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Supply Chain
Planning &
Operations
Part 10
What is Supply Chain?
Supply chain coordination aims at improving supply chain
performance by aligning the plans and the objectives of
individual enterprises.
•A supply chain is a network of companies and people that are
involved in the production and delivery of a product or service.
•The components of a supply chain include producers,
vendors, warehouses, transportation companies, distribution
centers, and retailers.
•The functions of a supply chain include product development,
marketing, operations, distribution, finance, and customer
service.
•Today, many supply chains are global in scale.
•Effective supply chain management results in lower costs and
a faster production cycle.
What is just-in-time (JIT) inventory system?
JIT inventory system is a system that delivers inventory to a
company just in time for it to be used. This can help to
reduce inventory levels and costs.
• The just-in-time (JIT) inventory system is a management strategy
that minimizes inventory and increases efficiency.
• Just-in-time manufacturing is also known as the Toyota
Production System (TPS) because the car manufacturer Toyota
adopted the system in the 1970s.
• Kanban is a scheduling system often used in conjunction with JIT
to avoid overcapacity of work in process.
• The success of the JIT production process relies on steady
production, high-quality workmanship, no machine breakdowns, and
reliable suppliers.
• The terms short-cycle manufacturing, used by Motorola, and
continuous-flow manufacturing, used by IBM, are synonymous with
the JIT system.
What is VMI system?
VMI system is a system where the supplier manages the inventory for the company.
This can help to reduce the company's workload and improve coordination with
suppliers.
Here’s how a vendor managed inventory system works:
1.Both the vendor and buyer agree on what goals and metrics define success for their
VMI relationship. These are usually in-stock performance, inventory turnover rate, and
transaction cost. Other parts of the agreement will address whether or not the buyer
pays for the inventory on acquisition or on sale to the end user. Along with how excess
inventory will be returned.
2.The vendor ships inventory to the buyer or retailer.
3.The vendor monitors the sales patterns and inventory levels of their products at that
buyer or retailer.
4.The vendor makes reordering and replenishment calculations based on demand
forecasting and lead time.
5.The vendor’s VMI specialist or planner reviews the calculations and places the
What is Demand Sensing?
Demand sensing is a technique that uses real-time data to track
demand and adjust inventory levels accordingly. This can help to
reduce excess inventory and stockouts.
Demand sensing uses real-time data and advanced analytics to
understand and predict customer demand. This enables
companies to optimize their supply chain and inventory
management.
• The concept of demand sensing differs from traditional demand
planning, which relies on historical sales data and assumes that
future demand will follow the same patterns as in the past.
• Modern demand sensing is designed to be more agile and
responsive, incorporating up-to-date information on factors like
changes in consumer behavior, weather patterns, and economic
conditions.
• And in today's market, demand sensing is becoming
increasingly important as companies face a variety of challenges
What is the Significance of Coordination for Supply Chain?
Significance of coordination for supply chain performance
include minimizing inefficiencies and costs, enhancing customer
service and satisfaction, and improved overall supply chain
performance.
Effective supply chain coordination results in reduced excess
inventory, shortened delivery time, increased sales, improved
customer service and efficient product development efforts, low
manufacturing cost, improved flexibility in dealing with high
demand uncertainty and increased customer retention.
Outline
What is supply chain management?
A supply chain strategy framework
Components of a SCM
Major obstacles and common problems
Seven Eleven Japan
Traditional View: Supply Chains in the Economy (1990, 1996)
Freight Transportation$352, $455 B
Transportation manager in charge
Transportation software
Inventory Expense $221, $311 B
Inventory manager in charge
Inventory software
Administrative Expense $27, $31 B
Logistics related activity 11%, 10.5% of GNP
 $898 B spent domestically for SC activities in 1998.
 $1,160 B of inventory in the US economy in the early 2000s.
Transportation and inventory managers
Traditional View: Cost breakdown of a manufactured
good
Profit 10%
Supply Chain Cost 20%
Marketing Cost 25%
Manufacturing Cost 45%
Profit
Supply Chain
Cost
Marketing
Cost
Manufacturing
Cost
Effort spent for supply chain activities are invisible to the customers.
What can Supply Chain Management do?
Estimated that the grocery industry could save $30 billion (10% of operating
cost) by using effective logistics and supply chain strategies
A typical box of cereal spends 104 days from factory to sale
A typical car spends 15 days from factory to dealership
Faster turnaround of the goods is better?
Laura Ashley (retailer of women and children clothes) turns its inventory 10
times a year five times faster than 3 years ago
inventory is emptied 10 times a year, or an item spends about 12/10 months in the
inventory.
To be responsive, it relocated its main warehouse next to FedEx hub in Memphis, TE.
National Semiconductor used air transportation and closed 6 warehouses,
34% increase in sales and 47% decrease in delivery lead time.
Magnitude of Supply Chain Management
Compaq estimates it lost $0.5 B to $1 B in sales in 1995 because laptops were not
available when and where needed
P&G (Proctor&Gamble) estimates it saved retail customers $65 M (in 18 months) by
collaboration resulting in a better match of supply and demand
When the 1 gig processor was introduced by AMD (Advanced Micro Devices), the price
of the 800 meg processor dropped by 30%
Importance of SCM
understood by some
AMR Research:
"The biggest issue enterprises face today is intelligent visibility of their
supply chains-both upstream and down"
Forrester Research:
"Companies need to sense and proactively respond to unanticipated
variations in supply and demand by adopting emerging technologies such as
intelligent agents. To boost their operational agility, firms need to
transform their static supply chains into adaptive supply networks”
Gartner Group:
“By 2004, 90% of enterprises that fail to apply supply-chain management
technology and processes to increase their agility will lose their status as
preferred suppliers”
Open ended statement. Agility can be increased continuously.
Top 25
Supply Chains
AMR research http://www.amrresearch.com
publishes reports on supply chains
and other issues.
The Top 25 supply chains report comes
out in Novembers.
The table on the right-hand side is from
The Second Annual Supply Chain
Top 25 prepared by Kevin Riley and
Released in November 2005.
SCM Generated Value
Minimizing supply chain costs
while keeping a reasonable service level
customer satisfaction/quality/on time
delivery, etc.
This is how SCM contributes to the bottom line
SCM is not strictly a cost reduction paradigm!
A picture is better than 1000 words!
How many words would be better than 3
pictures?
- A supply chain consists of
- aims to Match Supply and Demand,
profitably for products and services
SUPPLY SIDE DEMAND SIDE
The right
Product
Higher
Profits
The right
Time
The right
Customer
The right
Quantity
The right
Store
The right
Price
=
+
+ +
+ +
- achieves
Supplier Manufacturer Distributor Retailer Customer
Upstream
Downstream
Detergent supply chain:
Customer wants
detergent
Albertson’s
Supermarket
Third
party DC
P&G or other
manufacturer
Plastic cup
Producer
Chemical
manufacturer
(e.g. Oil Company)
Tenneco
Packaging
Paper
Manufacturer
Timber
Industry
Chemical
manufacturer
(e.g. Oil Company)
Flows in a Supply Chain
Customer
Material
Information
Funds
The flows resemble a chain reaction.
Supplier
SCM in a Supply
Network
 Supply Chain Management (SCM) is concerned with the management and
control of the flows of material, information, and finances in supply chains.
Supply
Demand
Products and Services
Cash
Supply Side OEM Demand Side
THAILAND INDIA MEXICO TEXAS US
N-Tier Suppliers Suppliers Logistics Distributors Retailers
Information
 The task of SCM is to design, plan, and execute the activities at the different stages
so as to provide the desired levels of service to supply chain customers profitably
Importance of
Supply Chain
Management
 In 2000, the US companies spent $1 trillion (10% of GNP) on supply-
related activities (movement, storage, and control of products across
supply chains). Source: State of Logistics Report
 Eliminating inefficiencies in supply chains can save millions of $.
Tier 1
Supplier
Manufacturer Distributor Retailer Customer
Inefficient
logistics
High
stockouts
Ineffective
promotions
Frequent Supply shortages
High landed costs to
the shelf
High inventories
through the chain
Low order fill
rates
Glitch-Wrong Material,
Machine is Down –
effect snowballs
Supply
Sources:
plants
vendors
ports
Regional
Warehouses:
stocking
points
Field
Warehouses:
stocking
points
Customers,
demand
centers
sinks
Purchase
Inventory
Transportation
Inventory
A Generic Supply Chain
Cycle View of Supply
Chains
Customer Order
Cycle
Replenishment Cycle
Manufacturing Cycle
Procurement Cycle
Customer
Retailer
Distributor
Manufacturer
Supplier
Any cycle
0. Customer arrival
1. Customer triggers an order
2. Supplier fulfils the order
3. Customer receives the order
Push vs Pull System
What instigates the movement of the work in the system?
In Push systems, work release is based on downstream demand
forecasts
Keeps inventory to meet actual demand
Acts proactively
e.g. Making generic job application resumes today (e.g.: exempli gratia)
In Pull systems, work release is based on actual demand or the
actual status of the downstream customers
May cause long delivery lead times
Acts reactively
e.g. Making a specific resume for a company after talking to the recruiter
Push/Pull View of
Supply Chains
Procurement,
Manufacturing and
Replenishment cycles
Customer Order
Cycle
Customer
Order Arrives
Push-Pull boundary
PUSH PROCESSES PULL PROCESSES
Examples of Supply
Chains
Dell / Compaq
Dell buys some components for a product from its suppliers after that product is
purchased by a customer. Extreme case of a pull process
Zara, Spain’s answer to Italy’s Benetton
Sells apparel with a short design-to-sale cycle, avoids markdowns.
SCM Strategy
Mission-Strategy-Tactics-
Decisions
Mission, Mission statement
The reason for existence of an organization
Strategy
A plan for achieving organizational goals
Tactics
The actions taken to accomplish strategies
Operational decisions
Day to day decisions to support tactics
Life Strategy for Ted
Ted is an undergrad. He would like to have a career in
business, have a good job, and earn enough income to live
comfortably
Mission: Live a good life
Goal: Successful career, good income
Strategy: Obtain a master’s degree
Tactics: Select a college and a concentration
Operations: Register, buy books, take
courses, study, graduate, get a job
Linking SC and Business
Strategy
New
Product
Development
Marketing
and
Sales
Operations Distribution Service
Finance, Accounting, Information Technology, Human Resources
Competitive (Business) Strategy
Product Development Strategy
-Portfolio of products
-Timing of product introductions
Marketing Strategy
-Frequent discounts
-Coupons
Supply Chain Strategy
Strategies:
Product Development
It relates to Technologies for
future operations (via patents)
and Set of products/services
Be the technology leader
IBM workstations
Offer many products
Dell computers
Offer products for locals
Tata’s Nano at $2500=100000 rupees
Production at Singur, West Bengal, India;
l x w x h=3.1 x 1.5 x 1.6 meters;
Top speed: 105km/hr;
Engine volume 623 cc;
Mileage 50 miles/gallon;
Annual sales target 200,000.
Strategies
Marketing and sales strategy relates to positioning, pricing
and promotion of products/services
e.g. Never offer more than 40% discount
e.g. EDLP = every day low price
At Wal-Mart
e.g. Demand smoothing via coupons
BestBuy
Supply chain management strategy relates to procurement,
transportation, storage and delivery
e.g. Never use more than 1 supplier for every input
e.g. Never expedite orders just because they are late
e.g. Always use domestic suppliers within the sales season not in advance.
Fitting the SC to the
customer or vice
versa?
Understand the customer Wishes
Understand the Capabilities of your SC
Match the Wishes with the Capabilities
Challenge: How to meet extensive Wishes
with limited Capabilities?
Achieving Strategic Fit:
Consistent SCM and
Competitive strategies
Fit SC to the customer
Understanding the Customer
Range of demand, Production lot size,
seasonal products
Response time,
Service level, product availability
Product variety
Innovation
Accommodating
quality
Implied (Demand)
Uncertainty for SC
Implied trouble
for SC
Contributors to Implied Demand Uncertainty
Low High
Price Responsiveness
Customer Need
Implied Demand Uncertainty
Commodities
Detergent
Long lead time steel
Customized products
High Fashion Clothing
Emergency steel,
for maintenance/replacement
Short lead times, product variety,
distribution channel variety, high rate of innovation and
high customer service levels all increase
the Implied Demand Uncertainty
Loosing the strategic fit:
Webvan
Webvan started a merger with HomeGrocer in Sept 2000 and
completed in May 2001.
Declared bankruptcy in July 2001. Why?
“Webvan was so behemoth that could deliver anything to anyone anywhere that
it lost sight of a more mundane task: pleasing grocery customers day after day”.
Short to midterm cash mismanagement. Venture capital of $1.2 B run out.
Merger costs: duplicated work force, integration of technology, realignment of
facilities.
Peapod has the same business model but more focused in terms
of service and locations. It actually survives with its parent
company Royal Ahold’s (Dutch Retailer) cash.
Delivers now at a fee of $6.95 within a day.
Top 10 Retailers Reported in 2008 – First
4
Source www.deloitte.com/dtt/cda/doc/content/dtt_2008globalpowersofretailing.pdf
Top 10 Retailers Reported in 2008 – First 5-10
Big retailers’ Strategy
Wal-Mart: Efficiency
Target: More quality and service
Carrefour: International, ambiance
K-Mart: Confused.
Squeezed between Target and Wal-Mart
Reliance on coupon sales
Do coupons stabilize or destabilize a Supply chain?
K-Mart and Sears merged in November 2004. Now called Sears Holdings.
K-Mart gets cash
Sears gets presence outside malls
Other Factors
Multiple products in a SC. Multiple customers for a given product
Separate supply chains or Tailored supply chains
e.g. Barnes and Noble: Retailing and/or e-tailing
Product and/or customer classes
e.g. UTD library loans books for 6 months (2 weeks) to faculty (students)
Customer segmentation by pricing
Competitors: more, faster and global
UTD online programs compete globally
Product life cycle (shortening)
SCM strategy moves toward efficiency and low implied uncertainty as products age
e.g. Air travel is becoming more efficient
e.g. Southwest airlines lead the drive for efficiency
e.g. Airbus announced A380 accommodating 555-800 people on Jan 17, 2005.
e.g. Flat screen TV producer of AU Optronics of Taiwan was looking for ways to make its SC
more efficient in June 2004.
Replacement sales
Selling to replace broken units.
e.g. AC replacement is about 50% of the market.
Macroeconomic factors for visibility
Forecasting Home Depot sales from S&P 500 price index.
Positive correlation is detected.
Integration
Integration is the central theme in SCM
Building synergiesby integrating business functions, departments and
companies
Supply Chain Drivers and Obstacles
Drivers of Supply Chain
Performance
Efficiency Responsiveness
Inventory Transportation Facilities
Information
Supply chain structure
Logistical
Drivers
How to achieve
Sourcing Pricing
Cross-
Functional
Drivers
1. Inventory
Convenience: Cycle inventory
No customer buys eggs one by one
Unstable demand: Seasonal inventory
Bathing suits
Xmas toys and computer sales
Randomness: Safety inventory
Pipeline inventory
Work in process or transit
Little’s law
Long run averages = Expected values
I = R . T
I=Pipeline inventory;
R=output per time=throughput;
T=delay time=flow time
Flow time? Thruput? Pipeline (work in process)
Inventory?
10/minute
Spend 1 minute
2. Transportation
Air
Truck
Rail
Ship
Pipeline
Electronic
3. Facilities
Production
Flexible vs. Dedicated
Flexibility costs
Production: Remember BMW: “a sports car disguised as a sedan”
Service: Can your instructor teach music as well as SCM?
Sports: A playmaker who shoots well is rare.
Inventory-like operations: Receiving, Prepackaging, Storing, Picking, Packaging,
Sorting, Accumulating, Shipping
Job Lot Storage: Need more space. Reticle storage in fabs.
Crossdocking: Wal-Mart
4. Information
Role in the supply chain
The connection between the various stages in the supply chain
Crucial to daily operation of each stage in a supply chain
E.g., production scheduling, inventory levels
Role in the competitive strategy
Allows supply chain to become more efficient and more responsive at the same time
(reduces the need for a trade-off)
Information technology
Andersen Windows
Wood window manufacturer, whose customers can choose from a library
of 50,000 designs or create their own. Customer orders automatically sent
to the factory.
Characteristics of the Good Information
Information Global
Scope
Coordinated
Decisions
Supply Chain
Success
Strategy Analytical Models $$$
Information
 Accurate?
 Accessible?
 Up-to-date?
 In the Correct form?
» If not, database restricted ability. How difficult is it to import data into SAP?
Quality of Information
Information drives the decisions:
Good information means good decisions
IT helps: MRP, ERP, SAP, EDI
Relevant information?
How to use information?
Information Technology in
a Supply Chain: Legacy
Systems
Supplier Customer
Retailer
Distributor
Manufacturer
Strategic
Planning
Operational
Information Technology in a Supply Chain: ERP Systems
Supplier Customer
Retailer
Distributor
Manufacturer
Strategic
Planning
Operational
ERP
Potential
ERP
Potential
ERP
Information Technology in a Supply Chain: Analytical
Applications
Supplier Customer
Retailer
Distributor
Manufacturer
Strategic
Planning
Operational
Supplier
Apps
SCM
MES
Dem Plan
Transport execution &
WMS
APS Transport & Inventory
Planning
CRM/SFA
ERP Systems
Wider focus
Push (MRP) versus Pull (demand information transmitted quickly throughout the
supply chain)
Real-time information
Coordination and Information sharing
Transactional IT
Expensive and difficult to implement
About 25% of ERP installations are cancelled within a year
About 70% of ERP installations go over the budget
IT Push
0
100
200
300
400
500
1965 1973 1981 1989 1997
IT investment($B)
5. Sourcing
Role in the supply chain
Set of processes required to purchase goods and services in a supply chain
Supplier selection, single vs. multiple suppliers, contract negotiation
Role in the competitive strategy
Sourcing is crucial. It affects efficiency and responsiveness in a supply chain
In-house vs. outsource decisions- improving efficiency and responsiveness
Cisco sources: Low-end products (e.g. home routers) from China.
Components of sourcing decisions
In-house versus outsource decisions
Supplier evaluation and selection
Procurement process:
Every department of a firm buy from suppliers independently, or all together.
