Barry Libert gave a keynote speech at Mzinga Sun Worldwide User Conference in February 2008 about the power of collective intelligence, or "WE". He highlighted statistics showing the rise of user-generated content and collaboration online. He argued that leaders are increasingly turning to collaborative "WE" approaches for customer support, research, product development, and education. He provided examples of companies that harness collective intelligence and outlined five rules for companies to successfully leverage the power of "WE".

1. Barry Libert Co-CEO, Mzinga Sun Worldwide User Conference February, 2008

2. Our Me Past

3. Lesson: WE Works!

4. We are… Finding Our Voice Customers Students Employees Researchers

5. Let’s See…

6. 36% of American adults use Wikipedia Q: Anybody use Encyclopedia Britannica?

7. There are over 112 million blogs…

8. … more Podcasters than radio stations…

9. … over 250 million pieces of tagged social media…

10. … and 65 Million Facebook Users Do you have an account?

11. Experts agree, WE is Cool! ‘ Community development is the single most critical factor in enterprise success’ ‘ Enterprise Social software will be the biggest new workplace technology’

12. Leaders are turning to WE for… Customer Support Leading Research Product Development Glogal Education

13. Did you know, WE… Develop New Products ?

14. Dell Idea Storm

15. We Develop New Features

16. Did you know, WE… Bring Good Things To Life?

17. GE Healthcare

18. We Power Change

19. Did you know, We… Market Products?

20. American Idol

21. We Promote Your Best

22. Did you know, WE… Finance Your Needs Education Cars Boats Renovations

23. Prosper.com

24. We ‘Show You The Money’

25. Did you know, WE… …Educate You

26. The Wharton School

27. We Provide On-Going Peer Education

28. Did you know, WE… …Do Proprietary Research

29. Innocentive

30. We Solve the Greatest Challenges

31. Did You Know, WE… Write Ground-Breaking Books! 5100 Contributors 100 Bloggers 750 Discussions 50 Podcasts

32. Become an Author Today! Join : WeAreSmarter.org

33. The Conclusion: Leaders Are WE Companies

35. 5 Rules for Your… We Success

36. #1. Find A We Process Marketing Research Product Education

37. #2. Locate a We Crowd Teachers Students Researchers Partners

38. #3. Provide We Tools and Support Web 2.0 tools Content Support Moderation

39. #4. Accept We Wisdom

40. #5. Measure We Results Active Users Product Ideas New Courses Number of Leads

41. Final Story: My Wife Was Right!

42. Our We Future

43. Thank WE! Barry Libert, Co-CEO [email_address]

44. Questions?