SlideShare a Scribd company logo
CHINTAN
DESAI
PGCM4-1408
PDM
ITC
GROUP
2003
Quality
Innovative
Biscuits
Sunfeast has established itself in almost all major categories of biscuits
PRODUCT Line & Length
Biscuits
Cookies
Yippee
Yumfills
Dream Cream
Bounce
Marie lite
Sweet n salty
Snacky
Glucose
Mom’s magic
Dark Fantasy
Delishus
Special cookies
PRODUCT DEPTH
• Marie light Original,
• Marie light Orange,
• Marie light Oats,
 50GM, 85GM, 200GM
 Rs 5, 10 & 20 respectively.
• Snacky saltled chilly
flakes
• Snacky classic salted
 50GM, 85GM, 200GM
 Rs 6, 10, 15 respectively
• Sunfeast Glucose
• 64gm, 150gm, 250gm
• RS- 5, 10, 20 respectively.
• Bounce cream Orange
• Bounce cream Eliachi
• Bounce cream choco
• Bounce cream vanilla
• 70gm, 150gm
• RS-10 & 20 respectively
PRODUCT DEPTH
• Special Kaju Badam,
• Special kesar elaichi,
• Special choco ,
 60GM, 85GM, 200GM
 Rs 15, 20 & 30 respectively.
• Dream cream Choco-vanilla
• Dream cream Strawberry
• Dream cream Butterscotch
• Dream cream BOURBON
 50GM, 85GM, 110GM
 Rs 10, 15, 20 respectively
• Mom’s Magic Rich Butter
• Mom’s Magic Cashew & Almond.
• 64gm, 100gm, 160gm
• RS- 10, 15, 20 respectively.
• Bounce cream Orange
• Bounce cream Elaichi
• Bounce cream choco
• Bounce cream vanilla
• 45gm, 95gm
• RS-5 & 10 respectively
PRODUCT DEPTH- Cookies (High
end)Sunfeast Dark Fantasy has
produced some of the most
indulgent pieces of work for the
media.
• Dark Fantasy CHOCLATE
• Dark Fantasy Vanilla
 100 gm , Rs 25.
• Dark Fantasy choco fill Coffee
• Dark Fantasy Meltz
• Dark Fantasy Choco Fills
 75 gm, Rs 30
Today, Sunfeast brings to you the
original gourmet cookie experience,
loaded with rich nuts and juicy
raisins. Sunfeast Delishus Nuts &
Raisins.
• Delishus Nuts & Raisins
• Delishus Nut Biscotti .
 75 gm, Rs 30
PRODUCT Line filling Upward STRETCHING
• Oats & almonds
• Oats & Raisins
• 150 gm, Rs 50
• Savour the taste of bliss as you bite into the
new Sunfeast Dark Fantasy Choco Fills
Luxuria. The sun-baked rich crust enrobes
the luscious and smooth choco creme' made
to mesmerize your taste buds.
Indulge your senses with the heavenly taste
of Sunfeast Dark Fantasy Choco Fills Luxuria.
• 200 gm , Rs 60

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sunfeast product mix

  • 2. ITC GROUP 2003 Quality Innovative Biscuits Sunfeast has established itself in almost all major categories of biscuits
  • 3. PRODUCT Line & Length Biscuits Cookies Yippee Yumfills Dream Cream Bounce Marie lite Sweet n salty Snacky Glucose Mom’s magic Dark Fantasy Delishus Special cookies
  • 4. PRODUCT DEPTH • Marie light Original, • Marie light Orange, • Marie light Oats,  50GM, 85GM, 200GM  Rs 5, 10 & 20 respectively. • Snacky saltled chilly flakes • Snacky classic salted  50GM, 85GM, 200GM  Rs 6, 10, 15 respectively • Sunfeast Glucose • 64gm, 150gm, 250gm • RS- 5, 10, 20 respectively. • Bounce cream Orange • Bounce cream Eliachi • Bounce cream choco • Bounce cream vanilla • 70gm, 150gm • RS-10 & 20 respectively
  • 5. PRODUCT DEPTH • Special Kaju Badam, • Special kesar elaichi, • Special choco ,  60GM, 85GM, 200GM  Rs 15, 20 & 30 respectively. • Dream cream Choco-vanilla • Dream cream Strawberry • Dream cream Butterscotch • Dream cream BOURBON  50GM, 85GM, 110GM  Rs 10, 15, 20 respectively • Mom’s Magic Rich Butter • Mom’s Magic Cashew & Almond. • 64gm, 100gm, 160gm • RS- 10, 15, 20 respectively. • Bounce cream Orange • Bounce cream Elaichi • Bounce cream choco • Bounce cream vanilla • 45gm, 95gm • RS-5 & 10 respectively
  • 6. PRODUCT DEPTH- Cookies (High end)Sunfeast Dark Fantasy has produced some of the most indulgent pieces of work for the media. • Dark Fantasy CHOCLATE • Dark Fantasy Vanilla  100 gm , Rs 25. • Dark Fantasy choco fill Coffee • Dark Fantasy Meltz • Dark Fantasy Choco Fills  75 gm, Rs 30 Today, Sunfeast brings to you the original gourmet cookie experience, loaded with rich nuts and juicy raisins. Sunfeast Delishus Nuts & Raisins. • Delishus Nuts & Raisins • Delishus Nut Biscotti .  75 gm, Rs 30
  • 7. PRODUCT Line filling Upward STRETCHING • Oats & almonds • Oats & Raisins • 150 gm, Rs 50 • Savour the taste of bliss as you bite into the new Sunfeast Dark Fantasy Choco Fills Luxuria. The sun-baked rich crust enrobes the luscious and smooth choco creme' made to mesmerize your taste buds. Indulge your senses with the heavenly taste of Sunfeast Dark Fantasy Choco Fills Luxuria. • 200 gm , Rs 60