6. Pricing
Role in the supply chain
Pricing determines the amount to charge customers in a supply chain
Pricing strategies can be used to match demand and supply
Price elasticity: Do you know yours?
Role in the competitive strategy
Use pricing strategies to improve efficiency and responsiveness
Low price and low product availability; vary prices by response times
Amazon: Faster delivery is more expensive
Components of pricing decisions
Pricing and economies of scale
Everyday low pricing versus high-low pricing
Fixed price versus menu pricing, depending on the product and services
Packaging, delivery location, time, customer pick up
Bundling products; products and services
Considerations for Supply Chain Drivers
Driver Efficiency Responsiveness
Inventory Cost of holding Availability
Transportation Consolidation Speed
Facilities Consolidation /
Dedicated
Proximity /
Flexibility
Information Low cost/slow/no
duplication
High cost/
streamlined/reliable
Sourcing Low cost sources Responsive sources
Pricing Constant price Low-high price
Major Obstacles to
Achieving Fit
SC is big:
Variety of products/services
Spoiled customer
Multiple owners (Procurement, Production, Inventory, Marketing) / multiple
objectives
Globalization
Local optimization and lack of global fit
Dealing with Multiple Owners / Local Optimization
Information Coordination
Information sharing / Shyness / Legal and ethical issues
Contractual Coordination
Mechanisms to align local objectives with global ones
Coordination with (real) options
Rare in the practice
Without coordination, misleading reliance on metrics:
Average safety inventory, Average incoming shipment size, Average purchase
price of raw materials, Revenue
Major Obstacles to Achieving Fit
Major obstacles to
achieving fit
Instability and Randomness:
Increasing product variety
Shrinking product life cycles
Customer fragmentation: Push for customization, segmentation
Fragmentation of Supply Chain ownership: Globalization
Increasing implied uncertainty
Common problems
Lack of relevant SCM metrics: How to measure responsiveness?
How to measure efficiency, costs, worker performance, etc?
Poor inventory status information
Theft: Major problem for furniture retailers.
Transaction errors: Retailers with inaccurate inventory records
for 65% of SKUs
Information delays, dated information, incompatible info. systems
Misplaced inventory: 16% of items cannot be found at a major retailer
Spoilage: active ingredients in the products are losing their properties
Product quality and yield
Lack of visibility in SCs
Do you know the inventory your distribution centers hold?
Do you know the inventory your fellow retailer holds?
Common problems
Poor delivery status information
Not knowing the order status
Poor IT design
Unreliable, duplicate data
Security problems: too much or too little
Ignoring uncertainties
“The flight from uncertainty and ambiguity is so motivated that we often create
pseudocertainty.”
Nitin Nohra, HBR February 2006 issue, p.40.
Internal customer discrimination
Giving lower priority to internal customers than external customers
Poor integration
Elusive inventory costs
Accounting systems do not capture opportunity costs
SC-insensitive product design
Seven Eleven Japan (SEJ)
A Case Study
Factual Information on Seven Eleven Japan
(SEJ)
Largest convenience store in Japan with market value of $95 B. The third
largest retail company in the world after Wal-Mart and Home Depot.
Established in 1974.
In 2000, total sales $18,000 M, profit $620 M.
Average inventory turnover time 7-8.5 days.
Stock value increased by 3000 times from 1974 to 2000.
In 1985, there were 2000 stores in Japan, increasing by 400-500 per year.
Return on equity 14% over 2000-2004.
A SEJ store is about the half the size of a US 7-eleven store,
that is about 110 m2.
Sales:
Products
32.9% Processed food: drinks, noodles, bread and snacks
31.6% Fast food: rice ball, box lunch and hamburgers
12.0% Fresh food: diary products
25.3% Non-food: magazines, ladies stockings and batteries.
Services: Utility bill paying, installment payments for credit companies, ATMs, photocopying
More on SEJ
More factual info:
Average sales about twice of an average US store
SKU’s offered in store: Over 3,000 (change by time of day, day of week,
season)
Virtually no storage space
No food cooking at the stores
Japanese Images of Seven Eleven:
Convenient
Cheerful and lively stores
Many ready made dinner items I buy
Famous for its great boxed lunch and dinner
- On weekends, when I was single, I went to buy lunch and dinner
SC strategy:
Micro matching of supply and demand (by location, time of day, day of week, season)
Information Analysis of
POS Data
Analysis of
Sales for product categories over time
SKU (stock keeping unit)
Waste or disposal
10 day (or week) sales trend by SKU
Sales trends for new product
In the early 1990s, half-prepared fresh noodle sales were going up,
new fresh noodle products were quickly developed
Sales trend by time and day
Different sales patterns for different sizes of milk at different times of the day results in
rearrangement of the milks in the fridge. Extreme store micromanagement.
Let us speculate: Flavored milks are put in front of the pure milks in the evening (or the morning?).
List of slow moving items
About half of 3000 SKUs are replaced by new ones every year
Facilities Strategy
Limited storage space at stores which have only 125-150 m2 space
Frequent and small deliveries to stores
Deliveries arrive from over 200 plants.
Products are grouped by the cooling needs
Combined delivery system: frozen foods, chilled foods, room temperature and hot foods.
Such product groups are cross-docked at distribution centers (DC). Food DCs store no
inventory.
A single truck brings a group of products and visits several stores within a geographical region
Aggregation: No supplier (not even coke!) delivers direct
The number of truck deliveries per day is reduced by a factor of 7 from 1974 to
2000. Still, at least 3 fresh food deliveries per day. Goods are received faster with
the use of scanners.
Have many outlets, at convenient locations, close to where customers can walk
Focus on some territories, not all: When they locate in a place they blanket (a.k.a.
clustering) the area with stores; stores open in clusters with corresponding DC’s.
844 stores in the Tokyo region; Seven Eleven had stores in 32 out of 47 prefectures in 2004. No
stores in Kobe.
Success rate of franchise application <= 1/100
The Present and the
Future
Is food preparation a good idea at 7-eleven locations?
e.g. Compare microwave heating vs. salad preparation.
Why SEJ does not allow direct delivery from suppliers to retailers?
Point out which of the following strategies can also be used in US (or Taiwan)
Information strategy
Facilities strategy
Discuss the differences between the Japanese and US (or Taiwanese) consumers with
regard to
Frequency and amount of grocery purchase
Use of credit cards vs. cash for purchase
7-eleven inventory turnover rate is 50 in Japan and 19 in the USA.
7-eleven growing rapidly in the US so it aims to be a web depot in both the US and
Japan. Does this make sense from a supply chain perspective?
Cost vs. Responsiveness
Business strategy
What is the risk of micro-matching strategy?
No direct deliveries to SEJ, what is the potential risk of this strategy if used in the USA?
The Savvy Employees Who Saved 7-Eleven From
Bankruptcy
Lecture
Outline
• What Operations and Supply Chain
Managers Do
• Operations Function
• Evolution of Operations and Supply
Chain Management
• Globalization and Competitiveness
• Operations
• Strategy and Organization of the Text
• Learning Objectives for This Course
1-70
What Operations and
Supply Chain Managers
Do
• What is Operations Management?
■ design, operation, and improvement of productive systems
• What is Operations?
■ a function or system that transforms inputs into outputs of
greater value
• What is a Transformation Process?
■ a series of activities along a value chain extending from
supplier to customer
■ activities that do not add value are superfluous and should be
eliminated 1-71
• Physical: as in manufacturing
operations
• Locational: as in transportation or
warehouse operations
• Exchange: as in retail operations
• Physiological: as in health care
• Psychological: as in entertainment
• Informational: as in communication
Transformation
Process
1-72
INPUT
•Material
Operations as a Transformation
Process
•Machines
•Labor
•Management
•Capital
TRANSFORMATION
PROCESS
OUTPUT
•Goods
•Services
Feedback & Requirements 1-73
Operations
Function
• Operations
• Marketing
• Finance and
Accounting
• Human
Resources
• Outside
Suppliers
1-74
How is Operations Relevant to my Major?
• Accounting
• Information
Technology
• Management
• “As an auditor you must
understand the fundamentals of
operations management.”
• “IT is a tool, and there’s no
better place to apply it than in
operations.”
• “We use so many things you
learn in an operations class—
scheduling, lean production,
theory of constraints, and tons
of quality tools.”
1-75
How is Operations Relevant to my Major?
(cont.)
• Economics
• “It’s all about processes. I live
by flowcharts and Pareto
analysis.”
• “How can you do a good job
marketing a product if you’re
unsure of its quality or
delivery status?”
• “Most of our capital
budgeting requests are from
operations, and most of our
cost savings, too.”
• Marketing
1-76
• Finance
Evolution of Operations
and Supply Chain
Management
• Craft production
■ process of handcrafting products or services
for individual customers
• Division of labor
■ dividing a job into a series of small tasks each
performed by a different worker
• Interchangeable parts
■ standardization of parts initially as
replacement parts; enabled mass production
1-77
• Scientific management
■ systematic analysis of work methods
• Mass production
■ high-volume production of a
standardized product for a mass market
• Lean production
■ adaptation of mass production that
prizes quality and flexibility
Evolution of Operations and Supply Chain
Management (cont.)
1-78
Historical
Events in
Operations
Management
Era Events/Concepts Dates Originator
Industrial Steam engine 1769 James Watt
Revolution Division of labor 1776 Adam Smith
Interchangeable parts 1790 Eli Whitney
Scientific
Management
Principles of scientific
management
Time and motion studies
Activity scheduling chart
Moving assembly line
1911
1911
1912
1913
Frederick W. Taylor
Frank and
Lillian Gilbreth
Henry Gantt
Henry Ford 1-79
Historical Events in Operations
Management (cont.)
Era Events/Concepts Dates Originator
Human
Relations
Hawthorne studies 1930 Elton Mayo
Motivation theories
1940s
1950s
Abraham Maslow
Frederick Herzberg
1960s Douglas McGregor
Linear programming 1947 George Dantzig
Digital computer 1951 Remington Rand
Simulation, waiting
line theory, decision
theory, PERT/CPM
1950s
Operations research
groups
Operations
Research
MRP, EDI, EFT, CIM
1960s,
1970s
Joseph Orlicky, IBM
and others
1-80
Historical Events in Operations
Management (cont.)
Era Events/Concepts Dates Originator
JIT (just-in-time) 1970s Taiichi Ohno (Toyota)
TQM (total quality
management)
1980s
W. Edwards Deming,
Joseph Juran
Quality
Revolution
Strategy and
operations
1980s
Wickham Skinner,
Robert Hayes
Business
process
reengineering
1990s
Michael Hammer,
James Champy
Six Sigma 1990s GE, Motorola
1-81
Era Events/Concepts Dates Originator
Internet Internet, WWW, ERP, 1990s ARPANET, Tim
Revolution supply chain management Berners-Lee SAP,
i2
Technologies,
ORACLE
E-commerce 2000s Amazon, Yahoo,
eBay, Google, and
others
Globalization WTO, European Union,
and other trade
agreements, global supply
chains, outsourcing, BPO,
Services Science
1990s
2000s
Numerous countries
and companies
Historical Events in Operations
Management (cont.)
1-82
Evolution of Operations and Supply Chain
Management (cont.)
• Supply chain management
■ management of the flow of information, products, and services across
a network of customers, enterprises, and supply chain partners
1-83
Globalization and
Competitiveness
• Why “go global”?
■ favorable cost
■ access to international markets
■ response to changes in demand
■ reliable sources of supply
■ latest trends and technologies
• Increased globalization
■ results from the Internet and falling trade
barriers
1-84
Globalization and
Competitiveness (cont.)
Hourly Compensation Costs for Production Workers
Source: U.S. Bureau of Labor Statistics, 2005.
1-85
Globalization and
Competitiveness (cont.)
World Population Distribution
Source: U.S. Census Bureau, 2006.
1-86
Globalization and
Competitiveness (cont.)
Trade in Goods as % of GDP
(sum of merchandise exports and imports divided by GDP, valued in U.S. dollars)
1-87
Productivity and
Competitiveness
• Competitiveness
■ degree to which a nation can produce goods and
services that meet the test of international
markets
• Productivity
■ ratio of output to input
• Output
■ sales made, products produced, customers
served, meals delivered, or calls answered
• Input
■ labor hours, investment in equipment, material
usage, or square footage
1-88
Productivity and
Competitiveness (cont.)
Measures of Productivity
1-89
Productivity and Competitiveness
(cont.)
Average Annual Growth Rates in Productivity, 1995-2005.
Source: Bureau of Labor Statistics. A Chartbook of
International Labor Comparisons. January 2007, p. 28.
1-90
Productivity and Competitiveness
(cont.)
Average Annual Growth Rates in Output and Input, 1995-2005
Source: Bureau of Labor Statistics. A Chartbook of International
Labor Comparisons, January 2007, p. 26.
Dramatic Increase in
Output w/ Decrease in
Labor Hours
1-91
Productivity and
Competitiveness (cont.)
• Retrenching
■ productivity is increasing, but both output and input
decrease with input decreasing at a faster rate
• Assumption that more input would cause
output to increase at the same rate
■ certain limits to the amount of output may not be
considered
■ output produced is emphasized, not output sold;
increased inventories
1-92
• Strategy
■ Provides direction for achieving a mission
• Five Steps for Strategy Formulation
■ Defining a primary task
• What is the firm in the business of doing?
■ Assessing core competencies
• What does the firm do better than anyone else?
■ Determining order winners and order qualifiers
• What qualifies an item to be considered for purchase?
• What wins the order?
■ Positioning the firm
• How will the firm compete?
■ Deploying the strategy
Strategy and
Operations
1-93
Strategic
Planning
Mission
and Vision
Corporate
Strategy
Operations
Strategy
Marketing
Strategy
Financial
Strategy 1-94
The Rise of China’s Shein
Order Winners
and Order Qualifiers
Source: Adapted from Nigel Slack, Stuart Chambers, Robert Johnston, and Alan
Betts, Operations and Process Management, Prentice Hall, 2006, p. 47 1-96
Positioning the
Firm
• Cost
• Speed
• Quality
• Flexibility
1-97
Positioning the
Firm: Cost
• Waste elimination
■ relentlessly pursuing the removal of all waste
• Examination of cost structure
■ looking at the entire cost structure for
reduction potential
• Lean production
■ providing low costs through disciplined
operations
1-98
Positioning the
Firm: Speed
• fast moves, fast adaptations, tight linkages
• Internet
■ conditioned customers to expect immediate responses
• Service organizations
■ always competed on speed (McDonald’s, LensCrafters, and
Federal Express)
• Manufacturers
■ time-based competition: build-to-order production and
efficient supply chains
• Fashion industry
■ two-week design-to-rack lead time of Spanish retailer, Zara
1-99
Positioning the
Firm: Quality
• Minimizing defect rates or conforming to
design specifications; please the customer
• Ritz-Carlton - one customer at a time
■ Service system is designed to “move heaven
and earth” to satisfy customer
■ Every employee is empowered to satisfy a
guest’s wish
■ Teams at all levels set objectives and devise
quality action plans
■ Each hotel has a quality leader 1-100
Positioning the
Firm:
Flexibility
• ability to adjust to changes in product mix,
production volume, or design
• National Bicycle Industrial Company
■ offers 11,231,862 variations
■ delivers within two weeks at costs only 10%
above standard models
■ mass customization: the mass production of
customized parts
1-101
Policy
Deployment
• Policy deployment
■ translates corporate strategy into measurable
objectives
• Hoshins
■ action plans generated from the policy
deployment process
1-102
Policy
Deployment
Derivation of an Action Plan Using Policy Deployment
1-103
Balanced
Scorecard
• Balanced scorecard
■ measuring more than financial performance
• finances
• customers
• processes
• learning and growing
• Key performance indicators
■ a set of measures that help managers evaluate
performance in critical areas
1-104
Balanced
Scorecard
1-105
Dashboard
Operations
Strategy
S
Se
er
rv
vi
ic
ce
es
s P
Pr
ro
oc
ce
es
ss
s
a
an
nd
d
P
Pr
ro
od
du
uc
ct
ts
s
T
Te
ec
ch
hn
no
ol
lo
og
gy
y
Capacity
Human
Resources Quality
Facilities Sourcing Operating
Systems
1-106
Learning Objectives
of this Course
• Gain an appreciation of strategic importance
of operations and supply chain management
in a global business environment
• Understand how operations relates to other
business functions
• Develop a working knowledge of concepts
and methods related to designing and
managing operations and supply chains
• Develop a skill set for quality and process
improvement 1-107
108
Learning Objectives
To understand the escalating importance of
logistics and supply-chain management as
crucial tools for competitiveness.
To learn about materials management and physical
distribution.
To learn why international logistics is more complex
than domestic logistics.
To see how the transportation infrastructure in host
countries often dictates the options open to the
manager.
To learn why international inventory management is
crucial for success.
109
International Logistics
International logistics is the
design and management of a
system that controls the forward
and reverse flow of materials,
services, and information into,
through, and out of the international
corporation.
110
International Logistics (cont.)
Through the implementation of international logistics,
the firm can implement cost-saving programs such as
just-in-time (JIT), electronic data interchange (EDI),
and early supplier involvement (ESI).
The two phases of the movement of materials include:
materials management, or the timely movement of
materials, parts, and supplies.
physical distribution, or the movement of the firm’s physical
product to its customers.
111
Three Concepts of Business Logistics
Total Cost Concept Trade-off Concept
Systems Concept
112
Supply-Chain Management
Supply-chain management is the integration
of business processes from end user through
original suppliers, that provide products,
services, and information that add value for
customers.
Supply-chain management connects a company’s supply
side with its demand side.
It opens up supplier relationships for companies outside of
the buyer’s domestic market.
 Any organization, anywhere in the world, offering
a product or a service has a supply chain.
 Products and Services are created from materials, using
equipment, labor, time, money, and other resources.
 Producing and delivering products and services requires
Suppliers, Manufacturers, and Customers; all of which
make up the links in a supply chain.
 Supply chains exist in organizations that are:
– Large or Small (i.e., a multinational corporation or a “mom & pop shop” on the local corner)
– Public or Private (i.e., a publically traded company or a privately held company)
– For-Profit or Not-for-Profit (i.e., a commercial business, government or a charitable institution)
What is a Supply Chain?
