Sue anstiss social media presentation july 2010 - final
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Sue anstiss social media presentation july 2010 - final
- 3. The old communication model was a monologue.
- 4. The new communication model is a dialogue.
- 5. 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
- 6. VISITING SOCIAL SITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009
- 7. But how do we get started?
- 8. 1. Have a strategy
- 9. Photo by Utne.com HOPE IS NOT A STRATEGY.
- 11. 2. Listen
- 13. 3. Engage
- 14. 4. Share stuff
- 18. Free Analytics
- 19. Paid for analysis Level 3 Level 1 Level 2
- 22. Some tools to get started…
- 24. 500 million users 100+ million mobile WORLDWIDE
- 25. Over 24 million users 11+ million daily UK STATS
- 27. Photos Events Video Comments Groups Messages Pages Applications
- 28. Over 55 million members In over 200 countries around the world A new member joins LinkedIn every second
- 30. 200,000,000 blogs
- 31. 1.2 billion Tweets – in January 2010
- 32. tools
- 38. 100,000,000 The number of YouTube videos viewed per day
- 47. Sue Anstiss 01628 630363 sue@promotepr.com www.promotepr.com @sueanstiss /in/sueanstiss Discount Code: FIA 14710
Editor's Notes
- To understand the context for social media you need to understand that there has been a big change in the way businesses market themselves. Many of you may have just seen Seth Godin’s presentation. He coined the phrase ‘interruption marketing’ for the way in which in the past companies have tried to reach their customers by interrupting what they are watching or listening to and blasting a message at them. The way in which companies will communicate with their customers in the coming years has completely changed. Now longer will it be a matter of ‘pushing’ information out to people. It’s now a matter of ‘pulling’ them to you. And you do this by sharing information.
- You share and create relationship and dialogue with your customers
- Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
- Find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
- The key is to share a lot and when you think you have then share some more. That might be on your site or on Facebook etc
- Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
- When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD.
- When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD.
- When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD.
- There are a whole range of tools available to clubs to help maximise this opportunity.
- And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."
- And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."
- And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."
- Research from Universal McCann shows that of those using the internet 73% have read a blog
- Even your congress is now on YouTube
- 55% have used sites like Fllickr and Picasso to upload photos
- Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and
- You Tube continues to grow rapidly – it’s incredible to think it only launched in 2006 and yet in January this year over 100 million Americans watched videos on YouTube. 13 hours of video are uploaded every minute on YouTube --- so in the time we’re presenting that’s …. MPs now on YouTube How many of you have uploaded videos onto You Tube for your club or your brands Anyone want to share success stories of how they use it? You may have seen the example that follows before as it’s now been viewed by 100 million times. But when it was first launched it was quite simply a video to raise profile for this obscure product…
- 83% of those using the internet have watched video clips
- 83% of those using the internet have watched video clips