Popcorn Sale 2012 “Raising the Bar”BSA   West Central Florida Council
wcfcpopcorn
Why sell popcorn?• Promotes scouting• Pays for pack events - camping,  trips, less out of pocket for parents• Promotes soc...
2012 Popcorn Sale  What’s in it for YOU!1. Exciting NEW products and improvements2. One-stop shop at www.trails-end.com3. ...
Product Improvements36% Increase in nuts in  Caramel Corn with Almonds and Pecans! 0g trans fat across the entire product ...
Product Improvements –!Significantly improved flavor in all microwave products:Unbelievable Butter Microwave Popcorn   • N...
NEW ProductsNEW Chocolate Lover’s Collection                             •Chocolatey Caramel Crunch                       ...
NEW ProductsNEW Premium Chocolate Lover’s         Collection                             •White Chocolatey Caramel        ...
NEW ProductsNEW Sweet & Savory Collection                               •NEW Sour Cream &                               Ch...
NEW ProductsNEW Cheese Lover’s Collection                             •NEW Sour Cream &                             Cheese...
NEW Products NEW Double                           NEW Stand-AloneCaramel Crunch                       Cheddar Cheese Corn ...
Popcorn For Our Troops       Over 1.3 million donations since 2007$30 Silver Level Donation     $50 Gold Level Donation
2012 Product LinePremium Chocolate LoversChocolate Lovers$50 Military DonationSweet & SavoryCheese LoversDouble Caramel Cr...
Did you know……• 30% of every product sold goes to  YOUR troop/pack.• 30% goes to WCFC• Council sponsored sales are the  ON...
Did you Know…..It costs 1.5 million dollars a year to maintain our local BSA camp             facilities :       Soule and...
“Goal Setters R Goal Achievers”       2010                    2011Pack 422 $11,903        Pack 55 $12,722Pack 475 $16,721 ...
“Raising the Bar”         2011 Champion units    •   Troop 26     $ 6,982    •   Troop 64     $ 7, 543    •   Troop 263   ...
“Raising the Bar”   WCFC 2011 GOAL       $350,000 Every scout & unit participates
Popcorn Sale 2012    How to Achieve our    Council Goals and     MAKE IT WORK!
How to make it work    - What to do BEFORE the Sale   - - What to do DURING the Sale      - What to do AFTER the sale
Before the Sale Get parent/boy buy-in• Work smart - not hard!• Decide what ways to sell• Get a team of helpers together• L...
How to make it workSet goals-For scouts & for unitShare the burden…How much for eachScout?
How to Make it work    Hold a fun, crazy sale kickoff
Build the BEST         Popcorn Kickoff!The kickoff is the single most important factor for                   you to have a...
How to Make it Work•   Be organized•   Give parents step-by-step info/dates•   Use facebook•   Use a unit webpage•   Get t...
How to Make it Work    Keep track of your progress
How to Make it WorkOffer prizes…Like anevent night…          Soule S’more Hoe Down mid sale rally                   2011 p...
How to make it workMake a unit tradition….   $300 club T shirts   pie your leader for $300 in sales
How to make it workGive away stuff….
How to make it workRECOGNITION!               Top sellers popcorn sale 2011               Participation patches
How to make it work MAKE IT FUN!!
Prize-a-palooza!!       COUNCIL PRIZES      TRAILS END PRIZES   (feel free to add unit level               prizes)
2012 Scout Reward Levels             Physical prize options available at lower levels. Sell $250                    Sell $...
2012 Scout Reward Levels Sell:     Gift Card:  $650      $30  $850      $40                           OR  $1,100    $55  $...
Trail’s End National Rewards                    Funded by Trail’s End          Face-to-face, online and mobile sales count...
The Incentives Keep on          Coming!Sell $600  1. $20 gift card from the Rewards Program $450    Level  2. BONUS $20 gi...
The Incentives Keep on          Coming!Sell $1500  1. $75 gift card from the Rewards Program $1300 Level  2. BONUS $20 gif...
The Incentives Keep on          Coming!Sell $2500  1. $150 gift card from the Rewards Program $2300    Level  2. BONUS $20...
