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Brightcove PLAY: User Generated Content

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This is a talk Steve Hulford gave on Blended Video Distribution strategies with a focus on User Generated Content at the Brightcove PLAY conference in Boston May 23rd to 25th.

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Brightcove PLAY: User Generated Content

  1. 1. BLENDED DISTRIBUTION STRATEGIES FOR ONLINE VIDEO<br />USER GENERATED CONTENT<br />THE AUDIENCE DELIVERS<br />Steve Hulford / Filemobile / Chief Creative Officer<br />
  2. 2. Who we are<br />FOUNDER OF FILEMOBILE<br />CHIEF CREATIVE OFFICER<br />@filemobile<br />@hulford<br /><ul><li>Filemobile has launched over 1,000 UGC programs Since 2006
  3. 3. Work with media companies, brands, agencies, enterprise and education
  4. 4. Located in Toronto and New York</li></li></ul><li>Go to play.filemobile.com<br />Or email your photo/video to play@filemobile.com<br />
  5. 5. User Generated Content is a HUGE value driver<br />Free content<br />Social activities drive earned media<br />SEO boost<br />Brand engagement<br />Find brand ambassadors<br />Generate Leads and Facebook Fans<br />Video offers tremendous viewing minutes keeping people on your site<br />
  6. 6. Popular use cases for UGC<br />Employee generated content<br />Contests<br />Citizen Journalism<br />UGC to TV<br />Communities<br />Knowledge sharing<br />
  7. 7. The barrier to participation graph<br />Combine all of these popular activities for the best results<br />% of audience engaged in activity<br />Voting 60% +<br />Commenting 20%<br />Photo 10%<br />Video 3%<br />
  8. 8. How social activities drive traffic: case study<br />“Readers who come through social are far different in their behaviors. They tend to view more articles on average and stick around the site longer.”<br />VadimLavrusik, Community manager at Mashable<br />
  9. 9. How social activities drive traffic: case study<br />Maxim Magazine<br />Social Activities drive referral traffic<br />Publish voting, rating, comments, photo/video uploads to public social networks; Facebook, Twitter, LinkedIn, etc.<br />Publish user upload and votes to Facebook Feed helped generate<br />
  10. 10. How social activities drive traffic: case study<br />
  11. 11. How social activities drive traffic: case study<br />
  12. 12. How social activities drive traffic: case study<br />34.5% of all <br />traffic came<br />from Facebook<br />More than Maxim.com<br />
  13. 13. Tips on getting more user generated video<br />DO YOU KNOW WHO BEN SOUTHALL IS?<br />Give them specific tasks<br />Experiential prize<br />Mine the Facebook social graph<br />Commenting / rating / voting<br />Put UGC video on TV<br />Seed your content<br />Promote good content<br />User Generated Content<br /> needs to be curated / moderated<br />
  14. 14. Tips on getting more user generated video<br />THE WINNER OF THE BEST JOBIN THE WORLD<br />34,000 VIDEO ENTRIES, 54 COUNTRIES<br />Give them specific tasks<br />Experiential prize<br />Mine the Facebook social graph<br />Commenting / rating / voting<br />Put UGC video on TV<br />Seed your content<br />Promote good content<br />User Generated Content<br /> needs to be curated / moderated<br />
  15. 15. How to implement a great UGC program with Brightcove and Filemobile<br />Pre-Built Applications including:<br />Upload Widget<br />Photo / Video Contest<br />Commenting / Rating / Voting<br />Community<br />Facebook Apps<br />Citizen Journalism<br />
  16. 16. Go to play.filemobile.com<br />Go to play.filemobile.com<br />Or email your photo/video to play@filemobile.com<br />
  17. 17. THANKS!<br />Steve Hulford<br />@hulford<br />www.filemobile.com<br />

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