Volleyball England- Promoting an Event 11th Sept 2010

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Volleyball England- Promoting an Event 11th Sept 2010

  1. 1. Promoting a successful event Sue Anstiss September 2010
  2. 2. Promote PR background & approach
  3. 3. Who we’re working for right now
  4. 4. What we do for them... <ul><li>Media relations </li></ul><ul><li>Social media and online PR </li></ul><ul><li>PR and social media training </li></ul><ul><li>Internal communications </li></ul><ul><li>Event management </li></ul><ul><li>Professional marketing </li></ul><ul><li>Copywriting </li></ul><ul><li>Sponsorship strategy & activation </li></ul><ul><li>Media promotions </li></ul>
  5. 5. Objectives for today <ul><li>Where is your audience </li></ul><ul><li>How to reach them </li></ul><ul><li>Media relations - Writing a press release </li></ul><ul><li>Strong imagery </li></ul><ul><li>Posters, leaflets and adverts </li></ul><ul><li>Social media </li></ul><ul><li>Your marketing plan </li></ul>
  6. 6. How do we get started?
  7. 7. Have a strategy
  8. 8. 5 simple steps to communication success… Confirm objectives Establish targets Routes to market Identify the stories Deliver your activity
  9. 9. Target Audience
  10. 10. Who & where are your audience ? How can you reach them?
  11. 11. Target Media
  12. 12. Targeting print media Local press Families & youth
  13. 13. Targeting online media
  14. 14. Targeting online media & bloggers
  15. 15. Targeting broadcast media
  16. 16. Other routes to your targets
  17. 17. Targeting local schools <ul><li>Secondary Schools </li></ul><ul><li>Kendrick School </li></ul><ul><li>Reading School </li></ul><ul><li>Deneford Secondary School </li></ul><ul><li>The Piggott School </li></ul><ul><li>Bulmershe Comprehensive School </li></ul><ul><li>Reading Girl’s School </li></ul><ul><li>Reading Boy’s School </li></ul><ul><li>Little Health School </li></ul><ul><li>Chiltern Edge School </li></ul><ul><li>The Abbey School </li></ul><ul><li>Oxford Road Community School </li></ul><ul><li>Colleges </li></ul><ul><li>Waingels College </li></ul><ul><li>Queensland College London </li></ul><ul><li>Thames College Berkshire </li></ul><ul><li>The REP College </li></ul><ul><li>The Chiltern College </li></ul><ul><li>Primary Schools </li></ul><ul><li>Radstock Primary School </li></ul><ul><li>Alfred Sutton Primary School </li></ul><ul><li>Emmer Green Primary School </li></ul><ul><li>Crazies Hill C Of E Primary School </li></ul><ul><li>The Ridgeway Primary School </li></ul><ul><li>Shinfield Infant School </li></ul><ul><li>Universities </li></ul><ul><li>Thames Valley University </li></ul><ul><li>University of Reading </li></ul>
  18. 18. Targeting youth groups
  19. 19. Targeting health clubs
  20. 20. Media relations Why editorial?
  21. 21. <ul><li>Keep it simple </li></ul><ul><li>5 Ws </li></ul><ul><li>Clear title </li></ul><ul><li>Write for the audience </li></ul><ul><li>What’s your ‘hook’ </li></ul><ul><li>Avoid jargon </li></ul><ul><li>Include a quote </li></ul><ul><li>Contact details </li></ul><ul><li>Respect deadlines </li></ul><ul><li>Proof read </li></ul>
  22. 22. PRESS RELEASE: <Date> TITLE P1 - 5 Ws + 1 H What, When, Why, Where, Who, How P2 - More detail about the event P3 - Quote P4 – Conclusion, call to action ~ Ends ~ Words: <Insert> Your contact details Editor’s notes
  23. 23. Practical Writing a press release
  24. 24. The options….. Photo call notice Professional shots for free + Risk nobody turning up - Professional High quality shots + Cost - DIY Free + Shots may be poor quality - Imagery
  25. 26. What makes a good photo?
  26. 36. Marketing materials
  27. 37. <ul><li>Use the right tools </li></ul><ul><li>Look at other posters </li></ul><ul><li>Appeal to target audience </li></ul><ul><li>Impactful visual & design </li></ul><ul><li>Bold headline </li></ul><ul><li>Readable fonts </li></ul><ul><li>Call to action </li></ul><ul><li>Keep it simple </li></ul>
  28. 39. Affordable online imagery
  29. 40. Practical Designing a poster
  30. 41. Social Media
  31. 44. VISITING SOCIAL SITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009
  32. 46. <ul><li>Photos </li></ul><ul><li>Events </li></ul><ul><li>Video </li></ul><ul><li>Comments </li></ul><ul><li>Groups </li></ul><ul><li>Messages </li></ul><ul><li>Pages </li></ul><ul><li>Applications </li></ul>
  33. 47. <ul><li>Page not a group </li></ul><ul><li>Attract ‘fans’ </li></ul><ul><li>Think ‘social’ </li></ul><ul><li>Appealing content </li></ul><ul><li>Engage, entertain, educate </li></ul><ul><li>Update regularly </li></ul><ul><li>Consider facebook ads? </li></ul>Facebook for business
  34. 51. <ul><li>01628 630363 </li></ul><ul><li>07973 236393 </li></ul><ul><li>sue@promotepr.com </li></ul><ul><li>www.promotepr.com </li></ul><ul><li>www.twitter.com/sueanstiss </li></ul><ul><li>www.linkedin.com/in/sueanstiss </li></ul><ul><li>Copthall House, St Ives Road, Maidenhead, Berkshire, SL6 1QS </li></ul>More information

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