This business plan outlines Mohammed Asif Iqbal's plan to enter the competitive German retail market selling leather goods imported from India. The plan discusses marketing in Germany, the business concept of targeting customers aged 25-60 with fashionable and classic leather handbags and accessories priced between €5-€70. It analyzes competitors using Porter's Five Forces and details goals of establishing an online store in year one and expanding distribution through year five. Key risks include late or poor quality supplies from manufacturers in India and challenges entering the competitive German market. The plan provides financial projections, a team overview, and identifies securing a warehouse as a near term priority.

1. Business Plan
MOHAMMED ASIF IQBAL
‘If you are Born Poor. It’s not Your Mistake
But
If You Die Poor. It’s Your Mistake’
(Bill Gates)

2. Table of Content
• General Information
• Marketing in Germany
• Business Concept
• Products
• Porter’s Five Forces
• The First Steps
• SWOT Analysis
• Goals & Objectives
• The Team
• Meets Up
• Future Retails Industry
• Current Status
• Risks & Rewards
• Financial Roadmap
• Key Issues

3. Entering the highly
competitive German market

4. WHY German market?
• German economic growth getting higher of
2.10 Percent every year
• All the new fashion labels get the best
chance to start up
• Germany is largest Importing country in EU
• Due to several new label in the industry then
also one has the opportunity to establish in
Germany by a successful plan which need to
be followed in an organized system
Marketing in Germany

6. Business Concept
• We are apart Fashion Industry
• We are providing leather products to our customer end which is Imported
from India in Germany
• Target age group between 25- 60 years old people, who appreciate quality
materials
• We require fashionable and classical design for young and old age group
• The potential customers could be made by Sales Distribution & Online
Store.
• The potential revenue possibility is 30-45% in the begin of first year but
from the second year onwards it has a good percentage of growth
positively

7. Products

8. Porter’s Five Forces
Porter’s
Five
Forces
Bargaining Power
of Suppliers - Low
Threats of New
Entrants – Low
Bargaining Power
of Buyers - High
Threat of
Substitute
Products &
Services -
Medium
Rivalry Among
Exiting
Competitors -
High

9. The First Step...
• Fashion Label
• marketing and sales
distribution stronger
• run marketing campaigned ->
competitive prices
• successful networking
• Competitive Landscape
• distribution via own sales office
and local selling agents
• need to have some thing better
from others
• required for new idea &
developments
Enter the
German
market:

10. SWOT Analysis
Strength: Brand awareness,
product price ranges vary,
brands are mostly owned from
Germany
Weakness: Lack of design,
similarity between different
brands
Opportunities: Expansions with
unique design, more choice of
product – more sales, growing
customer base and online
Threats: Several different
places to buy products, Fashion
is constantly changing, easy to
enter market
Competitors

11. Goals & Objectives
Who are
the key
players?
•Ideal Customer are student & working
people
•Brand - Customer
How and
what do
customers
buy?
•Leather Handbags & Accessories
•Price range 5€ - 70€
Marketing
and sales
plan
•1st yrs Established Online Store
•2nd yrs Distributer in Germany as well as
EU with established network.
•3-4rd Expand Market in EU (Make seminar
for Investors in UAE)
• 5th Open own stores in major markets
•This is comparable to marketing/sales
methods like Fossil.

12. Opportunity & Market
Expansion of the Retail Operation
Target group: small and specialized
Nationwide marketing organisation for small & specialized
Take over of (nationwide network for stocking /distributing
large quantities)
Media & Press, Commercial Agencies, International Trade
Show
Advantages: Ability to directly control strategy, marketing /
planning /implementation and client contacts
Enhance global competiveness
Joint venture agreement with Manufacturer

13. The Team
We will be hiring staff from the month of January
Required good highly qualified professionals
We need minimum 2 employee for the time being

14. Meets Up
5-7 Jauary - TRENDSET - Messe München
13-15 July - VIVANTI - Messe Düsseldorf
20-22 July - EARLY BIRD - Messe Hamburg
1-3 September - ISLN - C.A.S.T. Nieuwegein
21- 23 September - ILM - Messe Offenbach

15. Future Retails Industry

16. Current Status
• Milestones have you achieved so far
– Business plan completed
– Company is registered
– Required employee to complete the team
– New Samples need to get developed
– Need to Filed for a patent
– Office space is setup
– Business cards is created needed website
– Presently 6 customer has been fixed
– key partners as Business advisors Prof & BPT
– First Consignment has arrived in Berlin
• Plan to go from here
– Only one season is left out to start this year so hopefully looking forward to
begin to enter in the market

17. Risk & Rewards
Late supply of the products and poor quality.
The money is invested by Family business i.e. Manufacturer
& Exporter of Finished Leather Goods since from 1986.
Contact:
LEDER-MART
Ringslebenstr.2, 12353 Berlin
Deutschland
Phone: +49 303266418
Fax: +49 3034666560

18. Financial Roadmap
NEED FOR CAPITAL AND FINANCING
NEED FOR CAPITAL
Machinery & Equipments Investment 3.650,00€
Working Capital 10.000,00€
Computer & 10%
Software 1.400,00€
Office Furniture 2.000,00€ Need Capital Total 14.650,00€
FINANCING
Other 250,00€ Own financing 5.000,00€
Investments total 3.650,00€ External financing XXXX
Subsidies XXXX
FINANCING TOTAL 5.000,00€
Working Capital
Basic Stock 10.000,00€
Cost before starting business
Registering 120,00€
Commission fee 30,00€
Internet connection 35,00€
Other 15,00€
Total 200,00€
Cost during 3months (no sales)
Rent 1.263,00€
Rent Deposit 1.245,40€
Phone, electricity 165,00€
Internet 60,00€
Insurance 60,00€
Marketing 2.500,00€
Loans XXXX
Salary (social sec) XXXX
Total 5.293,40€
Needed Cash 1.200,00€
Working Capital Total 6,493,40€

19. Financial Roadmap
Profit & Loss A/c.
01.10.2014-31.09.2015
Sales Revenue 2000 pcs wallets per month 16.000,00€
(-) VAT 19% 3.040,00€
(=) Net turnover 12.960,00€
(-) Variable Cost 7.000,00€
(=)Gross Margin 9.000,00€ 9.000,00€
(-) Fixed costs 2.500,00€
(=) Operating margin 6.500,00€
(-) Depreciation 200,00€
(=) Operating Profit 6.300,00€
(-) Interests and other financial costs 500,00€ 5.800,00€
(=) Profit or loss of the year 5.800,00€
(+) Other income (subsidies) Internet sales 2.000,00€
(=) Profit or loss of the year 7.800,00€
Exporter Invoice Payment is paid-2000 pcs X 3.50 = 7.000,00€
The salary for per staff is between 1.400,00€ - 1.600,00€ which is payable in Marketing
Custom Zoll Tax 22% must be paid upon the Invoice value before collecting the shipment

20. Key Issues
• Near term
- We require a proper warehouse location to run the business
successfully
• Long term
- As keeping the business uptight the new samples
development must be timely done and the ordered goods
must arrive punctually otherwise we will loose customers