Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social media: development workers’ best ally <ul><li>Roxanna Samii, IFAD KM Singapore, 1 September 2011 </li></ul>
Pillars of social media Contribution User generated content Community Harness power of crowd Collaboration Participation =...
<ul><li>Click to play </li></ul>
Crowdsourcing <ul><li>#hornofafrica </li></ul><ul><li>#H1N1 </li></ul><ul><li>#7billion </li></ul><ul><li>#rpr2011 </li></...
Social media a tool to amplify   IFAD’s work <ul><li>Listen and  give </li></ul><ul><li>Engage in real time interaction </...
Why Twitter? <ul><li>Tweets are HEARD and RETWEETED </li></ul><ul><li>200 million users </li></ul><ul><li>500,000 new user...
What is the value of    Twitter for IFAD? <ul><li>Share IFAD messages and news instantly </li></ul><ul><li>Share rural dev...
Facebook <ul><li>More than 600 million active users </li></ul><ul><li>Daily, 50% users log on to Facebook </li></ul><ul><l...
Why does IFAD have a   Facebook page? <ul><li>New way of reaching out & communicating </li></ul><ul><li>Share rural develo...
IFAD social reporting blog <ul><li>Share knowledge in a fun & engaging manner </li></ul><ul><li>Report live from: </li></u...
Videos <ul><li>In 2010 </li></ul><ul><ul><li>700 billion video viewed </li></ul></ul><ul><ul><li>13 million hours of video...
<ul><li>Over 200 videos, ranging from: </li></ul><ul><ul><li>Corporate documentaries broadcast on BBC, CNN </li></ul></ul>...
Why has IFAD adopted    social reporting? <ul><li>Mix of journalism, facilitation and social media </li></ul><ul><li>Knowl...
Social reporting from events:    some examples
Social reporting from events:    some examples
Impact of social reporting:    Rural Poverty Report launch <ul><li>467,166 people reached via Twitter </li></ul><ul><li>Bl...
Impact of social reporting:    Launch of ENRM policy <ul><li>http://ifad-un.blogspot.com/2011/06/another-example-of-how-so...
Challenges and opportunities <ul><li>Challenges </li></ul><ul><ul><li>focused resources </li></ul></ul><ul><ul><li>systema...
Become a social media citizen
Remember the 10 social   media commandments <ul><li>Thou Shalt Blog (like crazy).   </li></ul><ul><li>Thou Shalt Create Pr...
Social media: development workers’ best ally <ul><li>Roxanna Samii, IFAD Twitter:  http://www.twitter.com/rsamii </li></ul...
Upcoming SlideShare
Loading in …5
×

Social media: best ally for development workers

20,218 views

Published on

Social media: best development ally - an experience from IFAD

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Social media: best ally for development workers

