This document discusses Facebook's transition from static FBML to using iframes for custom tabs on Facebook pages. Some key points: - March 11th was the deadline for adding static FBML to new pages, after which only iframes could be used. - Using custom tabs with iframes could improve conversion rates and engagement for pages. However, most fans only interact via the news feed rather than returning to the page. - The timeline for phasing out static FBML started in mid-2009, with iframes becoming the mandatory option by late 2011. - While iframes will take some getting used to, they are presented as the right option for customizing pages going forward. Different pages may

1. Facebook For Business Introduction to FB IFrames 101

2. Friday March 11th… D-day? Page Upgrades To New Layout = Mandatory Recording: http://just-ask-kim.com/aaz Static FBML Replaced by IFrames Officially Recording: http://just-ask-kim.com/v3p

3. Fear Mongering Sucks… Don’t let marketing hype cloud your judgment!

4. What’s The Big Deal With Custom Landing Tabs? 50% improvement in conversion to “liker”. Possibility for improved engagement. Possibility for list building. Just remember though, as many as 90% of your fans will only engage from their news feed and NEVER return to your page.

5. Bye-Bye, Static FBML… We’ll Miss You…. …. But Not Really!...

6. Static FBML Phase-Out Timeline Mid-Year 2009: Static FBML’s imminent demise announced. February 10th: Transition Date Announced On Dev Blog March 11th: Static FBML Not Able To Be Added To New Pages Late-Year 2011: FBML Will No Longer Function

7. Welcome, Facebook IFrames… The Right Man For The Job… Though he’s going to take some getting used to! …

8. So What Are These IFrame Things?... Candy Bars Wrappers Windows

9. Different Strokes For Different Folks New Page With No Custom Tabs Young Page With Static FBML Added but Incomplete Page With Basic Custom FBML Landing Tab Page With Highly Developed Custom Tab

10. Page With Limited Tab Development Add Static FBML App Before 11th If Desired. Probably Not Worth Developing on FBML Except For Certain Fringe Cases Or Existing Templates. Investigate IFrame Solutions & Implement. Focus on getting at least a basic custom landing tab via either FBML or IFrames In Place. (Either/Or Both) Something > Nothing

11. Page With Custom Landing Tab Developed Already Migration Alternatives Are Important Highly Customized Pages Will Require A Developer Involvement Again SMBs consider outsources & Tool Solutions. Don’t Rush The Job… Tentative Deadline Is Oct.

12. Solution Alternatives: Overview Free Kompozer + WebHosting + SSL Free HTML Templates + Webhosting + SSL Static HTML: IFrame Tabs by Jason & Timothy IFrames For Pages by Wildfire Static HTML For Pages by Involver FanPagePro App by 140ology Premium (Paid) Fan Page Engine Templates & Modular WordPress For Fan Pages + Dedicated WP Installation with SSL Custom Development Etc… http://just-ask-kim.com/mari-iframelist

13. SSL – Protector & PITA! One of the biggest reasons NOT to self host! Blank Screens For A Growing Percentage Of FB Members

14. Now… Let’s Set Some Stuff Up!... [If you’re following along via slides only, this is where you’re going to need the video recording.]

15. Facebook For Business Introduction to FB IFrames 101