new retail idea which can be implemented in modern retail store

1. Fashion Retail Outlet
By: Chintan Desai Pgcm4 1408
Retail Management Strategy
Likes
Fashion..

2. Fashion
store
Need
trendy
clothes
BUT CONFUSED ABOUT
WHICH ONE TO SELECT
Don’t know
about the trend
Retail
idea
Likes
Fashion..
We don’t follow trends, we make
them
Gap Analysis:
• People are confuse
abt their selection
of clothes.
• Which dress to
wear for a
particular event.
• At a check out
time they don’t
like to wait.
• Normally while
shopping people
Always in
hurry
IIN INDIA THIS WOULD BE 1ST
store OF ITS KIND which is
intended to redefine the

3. Solutions :
• AT our outlets we have unique feature which gives our
prospect a clear picture about their selection of outfits –
You just need to click a picture of urs in different outfits &
within an 90 sec you get a reply from our expert (fashion
designer) Which would help you out to make your final
pick.
• Digital mirror would be helping out customers to find a
perfect outfits for them.
• 3 different outfits would be offered to customers for trial
purpose at a same time.
• No more waiting- At time of check out you can make
payments directly through our mobile app.
TARGET
SEGMENT
High end
customers
People in Mumbai
Neha –25 –working professional, busy
lifestyle, Loves to explore new things,
loves shopping, follows the on going
fashion trends.
Vishal 28- working professional,
lavish lifestyle, photographer, blogger,
fashion flows in me, loves shopping
Income
above
50,000

4. Retail offerings/service
• Wide range of high end outfits
for
Men & women.
• Accessories & Apparels
• Expert advice, Digital mirror &
easy check out.
Strategies for competitive
advantage
• 1st outlet of its kind in India
• Store design & some features
would be patented.
• Wide range of choices form
every hook & corner.
Likes
Fashion..
We don’t follow trends, we make
them
Finally
check
out…
Customer journey map

5. Key Partners
• All the leading high end
brands for clothing.
Accessories & apparels
• Bank & Payment
gateway service
provider
• Security agencies.
• Experts (fashion
designer).
• Govt agency for
electricity, water &
other facilities.
• Logistic partners.
• Advertising agency.
• Maintenance agencies.
Cost Structure:
• Lease for land
• Maintenance cost
• Salary to employees
• Electricity & technology
• Legal expenses, etc,
Key Activities
• Buying from the
vendors & selling it to
the end customers.
• Managing proper
inventory
• Taking care of its
customers & quality of
its product.
• Making sure that the
outlet is designed very
attractively & proper
merchandising of the
Brands.
Value Proposition
• Totally Customer driven.
• Redefining Shopping
experience for its
customers
• Digital mirrors, experts
& easy check out facility.
• Wide range of choices
across well known
brands.
• Store design is totally
unique.
Key Resources:
• Retail store in Mumbai
• Employees
• Technology
• Vendors for different
Brands
• Warehouse & Vans
Customer Relationship & Segments:
• Loyalty program.
• Feedback through app
• Database management.
• Community on fb & twitter of its
loyal customers.
• High end male & females.
• Nuclear families.
• Working professionals.
• Loves shopping & tends to spent
more on clothing, apparel &
accessories.
Supply Chain:
Company-owned delivery vans
plying from warehouse to our retail
store in Mumbai.
For customer delivery at their home
we will outsource it to our logistic
partner.
Likes