The document covers strategies for optimizing Facebook fan pages, focusing on graphic design, content scheduling, and community engagement. It emphasizes the importance of storytelling for emotional connection, the necessity of having personal profiles, and specific guidelines regarding page creation and management. Additional tips include using consistent branding, engaging with fans, and leveraging scheduling tools like Hootsuite for effective marketing.

1. Fanpage Optimization JJ Lassberg Schipul - The Web Marketing Company [email_address]

2. What we will cover: Ways to Use It The best of… Facebook Policy Graphic Design for Facebook Facebook Page Tab Essentials Facebook Content How to Schedule and Strategize Wrangling Multiple Page Administrators

3. Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events.

4. It’s Not the Social Media Gadgets

5. It’s the Social Engagement

6. Storytelling… Makes the Emotional Connection

7. Average user is connected to 80 community pages, groups and events http://www.flickr.com/photos/16151021@N00/4260490207/ Grow Your Base, 600+ Million, Engage Fans

8. http://www.flickr.com/photos/16151021@N00/4260490207/ Free Billboards People go to Facebook and Twitter multiple times a day . Billboards on busy highways cost lots of $$$ … this is FREE!

9. HOW TO USE

10. Building Relationships

11. Promoting a Product

12. Strong Brand Impressions

13. Customer Service

14. BEST OF

15. Facebook.com/skittles

16. Facebook.com/mercedesbenzusa

17. Facebook.com/Schedulicity

18. Facebook.com/burtsbees

19. POLICY

20. You will not provide any false personal information on Facebook You will *not* create more than one personal profile. If you violate the letter or spirit of this Statement… we can stop providing all or part of Facebook to you. http://www.facebook.com/terms.php Facebook Policy… What Does It Say?

21. You must have a personal account and profile first Use it for you first! The creator of the Fan Page is the owner of the fan page… FOREVER You need 25 fans for a custom URL Once you set the URL – You can NEVER change it Facebook Pages: Things to Note

22. GRAPHIC DESIGN

23. Dimensions

24. Branding: Top Tips Consistency Quality Use It Talk the Talk Harness Fans Reputation

25. Direct Attention

26. Creatively Use the Space

27. Creatively Use the Space: Use Photos Too…

28. CUSTOM TABS

29. Tabs Only added by an admin You cannot auto-run JavaScript or Flash - requires a user action (click) Fan pages are 520 pixels wide You can pull an external style sheet Profile pages ONLY support iframe apps Default tab for non fans can be any tab

30. SEO Matters! According to The Facebook Marketing Bible, Google indexes Facebook fan pages in this order: Page title/URL About box Info Rest of page - including FBML

31. NO MORE FBML

32. Facebook.com/Developer

33. Create An App

34. Name It

35. Brand It

36. Build It

37. Build It Canvas URL – fill out the directory where the file you uploaded is located. This DOES NOT include the name of the file. The URL must have a trailing slash. Iframe size – select auto-resize unless you want ugly scrollbars. Tab Name – this is what you want the tab to be called, such as Welcome, About, Contest, etc. Tab URL – this is the name of the file you uploaded. Click on Save Changes.

38. Add It – Step 1

39. Add It – Step 2

40. CONTENT

41. Engage with Fans

42. Timely Response

43. Share Content

44. Say Thanks & Promote Others

45. Diffuse and Direct

46. SCHEDULE

47. Schedule With HootSuite

48. Schedule With HootSuite: But Don’t Forget it

49. STRATEGY

50. Success! Contests Short, Intense Goal Focused Campaigns Events Photos, Photos, Photos!

51. Multiple Admins Who’s On First? Sign Your Name Train, Train, Train! Mobile Tools Security

52. TRAINING TAKE-AWAYS Branded Profile Pic Logo, Tagline, Creativity Tabs for Services, Events, Contests, Coupons, etc. Engage with Fans Talk the talk, Say Thanks, Promote Others Diffuse & Direct Have FUN!

53. JJ Lassberg, Schipul – The Web Marketing Company www.schipul.com [email_address] http://www.flickr.com/photos/45581782@N00/2086641/ Blog: jjlassberg.com Facebook: jjlassberg Twitter: jjlassberg Flickr: jjlassberg Tumblr: jjlassberg