet does not reduce the changeover time
or process variability or makes the process more flexible ,
can reduce ( but not eliminate ) uncertainty.
55
Word of Caution on SCM !!!!
• Old approaches to dealing with above issues in both
operational management and marketing remain
valid.The fundamental ‘laws” of inventory and
manufacturing have not been repealed.
~ The concept of “ Mass Customization ” involves
complexity reduction and postponement of
differentiation ( 87 , 91, 93 octane /un leaded/ power )
• Automobile industry has been talking of a ‘ three Day
Car’ , product is more complicated than a computer.
With more common & fewer parts B2B will be
cheaper to operate.
56
Word of Caution on SCM !!!!
~ Another good idea is ‘Centralized Inventory’. If demand is
unpredictable, holding inventory in one location (
aggregating demand) can dramatically reduce the total
inventory.
~ In a supply Chain ( or any portion thereof) inventory is
directly related to the flow time for material in the chain.If
you want to be fast , reduce the inventory and if you want
to reduce inventory , be fast. But the physical system
does not allow to make changes simply as reducing
inventory without making other changes( changeover
time , process uptime & reliability)
~ In M2M ( Manufacturing to manufacturing) when
production schedules are shared, still core business
processes must continuously be analyzed , tracked and
improved
57
Word of Caution on SCM !!!!
It is frequently said “ information has replaced inventory ”.
Inventory formulas in many software compute
inventories using a variety of factors as variability related
to lead time & demands. Information reduces the period
of uncertainty , therefore the lead time and inventory. But
the approach is unchanged. It does not mean that
people want information about their refrigerators instead
of the refrigerator!
58
Word of Caution on SCM !!!!
Positively speaking:
~ There have been costs & benefits associated with
cultivating & maintaining long term
relationships.These have been reduced.
~ Capacities can be bought ( out sourced). A contract
manufacturer’s capacity can be purchased, delaying
precise product mix decision. This is form of demand
aggregation / inventory centralization.
59
60
Leadership Lessons in SCM ~ Milton Olson
Fact 1: As each goose flaps its wings it creates an "uplift" for the birds
that follow. By flying in a "V" formation, the whole flock adds 71%
greater flying range than if each bird flew alone.
• Lesson: People who share a common direction and sense of
community can get where they are going quicker and easier because
they are traveling on the thrust of one another.
Fact 2: When a goose falls out of formation, it suddenly feels the drag
and resistance of flying alone. It quickly moves back into formation to
take advantage of the lifting power of the bird immediately in front of it.
• Lesson: If we have as much sense as a goose, we stay in
formation with those headed where we want to go. We are willing to
accept their help and give our help to others.
Fact 3: When the lead goose tires, it rotates back into the formation and
another goose flies to the point position.
• Lesson: It pay to take turns doing the hard tasks and sharing
leadership. As with geese, people are interdependent on each other's
skills, capabilities,and unique arrangements of gifts, talents or
resources.
61
Leadership Lessons in SCM ~ Milton Olson
Fact 4: The geese flying in formation honk to enourage those up front to
keep up their speed.
• Lesson: We need to make sure our honking is
encouragement. In groups where there is encouragement, the
production is much greater. The power of encouragement (to stand
by one's heart or core values and encourage the heart and core of
others) is the quality of honking we seek.
Fact 5: When a goose gets sick, wounded or shot down, two geese
drop out of formation and follow it down to help and protect it. They
stay with it until it dies or is able to fly again. Then, they launch out
with another formation or catch up with the flock.
• Lesson: If we have as much sense as geese, we will stand by
each other in difficult times as well as when we are strong.