Council Prizes• Boys who hit $325 earn the “Raising  the Bar” Patch• $100 online sales- online patch• Name listed by unit ...
Council Prizes• $600 in sales by Oct 15= invitation  to S’more Hoedown camp fire.• $600 in Sales by Oct 31=  invitation to...
Council PrizesWeekly DrawingsEach filled up order sheet/or $600 sales is an entry into the drawing. Name stays in whole ti...
Council Prizes       Top three Boy Scouts       Top three Cub Scouts Will earn an extra bonus gift card for      being one...
Council Prizes          100% participation All registered boys participate in sale by              turning in orders.- A F...
Council Prizes             Blitz Day WinnerUnit with highest reported sales first day.             2011- Pack 55          ...
Council Prizes         Top UNIT Sales Overall      Unit with the highest overall sales                  2011 Pack 475-   R...
Council Prizes   THE TOP selling scout from the               council….Stay-cation at a local area resort for a           ...
Trails End Prize• Gift cards Gift cards Gift cards• $600 Club/patch• Prizes
Tools for success•   Facebook Page•   Follow us at WCFCPOPCORN•   Ideas•   Reminders/updates•   Contests•    Recognition
Tools for success     Kernel’s Korner at wcfcbsa.org-   Selling ideas-   How to for new kernels-   Calendar/reminders-   F...
NEW Trail’s End Mobile App     FREE mobile app allows Scouts and   their families to sell anytime, anywhere. • FREE app de...
Wrap up     $350,000!
Give one…Get one…Find two people, give them    a good idea related to  your sale and get a good  idea related to their sale.
Questions?
THANK YOU! facebook.com/trailsendpopcorn      ©2012 Trail’s End®. All rights reserved.
Upcoming SlideShare
Loading in …5
×

2 popcornkickoff2[1]

284 views

Published on

1 Comment
0 Likes
Statistics
Notes
  • Thanks for sharing!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
284
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
8
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • Mention GS and cookies Last one is the one that people miss- and selling chocolate may be easier but it measn you aren’t doing your part to help council. I have heard people say council will take a piece of $ from other fundraisers – NO.
  • Drum roll please!!!
  • It’s back and better than ever!!!!!
  • Make specific for council
  • The Sweet and Savory Collection comes in a decorative gift box. For nutritional information visit trails-end.com.
  • The Cheese Lover’s Collection comes in a decorative gift box. For nutritional information visit trails-end.com.
  • For nutritional information visit trails-end.com.
  • Visit scouts.trails-end.com for more information about this program.
  • Highlighted in red are all the new products or products with significant improvements vs. 2011
  • This is important…not to say you can’t DO other sales, Xmas trees, chocolate, garage sales- you can. BUT fill out a fundraising form with council. WHY?? Not because they want a slice (they don’t) they want to be able to steer business your way and as you represent them keep an eye on it.
  • Where does a large chunk of that 1.5 million operating budget come from? We want to go beyond maintain- we want to do upgrades- more money Last years theme- do you part.
  • Say it can’t be done? Look at these 4 packs who are not making excuses- they are making it happen and doing their part for scouting. What did pack 9 di with all that money? Pay for camping trips, summer events, derby cars and New race track.
  • Every year I hear, it’s the price, no one buys. These units don’t prejudge the consumer- if you don’t ask the answer is always a NO. If you ASK it’s a 50% chance it’s a yes and a $10 sale.
  • Nearly double last years’ sales of 265,000. 297,000 Interesting- our sales totals were up- number of selling scouts down. Want to increase both- units selling, scouts selling and of course, $$ sales total.
  • Refer to colored pages in your packet
  • What we are goingto talk about now. Aweosme info for first time kernels- and even if you’ve done before, you may find some new ideas. Details are in your packet on colored paper.
  • Be sure you got our emails, you are on our facbook page- you need to get the info so you can pass it on to your parents!