11
3
Suppliers Customers
Finished
Material
Suppliers
(Tier 1)
Intermediate
Suppliers
(Tier 2)
Raw
Material
Suppliers
(Tier 3)
Wholesaler &
Distributor
Customers
(Tier 1)
Retail
Customers
(Tier 2)
Consumers
(Tier 3)
Manufacturer
(Your Company)
Finished
Product
Manufacturer
Internal
Internal
Internal
External
External
External
What is a Supply Chain? (continued)
 From SUPPLIERS: Raw Material, Intermediate, and/or Finished Material Suppliers
 To MANUFACTURERS: Finished Product Manufacturers (Internal and/or External)
 To CUSTOMERS: Wholesalers, Distributors, Retailers and/or Consumers
Each of these are “Links” in the supply chain
Inbound Transportation Outbound Transportation
Air
Truck Rail Water
Pipeline
Facilitated through the use of Logistics
Warehousing
A supply chain consists of the flow of materials and products . . .
Think about typical products that you buy
 Automobiles
 Books
 Candy Bars
 Cell phones
 Clothes / Shoes
 Fast food
 Laptop computers
 Soft Drinks
What is your favorite Candy Bar?
11
5
Do you know what goes into making it?
Candy Bar Supply Chain (Simplified)
11
6
Suppliers Customers
Manufacturer
Chocolate
Sugar
Packaging
Soy
Lecithin
Milk
Milk Fat
Lactose
Cocoa
Butter
Sugarcan
e
Paper
Cocoa
Beans
Consumers
Candy Bar
Manufacturer
Wholesalers
and
Distributors
Retailers
(Stores)
11
7
Chocolate
Sugar
Packaging
Soy
Lecithin
Milk
Milk Fat
Lactose
Cocoa
Butter
Sugarcan
e
Paper
Cocoa
Beans
Supply
Disruption
Consumers
Candy Bar
Manufacturer
Wholesalers
and
Distributors
Retailers
(Stores)
Supply Chain Disruption 1
What happens if there is a shortage of
Cocoa Beans ???
Suppliers Customers
Manufacturer
11
8
Chocolate
Sugar
Packaging
Soy
Lecithin
Milk
Milk Fat
Lactose
Cocoa
Butter
Sugarcan
e
Paper
Cocoa
Beans
Supply
Disruption
Consumers
Candy Bar
Manufacturer
Wholesalers
and
Distributors
Retailers
(Stores)
Supply Chain Disruption 2
Suddenly, you cannot get the Chocolate
and Cocoa Butter that you need to make
your Candy Bars
Meanwhile . . .
your other suppliers will continue to ship
their products to you
Suppliers Customers
Manufacturer
11
9
Consumers
Candy Bar
Manufacturer
Chocolate
Sugar
Packaging
Soy
Lecithin
Milk
Milk Fat
Lactose
Cocoa
Butter
Sugarcan
e
Paper
Cocoa
Beans
Wholesalers
and
Distributors
Retailers
(Stores)
Supply
Disruption
Supply Chain Disruption 3
Candy Bar production will be
forced to stop
Your customers still have inventory of candy
bars that they previously purchased from
you which they can continue to sell
and your inventory of the other materials
will start to build up
Suppliers Customers
Manufacturer
12
0
Consumers
Candy Bar
Manufacturer
Chocolate
Sugar
Packaging
Soy
Lecithin
Milk
Milk Fat
Lactose
Cocoa
Butter
Sugarcan
e
Paper
Cocoa
Beans
Wholesalers
and
Distributors
Retailers
(Stores)
Supply
Disruption
Supply Chain Disruption 4
The disruption
impacts all suppliers
You are forced to cancel your orders for materials
from all your suppliers until Cocoa Beans are
available again
Suppliers Customers
Manufacturer
12
1
Consumers
Candy Bar
Manufacturer
Chocolate
Sugar
Packaging
Soy
Lecithin
Milk
Milk Fat
Lactose
Cocoa
Butter
Sugarcan
e
Paper
Cocoa
Beans
Wholesalers
and
Distributors
Retailers
(Stores)
Supply
Disruption
Supply Chain Disruption 5
The disruption impacts
all customers
Your customers sell out all remaining
inventory of candy bars which creates a
TOTAL MARKET STOCKOUT
Suppliers Customers
Manufacturer
Candy Bar Supply Chain (Simplified)
12
2
Chocolate
Sugar
Packaging
Soy
Lecithin
Milk
Milk Fat
Lactose
Cocoa
Butter
Sugarcan
e
Paper
Cocoa
Beans
Consumers
Candy Bar
Manufacturer
Wholesalers
and
Distributors
Retailers
(Stores)
All supply chain links are interconnected
and a disruption with one will likely impact
all
The supply chain is only as
strong as its weakest link
Suppliers Customers
Manufacturer
Service firms offer
intangible products,
meaning products
that cannot be
physically touched.
Supply Chains in the Service Industry
It is not just products . . . services have a supply chain as well.
12
3
Many services require the use of Facilitating Goods which are tangible elements that are
used along with the service provided.
These items need to be purchased, transported, received, and warehoused in order to
provide the service activity, and each has a supply chain.
12
4
It is the coordination of a network of otherwise independent
trading partners creating a desired product or service, and
moving it from suppliers, through manufacturing, and out to
customers when and where they want it.
Supply Chain Management is the way business gets done.
It is the execution process of any business.
What is a Supply Chain Management?
Supply Chain Management accounts for $1.4 trillion (≈8%) of the total
U.S. economy ---> annually.
Companies have been expanding globally and speeding up every link
in the supply chain to stay competitive.
This has created a significant and growing shortage of supply
chain talent --- which translates to JOBS !!!
Current trends will continue to raise the bar in supply chain
management, and by extension, the skills required:
 Continued and accelerated pace of globalization
 Expansion of e-Commerce
 Heightened focus on supply chain risk
 Widespread adoption of new technologies and innovations
Talent Shortage in Supply Chain Management
Supply Chain Management is a skilled profession with cutting edge technologies
and major innovations happening at an accelerated pace. Just a few examples:
Technology and Innovation
Logistics: Warehousing, Transportation, and Distribution
Finished
Material
Suppliers
(Tier 1)
Wholesaler &
Distributor
Customers
(Tier 1)
Finished
Product
Manufacturer
Intermediate
Suppliers
(Tier 2)
Raw
Material
Suppliers
(Tier 3)
Retail
Customers
(Tier 2)
Consumers
(Tier 3)
Purchasing
Strategic Sourcing
Ethical and Sustainable Sourcing
Supplier Relationship Management
Customer Service
Forecasting and Demand Planning
Distribution Channel Management
Customer Relationship Management
Planning & Scheduling
Operations
Management
Quality Assurance
International Trade
Risk Management
Project Management
Typical Supply Chain Career Areas
Suppliers Customers
Manufacturer
Inbound Transportation
Warehousing
Outbound Transportation
Distribution
Inventory Management
Material Handling
Abundant job opportunities across all of these functional areas
Careers in Supply Chain Management
Top 10 things you can expect from a career in Supply Chain Management
1. Job Availability (entry level and advanced)
2. Accelerated Growth and Advancement opportunities
3. Job Security
4. Excellent Income and Compensation packages
5. Career Contentment
6. Supply chain jobs available in every Industry and Worldwide
7. Work Location choices. Your supply chain skills are portable!
8. Travel and Relocation opportunities
9. Opportunities to Specialize in supply chain Disciplines & Sectors
10. Innovation and cutting edge Technologies
Recent survey = 79% content with their career
129
Transportation Infrastructure
A firm’s logistics platform is determined by a
location’s ease and convenience of market reach
under favorable cost circumstances.
The public sector’s investment priorities, safety
regulations, tax incentives, and transport policies
can have major effects on the logistics decisions of
firms.
The logistics manager must learn about existing and
planned infrastructures abroad and at home and
factor them into the firm’s strategy.
130
Vessels Used in Ocean Shipping
Liner Service
Bulk Service Tramp Service
131
Airfreight
Airfreight is available to and from most countries,
including the developing world.
Forty percent of the world’s manufactured travel by
air.
Items that are high-value or high in density tend to
travel by air.
132
Considerations for Selecting a Mode of Transport
Predictability
Transit Time
Cost Non-economic
Factors
133
Export Documentation
A bill of lading is a contract between the exporter and
the carrier indicating that the carrier has accepted
responsibility for the goods and will provide transportation
in return for payment.
A commercial invoice is a bill for the goods stating basic
information about the transaction, including a description
of the merchandise, total cost of the goods sold,
addresses of the shipper and seller, and delivery and
payment terms.
A freight forwarder specializes in handling export
documentation.
134
International Inventory Issues
Inventories tie up a major portion of corporate funds,
therefore proper inventory policies should be a major
concern to the international logistician.
Just-in-time inventory policies minimize the volume
of inventory by making it available only when
needed.
The purpose of establishing inventory systems are:
to maintain product movement in the delivery pipeline
to have a cushion to absorb demand fluctuations
135
Three Factors that Decide the Level of Inventory
Order Cycle Time
Desired Customer
Service Levels
Use of Inventories as
a Strategic Tool
136
International Packaging Issues
Packaging is instrumental in getting the merchandise to
the destination in a safe, presentable condition.
Because of the added stress of international shipping,
packaging that is adequate for domestic shipping may be
inadequate for international shipping.
Packaging considerations that should be taken into
account are environmental conditions and weight.
One solution to the packaging problem has been the
development of inter-modal containers.
Cost attention must be paid to international packaging.
137
Storage Facilities
A stationary period is involved when merchandise
becomes inventory stored in warehouses.
The location decision addresses how many
distribution centers to have and where to locate them.
Storage facilities abroad can differ in availability and
quality.
The logistician should analyze international product
sales and then rank order products according to
warehousing needs.
138
Special Trade Zones
Foreign trade zones are areas where
foreign goods may be held or processed
and then re-exported without incurring
duties.
Trade zones can be useful as
transshipment points to reduce logistics
cost and redesign marketing approaches.
Governments and firms benefit from
foreign trade zones.
139
Export Processing Zones and Economic Zones
In export processing zones, special rules apply that are
different in other regions of the country.
These zones usually provide tax-free and duty-free
treatment for production facilities whose output is
destined abroad.
The maquiladoras of Mexico are one example of a
program that permits firms to take advantage of sharp
differentials in labor costs.
Through the creation of special economic zones, the
Chinese government has attracted many foreign
investors bringing in millions of dollars.
140
Centralized Logistics Management
In international logistics, the existence of a
headquarters staff that retains decision-making
power over logistics is important.
To avoid internal problems, both headquarters staff
and local management should report to one person.
This individual can contribute an objective view
when inevitable conflicts arise in international
logistics coordination.
141
Decentralized Logistics Management
When a firm serves many diverse international markets,
total centralization might leave the firm unresponsive to
local adaptation needs.
If each subsidiary is made a profit center in itself, each
one carries the full responsibility for its performance.
Once products are within a specific market, increased
input from local logistics operations should be expected
and encouraged.
142
Outsourcing Logistics Services
The systematic outsourcing of logistics
capabilities is a third option.
By collaborating with transportation
firms, private warehouses, or other
specialists, corporate resources can be
concentrated on the firm’s core product.
One-stop logistics allows shippers to
buy all the transportation modes and
functional services from a single carrier.
143
The Supply Chain and the
Internet
Because of the internet, firms are able to conduct
many more global comparisons among suppliers and
select from a wider variety of choices.
When customers have the ability to access a
company through the internet, the company must be
prepared for 24-hour order-taking and customer
service.
For all countries, but particularly in developing
nations, the issue of universal access to the internet
is crucial.
144
Logistics and Security
After the terrorist attacks of 2001, companies have to
deal with the fact that the pace of international
transactions has slowed down and that formerly
routine steps will now take longer.
Logistics systems and modern transportation
systems are often the targets of attacks.
The need to institute new safeguards for international
shipments will affect the ability of firms to efficiently
plan their international shipments.
145
Logistics and the Environment
Since environmental laws and regulations differ
across the globe, the firm’s efforts need to be
responsive to a wide variety of requirements.
Reverse distribution systems are instrumental in
ensuring that the firm not only delivers the product
to the market, but also can retrieve it from the
market for subsequent use, recycling, or disposal.
Companies need to learn how to simultaneously
achieve environmental and economic goals.
How Supply Chain Bottlenecks are Creating
Environmental Issues
Understanding
Distribution in the
Supply Chain: Role
and Significance
Where Did the Process
of Distribution in
Supply Come From?
▶ The process of distribution in
supply can be traced back to the
early days of commerce. As
trade between different regions
and cultures began to increase,
the need for a system to
distribute goods and services
became apparent
The Evolution of
Distribution in Supply
▶ The growth of trade: As trade between
different regions and cultures has
increased, the need for a system to
distribute goods and services has
become more important.
▶ The development of new transportation
technologies: The development of new
transportation technologies, such as
railroads and steamships, has made it
possible to move goods more quickly and
efficiently.
▶ The growth of cities: The growth of cities
has created a demand for new
distribution methods, as people begin to
live farther from where their goods are
produced.
▶ The rise of globalization: The rise of
globalization has led to even more
changes in distribution, as businesses
need to find ways to distribute their
products to a global market.
The Future of
Distribution in Supply
▶ The continued growth of e-
commerce: E-commerce is growing
rapidly, and this is likely to have a
significant impact on the way goods
and services are distributed.
▶ The development of new
technologies: The development of
new technologies, such as drones
and self-driving vehicles, is likely to
revolutionize the way goods and
services are distributed.
▶ The changing needs of
customers: The needs of customers
are constantly changing, and
businesses need to be able to adapt
their distribution strategies to meet
these needs.
The Rise and Fall of
Montgomery Ward
▶ Montgomery Ward was one of the first
major retailers in the United States.
The company was founded in 1872 by
Aaron Montgomery Ward, and it
quickly became a leader in the mail-
order business.
▶ Ward's innovation was to offer a wide
variety of products at discounted prices
through a catalog that was distributed
nationwide.
▶ Ward's business model was very
successful, and the company grew
rapidly during the Industrial Revolution.
By the early 1900s, Montgomery Ward
was one of the largest retailers in the
United States.
What Montgomery Ward Did Well
▶ Offered a wide variety of products at discounted prices through its catalog
▶ Catalog was also very well-designed
What Montgomery Ward
Did Not Do Well
▶ Failed to adapt to the changing
retail landscape.
▶ Focused on low prices, which led
to a decline in customer
satisfaction and a loss of market
share
Where Montgomery
Ward Is Today
▶ The Montgomery Ward brand is
now owned by Sears Holdings
Corporation. Sears has been
struggling financially in recent
years, and it is unclear whether
the Montgomery Ward brand will
be revived.
Conclusion
▶ The process of distribution in supply has come a long way
since its early days. Today, it is a complex and
sophisticated field that is essential to the smooth
functioning of the global economy. As businesses continue
to grow and expand, the need for efficient and effective
distribution systems will only become more important.
Definition of Distribution
in the Supply Chain
▶ Warehousing: Goods are stored in
warehouses until they are needed to be
shipped to customers.
▶ Transportation: Goods are transported
from the warehouse to the customer using
a variety of methods, such as trucks,
ships, and airplanes.
▶ Logistics: Logistics is the process of
managing the flow of goods through the
distribution system. This includes
activities such as inventory management,
order fulfillment, and transportation
scheduling.
▶ Customer service: Customer service is
the process of interacting with customers
to ensure that they are satisfied with the
distribution process. This includes
activities such as answering questions,
resolving problems, and providing
feedback.
Role of Distribution
in the Supply Chain
▶ Customer satisfaction: Customers
expect to receive products when they
need them. If products are not delivered
on time, customers may become
dissatisfied and switch to a competitor.
▶ Profitability: Efficient distribution can
help to reduce costs and increase profits.
This is because it can help to reduce
inventory levels, improve transportation
efficiency, and provide better customer
service.
▶ Competitive advantage: Efficient
distribution can give businesses a
competitive advantage. This is because it
can help businesses to deliver products
more quickly and cheaply than their
competitors.
Ensuring Smooth Flow of
Products to Meet Customer
Demands Efficiently
▶ The location of customers: Businesses need
to ensure that they have warehouses and
distribution centers located in close proximity
to their customers. This will help to reduce
transportation costs and improve delivery
times.
▶ The type of product: The type of product
being distributed will also affect the
distribution strategy. For example, perishable
goods will need to be distributed more
quickly than non-perishable goods.
▶ The needs of customers: Businesses need to
understand the needs of their customers in
order to provide them with the best possible
distribution experience. This includes factors
such as delivery speed, delivery options, and
customer service.
Conclusion
▶ Distribution is a critical part of the
supply chain. It is responsible for
getting goods and services from
the producer to the consumer in a
timely and efficient manner. By
understanding the role of
distribution and the factors that
affect it, businesses can develop
distribution strategies that ensure
a smooth flow of products to meet
customer demands efficiently.
Functions and
Responsibilities of a
Distributor
▶ Inventory management: Distributors are
responsible for managing the inventory of
products that they sell. This includes
ordering the correct amount of product,
storing it in a safe and secure location,
and tracking inventory levels.
▶ Order fulfillment: Distributors are
responsible for fulfilling orders from
customers. This includes picking the
products from the warehouse, packing
them, and shipping them to the customer.
▶ Customer service: Distributors provide
customer service to customers who have
questions or problems with their orders.
This includes answering questions,
resolving problems, and providing
feedback.
▶ Marketing and sales: Distributors may
also be responsible for marketing and
selling products to retailers or other
businesses. This includes developing
marketing plans, generating leads, and
closing sales.
Importance of
Distributors in Expanding
Market Reach
▶ Distributors can play an important
role in expanding the market reach
of manufacturers. They can help to
reach a broader customer base by
providing products to retailers in
different geographic areas. They
can also help to expand market
coverage by providing products to
retailers in different channels, such
as online or brick-and-mortar
stores.
Understanding the
Difference Between
Distribution and Logistics
▶ Distribution refers to the process
of moving products from the
manufacturer to the customer.
▶ Logistics, on the other hand,
refers to the overall
management of the flow of
goods and services. This
includes activities such as
transportation, warehousing,
and inventory management.
Distribution's Focus on
Product Delivery and
Customer Satisfaction
▶ Distribution places emphasis on
delivering products to customers and
meeting customer demands
efficiently.
▶ This includes activities such as order
fulfillment, customer service, and
inventory management.
▶ Distributors strive to ensure that
customers receive the products they
need when they need them.