  1. 1. Social media: development workers’ best ally <ul><li>Roxanna Samii, IFAD KM Singapore, 1 September 2011 </li></ul>
  2. 2. Pillars of social media Contribution User generated content Community Harness power of crowd Collaboration Participation = Open social network
  3. 3. <ul><li>Click to play </li></ul>
  4. 4. Crowdsourcing <ul><li>#hornofafrica </li></ul><ul><li>#H1N1 </li></ul><ul><li>#7billion </li></ul><ul><li>#rpr2011 </li></ul><ul><li>#agriculture </li></ul><ul><li>#globaldev </li></ul>
  5. 5. Social media a tool to amplify IFAD’s work <ul><li>Listen and give </li></ul><ul><li>Engage in real time interaction </li></ul><ul><li>Involve and participate </li></ul>
  6. 6. Why Twitter? <ul><li>Tweets are HEARD and RETWEETED </li></ul><ul><li>200 million users </li></ul><ul><li>500,000 new users per day - ranging from heads of states & govt to 13-year-old </li></ul><ul><li>65 million tweets a day </li></ul><ul><li>65% Twitter users are over 35 years </li></ul>
  7. 7. What is the value of Twitter for IFAD? <ul><li>Share IFAD messages and news instantly </li></ul><ul><li>Share rural development & agriculture related info </li></ul><ul><li>Report live from events and missions </li></ul><ul><li>Host virtual chats & engage in conversation </li></ul><ul><li>Listen to chatter </li></ul>http://www.twitter.com/ifadnews
  8. 8. Facebook <ul><li>More than 600 million active users </li></ul><ul><li>Daily, 50% users log on to Facebook </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>People spend over 700 billion minutes per month on Facebook </li></ul><ul><li>More than 200 million active users access Facebook through mobile devices </li></ul>
  9. 9. Why does IFAD have a Facebook page? <ul><li>New way of reaching out & communicating </li></ul><ul><li>Share rural development & agriculture related info </li></ul><ul><li>Engage with younger generations </li></ul><ul><li>Host virtual chats </li></ul><ul><li>Answers queries </li></ul><ul><li>Listen to chatter </li></ul>http://www.facebook.com/pages/ifad/107399332627995?v=wall
  10. 10. IFAD social reporting blog <ul><li>Share knowledge in a fun & engaging manner </li></ul><ul><li>Report live from: </li></ul><ul><ul><li>Missions </li></ul></ul><ul><ul><li>Events and conferences </li></ul></ul><ul><li>Share insights & experience </li></ul><ul><li>http://ifad-un.blogspot.com </li></ul>
  11. 11. Videos <ul><li>In 2010 </li></ul><ul><ul><li>700 billion video viewed </li></ul></ul><ul><ul><li>13 million hours of video uploaded </li></ul></ul><ul><li>2 billion videos watch every day </li></ul><ul><li>20 million videos uploaded to Facebook per month </li></ul><ul><li>186 videos watched every month by avg viewer </li></ul>
  12. 12. <ul><li>Over 200 videos, ranging from: </li></ul><ul><ul><li>Corporate documentaries broadcast on BBC, CNN </li></ul></ul><ul><ul><li>Documentaries produced by projects </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Video news releases </li></ul></ul><ul><ul><li>Public service announcements </li></ul></ul>http://www.youtube.com/user/IFADTV http://ifad.blip.tv IFAD work in action
  13. 13. Why has IFAD adopted social reporting? <ul><li>Mix of journalism, facilitation and social media </li></ul><ul><li>Knowledge sharing method </li></ul><ul><li>Allows people not present in the room to follow an event or activity </li></ul>
  14. 14. Social reporting from events: some examples
  15. 15. Social reporting from events: some examples
  16. 16. Impact of social reporting: Rural Poverty Report launch <ul><li>467,166 people reached via Twitter </li></ul><ul><li>Blogposts read by 943 people </li></ul><ul><li>Facebook entries shared with more than 8550 people </li></ul><ul><li>Videos viewed by over 1250 people </li></ul><ul><li>Hosted two virtual chats on Facebook and Twitter </li></ul>
  17. 17. Impact of social reporting: Launch of ENRM policy <ul><li>http://ifad-un.blogspot.com/2011/06/another-example-of-how-social-media-is.html </li></ul>
  18. 18. Challenges and opportunities <ul><li>Challenges </li></ul><ul><ul><li>focused resources </li></ul></ul><ul><ul><li>systematic monitoring of the chatter </li></ul></ul><ul><ul><li>multilingualism </li></ul></ul><ul><li>Opportunities </li></ul><ul><ul><li>partnerships & complementarity </li></ul></ul><ul><ul><li>crowdsourcing </li></ul></ul><ul><ul><li>reaching out to future policy makers </li></ul></ul><ul><ul><li>more transparency and openness </li></ul></ul>
  19. 19. Become a social media citizen
  20. 20. Remember the 10 social media commandments <ul><li>Thou Shalt Blog (like crazy). </li></ul><ul><li>Thou Shalt Create Profiles (everywhere). </li></ul><ul><li>Thou Shalt Upload Photos (lots of them). </li></ul><ul><li>Thou Shalt Upload Videos (all you can find). </li></ul><ul><li>Thou Shalt Podcast (often). </li></ul><ul><li>Thou Shalt Set Alerts (immediately). </li></ul><ul><li>Thou Shalt Comment (on a multitude of blogs). </li></ul><ul><li>Thou Shalt Get Connected (with everyone). </li></ul><ul><li>Thou Shalt Explore Social Media (30 minutes per week). </li></ul><ul><li>Thou Shalt Be Creative (go forth and create creatively)! </li></ul><ul><li>Source: Fast Company at: http://bit.ly/VxXPB </li></ul>
  21. 21. Social media: development workers’ best ally <ul><li>Roxanna Samii, IFAD Twitter: http://www.twitter.com/rsamii </li></ul><ul><li>Blog: http://rsamii.blogspot.com </li></ul><ul><li>Facebook: http://facebook.com/roxanna.samii </li></ul><ul><li>IFAD social media guidelines: http://www.slideshare.net/ifad/ifad-social-media-guidelines </li></ul><ul><li>Email: [email_address] </li></ul>

×