• "The final test of a leader is that he [she] leaves behind
in others the conviction and will to carry on." --Walter
Lippman
62
Thank You
for your
KIND ATTENTION
Dr Naval Karrir
Centre for Environmental Studies
The Energy & Research Institute(TERI)
New Delhi - 110 003 / India
Tel. 468 2100 and 468 2111
Fax 468 2144 or 468 2145
Email nkarrir@teri.res.in
Web www.teriin.org

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Supply chain mgt(b&w)

  • 1. 1 Supply Chain Management as part of Business Dr. Naval Karrir
  • 2. 2 Contents of the presentation 1. Introduction to Supply Chain Management ~ Salience & Issues 2. Competitive advantage in Supply Chains ~ Strategy 3. IT enabled Supply Chain Management 4. SCM Challenges for Industry 5. Word of Caution on SCM 6. Path to Supply Chain Leadership
  • 3. 3 GLOBALIZATION ! • An English princess with an Egyptian boyfriend, crashes in a French tunnel, riding a German Car with a Dutch engine driven by a Belgian , high on Scottish whisky, followed closely by Italian Paparazzi, on Japanese motorcycles, treated by an American doctor, using Brazilian Medicines ! Isn't this Globalization??
  • 4. 4 GLOBALIZATION ! • You are probably reading this on one of the IBM clones that use Taiwanese-made chips, and Korean made monitors, assembled by Bangladeshi workers in a Singapore plant transported by lorries driven by Indonesians, hijacked by Pakistanis and finally sold to you by Chinamen! • All above is made available to you by an Indian, using Bill Gates' technology which Bill Gates may have stolen from the Japanese( as they claim?). Is this Globalization ?????
  • 5. 5 Introduction To Supply Chain Management ~ Salience “ Global competitiveness means Customer is supreme” ~ Book by Kenichi Ohmae ‘ The Borderless World’ • Customer can source his goods & services from any where in the world • Retaining customer v/s new customer : Costs~ issues : Quality , timely ness,Costs, services • If supply chain is not managed the delivery chain gets affected ~ customer dissatisfaction ! • Define a customer ???? ( Internal / External !!!!!) / 86ed !!
  • 6. 6 Introduction To Supply Chain Management ~ Salience • Supply chain management involves both hardware & software. Hardware: Physical elements of the logistics & purchase. Software : Overall philosophy of enterprise dealing with the supplier. Software issues : Relation of the enterprises with its suppliers~ a) Power –driven adversarial or b) nurturing cooperative relationship based on win –win formula Hardware issues : Logistics & purchase. Inventory Management , Reduction in lead time means BPR ( basic thinking ) or use of ERP ?
  • 7. 7 Before Moving Further . Interpreting & Understanding ~ RE ENGINEERING ~ Hammer & Champy !!!!! “Fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance, such as costs, quality, service and speed”. Key Words: Fundamental : basic questions asked : Why do we do what we do ? And why this way? Reengineering begins with no assumptions and no givens! from Latin ‘radix’ means ‘root’, getting to the root of the things Radical :. Its’ about business reinvention- NOT business improvement, enhancement or modification. Dramatic : Isn’t about marginal or incremental improvements but quantum leaps.3 kinds of companies undertake reengineering. A) In deep trouble ( desperate) B) See trouble coming ( proactive) c) Peak condition ( defeating competition before it arises) Process : activities taking inputs and creating outputs that are valued by customers. Not tasks, jobs or people who do not add value
  • 8. 8 Introduction to supply chain Management~ Issues ! • Costs , Quality & Time ? Tendering procedure ? At what costs? Reliance commissions its refinery before time ! • Contractors quoting to Government bodies account for the delays in costs. • Issues with regards to in house manufacture / fabrication / services to outsourcing • Role of IT& Internet as we move towards digital economy?Locating new vendors & suppliers/ management of the external environment ? Creativity & innovation !
  • 9. 9 Introduction to supply chain Management~ Issues ! Supply Chain Management is ‘ Actualization of integrated Logistics’ with IT as an enabler. Integrated logistics is from systems perspective linking of production , distribution & marketing. Logistics~ science of movement of materials , intermediaries and final product from producer to the customer , to full fill demand at the right place, at right time , with right quality at lowest possible costs Components of Logistical system : Facility structure, transportation, Inventory, communication , warehousing & packaging.