▶ Distributors also strive to provide
excellent customer service, such as
answering questions and resolving
problems quickly.
Conclusion
▶ Distributors play an important role
in the supply chain by providing a
link between producers and
consumers.
▶ Distributors help to ensure that
products are available when and
where customers need them, and
they can also provide valuable
services such as inventory
management and order fulfillment.
▶ By focusing on product delivery
and customer satisfaction,
distributors can help
manufacturers to increase sales
and improve their reputation.
Additional
Information
▶ Marketing and sales support:
Distributors may help
manufacturers to develop
marketing plans, generate leads,
and close sales.
▶ Financial services: Distributors
may offer financial services to
manufacturers, such as credit,
financing, and inventory
management.
▶ Technical support: Distributors
may provide technical support to
manufacturers, such as product
training and troubleshooting
Impact of Logistics' Emphasis
on Transportation,
Warehousing, and Inventory
Management
▶ Logistics is the process of planning, organizing, and
managing the flow of goods and services from the point
of origin to the point of consumption. It encompasses a
wide range of activities, including transportation,
warehousing, inventory management, and customer
service.
▶ Transportation is the movement of goods from one
location to another. It is a critical part of logistics, as it
determines how quickly and efficiently goods can be
delivered to customers. There are a variety of
transportation options available, each with its own
advantages and disadvantages.
▶ Warehousing is the storage of goods in a secure facility.
It is important for businesses to have enough warehouse
space to store their products, as well as the right
equipment to handle the loading and unloading of goods.
▶ Inventory management is the process of ensuring that
the right amount of goods is available in the right place at
the right time. This is important for businesses to avoid
stockouts, which can lead to lost sales, and to avoid
overstocking, which can lead to unnecessary costs.
Importance of Effective
Distribution Management
▶ Supply chain performance: Effective
distribution management can help to
improve supply chain performance
by reducing lead times, improving
inventory turns, and increasing
customer service levels.
▶ Cost control: Effective distribution
management can help to control
costs by optimizing transportation
routes, negotiating favorable freight
rates, and managing inventory
levels.
▶ Customer satisfaction: Effective
distribution management can help to
improve customer satisfaction by
ensuring that products are delivered
on time, in good condition, and at
the right price.
Impact on Supply Chain
Performance and
Customer Satisfaction
▶ Reduce lead times: By optimizing
transportation routes and managing
inventory levels, well-managed
distribution can help to reduce lead times,
which can improve customer satisfaction.
▶ Improve inventory turns: By managing
inventory levels effectively, well-managed
distribution can help to improve inventory
turns, which can reduce costs.
▶ Increase customer service levels: By
ensuring that products are delivered on
time, in good condition, and at the right
price, well-managed distribution can help
to increase customer service levels.
Role of Distribution
Management in Cost
Control and Optimization
▶ Optimize transportation routes: By
optimizing transportation routes,
well-managed distribution can
help to reduce transportation
costs.
▶ Negotiate favorable freight
rates: By negotiating favorable
freight rates, well-managed
distribution can help to reduce
transportation costs.
▶ Manage inventory levels: By
managing inventory levels
effectively, well-managed
distribution can help to reduce
inventory carrying costs.
Conclusion
▶ Logistics is a complex and
essential part of the supply chain.
Effective distribution management
can help to optimize supply chain
performance, cost control, and
customer satisfaction. By
emphasizing transportation,
warehousing, and inventory
management, logistics can support
the distribution process and help
businesses achieve their goals.
Additional
Information
▶ Increase market share: By
providing superior customer
service and meeting customer
demand, well-managed
distribution can help businesses to
increase market share.
▶ Improve brand reputation: By
delivering products on time and in
good condition, well-managed
distribution can help to improve
brand reputation.
▶ Reduce risk: By managing
inventory levels effectively, well-
managed distribution can help to
reduce risk.
Improved Inventory
Control and Demand
Forecasting
▶ By tracking inventory levels and sales data,
distribution managers can identify trends and
patterns that can be used to forecast future
demand. This information can then be used
to ensure that the right amount of inventory
is on hand to meet customer demand.
▶ By using data analytics, distribution
managers can identify and optimize
distribution routes and schedules. This can
help to reduce transportation costs and
improve delivery times, which can lead to
improved inventory turnover.
▶ By working closely with suppliers,
distribution managers can ensure that there
is a smooth flow of goods throughout the
supply chain. This can help to reduce the
risk of stockouts and ensure that customers
receive their orders on time.
Better Coordination Between Suppliers,
Manufacturers, and Retailers
▶ Distribution management can also foster better coordination among supply
chain partners. This can be done by sharing information about inventory levels,
sales data, and demand forecasts. By working together, supply chain partners
can ensure that goods are delivered to the right place at the right time, which
can lead to improved efficiency and profitability.
Enhanced Customer
Service and
Satisfaction
▶ By ensuring that products are delivered on
time and in good condition, distribution
managers can help to improve customer
satisfaction. This can lead to repeat
business and increased sales.
▶ By providing accurate information about
product availability, distribution managers
can help customers to make informed
purchasing decisions. This can help to
reduce customer frustration and improve the
overall customer experience.
▶ By offering flexible delivery options,
distribution managers can meet the needs of
different customers. This can help to
improve customer satisfaction and loyalty.
Optimal Use of
Resources and Reduced
Operating Costs
▶ Optimizing transportation routes
and schedules. This can help to
reduce transportation costs and
improve delivery times.
▶ Managing inventory levels
effectively. This can help to reduce
inventory carrying costs and
improve inventory turnover.
▶ Using data analytics to identify and
optimize distribution
processes. This can help to
reduce waste and improve
efficiency.
Conclusion
▶ Effective distribution
management can play a vital
role in improving inventory
control, demand forecasting,
coordination among supply
chain partners, customer
service, and satisfaction. By
optimizing the flow of goods and
services throughout the supply
chain, distribution managers can
help businesses to reduce costs,
improve efficiency, and increase
profitability.
Additional
Information
▶ Increase market share: By providing
superior customer service and
meeting customer demand, well-
managed distribution can help
businesses to increase market
share.
▶ Improve brand reputation: By
delivering products on time and in
good condition, well-managed
distribution can help to improve
brand reputation.
▶ Reduce risk: By managing inventory
levels effectively, well-managed
distribution can help to reduce risk.
Supply Chain
Complexity and Global
Operations
▶ Inventory management: Managing inventory
in a global supply chain can be complex, as
businesses must consider factors such as
different product regulations, varying
demand patterns, and longer lead times.
▶ Demand fluctuations: Demand for products
can fluctuate rapidly in a global market,
which can make it difficult to forecast
demand and ensure that the right amount of
inventory is on hand.
▶ Transportation and logistics: Transportation
and logistics can be more challenging in a
global supply chain, as businesses must
often deal with multiple carriers and different
shipping regulations.
▶ Maintaining service quality and consistency:
Maintaining service quality and consistency
can be difficult in a global supply chain, as
businesses must often deal with different
cultures and languages.
Inventory Management and
Demand Fluctuations
▶ The challenges of inventory
management and demand
fluctuations are closely related.
When demand for a product
fluctuates, businesses must adjust
their inventory levels accordingly.
Inventory Management
and Demand
Fluctuations
▶ Inventory management is the
process of planning, organizing,
and controlling the flow of goods
and materials from the point of
production to the point of
consumption. Demand
fluctuations refer to the changes
in the demand for a product or
service over time.
Impact of Inventory
Management Challenges and
Demand Fluctuations on
Distribution Activities
▶ The impact of inventory
management challenges and
demand fluctuations on distribution
activities can be significant.
▶ Demand fluctuations can also have a
significant impact on distribution
activities.
Strategies for Managing
Inventory and Demand
Fluctuations
▶ Demand forecasting: Businesses can use
demand forecasting to predict future demand
for their products. This information can then
be used to adjust inventory levels
accordingly.
▶ Just-in-time (JIT) inventory management: JIT
inventory management is a system where
businesses only order the amount of
inventory they need to meet immediate
demand. This can help businesses to reduce
inventory costs and improve efficiency.
▶ Demand pooling: Demand pooling is a
strategy where businesses pool their
demand for a product or service. This can
help businesses to get better pricing from
suppliers and improve efficiency.
▶ Flexible manufacturing: Flexible
manufacturing is a system where businesses
can quickly and easily change the
production of a product to meet changing
demand. This can help businesses to adapt
to demand fluctuations and avoid stockouts.
Inventory management and demand
fluctuations are important challenges that
businesses must face. By using the
strategies outlined above, businesses can
manage these challenges and ensure that
they have the right amount of inventory to
meet customer demand.
Transportation and
Logistics Challenges
▶ Transportation and logistics can
also be challenging in a global
supply chain. Businesses must
often deal with multiple carriers
and different shipping regulations.
This can make it difficult to track
shipments and ensure that they
arrive on time.
Maintaining Service
Quality and Consistency
▶ Maintaining service quality and
consistency is important for any
business, but it can be
especially challenging in a
global supply chain.
186
Operations Management
= OM
Management of ANY activities/process that create goods and
provide services
Exemplary Activities: Forecasting, Scheduling, Quality management
Why to study OM
At a typical manufacturing company
Profit 5%
OM Cost 21%
Marketing
Cost 26%
Manufacturing
Cost 48%
187
The management of systems or processes that create goods
and/or provide services
Organization
Finance Operations Marketing
The distinct –active- role of operations:
Inputs become Outputs after some
Transformation
Operations Management = OM
MGT 236 188
Typical Organization
Chart
189
Operations example in Manufacturing:
Food Processing
INPUTS PROCESS OUTPUTS
Raw vegetables Cleaning Clean vegetables
Metal sheets Cutting/Rolling/Welding Cans
Energy, Vegetables Cutting Cut vegetables
Energy, Water,
Vegetables
Cooking Boiled
vegetables
Energy, Cans,
Boiled vegetables
Placing Can food
190
Types of Operations
Operation Examples
Goods producing Farming, mining, construction
Storage/transportation Warehousing, trucking, mail, taxis,
buses, hotels, location
Exchange Trade, retailing, wholesaling, renting,
leasing, loans
Entertainment Radio, movies, TV, concerts, recording
Communication Newspapers, journals, magazines, radio,
TV, telephones, satellite
191
Why OM?
Core of all business organizations
Many areas interrelated with OM activities
Management of operations is critical to create and maintain competitive
advantages
192
Organization of
Businesses
Three basic functions
Operations/Production
Goods oriented (manufacturing and assembly)
Service oriented (health care, transportation and retailing)
Value-added (the essence of the operations functions)
Finance-Accounting
Budgets (plan financial requirements)
Economic analysis of investment proposals
Provision of funds (the necessary funding of the operations)
193
Organization of Businesses (Cont.)
Marketing
Selling
Promoting
Assessing customer wants and needs
Communicating those needs to operations
The need for working closely
Operations
Finance
Marketing
194
Operations Interfaces
195
Systems (Holistic)
Approach
Emphasizes interrelations among subsystems.
A systems approach is essential whenever something is
being designed, redesign implemented, or improved. It is
important to take into account the impact on all parts of the
system.
Example: A new feature is added to a product.
Designer must take into account how customers will view the
change, instruction for using new feature, the cost, training of
workers, production schedule, quality standard, advertising
must be informed about the new feature.
196
Systems Approach
“The whole is greater than
the sum of the parts.”
Suboptimization
197
Value Added
Value added: The difference between cost of inputs and price (??) of outputs.
Is this definition right? Should value added include profit?
Value added: The difference between the cost of inputs
and the (market or fair) value or price of outputs.
Value-Added
Inputs
Land
Labor
Capital
Transformation/
Conversion
process
Outputs
Goods
Services
Control
Feedback
Feedback
Feedback
Value added
MGT 236 199
OM’s
Transformation
Role
To add value
Increase product value at each stage
Value added is the net increase between output product value and input
material value
Provide an efficient transformation
Efficiency – means performing activities well for least possible cost
200
Degree of
Standardization !
Standardized output
Take advantage of standardized methods, less skilled workers, materials…
Example: Iron, Wheat, most of commodities
Customized output
Each job is different
Workers must be skilled
Example: Hair cut
201
Manufacturing (=Goods) vs. Service operations
Production of goods (goods oriented)
Tangible products
Automobile
Refrigerator
Services (TV and auto repair, lawn care)
Government
Regulatory bodies, FAA, FDA
Wholesale/retail
Financial services
Education
202
Similarities for
Service/Manufacturers
Both use technology
Both have quality, productivity, & response issues
Both must forecast demand
Both can have capacity, layout, and location issues
Both have customers, suppliers, scheduling and
staffing issues
203
Goods vs. Service
Operations (Cont)
Differences
1. Customer contact
2. Uniformity of input
3. Labor content of jobs
4. Uniformity of output
5. Measurement of productivity
6. Production and delivery
7. Quality assurance
8. Amount of inventory
204
Manufacturing vs. Service
!
Characteristic Manufacturing Service
Output Tangible Intangible
Customer contact Low High
Uniformity of output High Low
Labor content Low High
Uniformity of input High Low
Measurement of
productivity
Easy Difficult
Opportunity to correct
quality problems
Easy Difficult
205
Steel production
Automobile fabrication
Home remodeling
Retail sales
Auto Repair
Appliance repair
Maid Service
Manual car wash
Teaching
Lawn mowing
High percentage goods
Low percentage service
Goods-service Continuum
Low percentage goods
High percentage service
206
U.S. Manufacturing vs. Service Employment
0
20
40
60
80
100
45 50 55 60 65 70 75 80 85 90 95 00
Year
Percent
Year Mfg. Service
45 79 21
50 72 28
55 72 28
60 68 32
65 64 36
70 64 36
75 58 42
80 44 46
85 43 57
90 35 65
95 32 68
00 30 70
Manufacturing vs.
Service Industries in
US
Growth of the Service Sector
Service sector growing to
50-80% of non-farm jobs
Global competitiveness
Demands for higher
quality
Huge technology changes
Time based competition
Work force diversity
208
Responsibilities of Operations Management
Planning
Capacity, utilization
Location
Choosing products or services
Make or buy
Layout
Projects
Scheduling
Market share
Plan for risk reduction, plan B?
Forecasting
209
OM Decisions
All organizations make decisions and follow a similar path
First decisions very broad – Strategic decisions
Strategic Decisions – set the direction for the entire company; they are broad in
scope and long-term in nature
210
OM Decisions
Following decisions focus on specifics - Tactical
decision
Tactical decisions: focus on specific day-to-day issues like
resource needs, schedules, & quantities to produce
are frequent
Strategic decisions less frequent
Tactical and Strategic decisions must align
211
OM Decisions
212
Operations Managers
Controlling
Inventory
Quality
Costs
Organization
Degree of standardization
Subcontracting
Process selection
Staffing
Hiring/lay off
Use of overtime
Incentive plans
Job assignments
213
Operations Management includes:
Forecasting
Capacity planning
Scheduling
Managing inventories
Assuring quality
Motivating employees
Deciding where to locate facilities
And more . . .
Scope of Operations Management
214
Help comes from Models
A structure which has been built purposefully to exhibit features and characteristics of
some other object.
Do not use “thing” or “something” in a definition.
For
Improved understanding and communication
Experimentation
Standardization for analysis
Abstraction vs. computability
215
Modeling !
Use models
Physical models (prototypes)
Schematic models (Graphs, charts, pictures)
Mathematical models,
Statistical models
Inventory models
Linear programming
Queuing techniques
Project management models
216
What type of models
Simulation models : to test a proposed idea
– Monte Carlo Simulation
Optimization models : to create an optimal idea
– Linear programming
Pattern recognition models : to recognize a pattern
– Statistics, Forecasting, data mining
217
Decision Making
Models
Quantitative approaches
Analysis of trade-offs
Systems approach
218
Models Are Beneficial
Easy to use, less expensive
Require users to organize
Increase understanding of the problem
Consistent tool
Standardized format
Specific objectives
Systematic approach to problem solving
Analysis of tradeoffs
Enable “what if” questions
Power of mathematics
219
Pareto Phenomenon
• A few factors account for a high percentage of the
occurrence of some event(s).
• 80/20 Rule - 80% of problems are caused by 20% of
the activities.
How do we identify the vital few?
220
Historical Evolution of Operations Management
Industrial revolution (1770’s)
Scientific management (1911)
Mass production
Interchangeable parts
Division of labor
Human relations movement (1920-60)
Unemployment insurance
Pension plans
Decision models (1915, 1960-70’s)
Influence of Japanese manufacturers (1970-1990)
MGT 236 221
Historical Development
con’t
Reengineering 1990s
Global competition 1980s
Flexibility 1990s
Time-Based Competition 1990s
Supply chain Management 1990s
Electronic Commerce 2000s
Outsourcing & flattening of world 2000s
For long-run success, companies must place much importance on their
operations
222
Trends in Business
Major trends
The Internet, e-commerce, e-business
Management technology
Globalization
Management of supply chains
Agility
223
Recent Trends !
Worker involvement
Environmental issues, emission reductions are popular after Central
European floods
Service economy in US, foreign production
E-business – information technology
Supply chain management
Total Quality Management
Globalization, emerging markets, NAFTA
Lean Production – see the next page
224
Production systems
classified
Craft Production : System in which highly skilled workers use
simple, flexible tools to produce small quantities of
customized goods.
Carpenter
Lean production : System that uses minimal amounts of
resources to produce a high volume of high-quality goods
with some variety.
Dell
Mass production: System in which lower-skilled workers use
specialized machinery to produce high volumes of
standardized goods.
Ford
225
Production systems
classified
Agile=Lean
manufacturing
It provides flexibility to switch quickly and economically from
one product design to another with little disruption. This
characteristic, in turn enables faster response to changes in
customer demand.
A sophisticated computerized inventory control system allows
the plant to keep track of large number of parts.
Keys to being an agile manufacturer are :
Reduction in inventories,
Reduction in turnaround times,
Availability of automated flexible machinery,
Rapid collection and processing of information
226
Suppliers’
Suppliers
Direct
Suppliers Producer Distributor Final
Consumer
Simple Product Supply Chain
Supply Chain: A sequence of activities and
organizations involved in producing and delivering
a good or service
227
Stage of Production Value
Added
Value of
Product
Farmer produces and harvests wheat $0.15 $0.15
Wheat transported to mill $0.08 $0.23
Mill produces flour $0.15 $0.38
Flour transported to baker $0.08 $0.46
Baker produces bread $0.54 $1.00
Bread transported to grocery store $0.08 $1.08
Grocery store displays and sells bread $0.21 $1.29
Total Value-Added $1.29
A Supply Chain for Bread
228
Other Important Trends
Ethical behavior
Operations strategy
Working with fewer resources
Cost control and productivity
Quality and process improvement
Increased regulation and product liability
Lean production
MGT 236 229
Today’s OM Environment
Customers demand better quality, greater speed,
and lower costs
Companies implementing lean system concepts – a
total systems approach to efficient operations
Recognized need to better manage information
using ERP and CRM systems
Increased cross-functional decision making
MGT 236 230
OM in Practice
OM has the most diverse organizational function
Manages the transformation process
OM has many faces and names such as;
V. P. operations, Director of supply chains, Manufacturing
manager
Plant manger, Quality specialists, etc.
All business functions need information from OM in
order to perform their tasks
MGT 236
Business Information Flow
232
OM Across the
Organization
Most businesses are supported by the functions of operations, marketing, and
finance
The major functional areas must interact to achieve the organization goals
233
OM Across the
Organization – con’t
Marketing is not fully able to meet customer needs if they do
not understand what operations can produce
Finance cannot judge the need for capital investments if they
do not understand operations concepts and needs
Information systems enables the information flow throughout
the organization
Human resources must understand job requirements and
worker skills
Accounting needs to consider inventory management,
capacity information, and labor standards
234
Summary
Definition of OM
OM’s relationship with Marketing, Finance and Accounting
Goods vs. service industries
OM issues, trends and models
Manufacturing systems
235
Highlights
OM is the business function that is responsible for managing
and coordinating the resources needed to produce a
company’s products and services.
The role of OM is to transform organizational inputs into
company’s products or services outputs
OM is responsible for a wide range of decisions, ranging from
strategic to tactical.
Organizations can be divided into manufacturing and service
organizations, which differ in the tangibility of the product or
service
236
Highlights – con’t
Many historical milestones have shaped OM. Some of these
are the Industrial Revolution, scientific management, the
human relations movement, management science, and the
computer age
OM is highly important function in today’s dynamic business
environment. Among the trends with significant impact are
just-in-time, TQM, reengineering, flexibility, time-based
competition, SCM, global marketplace, and environmental
issues
OM works closely with all other business functions

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  • 2. What is Supply Chain? Supply chain coordination aims at improving supply chain performance by aligning the plans and the objectives of individual enterprises. •A supply chain is a network of companies and people that are involved in the production and delivery of a product or service. •The components of a supply chain include producers, vendors, warehouses, transportation companies, distribution centers, and retailers. •The functions of a supply chain include product development, marketing, operations, distribution, finance, and customer service. •Today, many supply chains are global in scale. •Effective supply chain management results in lower costs and a faster production cycle.
  • 3. What is just-in-time (JIT) inventory system? JIT inventory system is a system that delivers inventory to a company just in time for it to be used. This can help to reduce inventory levels and costs. • The just-in-time (JIT) inventory system is a management strategy that minimizes inventory and increases efficiency. • Just-in-time manufacturing is also known as the Toyota Production System (TPS) because the car manufacturer Toyota adopted the system in the 1970s. • Kanban is a scheduling system often used in conjunction with JIT to avoid overcapacity of work in process. • The success of the JIT production process relies on steady production, high-quality workmanship, no machine breakdowns, and reliable suppliers. • The terms short-cycle manufacturing, used by Motorola, and continuous-flow manufacturing, used by IBM, are synonymous with the JIT system.
  • 4. What is VMI system? VMI system is a system where the supplier manages the inventory for the company. This can help to reduce the company's workload and improve coordination with suppliers. Here’s how a vendor managed inventory system works: 1.Both the vendor and buyer agree on what goals and metrics define success for their VMI relationship. These are usually in-stock performance, inventory turnover rate, and transaction cost. Other parts of the agreement will address whether or not the buyer pays for the inventory on acquisition or on sale to the end user. Along with how excess inventory will be returned. 2.The vendor ships inventory to the buyer or retailer. 3.The vendor monitors the sales patterns and inventory levels of their products at that buyer or retailer. 4.The vendor makes reordering and replenishment calculations based on demand forecasting and lead time. 5.The vendor’s VMI specialist or planner reviews the calculations and places the
  • 5. What is Demand Sensing? Demand sensing is a technique that uses real-time data to track demand and adjust inventory levels accordingly. This can help to reduce excess inventory and stockouts. Demand sensing uses real-time data and advanced analytics to understand and predict customer demand. This enables companies to optimize their supply chain and inventory management. • The concept of demand sensing differs from traditional demand planning, which relies on historical sales data and assumes that future demand will follow the same patterns as in the past. • Modern demand sensing is designed to be more agile and responsive, incorporating up-to-date information on factors like changes in consumer behavior, weather patterns, and economic conditions. • And in today's market, demand sensing is becoming increasingly important as companies face a variety of challenges
  • 6. What is the Significance of Coordination for Supply Chain? Significance of coordination for supply chain performance include minimizing inefficiencies and costs, enhancing customer service and satisfaction, and improved overall supply chain performance. Effective supply chain coordination results in reduced excess inventory, shortened delivery time, increased sales, improved customer service and efficient product development efforts, low manufacturing cost, improved flexibility in dealing with high demand uncertainty and increased customer retention.
  • 7. Outline What is supply chain management? A supply chain strategy framework Components of a SCM Major obstacles and common problems Seven Eleven Japan
  • 8. Traditional View: Supply Chains in the Economy (1990, 1996) Freight Transportation$352, $455 B Transportation manager in charge Transportation software Inventory Expense $221, $311 B Inventory manager in charge Inventory software Administrative Expense $27, $31 B Logistics related activity 11%, 10.5% of GNP  $898 B spent domestically for SC activities in 1998.  $1,160 B of inventory in the US economy in the early 2000s. Transportation and inventory managers
  • 9. Traditional View: Cost breakdown of a manufactured good Profit 10% Supply Chain Cost 20% Marketing Cost 25% Manufacturing Cost 45% Profit Supply Chain Cost Marketing Cost Manufacturing Cost Effort spent for supply chain activities are invisible to the customers.
  • 10. What can Supply Chain Management do? Estimated that the grocery industry could save $30 billion (10% of operating cost) by using effective logistics and supply chain strategies A typical box of cereal spends 104 days from factory to sale A typical car spends 15 days from factory to dealership Faster turnaround of the goods is better? Laura Ashley (retailer of women and children clothes) turns its inventory 10 times a year five times faster than 3 years ago inventory is emptied 10 times a year, or an item spends about 12/10 months in the inventory. To be responsive, it relocated its main warehouse next to FedEx hub in Memphis, TE. National Semiconductor used air transportation and closed 6 warehouses, 34% increase in sales and 47% decrease in delivery lead time.
  • 11. Magnitude of Supply Chain Management Compaq estimates it lost $0.5 B to $1 B in sales in 1995 because laptops were not available when and where needed P&G (Proctor&Gamble) estimates it saved retail customers $65 M (in 18 months) by collaboration resulting in a better match of supply and demand When the 1 gig processor was introduced by AMD (Advanced Micro Devices), the price of the 800 meg processor dropped by 30%
  • 12. Importance of SCM understood by some AMR Research: "The biggest issue enterprises face today is intelligent visibility of their supply chains-both upstream and down" Forrester Research: "Companies need to sense and proactively respond to unanticipated variations in supply and demand by adopting emerging technologies such as intelligent agents. To boost their operational agility, firms need to transform their static supply chains into adaptive supply networks” Gartner Group: “By 2004, 90% of enterprises that fail to apply supply-chain management technology and processes to increase their agility will lose their status as preferred suppliers” Open ended statement. Agility can be increased continuously.
  • 13. Top 25 Supply Chains AMR research http://www.amrresearch.com publishes reports on supply chains and other issues. The Top 25 supply chains report comes out in Novembers. The table on the right-hand side is from The Second Annual Supply Chain Top 25 prepared by Kevin Riley and Released in November 2005.
  • 14. SCM Generated Value Minimizing supply chain costs while keeping a reasonable service level customer satisfaction/quality/on time delivery, etc. This is how SCM contributes to the bottom line SCM is not strictly a cost reduction paradigm!
  • 15. A picture is better than 1000 words! How many words would be better than 3 pictures? - A supply chain consists of - aims to Match Supply and Demand, profitably for products and services SUPPLY SIDE DEMAND SIDE The right Product Higher Profits The right Time The right Customer The right Quantity The right Store The right Price = + + + + + - achieves Supplier Manufacturer Distributor Retailer Customer Upstream Downstream
  • 16. Detergent supply chain: Customer wants detergent Albertson’s Supermarket Third party DC P&G or other manufacturer Plastic cup Producer Chemical manufacturer (e.g. Oil Company) Tenneco Packaging Paper Manufacturer Timber Industry Chemical manufacturer (e.g. Oil Company)
  • 17. Flows in a Supply Chain Customer Material Information Funds The flows resemble a chain reaction. Supplier
  • 18. SCM in a Supply Network  Supply Chain Management (SCM) is concerned with the management and control of the flows of material, information, and finances in supply chains. Supply Demand Products and Services Cash Supply Side OEM Demand Side THAILAND INDIA MEXICO TEXAS US N-Tier Suppliers Suppliers Logistics Distributors Retailers Information  The task of SCM is to design, plan, and execute the activities at the different stages so as to provide the desired levels of service to supply chain customers profitably
  • 19. Importance of Supply Chain Management  In 2000, the US companies spent $1 trillion (10% of GNP) on supply- related activities (movement, storage, and control of products across supply chains). Source: State of Logistics Report  Eliminating inefficiencies in supply chains can save millions of $. Tier 1 Supplier Manufacturer Distributor Retailer Customer Inefficient logistics High stockouts Ineffective promotions Frequent Supply shortages High landed costs to the shelf High inventories through the chain Low order fill rates Glitch-Wrong Material, Machine is Down – effect snowballs
  • 21. Cycle View of Supply Chains Customer Order Cycle Replenishment Cycle Manufacturing Cycle Procurement Cycle Customer Retailer Distributor Manufacturer Supplier Any cycle 0. Customer arrival 1. Customer triggers an order 2. Supplier fulfils the order 3. Customer receives the order
  • 22. Push vs Pull System What instigates the movement of the work in the system? In Push systems, work release is based on downstream demand forecasts Keeps inventory to meet actual demand Acts proactively e.g. Making generic job application resumes today (e.g.: exempli gratia) In Pull systems, work release is based on actual demand or the actual status of the downstream customers May cause long delivery lead times Acts reactively e.g. Making a specific resume for a company after talking to the recruiter
  • 23. Push/Pull View of Supply Chains Procurement, Manufacturing and Replenishment cycles Customer Order Cycle Customer Order Arrives Push-Pull boundary PUSH PROCESSES PULL PROCESSES
  • 24. Examples of Supply Chains Dell / Compaq Dell buys some components for a product from its suppliers after that product is purchased by a customer. Extreme case of a pull process Zara, Spain’s answer to Italy’s Benetton Sells apparel with a short design-to-sale cycle, avoids markdowns.
  • 26. Mission-Strategy-Tactics- Decisions Mission, Mission statement The reason for existence of an organization Strategy A plan for achieving organizational goals Tactics The actions taken to accomplish strategies Operational decisions Day to day decisions to support tactics
  • 27. Life Strategy for Ted Ted is an undergrad. He would like to have a career in business, have a good job, and earn enough income to live comfortably Mission: Live a good life Goal: Successful career, good income Strategy: Obtain a master’s degree Tactics: Select a college and a concentration Operations: Register, buy books, take courses, study, graduate, get a job
  • 28. Linking SC and Business Strategy New Product Development Marketing and Sales Operations Distribution Service Finance, Accounting, Information Technology, Human Resources Competitive (Business) Strategy Product Development Strategy -Portfolio of products -Timing of product introductions Marketing Strategy -Frequent discounts -Coupons Supply Chain Strategy
  • 29. Strategies: Product Development It relates to Technologies for future operations (via patents) and Set of products/services Be the technology leader IBM workstations Offer many products Dell computers Offer products for locals Tata’s Nano at $2500=100000 rupees Production at Singur, West Bengal, India; l x w x h=3.1 x 1.5 x 1.6 meters; Top speed: 105km/hr; Engine volume 623 cc; Mileage 50 miles/gallon; Annual sales target 200,000.
  • 30. Strategies Marketing and sales strategy relates to positioning, pricing and promotion of products/services e.g. Never offer more than 40% discount e.g. EDLP = every day low price At Wal-Mart e.g. Demand smoothing via coupons BestBuy Supply chain management strategy relates to procurement, transportation, storage and delivery e.g. Never use more than 1 supplier for every input e.g. Never expedite orders just because they are late e.g. Always use domestic suppliers within the sales season not in advance.
  • 31. Fitting the SC to the customer or vice versa? Understand the customer Wishes Understand the Capabilities of your SC Match the Wishes with the Capabilities Challenge: How to meet extensive Wishes with limited Capabilities?
  • 32. Achieving Strategic Fit: Consistent SCM and Competitive strategies Fit SC to the customer Understanding the Customer Range of demand, Production lot size, seasonal products Response time, Service level, product availability Product variety Innovation Accommodating quality Implied (Demand) Uncertainty for SC Implied trouble for SC
  • 33. Contributors to Implied Demand Uncertainty Low High Price Responsiveness Customer Need Implied Demand Uncertainty Commodities Detergent Long lead time steel Customized products High Fashion Clothing Emergency steel, for maintenance/replacement Short lead times, product variety, distribution channel variety, high rate of innovation and high customer service levels all increase the Implied Demand Uncertainty
  • 34. Loosing the strategic fit: Webvan Webvan started a merger with HomeGrocer in Sept 2000 and completed in May 2001. Declared bankruptcy in July 2001. Why? “Webvan was so behemoth that could deliver anything to anyone anywhere that it lost sight of a more mundane task: pleasing grocery customers day after day”. Short to midterm cash mismanagement. Venture capital of $1.2 B run out. Merger costs: duplicated work force, integration of technology, realignment of facilities. Peapod has the same business model but more focused in terms of service and locations. It actually survives with its parent company Royal Ahold’s (Dutch Retailer) cash. Delivers now at a fee of $6.95 within a day.
  • 35. Top 10 Retailers Reported in 2008 – First 4 Source www.deloitte.com/dtt/cda/doc/content/dtt_2008globalpowersofretailing.pdf
  • 36. Top 10 Retailers Reported in 2008 – First 5-10
  • 37. Big retailers’ Strategy Wal-Mart: Efficiency Target: More quality and service Carrefour: International, ambiance K-Mart: Confused. Squeezed between Target and Wal-Mart Reliance on coupon sales Do coupons stabilize or destabilize a Supply chain? K-Mart and Sears merged in November 2004. Now called Sears Holdings. K-Mart gets cash Sears gets presence outside malls
  • 38. Other Factors Multiple products in a SC. Multiple customers for a given product Separate supply chains or Tailored supply chains e.g. Barnes and Noble: Retailing and/or e-tailing Product and/or customer classes e.g. UTD library loans books for 6 months (2 weeks) to faculty (students) Customer segmentation by pricing Competitors: more, faster and global UTD online programs compete globally Product life cycle (shortening) SCM strategy moves toward efficiency and low implied uncertainty as products age e.g. Air travel is becoming more efficient e.g. Southwest airlines lead the drive for efficiency e.g. Airbus announced A380 accommodating 555-800 people on Jan 17, 2005. e.g. Flat screen TV producer of AU Optronics of Taiwan was looking for ways to make its SC more efficient in June 2004. Replacement sales Selling to replace broken units. e.g. AC replacement is about 50% of the market. Macroeconomic factors for visibility Forecasting Home Depot sales from S&P 500 price index. Positive correlation is detected.
  • 39. Integration Integration is the central theme in SCM Building synergiesby integrating business functions, departments and companies
  • 40. Supply Chain Drivers and Obstacles
  • 41. Drivers of Supply Chain Performance Efficiency Responsiveness Inventory Transportation Facilities Information Supply chain structure Logistical Drivers How to achieve Sourcing Pricing Cross- Functional Drivers
  • 42. 1. Inventory Convenience: Cycle inventory No customer buys eggs one by one Unstable demand: Seasonal inventory Bathing suits Xmas toys and computer sales Randomness: Safety inventory Pipeline inventory Work in process or transit
  • 43. Little’s law Long run averages = Expected values I = R . T I=Pipeline inventory; R=output per time=throughput; T=delay time=flow time Flow time? Thruput? Pipeline (work in process) Inventory? 10/minute Spend 1 minute
  • 45. 3. Facilities Production Flexible vs. Dedicated Flexibility costs Production: Remember BMW: “a sports car disguised as a sedan” Service: Can your instructor teach music as well as SCM? Sports: A playmaker who shoots well is rare. Inventory-like operations: Receiving, Prepackaging, Storing, Picking, Packaging, Sorting, Accumulating, Shipping Job Lot Storage: Need more space. Reticle storage in fabs. Crossdocking: Wal-Mart
  • 46. 4. Information Role in the supply chain The connection between the various stages in the supply chain Crucial to daily operation of each stage in a supply chain E.g., production scheduling, inventory levels Role in the competitive strategy Allows supply chain to become more efficient and more responsive at the same time (reduces the need for a trade-off) Information technology Andersen Windows Wood window manufacturer, whose customers can choose from a library of 50,000 designs or create their own. Customer orders automatically sent to the factory.
  • 47. Characteristics of the Good Information Information Global Scope Coordinated Decisions Supply Chain Success Strategy Analytical Models $$$ Information  Accurate?  Accessible?  Up-to-date?  In the Correct form? » If not, database restricted ability. How difficult is it to import data into SAP?
  • 48. Quality of Information Information drives the decisions: Good information means good decisions IT helps: MRP, ERP, SAP, EDI Relevant information? How to use information?
