SlideShare a Scribd company logo

The New Environment for Advocates & NGOs

Director Lee Rainie presented 10 fresh realities of the digital age to journalists, government officials, and leaders of non-governmental organizations from 33 countries.

1 of 24
Download to read offline
The New Environment for Advocates & NGOs  10 fresh realities of the digital age State Department Visitors Program January 17, 2012 Lee Rainie: Director, Pew Internet Project Email:  [email_address] Twitter: @Lrainie
Digital Revolution 1 Internet (83%) and Broadband at home (67%) 71%  67%
Digital Revolution 2 Social networking – 50% of all adults % of internet users
Digital Revolution 3 Mobile – 84% 327.6 million Total U.S. population: 315.5 million 2011
Mobile internet connectors – 63% adults
35% own “smartphones”

Recommended

Sue anstiss social media presentation july 2010 - final
Sue anstiss social media presentation   july 2010 - finalSue anstiss social media presentation   july 2010 - final
Sue anstiss social media presentation july 2010 - finalPromote Public Relations Ltd
 
From Meme To Social Fabric
From Meme To Social FabricFrom Meme To Social Fabric
From Meme To Social Fabricewcslides
 
Role of social networks in egypt revolution of 2011
Role of social networks in egypt revolution of 2011Role of social networks in egypt revolution of 2011
Role of social networks in egypt revolution of 2011Aryanhella
 
The Fundamental Thesis Of The Network Society - David Orban
The Fundamental Thesis Of The Network Society - David OrbanThe Fundamental Thesis Of The Network Society - David Orban
The Fundamental Thesis Of The Network Society - David OrbanNetwork Society Research
 
Leveraging Your Audience Through Social Media
Leveraging Your Audience Through Social MediaLeveraging Your Audience Through Social Media
Leveraging Your Audience Through Social MediaJessica Vitak
 
Leveraging Your Audience Through Social Media
Leveraging Your Audience Through Social Media Leveraging Your Audience Through Social Media
Leveraging Your Audience Through Social Media Jessica Vitak
 

More Related Content

What's hot

NICAR: Open government, Gov 2.0 and open data journalism
NICAR: Open government, Gov 2.0 and open data journalismNICAR: Open government, Gov 2.0 and open data journalism
NICAR: Open government, Gov 2.0 and open data journalismAlexander Howard
 
Social Media & Sustainability - HEC
Social Media & Sustainability - HECSocial Media & Sustainability - HEC
Social Media & Sustainability - HECCamilla Burg
 
From Meme To Social Fabric
From Meme To Social FabricFrom Meme To Social Fabric
From Meme To Social FabricIsaac Mao
 
Likes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgLikes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgBenjamin Ho
 

What's hot (6)

Network Society
Network SocietyNetwork Society
Network Society
 
NICAR: Open government, Gov 2.0 and open data journalism
NICAR: Open government, Gov 2.0 and open data journalismNICAR: Open government, Gov 2.0 and open data journalism
NICAR: Open government, Gov 2.0 and open data journalism
 
Social Media & Sustainability - HEC
Social Media & Sustainability - HECSocial Media & Sustainability - HEC
Social Media & Sustainability - HEC
 
From Meme To Social Fabric
From Meme To Social FabricFrom Meme To Social Fabric
From Meme To Social Fabric
 
Likes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.orgLikes don’t save lives: Introducing Activists.org
Likes don’t save lives: Introducing Activists.org
 
Sociology
SociologySociology
Sociology
 

Viewers also liked (7)

2011 2.5.11 - kennesaw -- social news
2011   2.5.11 - kennesaw -- social news2011   2.5.11 - kennesaw -- social news
2011 2.5.11 - kennesaw -- social news
 
Technology and civic life
Technology and civic lifeTechnology and civic life
Technology and civic life
 
Trends to Watch: News and Information Consumption
Trends to Watch: News and Information ConsumptionTrends to Watch: News and Information Consumption
Trends to Watch: News and Information Consumption
 
The Future of Public Relations
The Future of Public RelationsThe Future of Public Relations
The Future of Public Relations
 
Digital Divides and Bridges: Technology Use Among Youth
Digital Divides and Bridges: Technology Use Among Youth Digital Divides and Bridges: Technology Use Among Youth
Digital Divides and Bridges: Technology Use Among Youth
 
Speaking the language of the next generation
Speaking the language of the next generationSpeaking the language of the next generation
Speaking the language of the next generation
 
The New Age of Politics and Media
The New Age of Politics and MediaThe New Age of Politics and Media
The New Age of Politics and Media
 

Similar to The New Environment for Advocates & NGOs

Stanford Cs 01 29 10
Stanford Cs 01 29 10Stanford Cs 01 29 10
Stanford Cs 01 29 10dianascearce
 
Wikinomics and the Future of Education
Wikinomics and the Future of EducationWikinomics and the Future of Education
Wikinomics and the Future of EducationAnthony Williams
 
Cemais Williams Evening
Cemais Williams EveningCemais Williams Evening
Cemais Williams EveningPeabirus
 
Avinash Singh Bagri_Design and development of social media strategies in bank...
Avinash Singh Bagri_Design and development of social media strategies in bank...Avinash Singh Bagri_Design and development of social media strategies in bank...
Avinash Singh Bagri_Design and development of social media strategies in bank...Avinash Singh Bagri
 
Avinash singh bagri design and development of social media strategies in bank...
Avinash singh bagri design and development of social media strategies in bank...Avinash singh bagri design and development of social media strategies in bank...
Avinash singh bagri design and development of social media strategies in bank...aavi241
 
Social media impact_digital
Social media impact_digitalSocial media impact_digital
Social media impact_digitalCarlos Herreros
 