  • 10. 10 Competitive advantage in supply chains !!!!!! In a world of LPG ( Liberalization , Privatization & Globalization) ~ survival of the fittest is the maxim • Corporate Challenges : maximization of efficiency in operations, optimum utilization of plant capacity, minimization of cost of operations, optimum utilization of the plant capacity, minimization of cost of operations, quality of products & services, reduced inventories and optimum use of resources. • Three P’s ( pillars ) of SCM are : Plan , People & Processes ~ interdependent synergizing to produce business output in shape of customer satisfaction, market share and productivity.
  • 11. 11 Competitive advantage in supply chains !!!!!! • Strategic supply chain strategy gets drawn from business strategy. • Key components include : # Sourcing strategy , # Distribution strategy, # Inventory strategy, # Customer service strategy and # strategy of integration • Sourcing strategy elements : Manufacturing management , Capacity management and Make or buy decision
  • 12. 12 Competitive advantage in supply chains ~ Strategy? • Distribution strategy : Linkage between firms customers & sources of its products & services that firm provides to the market place. Factors : Channel selection ( dealer, retailer , stockiest, wholesaler, distributor & web based mktg.) , Supply chain configuration( sources of supplies, storage or stocking stations, distribution channels up to customers ~ relevant questions : volume of supplies , number of customers & their geographic locations, cost of transportation, distribution costs and levels of customer satisfaction)and distribution planning ( Inventory strategy , Demand forecasting and stock facility planning).
  • 13. 13 Competitive advantage in supply chains ~ Strategy? • Customer service strategy : Defining method & means to respond to the needs and expectations of the customer in order to maximize profitability. EX.Service brings profits when the product differentiation is not marked ( MS, HSD same)~ cutting edge( 5 point drive way service) ,Fast repairs , attending to complaints. Factors : Identification of service needs ( segmentation of customers including unique segments and identification of service needs relevant to each customer / product /Geographical location). Cost of service ( data on present level of service & desired level). Revenue Management ( SBU’s?)
  • 14. 14 Competitive advantage supply chains~Strategy ! • Strategy Integration : Information integration ;(Participants share confidential & crucial information ~supplier knows what the manufacturer needs , manufacturer knows the stock and needs of the distribution channels . ERP ? • Decision Integration ( participants expected to meet at regular intervals for joint decision making on inventories, distribution, pricing policies etc) • Financial integration ( implies each of the participant has a financial stake in the operation of other participants , EX. suppliers equity holders in the venture of manufacturers & manufacturers in channels : Interdependence( Higher Value, Stephen Covey ?)
  • 15. 15 Major Strategies in Supply Chain Management Procurement Strategy : Proper Specifications _ Quality of output material & design, value analysis and bargaining leverage/ market research, vendor analysis and broad based data bank, information system-use of cost benefit, Segmental and geographical scope of procurement, long term agreements and technological coalitions, paper less procurement- global sourcing and green purchasing Inventory strategy : service level policy , replenishment policy , stock turnover target and location .
  • 16. 16 Major Strategies in Supply Chain Management Warehouse strategy: Number of stock holding points, location of depots, ware house design /material handling methods Transport strategy: Fleet mix , customer pick up / direct delivery, vehicle utilization targets, lease / buy decisions, different modes of transportation Customer satisfaction strategy : Order status policy, order processing system, policy for acceptance/ claims for defective supply, stock availability V/s ordering convenience and frequency and reliability of delivery including documentation
  • 17. 17 IT- Enabled Supply Chain Management IT Need : increased focus on reduced response time, business transformation- towards process redesign and continuous improvement, achieving global standards and access to global markets through strategic alliances, streamlining activities across the supply chain to reduce costs and increase efficiency. Changing IT role ; Stage –I: OAS( office automation system) routine functions replacing clerical systems eg. payroll , general ledger etc. Stage-II: focus on effective use of assets and control of overall expenses to enhance profitability eg. sales analysis, inventory management etc ( focus on cost reduction). Stage –III:Computing cost reduced drastically , new opportunities for enhancing revenues eg. financial consolidation, JIT inventory management , ERP. Stage –IV:system for improving decision making process(DSS) Simulation , modeling , marketing across organizational boundaries
  • 18. 18 IT- Enabled Supply Chain Management IT solution Options: Electronic Data Interchange (EDI), Enterprise resource Planning (ERP), Intranet / Extranet, Internet Commerce Electronic Data Interchange (EDI): Inter organizational exchange of business documentation in a structured machine process able form eg. Purchase orders, invoices etc. It is not necessary that sender & recipient have identical data processing system ( or common format ASCII). Special translator software helps the data exchange and wraps the document in a electronic envelope with an ID for intended user.Works through VAN / ID pigeon holes the data correctly • Benefits : reduced transaction costs & time( adds value not cost), increased accuracy, optimized inventory (JIT replenishments), improved decision making( forecasts the optimum stock levels) & increased business opportunities
  • 19. 19 IT- Enabled Supply Chain Management ~ Benefits ! Enterprise Resource Planning (ERP): Comprehensive planning and control framework, genesis in MRP,RDBMS. • Benefits : Increased customer focus( links all departments with customer needs), linking markets with manufacturing ( quick changes in production schedule), Rapid product development Intranet / Extranet: sharing / leveraging knowledge amongst various stakeholders Internet Commerce : Increased revenues( virtual stores , lower customer selling & servicing costs ,faster time to market
  • 20. 20 Supply Chain Management _ The ERP Way $$$ ERP Paradigm :Organization is more than the mere sum of functions/ departments,operation of all the business are closely interrelated and global optimization is sought rather than local maximization. Efficiency Concept : In a competitive product market, producer is a price taker, company can make profit by reducing costs. ERP tightens the interlocking of resources at the operational level in a manner to minimize wastage or slack.
  • 21. 21 Supply Chain Management _ The ERP Way $$$ Issues addressed by ERP : helps planning for all M’s of enterprise, integrates corporate with the global standards,creates synergies between various activities of the organization & informational islands are interlinked, regular process improvements on a continual basis , positive change in the organizational culture ( interdepartmental conflicts are resolved( battles between production & sales) and inter phases with the customers for an immediate feedback ( helps outclass competition) ERP Implementation strategy ( Pure BPR- complete change in processes then ERP , Channeled BPR – reengineering along with ERP and Pure ERP- mapping current processes and designing ERP ~ rarely followed)
  • 23. 23 “The greatest challenge in working with suppliers is getting them in sync with the fast pace we have to maintain. The key to making it work is information.” Michael Dell, Dell Computer Harvard Business Review, Mar/Apr 1998
  • 24. 24 Broadened Scope of Information and Coordination Supplier Customer Customer’s Customer Suppliers’ Supplier Make DeliverSource Make MakeSourceDeliver SourceDeliver (internal or external) (internal or external) Your Company Source Deliver Plan
  • 25. 25 Real-World Information Flows Customer’s Customer Supplier (internal or external) Customer (internal or external) Your CompanySuppliers’ Supplier Suppliers’ Supplier
  • 27. 27 Supply Chain Complexity • More and more complexity • Organic, not linear • Boundaries of stability
  • 28. 28 Supply Chain Visibility • Lack of visibility increases risk, cost, and time • All stages of relationships • Identifying constraints • Ability to manage bottlenecks
  • 29. 29 Public Policy •Legal •Privacy •Tax •Control •Economics Technical Standards •Documents •Security •Privacy •Network •Computing Business Services Infrastructure •Security, payments, catalogs e Business Applications •Supply Chain Management •Marketing •Customer Support •Channel Management •Collaboration Messaging Infrastructure •XML, EDI, e-mail, HTTP Content & Publishing Infrastr •XML, SGML, HTML, Java, WWW Network Infrastructure •Telecom, cable, wireless, IP Computing Infrastructure •Servers, Clients, Operations eBusiness Standards Framework