  • 49. Information Technology in a Supply Chain: Legacy Systems Supplier Customer Retailer Distributor Manufacturer Strategic Planning Operational
  • 50. Information Technology in a Supply Chain: ERP Systems Supplier Customer Retailer Distributor Manufacturer Strategic Planning Operational ERP Potential ERP Potential ERP
  • 51. Information Technology in a Supply Chain: Analytical Applications Supplier Customer Retailer Distributor Manufacturer Strategic Planning Operational Supplier Apps SCM MES Dem Plan Transport execution & WMS APS Transport & Inventory Planning CRM/SFA
  • 52. ERP Systems Wider focus Push (MRP) versus Pull (demand information transmitted quickly throughout the supply chain) Real-time information Coordination and Information sharing Transactional IT Expensive and difficult to implement About 25% of ERP installations are cancelled within a year About 70% of ERP installations go over the budget
  • 53. IT Push 0 100 200 300 400 500 1965 1973 1981 1989 1997 IT investment($B)
  • 54. 5. Sourcing Role in the supply chain Set of processes required to purchase goods and services in a supply chain Supplier selection, single vs. multiple suppliers, contract negotiation Role in the competitive strategy Sourcing is crucial. It affects efficiency and responsiveness in a supply chain In-house vs. outsource decisions- improving efficiency and responsiveness Cisco sources: Low-end products (e.g. home routers) from China. Components of sourcing decisions In-house versus outsource decisions Supplier evaluation and selection Procurement process: Every department of a firm buy from suppliers independently, or all together.
  • 55. 6. Pricing Role in the supply chain Pricing determines the amount to charge customers in a supply chain Pricing strategies can be used to match demand and supply Price elasticity: Do you know yours? Role in the competitive strategy Use pricing strategies to improve efficiency and responsiveness Low price and low product availability; vary prices by response times Amazon: Faster delivery is more expensive Components of pricing decisions Pricing and economies of scale Everyday low pricing versus high-low pricing Fixed price versus menu pricing, depending on the product and services Packaging, delivery location, time, customer pick up Bundling products; products and services
  • 56. Considerations for Supply Chain Drivers Driver Efficiency Responsiveness Inventory Cost of holding Availability Transportation Consolidation Speed Facilities Consolidation / Dedicated Proximity / Flexibility Information Low cost/slow/no duplication High cost/ streamlined/reliable Sourcing Low cost sources Responsive sources Pricing Constant price Low-high price
  • 57. Major Obstacles to Achieving Fit SC is big: Variety of products/services Spoiled customer Multiple owners (Procurement, Production, Inventory, Marketing) / multiple objectives Globalization Local optimization and lack of global fit
  • 58. Dealing with Multiple Owners / Local Optimization Information Coordination Information sharing / Shyness / Legal and ethical issues Contractual Coordination Mechanisms to align local objectives with global ones Coordination with (real) options Rare in the practice Without coordination, misleading reliance on metrics: Average safety inventory, Average incoming shipment size, Average purchase price of raw materials, Revenue Major Obstacles to Achieving Fit
  • 59. Major obstacles to achieving fit Instability and Randomness: Increasing product variety Shrinking product life cycles Customer fragmentation: Push for customization, segmentation Fragmentation of Supply Chain ownership: Globalization Increasing implied uncertainty
  • 60. Common problems Lack of relevant SCM metrics: How to measure responsiveness? How to measure efficiency, costs, worker performance, etc? Poor inventory status information Theft: Major problem for furniture retailers. Transaction errors: Retailers with inaccurate inventory records for 65% of SKUs Information delays, dated information, incompatible info. systems Misplaced inventory: 16% of items cannot be found at a major retailer Spoilage: active ingredients in the products are losing their properties Product quality and yield Lack of visibility in SCs Do you know the inventory your distribution centers hold? Do you know the inventory your fellow retailer holds?
  • 61. Common problems Poor delivery status information Not knowing the order status Poor IT design Unreliable, duplicate data Security problems: too much or too little Ignoring uncertainties “The flight from uncertainty and ambiguity is so motivated that we often create pseudocertainty.” Nitin Nohra, HBR February 2006 issue, p.40. Internal customer discrimination Giving lower priority to internal customers than external customers Poor integration Elusive inventory costs Accounting systems do not capture opportunity costs SC-insensitive product design
  • 62. Seven Eleven Japan (SEJ) A Case Study
  • 63. Factual Information on Seven Eleven Japan (SEJ) Largest convenience store in Japan with market value of $95 B. The third largest retail company in the world after Wal-Mart and Home Depot. Established in 1974. In 2000, total sales $18,000 M, profit $620 M. Average inventory turnover time 7-8.5 days. Stock value increased by 3000 times from 1974 to 2000. In 1985, there were 2000 stores in Japan, increasing by 400-500 per year. Return on equity 14% over 2000-2004. A SEJ store is about the half the size of a US 7-eleven store, that is about 110 m2. Sales: Products 32.9% Processed food: drinks, noodles, bread and snacks 31.6% Fast food: rice ball, box lunch and hamburgers 12.0% Fresh food: diary products 25.3% Non-food: magazines, ladies stockings and batteries. Services: Utility bill paying, installment payments for credit companies, ATMs, photocopying
  • 64. More on SEJ More factual info: Average sales about twice of an average US store SKU’s offered in store: Over 3,000 (change by time of day, day of week, season) Virtually no storage space No food cooking at the stores Japanese Images of Seven Eleven: Convenient Cheerful and lively stores Many ready made dinner items I buy Famous for its great boxed lunch and dinner - On weekends, when I was single, I went to buy lunch and dinner SC strategy: Micro matching of supply and demand (by location, time of day, day of week, season)
  • 65.
  • 66. Information Analysis of POS Data Analysis of Sales for product categories over time SKU (stock keeping unit) Waste or disposal 10 day (or week) sales trend by SKU Sales trends for new product In the early 1990s, half-prepared fresh noodle sales were going up, new fresh noodle products were quickly developed Sales trend by time and day Different sales patterns for different sizes of milk at different times of the day results in rearrangement of the milks in the fridge. Extreme store micromanagement. Let us speculate: Flavored milks are put in front of the pure milks in the evening (or the morning?). List of slow moving items About half of 3000 SKUs are replaced by new ones every year
  • 67. Facilities Strategy Limited storage space at stores which have only 125-150 m2 space Frequent and small deliveries to stores Deliveries arrive from over 200 plants. Products are grouped by the cooling needs Combined delivery system: frozen foods, chilled foods, room temperature and hot foods. Such product groups are cross-docked at distribution centers (DC). Food DCs store no inventory. A single truck brings a group of products and visits several stores within a geographical region Aggregation: No supplier (not even coke!) delivers direct The number of truck deliveries per day is reduced by a factor of 7 from 1974 to 2000. Still, at least 3 fresh food deliveries per day. Goods are received faster with the use of scanners. Have many outlets, at convenient locations, close to where customers can walk Focus on some territories, not all: When they locate in a place they blanket (a.k.a. clustering) the area with stores; stores open in clusters with corresponding DC’s. 844 stores in the Tokyo region; Seven Eleven had stores in 32 out of 47 prefectures in 2004. No stores in Kobe. Success rate of franchise application <= 1/100
  • 68. The Present and the Future Is food preparation a good idea at 7-eleven locations? e.g. Compare microwave heating vs. salad preparation. Why SEJ does not allow direct delivery from suppliers to retailers? Point out which of the following strategies can also be used in US (or Taiwan) Information strategy Facilities strategy Discuss the differences between the Japanese and US (or Taiwanese) consumers with regard to Frequency and amount of grocery purchase Use of credit cards vs. cash for purchase 7-eleven inventory turnover rate is 50 in Japan and 19 in the USA. 7-eleven growing rapidly in the US so it aims to be a web depot in both the US and Japan. Does this make sense from a supply chain perspective? Cost vs. Responsiveness Business strategy What is the risk of micro-matching strategy? No direct deliveries to SEJ, what is the potential risk of this strategy if used in the USA?
  • 69. The Savvy Employees Who Saved 7-Eleven From Bankruptcy
  • 70. Lecture Outline • What Operations and Supply Chain Managers Do • Operations Function • Evolution of Operations and Supply Chain Management • Globalization and Competitiveness • Operations • Strategy and Organization of the Text • Learning Objectives for This Course 1-70
  • 71. What Operations and Supply Chain Managers Do • What is Operations Management? ■ design, operation, and improvement of productive systems • What is Operations? ■ a function or system that transforms inputs into outputs of greater value • What is a Transformation Process? ■ a series of activities along a value chain extending from supplier to customer ■ activities that do not add value are superfluous and should be eliminated 1-71
  • 72. • Physical: as in manufacturing operations • Locational: as in transportation or warehouse operations • Exchange: as in retail operations • Physiological: as in health care • Psychological: as in entertainment • Informational: as in communication Transformation Process 1-72
  • 73. INPUT •Material Operations as a Transformation Process •Machines •Labor •Management •Capital TRANSFORMATION PROCESS OUTPUT •Goods •Services Feedback & Requirements 1-73
  • 74. Operations Function • Operations • Marketing • Finance and Accounting • Human Resources • Outside Suppliers 1-74
  • 75. How is Operations Relevant to my Major? • Accounting • Information Technology • Management • “As an auditor you must understand the fundamentals of operations management.” • “IT is a tool, and there’s no better place to apply it than in operations.” • “We use so many things you learn in an operations class— scheduling, lean production, theory of constraints, and tons of quality tools.” 1-75
  • 76. How is Operations Relevant to my Major? (cont.) • Economics • “It’s all about processes. I live by flowcharts and Pareto analysis.” • “How can you do a good job marketing a product if you’re unsure of its quality or delivery status?” • “Most of our capital budgeting requests are from operations, and most of our cost savings, too.” • Marketing 1-76 • Finance
  • 77. Evolution of Operations and Supply Chain Management • Craft production ■ process of handcrafting products or services for individual customers • Division of labor ■ dividing a job into a series of small tasks each performed by a different worker • Interchangeable parts ■ standardization of parts initially as replacement parts; enabled mass production 1-77
  • 78. • Scientific management ■ systematic analysis of work methods • Mass production ■ high-volume production of a standardized product for a mass market • Lean production ■ adaptation of mass production that prizes quality and flexibility Evolution of Operations and Supply Chain Management (cont.) 1-78
  • 79. Historical Events in Operations Management Era Events/Concepts Dates Originator Industrial Steam engine 1769 James Watt Revolution Division of labor 1776 Adam Smith Interchangeable parts 1790 Eli Whitney Scientific Management Principles of scientific management Time and motion studies Activity scheduling chart Moving assembly line 1911 1911 1912 1913 Frederick W. Taylor Frank and Lillian Gilbreth Henry Gantt Henry Ford 1-79
  • 80. Historical Events in Operations Management (cont.) Era Events/Concepts Dates Originator Human Relations Hawthorne studies 1930 Elton Mayo Motivation theories 1940s 1950s Abraham Maslow Frederick Herzberg 1960s Douglas McGregor Linear programming 1947 George Dantzig Digital computer 1951 Remington Rand Simulation, waiting line theory, decision theory, PERT/CPM 1950s Operations research groups Operations Research MRP, EDI, EFT, CIM 1960s, 1970s Joseph Orlicky, IBM and others 1-80
  • 81. Historical Events in Operations Management (cont.) Era Events/Concepts Dates Originator JIT (just-in-time) 1970s Taiichi Ohno (Toyota) TQM (total quality management) 1980s W. Edwards Deming, Joseph Juran Quality Revolution Strategy and operations 1980s Wickham Skinner, Robert Hayes Business process reengineering 1990s Michael Hammer, James Champy Six Sigma 1990s GE, Motorola 1-81
  • 82. Era Events/Concepts Dates Originator Internet Internet, WWW, ERP, 1990s ARPANET, Tim Revolution supply chain management Berners-Lee SAP, i2 Technologies, ORACLE E-commerce 2000s Amazon, Yahoo, eBay, Google, and others Globalization WTO, European Union, and other trade agreements, global supply chains, outsourcing, BPO, Services Science 1990s 2000s Numerous countries and companies Historical Events in Operations Management (cont.) 1-82
  • 83. Evolution of Operations and Supply Chain Management (cont.) • Supply chain management ■ management of the flow of information, products, and services across a network of customers, enterprises, and supply chain partners 1-83
  • 84. Globalization and Competitiveness • Why “go global”? ■ favorable cost ■ access to international markets ■ response to changes in demand ■ reliable sources of supply ■ latest trends and technologies • Increased globalization ■ results from the Internet and falling trade barriers 1-84
  • 85. Globalization and Competitiveness (cont.) Hourly Compensation Costs for Production Workers Source: U.S. Bureau of Labor Statistics, 2005. 1-85
  • 86. Globalization and Competitiveness (cont.) World Population Distribution Source: U.S. Census Bureau, 2006. 1-86
  • 87. Globalization and Competitiveness (cont.) Trade in Goods as % of GDP (sum of merchandise exports and imports divided by GDP, valued in U.S. dollars) 1-87
  • 88. Productivity and Competitiveness • Competitiveness ■ degree to which a nation can produce goods and services that meet the test of international markets • Productivity ■ ratio of output to input • Output ■ sales made, products produced, customers served, meals delivered, or calls answered • Input ■ labor hours, investment in equipment, material usage, or square footage 1-88
  • 90. Productivity and Competitiveness (cont.) Average Annual Growth Rates in Productivity, 1995-2005. Source: Bureau of Labor Statistics. A Chartbook of International Labor Comparisons. January 2007, p. 28. 1-90
  • 91. Productivity and Competitiveness (cont.) Average Annual Growth Rates in Output and Input, 1995-2005 Source: Bureau of Labor Statistics. A Chartbook of International Labor Comparisons, January 2007, p. 26. Dramatic Increase in Output w/ Decrease in Labor Hours 1-91
  • 92. Productivity and Competitiveness (cont.) • Retrenching ■ productivity is increasing, but both output and input decrease with input decreasing at a faster rate • Assumption that more input would cause output to increase at the same rate ■ certain limits to the amount of output may not be considered ■ output produced is emphasized, not output sold; increased inventories 1-92
  • 93. • Strategy ■ Provides direction for achieving a mission • Five Steps for Strategy Formulation ■ Defining a primary task • What is the firm in the business of doing? ■ Assessing core competencies • What does the firm do better than anyone else? ■ Determining order winners and order qualifiers • What qualifies an item to be considered for purchase? • What wins the order? ■ Positioning the firm • How will the firm compete? ■ Deploying the strategy Strategy and Operations 1-93
  • 95. The Rise of China’s Shein
  • 96. Order Winners and Order Qualifiers Source: Adapted from Nigel Slack, Stuart Chambers, Robert Johnston, and Alan Betts, Operations and Process Management, Prentice Hall, 2006, p. 47 1-96
  • 97. Positioning the Firm • Cost • Speed • Quality • Flexibility 1-97
  • 98. Positioning the Firm: Cost • Waste elimination ■ relentlessly pursuing the removal of all waste • Examination of cost structure ■ looking at the entire cost structure for reduction potential • Lean production ■ providing low costs through disciplined operations 1-98
  • 99. Positioning the Firm: Speed • fast moves, fast adaptations, tight linkages • Internet ■ conditioned customers to expect immediate responses • Service organizations ■ always competed on speed (McDonald’s, LensCrafters, and Federal Express) • Manufacturers ■ time-based competition: build-to-order production and efficient supply chains • Fashion industry ■ two-week design-to-rack lead time of Spanish retailer, Zara 1-99
  • 100. Positioning the Firm: Quality • Minimizing defect rates or conforming to design specifications; please the customer • Ritz-Carlton - one customer at a time ■ Service system is designed to “move heaven and earth” to satisfy customer ■ Every employee is empowered to satisfy a guest’s wish ■ Teams at all levels set objectives and devise quality action plans ■ Each hotel has a quality leader 1-100
  • 101. Positioning the Firm: Flexibility • ability to adjust to changes in product mix, production volume, or design • National Bicycle Industrial Company ■ offers 11,231,862 variations ■ delivers within two weeks at costs only 10% above standard models ■ mass customization: the mass production of customized parts 1-101
  • 102. Policy Deployment • Policy deployment ■ translates corporate strategy into measurable objectives • Hoshins ■ action plans generated from the policy deployment process 1-102
  • 103. Policy Deployment Derivation of an Action Plan Using Policy Deployment 1-103
  • 104. Balanced Scorecard • Balanced scorecard ■ measuring more than financial performance • finances • customers • processes • learning and growing • Key performance indicators ■ a set of measures that help managers evaluate performance in critical areas 1-104
  • 107. Learning Objectives of this Course • Gain an appreciation of strategic importance of operations and supply chain management in a global business environment • Understand how operations relates to other business functions • Develop a working knowledge of concepts and methods related to designing and managing operations and supply chains • Develop a skill set for quality and process improvement 1-107
  • 108. 108 Learning Objectives To understand the escalating importance of logistics and supply-chain management as crucial tools for competitiveness. To learn about materials management and physical distribution. To learn why international logistics is more complex than domestic logistics. To see how the transportation infrastructure in host countries often dictates the options open to the manager. To learn why international inventory management is crucial for success.
  • 109. 109 International Logistics International logistics is the design and management of a system that controls the forward and reverse flow of materials, services, and information into, through, and out of the international corporation.
  • 110. 110 International Logistics (cont.) Through the implementation of international logistics, the firm can implement cost-saving programs such as just-in-time (JIT), electronic data interchange (EDI), and early supplier involvement (ESI). The two phases of the movement of materials include: materials management, or the timely movement of materials, parts, and supplies. physical distribution, or the movement of the firm’s physical product to its customers.
  • 111. 111 Three Concepts of Business Logistics Total Cost Concept Trade-off Concept Systems Concept
  • 112. 112 Supply-Chain Management Supply-chain management is the integration of business processes from end user through original suppliers, that provide products, services, and information that add value for customers. Supply-chain management connects a company’s supply side with its demand side. It opens up supplier relationships for companies outside of the buyer’s domestic market.