Web 2.0 and a Changing World
Web 2.0 and a Changing WorldWeb 2.0 and a Changing World
Web 2.0 and a Changing WorldMichael Coghlan
 
Social Work in the Digital Age, November 2011
Social Work in the Digital Age, November 2011Social Work in the Digital Age, November 2011
Social Work in the Digital Age, November 2011Nancy J. Smyth, PhD
 
A Study On The Changing Trends In Social Media And Its Impact Globally
A Study On The Changing Trends In Social Media And Its Impact GloballyA Study On The Changing Trends In Social Media And Its Impact Globally
A Study On The Changing Trends In Social Media And Its Impact GloballyAlicia Edwards
 
Evolution of Social Media and its effects on Knowledge Organisation
Evolution of Social Media and its effects on Knowledge OrganisationEvolution of Social Media and its effects on Knowledge Organisation
Evolution of Social Media and its effects on Knowledge OrganisationCollabor8now Ltd
 
Social Semantics2 En
Social Semantics2 EnSocial Semantics2 En
Social Semantics2 EnHIDE HIDE
 
Social Media and the Olympics: Change, Social Media and London 2012
Social Media and the Olympics: Change, Social Media and London 2012Social Media and the Olympics: Change, Social Media and London 2012
Social Media and the Olympics: Change, Social Media and London 2012Alex Balfour
 
2011 shift index social media activity
2011 shift index   social media activity2011 shift index   social media activity
2011 shift index social media activityUday Abdurrahman
 
Paths to the new journalism
Paths to the new journalismPaths to the new journalism
Paths to the new journalismJD Lasica
 

Similar to The New Environment for Advocates & NGOs (20)

The Rise of Networked Individuals and Their Role in the Life of Entrepreneurs
The Rise of Networked Individuals and Their Role in the Life of EntrepreneursThe Rise of Networked Individuals and Their Role in the Life of Entrepreneurs
The Rise of Networked Individuals and Their Role in the Life of Entrepreneurs
 
The Future is Yesterday: Public Relations in the Networked Era
The Future is Yesterday:Public Relations in the Networked EraThe Future is Yesterday:Public Relations in the Networked Era
The Future is Yesterday: Public Relations in the Networked Era
 
Stanford Cs 01 29 10
Stanford Cs 01 29 10Stanford Cs 01 29 10
Stanford Cs 01 29 10
 
E-Governance – Some Challenges Ahead: Social Media Spurring Participation
E-Governance – Some Challenges Ahead: Social Media Spurring ParticipationE-Governance – Some Challenges Ahead: Social Media Spurring Participation
E-Governance – Some Challenges Ahead: Social Media Spurring Participation
 
Wikinomics and the Future of Education
Wikinomics and the Future of EducationWikinomics and the Future of Education
Wikinomics and the Future of Education
 
Social Media Data Mining Services - 3i Data Scraping
Social Media Data Mining Services - 3i Data Scraping Social Media Data Mining Services - 3i Data Scraping
Social Media Data Mining Services - 3i Data Scraping
 
Cemais Williams Evening
Cemais Williams EveningCemais Williams Evening
Cemais Williams Evening
 
Avinash Singh Bagri_Design and development of social media strategies in bank...
Avinash Singh Bagri_Design and development of social media strategies in bank...Avinash Singh Bagri_Design and development of social media strategies in bank...
Avinash Singh Bagri_Design and development of social media strategies in bank...
 
Avinash singh bagri design and development of social media strategies in bank...
Avinash singh bagri design and development of social media strategies in bank...Avinash singh bagri design and development of social media strategies in bank...
Avinash singh bagri design and development of social media strategies in bank...
 
Social media impact_digital
Social media impact_digitalSocial media impact_digital
Social media impact_digital
 
Web 2.0 and a Changing World
Web 2.0 and a Changing WorldWeb 2.0 and a Changing World
Web 2.0 and a Changing World
 
Social Work in the Digital Age, November 2011
Social Work in the Digital Age, November 2011Social Work in the Digital Age, November 2011
Social Work in the Digital Age, November 2011
 
MOA theories2
MOA theories2MOA theories2
MOA theories2
 
A Study On The Changing Trends In Social Media And Its Impact Globally
A Study On The Changing Trends In Social Media And Its Impact GloballyA Study On The Changing Trends In Social Media And Its Impact Globally
A Study On The Changing Trends In Social Media And Its Impact Globally
 
Evolution of Social Media and its effects on Knowledge Organisation
Evolution of Social Media and its effects on Knowledge OrganisationEvolution of Social Media and its effects on Knowledge Organisation
Evolution of Social Media and its effects on Knowledge Organisation
 
Social Semantics2 En
Social Semantics2 EnSocial Semantics2 En
Social Semantics2 En
 
Social media
Social mediaSocial media
Social media
 
Social Media and the Olympics: Change, Social Media and London 2012
Social Media and the Olympics: Change, Social Media and London 2012Social Media and the Olympics: Change, Social Media and London 2012
Social Media and the Olympics: Change, Social Media and London 2012
 
2011 shift index social media activity
2011 shift index   social media activity2011 shift index   social media activity
2011 shift index social media activity
 
Paths to the new journalism
Paths to the new journalismPaths to the new journalism
Paths to the new journalism
 

More from Pew Research Center's Internet & American Life Project

More from Pew Research Center's Internet & American Life Project (20)

Future of democracy and civic innovation
Future of democracy and civic innovationFuture of democracy and civic innovation
Future of democracy and civic innovation
 
American life in the midst of crisis: How people are using technology as thei...
American life in the midst of crisis: How people are using technology as thei...American life in the midst of crisis: How people are using technology as thei...
American life in the midst of crisis: How people are using technology as thei...
 
Trust, Facts, Democracy
Trust, Facts, DemocracyTrust, Facts, Democracy
Trust, