This document provides a summary of an individual's professional competencies, education, skills, academic projects, and other relevant experience. The individual has a background in management, marketing, and advertising with skills in sales strategies, business development, and communication. Their education includes an MBA in marketing and a bachelor's degree in advertising. Notable academic projects include designing an advertising campaign for used cars and serving as the media planning department for an educational website's advertising agency. The individual is currently pursuing additional certification in inbound marketing and retail management strategies.

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Professional Competencies
 A sound knowledge of Management, Marketing & Advertising concepts.
 Skilled in charting out sales strategies and contributing towards enhancing business volumes & growth.
 Abilities in developing & managing business partners in order to enhance the market share and profit of the
organization.
 An effective communicator with goodtime management, interpersonal and analytical skills.
 Currently pursuing certification course- Inbound marketing & Retail Management Strategy (RMS).
Education
Year Course Institution Board Grades
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2014-2015 PGCM-MBA (Marketing) Universal Business School AICTE
2012-2013 BMM (Advertising) TCSC, Mumbai Mumbai University First class
2009-2010 HSC TCSC, Mumbai Maharashtra Board First class
2007-2008 SSC St Xavier’s High School Maharashtra Board First class
Skills
 Creative Presentation Skills – Power Point, Photoshop, Publisher, PowToons
 Technology Skills – Tally, Excel, Adobe Premier pro,
 Digital Media skills – Social Media, Video and Web Content
 Business Development Skills – Lead Generation through inbound and outbound marketing & convincing skills
 Organizational skills – Ability to organize events, competitions and training sessions and build teams & plans
 Marketing Skills- Designing an Full IMC campaigns (Integrated Marketing Communication)
Key Academic Projects
 Designed a full Ad campaign for pre-owned used cars- The Ultimate Choice.
 Acted as full time service ad agency for an educational website- egghead.com.
 Live Project with Lexi Pvt Ltd – 2 days field work (Sales-B to B)
 Created & presented the short Documentary film on HIV Aids.
 Created TVC, Print & Radio Ads.
 Have done walkthrough & interviewed different personalities.
 Studied the consumer’s buying pattern by actually observing & communicating with them in one of the malls.
 Presented the presentation on the book: Brand Positioning- Strategies for Competitive Advantage written by Mr
Suboroto Sengupta.
Chintan M. Desai
PGCM-MBA (Marketing, Advertising &
Digital Marketing)
22 years (DOB 21-07-1992); male; Indian
Address: Mumbai, Maharashtra, India
Cell: +91- 9769456876; Email: chintan210792@gmail.com
+91- 8424909470

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Project Summary (during academics)
Project No. 1: (Individual project)
Project Title: Designing an Ad campaign
Project Description: The objective was to design a full ad campaign for any of the product or services.
Which is too be launched in the market.
So I selected the pre-owned used car sector and named it The Ultimate Choice.
Key Role: As it had to be launched newly in market, my job includes designing visiting cards,
l letterheads of the company, print ads & outdoor ads & designing the company’s website. After designing
Print & outdoor ads, my next task was to also place them through the available medium/media vehicle, so I had
Designed a Media plan for the same.
Project No. 2: (Group project)
Project Title: Full time service Ad agency. Client- educational website (kids): egghead.com
Project Description: Here we the group of 6 people were asked to act as an full time service ad agency to serve our client an
Educational website named egghead.com & provide them a full range of services in area of marketing,
Communication & promotions.
So as there are 6 different departments in an ad agency we group members headed one department each.
Key Role: I in this project was responsible for handling the Media Planning & Buying department. Here my job was to select
best media vehicle which would communicate the message to the target audience . Here my part was to select the best
media mix in a given budget. Basically my role was to decide if ads are to be placed then where it should been placed,
what time it should be placed & how long it should run through that particular medium.
Achievements– knowledge and skill based during academics
 Awarded with a certificate in Tally ERP 9
 Awarded with an appreciation certificate for organising an Navratri event
 Presented more than 25 presentations till date on marketing, advertising, IMC, Digital Marketing, etc.
 Solved more than 15 case studies till date (including Cases from Harvard, Ivey, Kellogg publishing)
Extra - Curricular Activities
 Organiser of an event.
 Represented the school for the debate & group dance.
 Played cricket for college and school team
 Volunteered IAC, Art of living (NGO) & social causes.
 Part of many promotional events.
 Enacted in mono skit- Inter college level.
Personal Information
 Languages: English, Hindi, French, Gujarati and Marathi
 Hobbies& Interests: Acting, Cricket, Dancing, Movies, Reading, Script writing, Swimming & Traveling
 Passport id: L2468519
 Driving License No. : MH02 20100131613
I am creative, hardworking and self-motivated and I am looking to grow my career along with the company.
-Chintan Desai
Address: Universal Business School, 105, Runwal and Omkar Esquare, Eastern Express Highway, Sion - East, Mumbai - 400 022
Tel: +91 22-33481660 -70 Email: placement@ubs.org.in
Universal Business School is a Division of “Strive India Education Foundation” a Section 25 Company (Not for Profit organization)