  • 113.  Any organization, anywhere in the world, offering a product or a service has a supply chain.  Products and Services are created from materials, using equipment, labor, time, money, and other resources.  Producing and delivering products and services requires Suppliers, Manufacturers, and Customers; all of which make up the links in a supply chain.  Supply chains exist in organizations that are: – Large or Small (i.e., a multinational corporation or a “mom & pop shop” on the local corner) – Public or Private (i.e., a publically traded company or a privately held company) – For-Profit or Not-for-Profit (i.e., a commercial business, government or a charitable institution) What is a Supply Chain? 11 3
  • 114. Suppliers Customers Finished Material Suppliers (Tier 1) Intermediate Suppliers (Tier 2) Raw Material Suppliers (Tier 3) Wholesaler & Distributor Customers (Tier 1) Retail Customers (Tier 2) Consumers (Tier 3) Manufacturer (Your Company) Finished Product Manufacturer Internal Internal Internal External External External What is a Supply Chain? (continued)  From SUPPLIERS: Raw Material, Intermediate, and/or Finished Material Suppliers  To MANUFACTURERS: Finished Product Manufacturers (Internal and/or External)  To CUSTOMERS: Wholesalers, Distributors, Retailers and/or Consumers Each of these are “Links” in the supply chain Inbound Transportation Outbound Transportation Air Truck Rail Water Pipeline Facilitated through the use of Logistics Warehousing A supply chain consists of the flow of materials and products . . .
  • 115. Think about typical products that you buy  Automobiles  Books  Candy Bars  Cell phones  Clothes / Shoes  Fast food  Laptop computers  Soft Drinks What is your favorite Candy Bar? 11 5 Do you know what goes into making it?
  • 116. Candy Bar Supply Chain (Simplified) 11 6 Suppliers Customers Manufacturer Chocolate Sugar Packaging Soy Lecithin Milk Milk Fat Lactose Cocoa Butter Sugarcan e Paper Cocoa Beans Consumers Candy Bar Manufacturer Wholesalers and Distributors Retailers (Stores)
  • 118. 11 8 Chocolate Sugar Packaging Soy Lecithin Milk Milk Fat Lactose Cocoa Butter Sugarcan e Paper Cocoa Beans Supply Disruption Consumers Candy Bar Manufacturer Wholesalers and Distributors Retailers (Stores) Supply Chain Disruption 2 Suddenly, you cannot get the Chocolate and Cocoa Butter that you need to make your Candy Bars Meanwhile . . . your other suppliers will continue to ship their products to you Suppliers Customers Manufacturer
  • 119. 11 9 Consumers Candy Bar Manufacturer Chocolate Sugar Packaging Soy Lecithin Milk Milk Fat Lactose Cocoa Butter Sugarcan e Paper Cocoa Beans Wholesalers and Distributors Retailers (Stores) Supply Disruption Supply Chain Disruption 3 Candy Bar production will be forced to stop Your customers still have inventory of candy bars that they previously purchased from you which they can continue to sell and your inventory of the other materials will start to build up Suppliers Customers Manufacturer
  • 120. 12 0 Consumers Candy Bar Manufacturer Chocolate Sugar Packaging Soy Lecithin Milk Milk Fat Lactose Cocoa Butter Sugarcan e Paper Cocoa Beans Wholesalers and Distributors Retailers (Stores) Supply Disruption Supply Chain Disruption 4 The disruption impacts all suppliers You are forced to cancel your orders for materials from all your suppliers until Cocoa Beans are available again Suppliers Customers Manufacturer
  • 121. 12 1 Consumers Candy Bar Manufacturer Chocolate Sugar Packaging Soy Lecithin Milk Milk Fat Lactose Cocoa Butter Sugarcan e Paper Cocoa Beans Wholesalers and Distributors Retailers (Stores) Supply Disruption Supply Chain Disruption 5 The disruption impacts all customers Your customers sell out all remaining inventory of candy bars which creates a TOTAL MARKET STOCKOUT Suppliers Customers Manufacturer
  • 122. Candy Bar Supply Chain (Simplified) 12 2 Chocolate Sugar Packaging Soy Lecithin Milk Milk Fat Lactose Cocoa Butter Sugarcan e Paper Cocoa Beans Consumers Candy Bar Manufacturer Wholesalers and Distributors Retailers (Stores) All supply chain links are interconnected and a disruption with one will likely impact all The supply chain is only as strong as its weakest link Suppliers Customers Manufacturer
  • 123. Service firms offer intangible products, meaning products that cannot be physically touched. Supply Chains in the Service Industry It is not just products . . . services have a supply chain as well. 12 3 Many services require the use of Facilitating Goods which are tangible elements that are used along with the service provided. These items need to be purchased, transported, received, and warehoused in order to provide the service activity, and each has a supply chain.
  • 124. 12 4 It is the coordination of a network of otherwise independent trading partners creating a desired product or service, and moving it from suppliers, through manufacturing, and out to customers when and where they want it. Supply Chain Management is the way business gets done. It is the execution process of any business. What is a Supply Chain Management?
  • 125. Supply Chain Management accounts for $1.4 trillion (≈8%) of the total U.S. economy ---> annually. Companies have been expanding globally and speeding up every link in the supply chain to stay competitive. This has created a significant and growing shortage of supply chain talent --- which translates to JOBS !!! Current trends will continue to raise the bar in supply chain management, and by extension, the skills required:  Continued and accelerated pace of globalization  Expansion of e-Commerce  Heightened focus on supply chain risk  Widespread adoption of new technologies and innovations Talent Shortage in Supply Chain Management
  • 126. Supply Chain Management is a skilled profession with cutting edge technologies and major innovations happening at an accelerated pace. Just a few examples: Technology and Innovation
  • 127. Logistics: Warehousing, Transportation, and Distribution Finished Material Suppliers (Tier 1) Wholesaler & Distributor Customers (Tier 1) Finished Product Manufacturer Intermediate Suppliers (Tier 2) Raw Material Suppliers (Tier 3) Retail Customers (Tier 2) Consumers (Tier 3) Purchasing Strategic Sourcing Ethical and Sustainable Sourcing Supplier Relationship Management Customer Service Forecasting and Demand Planning Distribution Channel Management Customer Relationship Management Planning & Scheduling Operations Management Quality Assurance International Trade Risk Management Project Management Typical Supply Chain Career Areas Suppliers Customers Manufacturer Inbound Transportation Warehousing Outbound Transportation Distribution Inventory Management Material Handling Abundant job opportunities across all of these functional areas
  • 128. Careers in Supply Chain Management Top 10 things you can expect from a career in Supply Chain Management 1. Job Availability (entry level and advanced) 2. Accelerated Growth and Advancement opportunities 3. Job Security 4. Excellent Income and Compensation packages 5. Career Contentment 6. Supply chain jobs available in every Industry and Worldwide 7. Work Location choices. Your supply chain skills are portable! 8. Travel and Relocation opportunities 9. Opportunities to Specialize in supply chain Disciplines & Sectors 10. Innovation and cutting edge Technologies Recent survey = 79% content with their career
  • 129. 129 Transportation Infrastructure A firm’s logistics platform is determined by a location’s ease and convenience of market reach under favorable cost circumstances. The public sector’s investment priorities, safety regulations, tax incentives, and transport policies can have major effects on the logistics decisions of firms. The logistics manager must learn about existing and planned infrastructures abroad and at home and factor them into the firm’s strategy.
  • 130. 130 Vessels Used in Ocean Shipping Liner Service Bulk Service Tramp Service
  • 131. 131 Airfreight Airfreight is available to and from most countries, including the developing world. Forty percent of the world’s manufactured travel by air. Items that are high-value or high in density tend to travel by air.
  • 132. 132 Considerations for Selecting a Mode of Transport Predictability Transit Time Cost Non-economic Factors
  • 133. 133 Export Documentation A bill of lading is a contract between the exporter and the carrier indicating that the carrier has accepted responsibility for the goods and will provide transportation in return for payment. A commercial invoice is a bill for the goods stating basic information about the transaction, including a description of the merchandise, total cost of the goods sold, addresses of the shipper and seller, and delivery and payment terms. A freight forwarder specializes in handling export documentation.
  • 134. 134 International Inventory Issues Inventories tie up a major portion of corporate funds, therefore proper inventory policies should be a major concern to the international logistician. Just-in-time inventory policies minimize the volume of inventory by making it available only when needed. The purpose of establishing inventory systems are: to maintain product movement in the delivery pipeline to have a cushion to absorb demand fluctuations
  • 135. 135 Three Factors that Decide the Level of Inventory Order Cycle Time Desired Customer Service Levels Use of Inventories as a Strategic Tool
  • 136. 136 International Packaging Issues Packaging is instrumental in getting the merchandise to the destination in a safe, presentable condition. Because of the added stress of international shipping, packaging that is adequate for domestic shipping may be inadequate for international shipping. Packaging considerations that should be taken into account are environmental conditions and weight. One solution to the packaging problem has been the development of inter-modal containers. Cost attention must be paid to international packaging.
  • 137. 137 Storage Facilities A stationary period is involved when merchandise becomes inventory stored in warehouses. The location decision addresses how many distribution centers to have and where to locate them. Storage facilities abroad can differ in availability and quality. The logistician should analyze international product sales and then rank order products according to warehousing needs.
  • 138. 138 Special Trade Zones Foreign trade zones are areas where foreign goods may be held or processed and then re-exported without incurring duties. Trade zones can be useful as transshipment points to reduce logistics cost and redesign marketing approaches. Governments and firms benefit from foreign trade zones.
  • 139. 139 Export Processing Zones and Economic Zones In export processing zones, special rules apply that are different in other regions of the country. These zones usually provide tax-free and duty-free treatment for production facilities whose output is destined abroad. The maquiladoras of Mexico are one example of a program that permits firms to take advantage of sharp differentials in labor costs. Through the creation of special economic zones, the Chinese government has attracted many foreign investors bringing in millions of dollars.
  • 140. 140 Centralized Logistics Management In international logistics, the existence of a headquarters staff that retains decision-making power over logistics is important. To avoid internal problems, both headquarters staff and local management should report to one person. This individual can contribute an objective view when inevitable conflicts arise in international logistics coordination.
  • 141. 141 Decentralized Logistics Management When a firm serves many diverse international markets, total centralization might leave the firm unresponsive to local adaptation needs. If each subsidiary is made a profit center in itself, each one carries the full responsibility for its performance. Once products are within a specific market, increased input from local logistics operations should be expected and encouraged.
  • 142. 142 Outsourcing Logistics Services The systematic outsourcing of logistics capabilities is a third option. By collaborating with transportation firms, private warehouses, or other specialists, corporate resources can be concentrated on the firm’s core product. One-stop logistics allows shippers to buy all the transportation modes and functional services from a single carrier.
  • 143. 143 The Supply Chain and the Internet Because of the internet, firms are able to conduct many more global comparisons among suppliers and select from a wider variety of choices. When customers have the ability to access a company through the internet, the company must be prepared for 24-hour order-taking and customer service. For all countries, but particularly in developing nations, the issue of universal access to the internet is crucial.
  • 144. 144 Logistics and Security After the terrorist attacks of 2001, companies have to deal with the fact that the pace of international transactions has slowed down and that formerly routine steps will now take longer. Logistics systems and modern transportation systems are often the targets of attacks. The need to institute new safeguards for international shipments will affect the ability of firms to efficiently plan their international shipments.
  • 145. 145 Logistics and the Environment Since environmental laws and regulations differ across the globe, the firm’s efforts need to be responsive to a wide variety of requirements. Reverse distribution systems are instrumental in ensuring that the firm not only delivers the product to the market, but also can retrieve it from the market for subsequent use, recycling, or disposal. Companies need to learn how to simultaneously achieve environmental and economic goals.
  • 146. How Supply Chain Bottlenecks are Creating Environmental Issues
  • 147. Understanding Distribution in the Supply Chain: Role and Significance
  • 148. Where Did the Process of Distribution in Supply Come From? ▶ The process of distribution in supply can be traced back to the early days of commerce. As trade between different regions and cultures began to increase, the need for a system to distribute goods and services became apparent
  • 149. The Evolution of Distribution in Supply ▶ The growth of trade: As trade between different regions and cultures has increased, the need for a system to distribute goods and services has become more important. ▶ The development of new transportation technologies: The development of new transportation technologies, such as railroads and steamships, has made it possible to move goods more quickly and efficiently. ▶ The growth of cities: The growth of cities has created a demand for new distribution methods, as people begin to live farther from where their goods are produced. ▶ The rise of globalization: The rise of globalization has led to even more changes in distribution, as businesses need to find ways to distribute their products to a global market.
  • 150. The Future of Distribution in Supply ▶ The continued growth of e- commerce: E-commerce is growing rapidly, and this is likely to have a significant impact on the way goods and services are distributed. ▶ The development of new technologies: The development of new technologies, such as drones and self-driving vehicles, is likely to revolutionize the way goods and services are distributed. ▶ The changing needs of customers: The needs of customers are constantly changing, and businesses need to be able to adapt their distribution strategies to meet these needs.
  • 151. The Rise and Fall of Montgomery Ward ▶ Montgomery Ward was one of the first major retailers in the United States. The company was founded in 1872 by Aaron Montgomery Ward, and it quickly became a leader in the mail- order business. ▶ Ward's innovation was to offer a wide variety of products at discounted prices through a catalog that was distributed nationwide. ▶ Ward's business model was very successful, and the company grew rapidly during the Industrial Revolution. By the early 1900s, Montgomery Ward was one of the largest retailers in the United States.
  • 152. What Montgomery Ward Did Well ▶ Offered a wide variety of products at discounted prices through its catalog ▶ Catalog was also very well-designed
  • 153. What Montgomery Ward Did Not Do Well ▶ Failed to adapt to the changing retail landscape. ▶ Focused on low prices, which led to a decline in customer satisfaction and a loss of market share
  • 154. Where Montgomery Ward Is Today ▶ The Montgomery Ward brand is now owned by Sears Holdings Corporation. Sears has been struggling financially in recent years, and it is unclear whether the Montgomery Ward brand will be revived.
  • 155. Conclusion ▶ The process of distribution in supply has come a long way since its early days. Today, it is a complex and sophisticated field that is essential to the smooth functioning of the global economy. As businesses continue to grow and expand, the need for efficient and effective distribution systems will only become more important.
  • 156. Definition of Distribution in the Supply Chain ▶ Warehousing: Goods are stored in warehouses until they are needed to be shipped to customers. ▶ Transportation: Goods are transported from the warehouse to the customer using a variety of methods, such as trucks, ships, and airplanes. ▶ Logistics: Logistics is the process of managing the flow of goods through the distribution system. This includes activities such as inventory management, order fulfillment, and transportation scheduling. ▶ Customer service: Customer service is the process of interacting with customers to ensure that they are satisfied with the distribution process. This includes activities such as answering questions, resolving problems, and providing feedback.
  • 157. Role of Distribution in the Supply Chain ▶ Customer satisfaction: Customers expect to receive products when they need them. If products are not delivered on time, customers may become dissatisfied and switch to a competitor. ▶ Profitability: Efficient distribution can help to reduce costs and increase profits. This is because it can help to reduce inventory levels, improve transportation efficiency, and provide better customer service. ▶ Competitive advantage: Efficient distribution can give businesses a competitive advantage. This is because it can help businesses to deliver products more quickly and cheaply than their competitors.
  • 158. Ensuring Smooth Flow of Products to Meet Customer Demands Efficiently ▶ The location of customers: Businesses need to ensure that they have warehouses and distribution centers located in close proximity to their customers. This will help to reduce transportation costs and improve delivery times. ▶ The type of product: The type of product being distributed will also affect the distribution strategy. For example, perishable goods will need to be distributed more quickly than non-perishable goods. ▶ The needs of customers: Businesses need to understand the needs of their customers in order to provide them with the best possible distribution experience. This includes factors such as delivery speed, delivery options, and customer service.
  • 159. Conclusion ▶ Distribution is a critical part of the supply chain. It is responsible for getting goods and services from the producer to the consumer in a timely and efficient manner. By understanding the role of distribution and the factors that affect it, businesses can develop distribution strategies that ensure a smooth flow of products to meet customer demands efficiently.
  • 160. Functions and Responsibilities of a Distributor ▶ Inventory management: Distributors are responsible for managing the inventory of products that they sell. This includes ordering the correct amount of product, storing it in a safe and secure location, and tracking inventory levels. ▶ Order fulfillment: Distributors are responsible for fulfilling orders from customers. This includes picking the products from the warehouse, packing them, and shipping them to the customer. ▶ Customer service: Distributors provide customer service to customers who have questions or problems with their orders. This includes answering questions, resolving problems, and providing feedback. ▶ Marketing and sales: Distributors may also be responsible for marketing and selling products to retailers or other businesses. This includes developing marketing plans, generating leads, and closing sales.
  • 161. Importance of Distributors in Expanding Market Reach ▶ Distributors can play an important role in expanding the market reach of manufacturers. They can help to reach a broader customer base by providing products to retailers in different geographic areas. They can also help to expand market coverage by providing products to retailers in different channels, such as online or brick-and-mortar stores.
  • 162. Understanding the Difference Between Distribution and Logistics ▶ Distribution refers to the process of moving products from the manufacturer to the customer. ▶ Logistics, on the other hand, refers to the overall management of the flow of goods and services. This includes activities such as transportation, warehousing, and inventory management.
  • 163. Distribution's Focus on Product Delivery and Customer Satisfaction ▶ Distribution places emphasis on delivering products to customers and meeting customer demands efficiently. ▶ This includes activities such as order fulfillment, customer service, and inventory management. ▶ Distributors strive to ensure that customers receive the products they need when they need them. ▶ Distributors also strive to provide excellent customer service, such as answering questions and resolving problems quickly.
  • 164. Conclusion ▶ Distributors play an important role in the supply chain by providing a link between producers and consumers. ▶ Distributors help to ensure that products are available when and where customers need them, and they can also provide valuable services such as inventory management and order fulfillment. ▶ By focusing on product delivery and customer satisfaction, distributors can help manufacturers to increase sales and improve their reputation.
  • 165. Additional Information ▶ Marketing and sales support: Distributors may help manufacturers to develop marketing plans, generate leads, and close sales. ▶ Financial services: Distributors may offer financial services to manufacturers, such as credit, financing, and inventory management. ▶ Technical support: Distributors may provide technical support to manufacturers, such as product training and troubleshooting
  • 166. Impact of Logistics' Emphasis on Transportation, Warehousing, and Inventory Management ▶ Logistics is the process of planning, organizing, and managing the flow of goods and services from the point of origin to the point of consumption. It encompasses a wide range of activities, including transportation, warehousing, inventory management, and customer service. ▶ Transportation is the movement of goods from one location to another. It is a critical part of logistics, as it determines how quickly and efficiently goods can be delivered to customers. There are a variety of transportation options available, each with its own advantages and disadvantages. ▶ Warehousing is the storage of goods in a secure facility. It is important for businesses to have enough warehouse space to store their products, as well as the right equipment to handle the loading and unloading of goods. ▶ Inventory management is the process of ensuring that the right amount of goods is available in the right place at the right time. This is important for businesses to avoid stockouts, which can lead to lost sales, and to avoid overstocking, which can lead to unnecessary costs.