  • Scouts who set goals sell more, units that set goals sell more Make the task seem less daunting want to sell 10000 divide that by the number of scouts, make THAT the lowest expectation. This is important- how much does it cost a scout to be in a pack- $100?? Offer parents the option to pay $100 or to sell $300 in popcorn tpo meet their scout financial obligation. Can hold a second fundraiser in spring money goes to each scout.
  • Don’t just pass the forms out at a meeting and expect results
  • Refer to the sheet in packet
  • Both for ind scouts and for unit For popcorn – stay in constant front of their minds- ever meeting, emails every few days- reminders etc. New function on TE.com boys will be able to see charts towards their goal.
  • Get donations
  • And we have lots of stuff to give away at council- Trails end has stuff and you can add your own
  • Recognize your top sellers, have a $300 club, honor those who did their part, participated, worked extra hard make them feel special!
  • These come from different places- there are different ways to get these. Refer to your prize paper in the packet.
  • The original slide had a spelling error FUCTION
  • This is the progression of incentives for your Scouts. Each category should build on the same incentive levels (i.e. $600 Club).
  • This is the progression of incentives for your Scouts. Each category should build on the same incentive levels (i.e. $600 Club).
  • This is the progression of incentives for your Scouts. Each category should build on the same incentive levels (i.e. $600 Club).
  • This is the progression of incentives for your Scouts. Each category should build on the same incentive levels (i.e. $600 Club).
  • Refer to prize sheet in packet
  • Can be a fill it up or a $600- but once a form is submitted can’t submit again. Must start new form. Ex: Filled 28 lines with $600 In sales…turn in. Can’t sell 20 more and fill it up for another entry.
  • We will have a form and a procedure for this in place this year
  • Show off pack 9is
  • Change from last year- 2 night stay on the beach, with money for meals and expenses.
  • These come from TE so be sure to follow the instructions in the packet/online prizes are pictures on your order forms in packet
  • The Trail’s End Mobile app allows Scouts and their families to sell anytime, anywhere and accept credit cards! Download the mobile app to your smartphone or iPad to demonstrate it at your kickoff.
  • 2 popcornkickoff2[1]

    1. 1. Popcorn Sale 2012 “Raising the Bar”BSA West Central Florida Council
    2. 2. wcfcpopcorn
    3. 3. Why sell popcorn?• Promotes scouting• Pays for pack events - camping, trips, less out of pocket for parents• Promotes social skills and responsibility for the scouts• Helps support council• Official scouting product
    4. 4. 2012 Popcorn Sale What’s in it for YOU!1. Exciting NEW products and improvements2. One-stop shop at www.trails-end.com3. Simple steps for GROWING your sale4. Best ways to SELL5. INCENTIVES that motivate!
    5. 5. Product Improvements36% Increase in nuts in Caramel Corn with Almonds and Pecans! 0g trans fat across the entire product line
    6. 6. Product Improvements –!Significantly improved flavor in all microwave products:Unbelievable Butter Microwave Popcorn • Now LOADED with more Butter than ever before!Butter Light Microwave Popcorn • Tastes better than most regular butter popcorn!Kettle Corn Microwave Popcorn • Now sweeter and crunchier than ever! 0g trans fat across the entire product line
    7. 7. NEW ProductsNEW Chocolate Lover’s Collection •Chocolatey Caramel Crunch •White Chocolatey Carm Crunch •White Chocolatey Pretzels •Milk Chocolatey Pretzels 0g trans fat across the entire product line
    8. 8. NEW ProductsNEW Premium Chocolate Lover’s Collection •White Chocolatey Caramel Crunch •Chocolatey Caramel Crunch •Chocolatey Peanut Clusters •White Chocolatey Pretzels •Milk Chocolatey Pretzels 0g trans fat across the entire product line
    9. 9. NEW ProductsNEW Sweet & Savory Collection •NEW Sour Cream & Cheese Corn •NEW Milk Chocolatey Pretzels •Butter Toffee Caramel Corn0g trans fat across the entire product line
    10. 10. NEW ProductsNEW Cheese Lover’s Collection •NEW Sour Cream & Cheese Corn •Cheddar Cheese Corn •White Cheddar Cheese Corn0g trans fat across the entire product line
    11. 11. NEW Products NEW Double NEW Stand-AloneCaramel Crunch Cheddar Cheese Corn with a hint of cheese 0g trans fat across the entire product line
    12. 12. Popcorn For Our Troops Over 1.3 million donations since 2007$30 Silver Level Donation $50 Gold Level Donation
    13. 13. 2012 Product LinePremium Chocolate LoversChocolate Lovers$50 Military DonationSweet & SavoryCheese LoversDouble Caramel CrunchWhite Chocolatey Pretzels18 Pack Kettle CornCaramel Corn with Almonds & PecansChocolatey Triple DelightButter Toffee Caramel Corn18 Pack Unbelievable Butter18 Pack Butter LightCaramel CornPopping Corn
    14. 14. Did you know……• 30% of every product sold goes to YOUR troop/pack.• 30% goes to WCFC• Council sponsored sales are the ONLY ones a scout can wear his class A.
