Presentation used byDan Elder of CenTex Social Media by Topsarge http://www.topsarge.com for the March 2nd Social Media Breakfast-Killeen group on how to improve your Facebook Fan Pages for Business.

1. Supercharge your Facebook Fan page For better Customer Relations Management Dan Elder, CKMP dan.elder@topsarge.com

2. Over 57% of members now log in daily. More than 50% of members have “Liked” a Brand. More than 30 billion pieces of content including links, photos, news stories, are shared each month. Facebook users have an average of 130 friends. By the Numbers Various stats Facebook

3. 3rd Largest

4. Facebook Fan page Even if you establish a Facebook page around a Company identity or a Product. Facebook TOS Fan Page

5. Types

6. Why? So. So What?

7. Metrics

8. Insights

9. Co-Admins

10. 5,000 Limit

11. Humor

12. Let your Profile tell your Story Fill in all the blanks Update Profile

13. Fill in the Information Use every single block to tell about your company or product. Agenda

14. Update Profile

15. Ever Wonder?

16. Customize your Site Facebook Landing Pages Customize

17. Instead of landing on your Wall Visitors see your advertisiment or Call to Action on your own personalized canvas. Landing Page

18. Example

19. Example

20. Use Calls to Action Reward those who like your page with hidden content. Like Gate

21. All to Action

22. All to Action

23. Like-Gate Force a Facebook user who has not already liked your Page to like your Page before they can see content on a particular custom tab Like-Gate

24. Thanks Mark

25. March 11th Deadline FBML - FBML enables you to build Facebook applications that deeply integrate into a user's Facebook experience. IFRAME - If you are building a new application on Facebook.com, please implement your application using HTML, JavaScript and CSS. Depreciated

26. Better Design –better customize user experience Better Tracking – you have control of your code Better Selling -calls to action and rotate products quicker Iframes The future to Faacebook customization IFRAME

27. Outsource

28. Use the entire Image Facebook allows you a full 600 x 200 pixels for a photograph, use them all for your profile picture. Don’t forget to align it! Profile Pic

29. Social Plug-ins Use them in your other Social media or web presences. Tools

30. Social Plugins Network other platforms, use FB Social tools on your sites

31. Intergrate services Other Social sites 1 Post to All

32. Social Plugins

33. Better Friends?

34. Video Include Rich Media

35. Together

36. Questions Visit www.topsargebusinesssolutions.com for details on how we can help you with your social media strategy and a copy of this presentation. http://topsargebusinesssolutions.com Supercharge your Facebook Fan page Thank You @dandotelder dan.elder@topsarge.com http://www.linkedin.com/in/topsarge http://www.topsarge.com/blog/ For better CRM Dan Elder, CKMP dan.elder@topsarge.com