  • 167. Importance of Effective Distribution Management ▶ Supply chain performance: Effective distribution management can help to improve supply chain performance by reducing lead times, improving inventory turns, and increasing customer service levels. ▶ Cost control: Effective distribution management can help to control costs by optimizing transportation routes, negotiating favorable freight rates, and managing inventory levels. ▶ Customer satisfaction: Effective distribution management can help to improve customer satisfaction by ensuring that products are delivered on time, in good condition, and at the right price.
  • 168. Impact on Supply Chain Performance and Customer Satisfaction ▶ Reduce lead times: By optimizing transportation routes and managing inventory levels, well-managed distribution can help to reduce lead times, which can improve customer satisfaction. ▶ Improve inventory turns: By managing inventory levels effectively, well-managed distribution can help to improve inventory turns, which can reduce costs. ▶ Increase customer service levels: By ensuring that products are delivered on time, in good condition, and at the right price, well-managed distribution can help to increase customer service levels.
  • 169. Role of Distribution Management in Cost Control and Optimization ▶ Optimize transportation routes: By optimizing transportation routes, well-managed distribution can help to reduce transportation costs. ▶ Negotiate favorable freight rates: By negotiating favorable freight rates, well-managed distribution can help to reduce transportation costs. ▶ Manage inventory levels: By managing inventory levels effectively, well-managed distribution can help to reduce inventory carrying costs.
  • 170. Conclusion ▶ Logistics is a complex and essential part of the supply chain. Effective distribution management can help to optimize supply chain performance, cost control, and customer satisfaction. By emphasizing transportation, warehousing, and inventory management, logistics can support the distribution process and help businesses achieve their goals.
  • 171. Additional Information ▶ Increase market share: By providing superior customer service and meeting customer demand, well-managed distribution can help businesses to increase market share. ▶ Improve brand reputation: By delivering products on time and in good condition, well-managed distribution can help to improve brand reputation. ▶ Reduce risk: By managing inventory levels effectively, well- managed distribution can help to reduce risk.
  • 172. Improved Inventory Control and Demand Forecasting ▶ By tracking inventory levels and sales data, distribution managers can identify trends and patterns that can be used to forecast future demand. This information can then be used to ensure that the right amount of inventory is on hand to meet customer demand. ▶ By using data analytics, distribution managers can identify and optimize distribution routes and schedules. This can help to reduce transportation costs and improve delivery times, which can lead to improved inventory turnover. ▶ By working closely with suppliers, distribution managers can ensure that there is a smooth flow of goods throughout the supply chain. This can help to reduce the risk of stockouts and ensure that customers receive their orders on time.
  • 173. Better Coordination Between Suppliers, Manufacturers, and Retailers ▶ Distribution management can also foster better coordination among supply chain partners. This can be done by sharing information about inventory levels, sales data, and demand forecasts. By working together, supply chain partners can ensure that goods are delivered to the right place at the right time, which can lead to improved efficiency and profitability.
  • 174. Enhanced Customer Service and Satisfaction ▶ By ensuring that products are delivered on time and in good condition, distribution managers can help to improve customer satisfaction. This can lead to repeat business and increased sales. ▶ By providing accurate information about product availability, distribution managers can help customers to make informed purchasing decisions. This can help to reduce customer frustration and improve the overall customer experience. ▶ By offering flexible delivery options, distribution managers can meet the needs of different customers. This can help to improve customer satisfaction and loyalty.
  • 175. Optimal Use of Resources and Reduced Operating Costs ▶ Optimizing transportation routes and schedules. This can help to reduce transportation costs and improve delivery times. ▶ Managing inventory levels effectively. This can help to reduce inventory carrying costs and improve inventory turnover. ▶ Using data analytics to identify and optimize distribution processes. This can help to reduce waste and improve efficiency.
  • 176. Conclusion ▶ Effective distribution management can play a vital role in improving inventory control, demand forecasting, coordination among supply chain partners, customer service, and satisfaction. By optimizing the flow of goods and services throughout the supply chain, distribution managers can help businesses to reduce costs, improve efficiency, and increase profitability.
  • 177. Additional Information ▶ Increase market share: By providing superior customer service and meeting customer demand, well- managed distribution can help businesses to increase market share. ▶ Improve brand reputation: By delivering products on time and in good condition, well-managed distribution can help to improve brand reputation. ▶ Reduce risk: By managing inventory levels effectively, well-managed distribution can help to reduce risk.
  • 178. Supply Chain Complexity and Global Operations ▶ Inventory management: Managing inventory in a global supply chain can be complex, as businesses must consider factors such as different product regulations, varying demand patterns, and longer lead times. ▶ Demand fluctuations: Demand for products can fluctuate rapidly in a global market, which can make it difficult to forecast demand and ensure that the right amount of inventory is on hand. ▶ Transportation and logistics: Transportation and logistics can be more challenging in a global supply chain, as businesses must often deal with multiple carriers and different shipping regulations. ▶ Maintaining service quality and consistency: Maintaining service quality and consistency can be difficult in a global supply chain, as businesses must often deal with different cultures and languages.
  • 179. Inventory Management and Demand Fluctuations ▶ The challenges of inventory management and demand fluctuations are closely related. When demand for a product fluctuates, businesses must adjust their inventory levels accordingly.
  • 180. Inventory Management and Demand Fluctuations ▶ Inventory management is the process of planning, organizing, and controlling the flow of goods and materials from the point of production to the point of consumption. Demand fluctuations refer to the changes in the demand for a product or service over time.
  • 181. Impact of Inventory Management Challenges and Demand Fluctuations on Distribution Activities ▶ The impact of inventory management challenges and demand fluctuations on distribution activities can be significant. ▶ Demand fluctuations can also have a significant impact on distribution activities.
  • 182. Strategies for Managing Inventory and Demand Fluctuations ▶ Demand forecasting: Businesses can use demand forecasting to predict future demand for their products. This information can then be used to adjust inventory levels accordingly. ▶ Just-in-time (JIT) inventory management: JIT inventory management is a system where businesses only order the amount of inventory they need to meet immediate demand. This can help businesses to reduce inventory costs and improve efficiency. ▶ Demand pooling: Demand pooling is a strategy where businesses pool their demand for a product or service. This can help businesses to get better pricing from suppliers and improve efficiency. ▶ Flexible manufacturing: Flexible manufacturing is a system where businesses can quickly and easily change the production of a product to meet changing demand. This can help businesses to adapt to demand fluctuations and avoid stockouts.
  • 183. Inventory management and demand fluctuations are important challenges that businesses must face. By using the strategies outlined above, businesses can manage these challenges and ensure that they have the right amount of inventory to meet customer demand.
  • 184. Transportation and Logistics Challenges ▶ Transportation and logistics can also be challenging in a global supply chain. Businesses must often deal with multiple carriers and different shipping regulations. This can make it difficult to track shipments and ensure that they arrive on time.
  • 185. Maintaining Service Quality and Consistency ▶ Maintaining service quality and consistency is important for any business, but it can be especially challenging in a global supply chain.
  • 186. 186 Operations Management = OM Management of ANY activities/process that create goods and provide services Exemplary Activities: Forecasting, Scheduling, Quality management Why to study OM At a typical manufacturing company Profit 5% OM Cost 21% Marketing Cost 26% Manufacturing Cost 48%
  • 187. 187 The management of systems or processes that create goods and/or provide services Organization Finance Operations Marketing The distinct –active- role of operations: Inputs become Outputs after some Transformation Operations Management = OM
  • 188. MGT 236 188 Typical Organization Chart
  • 189. 189 Operations example in Manufacturing: Food Processing INPUTS PROCESS OUTPUTS Raw vegetables Cleaning Clean vegetables Metal sheets Cutting/Rolling/Welding Cans Energy, Vegetables Cutting Cut vegetables Energy, Water, Vegetables Cooking Boiled vegetables Energy, Cans, Boiled vegetables Placing Can food
  • 190. 190 Types of Operations Operation Examples Goods producing Farming, mining, construction Storage/transportation Warehousing, trucking, mail, taxis, buses, hotels, location Exchange Trade, retailing, wholesaling, renting, leasing, loans Entertainment Radio, movies, TV, concerts, recording Communication Newspapers, journals, magazines, radio, TV, telephones, satellite
  • 191. 191 Why OM? Core of all business organizations Many areas interrelated with OM activities Management of operations is critical to create and maintain competitive advantages
  • 192. 192 Organization of Businesses Three basic functions Operations/Production Goods oriented (manufacturing and assembly) Service oriented (health care, transportation and retailing) Value-added (the essence of the operations functions) Finance-Accounting Budgets (plan financial requirements) Economic analysis of investment proposals Provision of funds (the necessary funding of the operations)
  • 193. 193 Organization of Businesses (Cont.) Marketing Selling Promoting Assessing customer wants and needs Communicating those needs to operations The need for working closely Operations Finance Marketing
  • 195. 195 Systems (Holistic) Approach Emphasizes interrelations among subsystems. A systems approach is essential whenever something is being designed, redesign implemented, or improved. It is important to take into account the impact on all parts of the system. Example: A new feature is added to a product. Designer must take into account how customers will view the change, instruction for using new feature, the cost, training of workers, production schedule, quality standard, advertising must be informed about the new feature.
  • 196. 196 Systems Approach “The whole is greater than the sum of the parts.” Suboptimization
  • 197. 197 Value Added Value added: The difference between cost of inputs and price (??) of outputs. Is this definition right? Should value added include profit? Value added: The difference between the cost of inputs and the (market or fair) value or price of outputs.
  • 199. MGT 236 199 OM’s Transformation Role To add value Increase product value at each stage Value added is the net increase between output product value and input material value Provide an efficient transformation Efficiency – means performing activities well for least possible cost
  • 200. 200 Degree of Standardization ! Standardized output Take advantage of standardized methods, less skilled workers, materials… Example: Iron, Wheat, most of commodities Customized output Each job is different Workers must be skilled Example: Hair cut
  • 201. 201 Manufacturing (=Goods) vs. Service operations Production of goods (goods oriented) Tangible products Automobile Refrigerator Services (TV and auto repair, lawn care) Government Regulatory bodies, FAA, FDA Wholesale/retail Financial services Education
  • 202. 202 Similarities for Service/Manufacturers Both use technology Both have quality, productivity, & response issues Both must forecast demand Both can have capacity, layout, and location issues Both have customers, suppliers, scheduling and staffing issues
  • 203. 203 Goods vs. Service Operations (Cont) Differences 1. Customer contact 2. Uniformity of input 3. Labor content of jobs 4. Uniformity of output 5. Measurement of productivity 6. Production and delivery 7. Quality assurance 8. Amount of inventory
  • 204. 204 Manufacturing vs. Service ! Characteristic Manufacturing Service Output Tangible Intangible Customer contact Low High Uniformity of output High Low Labor content Low High Uniformity of input High Low Measurement of productivity Easy Difficult Opportunity to correct quality problems Easy Difficult
  • 205. 205 Steel production Automobile fabrication Home remodeling Retail sales Auto Repair Appliance repair Maid Service Manual car wash Teaching Lawn mowing High percentage goods Low percentage service Goods-service Continuum Low percentage goods High percentage service
  • 206. 206 U.S. Manufacturing vs. Service Employment 0 20 40 60 80 100 45 50 55 60 65 70 75 80 85 90 95 00 Year Percent Year Mfg. Service 45 79 21 50 72 28 55 72 28 60 68 32 65 64 36 70 64 36 75 58 42 80 44 46 85 43 57 90 35 65 95 32 68 00 30 70 Manufacturing vs. Service Industries in US
  • 207. Growth of the Service Sector Service sector growing to 50-80% of non-farm jobs Global competitiveness Demands for higher quality Huge technology changes Time based competition Work force diversity
  • 208. 208 Responsibilities of Operations Management Planning Capacity, utilization Location Choosing products or services Make or buy Layout Projects Scheduling Market share Plan for risk reduction, plan B? Forecasting
  • 209. 209 OM Decisions All organizations make decisions and follow a similar path First decisions very broad – Strategic decisions Strategic Decisions – set the direction for the entire company; they are broad in scope and long-term in nature
  • 210. 210 OM Decisions Following decisions focus on specifics - Tactical decision Tactical decisions: focus on specific day-to-day issues like resource needs, schedules, & quantities to produce are frequent Strategic decisions less frequent Tactical and Strategic decisions must align
  • 212. 212 Operations Managers Controlling Inventory Quality Costs Organization Degree of standardization Subcontracting Process selection Staffing Hiring/lay off Use of overtime Incentive plans Job assignments
  • 213. 213 Operations Management includes: Forecasting Capacity planning Scheduling Managing inventories Assuring quality Motivating employees Deciding where to locate facilities And more . . . Scope of Operations Management
  • 214. 214 Help comes from Models A structure which has been built purposefully to exhibit features and characteristics of some other object. Do not use “thing” or “something” in a definition. For Improved understanding and communication Experimentation Standardization for analysis Abstraction vs. computability
  • 215. 215 Modeling ! Use models Physical models (prototypes) Schematic models (Graphs, charts, pictures) Mathematical models, Statistical models Inventory models Linear programming Queuing techniques Project management models
  • 216. 216 What type of models Simulation models : to test a proposed idea – Monte Carlo Simulation Optimization models : to create an optimal idea – Linear programming Pattern recognition models : to recognize a pattern – Statistics, Forecasting, data mining
  • 218. 218 Models Are Beneficial Easy to use, less expensive Require users to organize Increase understanding of the problem Consistent tool Standardized format Specific objectives Systematic approach to problem solving Analysis of tradeoffs Enable “what if” questions Power of mathematics
  • 219. 219 Pareto Phenomenon • A few factors account for a high percentage of the occurrence of some event(s). • 80/20 Rule - 80% of problems are caused by 20% of the activities. How do we identify the vital few?
  • 220. 220 Historical Evolution of Operations Management Industrial revolution (1770’s) Scientific management (1911) Mass production Interchangeable parts Division of labor Human relations movement (1920-60) Unemployment insurance Pension plans Decision models (1915, 1960-70’s) Influence of Japanese manufacturers (1970-1990)
  • 221. MGT 236 221 Historical Development con’t Reengineering 1990s Global competition 1980s Flexibility 1990s Time-Based Competition 1990s Supply chain Management 1990s Electronic Commerce 2000s Outsourcing & flattening of world 2000s For long-run success, companies must place much importance on their operations
  • 222. 222 Trends in Business Major trends The Internet, e-commerce, e-business Management technology Globalization Management of supply chains Agility
  • 223. 223 Recent Trends ! Worker involvement Environmental issues, emission reductions are popular after Central European floods Service economy in US, foreign production E-business – information technology Supply chain management Total Quality Management Globalization, emerging markets, NAFTA Lean Production – see the next page
  • 224. 224 Production systems classified Craft Production : System in which highly skilled workers use simple, flexible tools to produce small quantities of customized goods. Carpenter Lean production : System that uses minimal amounts of resources to produce a high volume of high-quality goods with some variety. Dell Mass production: System in which lower-skilled workers use specialized machinery to produce high volumes of standardized goods. Ford
  • 225. 225 Production systems classified Agile=Lean manufacturing It provides flexibility to switch quickly and economically from one product design to another with little disruption. This characteristic, in turn enables faster response to changes in customer demand. A sophisticated computerized inventory control system allows the plant to keep track of large number of parts. Keys to being an agile manufacturer are : Reduction in inventories, Reduction in turnaround times, Availability of automated flexible machinery, Rapid collection and processing of information
  • 226. 226 Suppliers’ Suppliers Direct Suppliers Producer Distributor Final Consumer Simple Product Supply Chain Supply Chain: A sequence of activities and organizations involved in producing and delivering a good or service
  • 227. 227 Stage of Production Value Added Value of Product Farmer produces and harvests wheat $0.15 $0.15 Wheat transported to mill $0.08 $0.23 Mill produces flour $0.15 $0.38 Flour transported to baker $0.08 $0.46 Baker produces bread $0.54 $1.00 Bread transported to grocery store $0.08 $1.08 Grocery store displays and sells bread $0.21 $1.29 Total Value-Added $1.29 A Supply Chain for Bread
  • 228. 228 Other Important Trends Ethical behavior Operations strategy Working with fewer resources Cost control and productivity Quality and process improvement Increased regulation and product liability Lean production
  • 229. MGT 236 229 Today’s OM Environment Customers demand better quality, greater speed, and lower costs Companies implementing lean system concepts – a total systems approach to efficient operations Recognized need to better manage information using ERP and CRM systems Increased cross-functional decision making
  • 230. MGT 236 230 OM in Practice OM has the most diverse organizational function Manages the transformation process OM has many faces and names such as; V. P. operations, Director of supply chains, Manufacturing manager Plant manger, Quality specialists, etc. All business functions need information from OM in order to perform their tasks
  • 232. 232 OM Across the Organization Most businesses are supported by the functions of operations, marketing, and finance The major functional areas must interact to achieve the organization goals
  • 233. 233 OM Across the Organization – con’t Marketing is not fully able to meet customer needs if they do not understand what operations can produce Finance cannot judge the need for capital investments if they do not understand operations concepts and needs Information systems enables the information flow throughout the organization Human resources must understand job requirements and worker skills Accounting needs to consider inventory management, capacity information, and labor standards
  • 234. 234 Summary Definition of OM OM’s relationship with Marketing, Finance and Accounting Goods vs. service industries OM issues, trends and models Manufacturing systems
  • 235. 235 Highlights OM is the business function that is responsible for managing and coordinating the resources needed to produce a company’s products and services. The role of OM is to transform organizational inputs into company’s products or services outputs OM is responsible for a wide range of decisions, ranging from strategic to tactical. Organizations can be divided into manufacturing and service organizations, which differ in the tangibility of the product or service
  • 236. 236 Highlights – con’t Many historical milestones have shaped OM. Some of these are the Industrial Revolution, scientific management, the human relations movement, management science, and the computer age OM is highly important function in today’s dynamic business environment. Among the trends with significant impact are just-in-time, TQM, reengineering, flexibility, time-based competition, SCM, global marketplace, and environmental issues OM works closely with all other business functions