    15. 15. Did you Know…..It costs 1.5 million dollars a year to maintain our local BSA camp facilities : Soule and Sand Hill.
    16. 16. “Goal Setters R Goal Achievers” 2010 2011Pack 422 $11,903 Pack 55 $12,722Pack 475 $16,721 Pack 407 $18,850Pack 407 $18,109 Pack 9 $20,112Pack 9 $20,595 Pack 475 $20,144
    17. 17. “Raising the Bar” 2011 Champion units • Troop 26 $ 6,982 • Troop 64 $ 7, 543 • Troop 263 $ 9, 194 • Pack 422 $ 9, 393 • Troop 313 $10,540 • Pack 7 $11, 464
    18. 18. “Raising the Bar” WCFC 2011 GOAL $350,000 Every scout & unit participates
    19. 19. Popcorn Sale 2012 How to Achieve our Council Goals and MAKE IT WORK!
    20. 20. How to make it work - What to do BEFORE the Sale - - What to do DURING the Sale - What to do AFTER the sale
    21. 21. Before the Sale Get parent/boy buy-in• Work smart - not hard!• Decide what ways to sell• Get a team of helpers together• Look at calendar• Make a plan• Be in the know!
    22. 22. How to make it workSet goals-For scouts & for unitShare the burden…How much for eachScout?
    23. 23. How to Make it work Hold a fun, crazy sale kickoff
    24. 24. Build the BEST Popcorn Kickoff!The kickoff is the single most important factor for you to have a good saleHave a 30-minute fun-filled Popcorn Kickoff: • Make it FUN and FESTIVE! • Show parents what’s in it for them • Have giveaways and prizes • Prepare your Scouts • Have role plays and practice the sales script • Help your Scouts gain the confidence to sell!
    25. 25. How to Make it Work• Be organized• Give parents step-by-step info/dates• Use facebook• Use a unit webpage• Get the BOYS excited• Stay informed• Keep parents informed
    26. 26. How to Make it Work Keep track of your progress
    27. 27. How to Make it WorkOffer prizes…Like anevent night… Soule S’more Hoe Down mid sale rally 2011 popcorn sale
    28. 28. How to make it workMake a unit tradition…. $300 club T shirts pie your leader for $300 in sales
    29. 29. How to make it workGive away stuff….
    30. 30. How to make it workRECOGNITION! Top sellers popcorn sale 2011 Participation patches
    31. 31. How to make it work MAKE IT FUN!!
