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Promote PR Credentials January 2010


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Credentials presentation from Promote PR - an agency that specialises in providing communications support for UK leisure brands.

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Promote PR Credentials January 2010

  1. 1. Providing communications support for UK leisure brands since 1994 Credentials’ Presentation January 2010
  2. 2. A little bit about our agency <ul><li>Established in 1994 </li></ul><ul><li>Team of 15 based in Maidenhead, Berkshire </li></ul><ul><li>Clients in fitness, sport, play and active leisure </li></ul><ul><li>Superb media contacts </li></ul><ul><li>Skilled team, passionate about physical activity and leisure </li></ul><ul><li>90% of our business comes from referral </li></ul>
  3. 3. Our unique expertise (why we think we’re rather special) Leisure Industry knowledge Consumer PR experience
  4. 4. Who we’re working for right now
  5. 5. Some of the things we do for them <ul><li>Media relations </li></ul><ul><li>Social media and online PR </li></ul><ul><li>Internal communications - ezines </li></ul><ul><li>Event management </li></ul><ul><li>Professional marketing </li></ul><ul><li>Copywriting – case studies etc </li></ul><ul><li>Sponsorship strategy & activation </li></ul><ul><li>Media promotions </li></ul><ul><li>PR training </li></ul>
  6. 6. Where we get coverage for our clients Consumer Regional National Vertical Leisure / fitness
  7. 7. Helping clients in social media and online PR
  8. 8. Managing internal comms & creating ezines
  9. 9. We manage great events Conferences Golf days Facility launches Awards ceremonies Product launches Company conferences Exhibitions
  10. 10. Help our clients develop relationships
  11. 11. Creating case studies and getting them published
  12. 12. Placing media promotions
  13. 13. Activating sponsorships
  14. 14. Creating networking opportunities for clients <ul><li>We constantly seek partnership opportunities for our clients with associations and brands </li></ul><ul><li>Having worked in fitness, sport and active leisure for 16 years we’re very well connected </li></ul><ul><li>Former clients include BUPA, Sport England, FitPro, YMCA, REPs, Youth Sport Trust </li></ul>
  15. 15. Some examples of the press coverage we’ve generated...
  16. 16. Reebok Fitness Equipment
  17. 17. Leisure Industry Week
  18. 18. British Military Fitness
  19. 19. Fitness First
  20. 20. RLSS & Rookie
  21. 21. Lifetime
  22. 22. Don’t take our word for it – client testimonials Richard Millard, Client Relations and Sports Development Director &quot;Promote are the first dedicated PR company used by DC Leisure and they have dramatically raised our profile. Corporately and individually they have a real understanding of our sector, but more importantly a real desire to exceed their clients' expectations at every opportunity.&quot; Paul Charles, Eurostar “ Melanie’s quick thinking, team management and ability to stay calm during a long day contributed greatly to our media success. No task was too much for her and her team members. The media management was second to none – quite outstanding. We can’t thank you enough for the media coverage and event management – beyond our wildest dreams!” Barney Larkin, British Military Fitness  “ Promote provide us not only with excellent PR and advice on the leisure industry, but have also worked tirelessly to promote what we are trying to achieve as a company on the wider stage. They have been responsive to the direction we want to take the business, whilst contributing ideas every step of the way. A very professional set up.” Richard Sutton , Building for Leisure &quot;One of the best PR companies working in leisure today. Promote know their market and know how to win press coverage.&quot;   Jeremy Navrady, Escape Fitness “ Having worked with Promote PR for over 7 years, I have always found them to be a knowledgeable, responsive and supportive, making them the ideal business partner in media communications.”   Adam Draper, Britvic “ Promote PR deliver insightful and effective PR solutions within the, leisure sector. Such a deep and personal understanding of this market matched with talented and passionate people should make Promote PR the first port of call for any business looking to expand their brand awareness within leisure in the UK.”
  23. 23. <ul><li>t: 01628 630363 </li></ul><ul><li>m: 07973 236393 </li></ul><ul><li>e: </li></ul><ul><li>w: </li></ul><ul><li>twitter: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>a: Copthall House, St Ives Road, Maidenhead, Berkshire, SL6 1QS </li></ul>