Timesaving Tips for Social Media Management
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This is a presentation Dan Elder of http://www.topsarge.com gave to the Social Media Breakfast-Killeen on how business owners can save time
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Timesaving Tips for Social Media Management
- 1. Time Saving Tips for Social Media Management Dan Elder, CKMP New Media Advisor dan.elder@topsarge.com http://topsargebusinesssolutions.com
- 2. Life is Short… …so is our Attention Span Pithy Quote
- 3. Five Time Saving Tips to Make the Best Use of Social Media Know your audience and have a purpose. Schedule your time on social media like an appointment. Use social media tools. Link your Network Accounts. Limit distractions; Shut off notifications & don’t play games. Time Saving Tips
- 4. Humor
- 5. Considerations for using aggregator platforms Publish social content, manage interactions, and measure outcomes! Considerations
- 6. Organize & Publish your Social Content Multiple users, multiple social media accounts, one platform Social Media Management
- 7. Manage Interactions and Drive Traffic Respond to comments, replies, likes, etc. across your social properties. Social Media Management
- 8. Measure Conversions and Prove Outcomes Discover the impact of your social media marketing efforts. Social Media Management
- 9. Optimize your Social Marketing Strategy Increase efficiency. Prove ROI.And boom goes the dynamite Social Media Management
- 10. Social Media Tools Hootsuite & Tweetdeck Timesaver
- 11. Post to one or more social networks - Twitter, Facebook, LinkedIn, MySpace, Foursquare Tweet, Re-Tweet, Reply, Direct Message Follow, Un-follow, Add to List/Group Shorten URLs Schedule updates Monitor Twitter lists / Facebook Groups View searches on Twitter/Facebook Access aggregator via mobile clients Synchronize across computers / devices Post photos Filter columns Features to look for What you want to have Capabilities
- 12. Popular Tools
- 13. Popular Tools
- 14. Video
- 15. Dashboards Measure, measure, measure Dashboard
- 16. Helpful Tools
- 17. Helpful Tools
- 18. Laugh
- 19. Analyze the Data People only do what the Boss checks… Measure
- 20. Google Analytics Helpful Tools
- 21. Posterous Analytics Helpful Tools
- 22. Stand Alone Timesavers Bonus Tools
- 23. Later Bro Helpful Tools
- 24. RSS Aggregators FeedDemon Google Feedburner Really Simply Syndications
- 25. Want Help? We Got Answers Dan Elder, Social Media Advocate (dan.elder@topsarge.com) http://www.topsargebusinesssolutions.com (254) 853-4410
Editor's Notes
- 1. Know your audience and have a purpose. Be intentional about the time you're spending on social media. To do that, you need a plan, a marketing plan. What do you want to accomplish? Who are you trying to connect with? What is important to them? Recognizing new media as an important part of your marketing plan, and designing action steps, can help you control and use your time efficiently. Understanding that before hand will keep you on task and prevent you from developing ADHD in Twitterland. 2. Schedule your time on social media like an appointment. Set aside time several times a day to check Facebook, log on to Twitter, or read your blogs. If you set aside 45 minutes a day, in three 15 minute increments, and actually put them on your daily planner, you'll begin to control the time spent. If your marketing plan calls for you to comment on one industry Tweet a day, and one blog, make sure you've scheduled a reasonable, appropriate amount of time to do that. 3. Use social media tools. Tools like Hubspot allow you to manage your social media accounts all within one application, saving you the time of going in and out of multiple accounts. In addition to saving you time, you can also analyze your social media reach and how many leads you are generating from social media. Some other tools you can use are Google Alerts, Tweetdeck or for analysis TwitAlyzer. 4. Shut off notifications to eliminate distractions. Don't keep your accounts open so that you hear every ping! Intentionally log on when it's time to check an account, remind yourself of what you're trying to accomplish, spend your time there and then log off. You are in charge!5. Be selective. No one is demanding that you overwhelm yourself with interesting -but essentially useless - content. Sometimes less is better. Stick with those sources that you have come to see real insight through. Bonus Social Media Tip 6. Create a content schedule that includes social media. If you're supposed to be posting a blog every week, set aside the time to develop an editorial calendar, and then schedule your blogging time every week. If it's an important part of your marketing plan, be intentional, and then follow through.