  • 30. Industry’s Mission Into the 21st Century • Information Technology • Globalization • New Products & Services • Installed Base Services • Quality
  • 31. • Integrate Entire Supply Chain • Apply Intra / Inter-business Work Flows • Increase Legacy System ROI • Provide End-to-End Enterprise Commerce Services • Share Best Practices Globally on Intranets/Extranets Vision for Electronic Commerce Create Electronic Commerce Centers of Excellence
  • 32. 32 EDI & Extranets • Secure Network-Based Transmission of Data • BI-Directional Communication Between Trading Partners • Linkages Between Supply Chain Activities & Internal Applications • Custom Application Development • Structured Messaging Protocols • Inter-Company Transaction Requirements • Drive Toward Real-Time Collaborative Messaging • Flexibility to Incorporate New Standards & Technologies • Supply Chain Ramp & Implementation Richness Reach Late 1970’s 1980’s-90’s Late 1990’s-2000+ EDI Extranets Gateways EC Outsourcing
  • 33. The Goal • Increase market reach and revenue • Shorten the inter-business value chain • Increase productivity • Improve customer service • Reduce costs • Disseminate information quickly
  • 34. 34 The Value Chain Challenge Manufacturer Supplier Distributor Merchant Legacy systems Cumbersome communications High costs Too much stock Outdated pricing Long turn around time Large support staff Customer service Issues
  • 35. As Global Player ~ Challenges Supply Chain Integration is the Competitive Differentiator Source Build Integrate Assemble Distribute Plan / Forecast Traditional Productivity Focus CUSTOMERS Design SUPPLIERS ….. Move Productivity Beyond the Shop Floor
  • 36. Hidden Costs of Purchasing Total E-commerce solutions Economically Tackle Hidden Costs Typical Focus Invoice Rework Missed Volume Discounts “Just-in-case” Inventory Materials Cost Transaction Processing Hidden Costs
  • 37. Electronically Establish Virtual Global Trading Communities to Drive Growth, Improve Quality, and Expand Productivity COMPANY MANUFACTURERS DISTRIBUTORS CUSTOMERS SUPPLIERS BANK VISION - Virtual Global Trading Communities
  • 38. 38 Functional Units Supply Chain Component Definitions • Supplier Selection & Identification • Electronic Requisition & Purchasing Process • Information Exchange & Updates • JIT Manufacturing & Delivery • Product, Pricing & Inventory Information • Order to Remittance (OTR) Process • Vendor Managed Inventory • Industry Information • Shipping & Tracking Information • Order Tracking • Shared Catalog Information • Industry Standards Compliance • Electronic Funds Transfer DISTRIBUTORS DISTRIBUTORS LOGISTICS COMPANY PEERS SUPPLIERS FINANCIAL HUMAN RESOURCES
  • 39. EC Productivity Focus SUPPLIERS Distribute Source Build Integrate Assemble Design CUSTOMERS Concurrent Engineering Supply Chain Connectivity Gateway Solutions Extranet Solutions Electronic Commerce Solutions
  • 40. 40 The Business Value of Electronic Commerce • Order processing cycle times can be reduced by 30% to 70% • Customer service levels can be improved by 5% to 25% • Inventory can be reduced by 10% to 15 days • Inventory turns can be increased by up to six fold • Distribution personal productivity can be increased by 25% to 30% • Demand forecast errors can be reduced by 50% to 60% • Profit can be improved by 150% to 250% Commerce” EC managers should pursue personal and organizational alliances with Business Managers( BM’s) responsible for process re- engineering strategies since BM’s are best-positioned to use EC tools to the benefit of the enterprise
  • 41. The EC Solutions~ benefits ! • Collaborative environments • Easy for trading partners to use • Leverage existing investments • Supports business processes • Provide secure transactions • DELIVER Real time results
  • 42. 42 Ex. Multi-enterprise Design Collaboration Dramatically Decreases Cycle Time While Improving Quality Collaborative Environment Design Data Value-added Suppliers and Manufacturers High-speed Lines CAD/CAM Models; E-mails Distributors & Customers Internet Technical Data; 2D Drawings; E-mails CAD/CAM Models; E-mails Develoment Parnters and/or Customers High-speed Lines Technical Data; 2D Drawings; E-mails Internet Piece Part Suppliers
  • 43. 43 • Vendor report cards • Shipment tracking • Store locator • Forecasting tools • Sales projection tools • Charge back records • Commitment schedules • In-stock positioning • In-house application integration • Integration with Internet Forms Based EDI Retail Vendor Extranet solution Adding interactive information access and transaction processing to the EDI community