    32. 32. Prize-a-palooza!! COUNCIL PRIZES TRAILS END PRIZES (feel free to add unit level prizes)
    33. 33. 2012 Scout Reward Levels Physical prize options available at lower levels. Sell $250 Sell $350 Sell $450$10 Gift Card $15 Gift Card $20 Gift CardBinoculars LEGO Creator LEGO Creator Blue Roadster Propeller AdventuresMulti-function Knife Nalgene Water Bottle 6-Piece Camp Kit
    34. 34. 2012 Scout Reward Levels Sell: Gift Card: $650 $30 $850 $40 OR $1,100 $55 $1,300 $75 $1,800 $110 $2,300 $150
    35. 35. Trail’s End National Rewards Funded by Trail’s End Face-to-face, online and mobile sales count! $600 Club Earn a $20 Amazon.com or Walmart Gift Card! $1,500 Club Earn a $50 Amazon.com or Walmart Gift Card! College Scholarship: Sell $2,500 once and 6% of your total sales each year is invested in your own college scholarship account
    36. 36. The Incentives Keep on Coming!Sell $600 1. $20 gift card from the Rewards Program $450 Level 2. BONUS $20 gift card for the $600 Club 3. BONUS xxx incentive from the council 4. Pie in the Face from your unit Build everything in your unit-level incentives around the $600 Club!
    37. 37. The Incentives Keep on Coming!Sell $1500 1. $75 gift card from the Rewards Program $1300 Level 2. BONUS $20 gift card for the $600 Club 3. Pie in the Face from your unit for the $600 Club 4. BONUS $50 gift card for the $1500 Club
    38. 38. The Incentives Keep on Coming!Sell $2500 1. $150 gift card from the Rewards Program $2300 Level 2. BONUS $20 gift card for the $600 Club 3. Pie in the Face from your unit for the $600 Club 4. BONUS $50 gift card for the $1500 Club 5. Top Seller Prize from your unit 6. Scholarship Program from Trail’s End
    39. 39. Council Prizes• Boys who hit $325 earn the “Raising the Bar” Patch• $100 online sales- online patch• Name listed by unit on the Colonel’s Corner website and Facebook TOP online seller in councilEarns an extra $100 gift card
    40. 40. Council Prizes• $600 in sales by Oct 15= invitation to S’more Hoedown camp fire.• $600 in Sales by Oct 31= invitation to JumpZone celebration party.
    41. 41. Council PrizesWeekly DrawingsEach filled up order sheet/or $600 sales is an entry into the drawing. Name stays in whole time. Week 1 Week 2 Week 44 theme park tickets iPod IPad
    42. 42. Council Prizes Top three Boy Scouts Top three Cub Scouts Will earn an extra bonus gift card for being one of the top 3 sellers council-wide. $50/$75/$100
    43. 43. Council Prizes 100% participation All registered boys participate in sale by turning in orders.- A FREE camping weekend at Soule or Sand Hill for the Pack/Troop- Certificate- Picture recognition on KK and facebook
    44. 44. Council Prizes Blitz Day WinnerUnit with highest reported sales first day. 2011- Pack 55 - Unit invite to S’more Hoedown & JumpZone Party - recognition on KK- and FaceBook
    45. 45. Council Prizes Top UNIT Sales Overall Unit with the highest overall sales 2011 Pack 475- Ribbon flag topper- Unit invite to JumpZone party- Picture recognition on KK and FB.- Perpetual plaque at council and mini plaque to keep.
    46. 46. Council Prizes THE TOP selling scout from the council….Stay-cation at a local area resort for a family of four.
    47. 47. Trails End Prize• Gift cards Gift cards Gift cards• $600 Club/patch• Prizes
    48. 48. Tools for success• Facebook Page• Follow us at WCFCPOPCORN• Ideas• Reminders/updates• Contests• Recognition
    49. 49. Tools for success Kernel’s Korner at wcfcbsa.org- Selling ideas- How to for new kernels- Calendar/reminders- Forms and links- Recognition areas- Clip art/ presentation tools
    50. 50. NEW Trail’s End Mobile App FREE mobile app allows Scouts and their families to sell anytime, anywhere. • FREE app designed specifically for Scouts • Available for iPhone, iPad, and Android • Allows Scouts to take online orders on their mobile device • Scout signs in with his account to sell Trail’s End online • Customer pays with a credit card • Product is shipped by Trail’s End direct to the customer
    51. 51. Wrap up $350,000!
    52. 52. Give one…Get one…Find two people, give them a good idea related to your sale and get a good idea related to their sale.
    53. 53. Questions?
    54. 54. THANK YOU! facebook.com/trailsendpopcorn ©2012 Trail’s End®. All rights reserved.

    ×