  • 44. The Three Nets of Electronic Commerce Your Electronic Marketplace Internet Your Business Partners ExtranetIntranet Your Company
  • 45. Intranet: Communicating within your Enterprise Your Company Business Benefits: • Reduce Time To Market • Lower Costs • Enhance Quality • Gain Competitive Advantage Technology Drivers: • Electronic Messaging • Workgroup Collaboration • Process Automation • Browser-Based Paradigm TheThe Three Nets of Electronic Commerce
  • 46. Your Business Partners Extranet: Communicating with your Business Partners Business Benefits: • Better Manage Supply Chain • Tighten Partner Integration • React Quickly To Changing Market Conditions Technology Drivers: • Internet Based EDI • Secure Network Access • Legacy System Integration The Three Nets of Electronic Commerce
  • 47. Your Electronic Marketplace Internet: Communicating with your End Customers Business Benefits: • Increase Revenue • Expand Market Share • Develop New Markets • Improve Customer Service Technology Drivers: • Electronic Catalogs • Content Management • Secure Payments • Robust Servers / Databases The Three Nets of Electronic Commerce
  • 48. 48 • Significant mailing cost reductions depending on the level of electronic commerce implementation (For example, a 200-page document weighing approximately half kilogram can cost as much as Rs 40 nationally / Rs 800 internationally by courier. • Reduced paper costs .Reduced copying costs (currently Rs0.60 per copy) and labor costs associated with making copies • Reduced savings in labor to fax and mail documents • Reduced paper document costs from $5.00 per page to $0.13 per page Documented Savings Based on inputs from Industry studies & various other businesses and industry electronic commerce efforts
  • 49. Drives Cost/Revenue Benefits • Retool business processes • Decrease transaction costs • Find new revenue sources • Shorten cycle times • Add electronic trading partners Increases Affinity • Better serve trading partners • Build stronger relationships with customers and business partners • Improve customer service In Summary….EC, the Internet & Collaborative Extranets Business-to-Business Opportunities in Electronic Commerce can be Revolutionized with Internet Technologies!
  • 50. 50 Word of Caution on SCM !!!! Often heard/ read in SCM circles : • SCM is and will continue to be different because of the opportunities offered by the Web based information systems • Everything is different / changed than it was two / three years back I AGREE with First & not Second
  • 51. 51 Word of Caution on SCM !!!! What has not changed in both B2B & B2C markets ,are following • Only “ Total Cost “ matters, and “ Companies do not compete , their supply chains do”.Technology can reshape a supply chain, but firms need a clear strategy with a focus on “ Total Costs” from the customers’ view ( read as “ Total Value “ to customer including quality , delivery and other attributes). • Customer pays for inventory where ever it is. Surges in demand ? Flexibility to changes in demand? Extra capacities ?
  • 52. 52 Word of Caution on SCM !!!! • Tradeoffs are forever. Companies must select some performance attributes to favor at the expense of others. Grandmothers advice: You can’t have everything.Tradeoff’s are complicated and often involve several terms , not just two. ~ Eg. In B2C, different parameters are important in different situations, but trade off need to consider at least the fixed cost of production , inventory , speed and reliability of service and the number of options offered.
  • 53. 53 Word of Caution on SCM !!!! • Consider the transportation cost. Home delivery companies may say the transportation costs have increased whereas the inventory costs have reduced .Some will pay extra to save time , others will be pleased to move product the “ last mile “ to save money. “ Profit matters, People matter, Character Counts and Purpose Matters”. Selectively understand customers & build operation plan that serves from initial contract to returns and / or service ”.
  • 54. 54 Word of Caution on SCM !!!! • Uncertainty is certain : Web communication only removes some uncertainty . As long as some remains , countermeasures ( “buffers” ) will be needed. When information moves faster, firm has shorter period of uncertainty. • Only 3 buffers exist : inventory , Excessive capacity ( above the amount needed on average) and customer waiting time.Internet does not reduce the changeover time or process variability or makes the process more flexible , can reduce ( but not eliminate ) uncertainty.
  • 55. 55 Word of Caution on SCM !!!! • Old approaches to dealing with above issues in both operational management and marketing remain valid.The fundamental ‘laws” of inventory and manufacturing have not been repealed. ~ The concept of “ Mass Customization ” involves complexity reduction and postponement of differentiation ( 87 , 91, 93 octane /un leaded/ power ) • Automobile industry has been talking of a ‘ three Day Car’ , product is more complicated than a computer. With more common & fewer parts B2B will be cheaper to operate.
  • 56. 56 Word of Caution on SCM !!!! ~ Another good idea is ‘Centralized Inventory’. If demand is unpredictable, holding inventory in one location ( aggregating demand) can dramatically reduce the total inventory. ~ In a supply Chain ( or any portion thereof) inventory is directly related to the flow time for material in the chain.If you want to be fast , reduce the inventory and if you want to reduce inventory , be fast. But the physical system does not allow to make changes simply as reducing inventory without making other changes( changeover time , process uptime & reliability) ~ In M2M ( Manufacturing to manufacturing) when production schedules are shared, still core business processes must continuously be analyzed , tracked and improved
  • 57. 57 Word of Caution on SCM !!!! It is frequently said “ information has replaced inventory ”. Inventory formulas in many software compute inventories using a variety of factors as variability related to lead time & demands. Information reduces the period of uncertainty , therefore the lead time and inventory. But the approach is unchanged. It does not mean that people want information about their refrigerators instead of the refrigerator!
  • 58. 58 Word of Caution on SCM !!!! Positively speaking: ~ There have been costs & benefits associated with cultivating & maintaining long term relationships.These have been reduced. ~ Capacities can be bought ( out sourced). A contract manufacturer’s capacity can be purchased, delaying precise product mix decision. This is form of demand aggregation / inventory centralization.
  • 59. 59
  • 60. 60 Leadership Lessons in SCM ~ Milton Olson Fact 1: As each goose flaps its wings it creates an "uplift" for the birds that follow. By flying in a "V" formation, the whole flock adds 71% greater flying range than if each bird flew alone. • Lesson: People who share a common direction and sense of community can get where they are going quicker and easier because they are traveling on the thrust of one another. Fact 2: When a goose falls out of formation, it suddenly feels the drag and resistance of flying alone. It quickly moves back into formation to take advantage of the lifting power of the bird immediately in front of it. • Lesson: If we have as much sense as a goose, we stay in formation with those headed where we want to go. We are willing to accept their help and give our help to others. Fact 3: When the lead goose tires, it rotates back into the formation and another goose flies to the point position. • Lesson: It pay to take turns doing the hard tasks and sharing leadership. As with geese, people are interdependent on each other's skills, capabilities,and unique arrangements of gifts, talents or resources.
  • 61. 61 Leadership Lessons in SCM ~ Milton Olson Fact 4: The geese flying in formation honk to enourage those up front to keep up their speed. • Lesson: We need to make sure our honking is encouragement. In groups where there is encouragement, the production is much greater. The power of encouragement (to stand by one's heart or core values and encourage the heart and core of others) is the quality of honking we seek. Fact 5: When a goose gets sick, wounded or shot down, two geese drop out of formation and follow it down to help and protect it. They stay with it until it dies or is able to fly again. Then, they launch out with another formation or catch up with the flock. • Lesson: If we have as much sense as geese, we will stand by each other in difficult times as well as when we are strong. • "The final test of a leader is that he [she] leaves behind in others the conviction and will to carry on." --Walter Lippman
  • 62. 62 Thank You for your KIND ATTENTION Dr Naval Karrir Centre for Environmental Studies The Energy & Research Institute(TERI) New Delhi - 110 003 / India Tel. 468 2100 and 468 2111 Fax 468 2144 or 468 2145 Email nkarrir@teri.res.in Web www.teriin.org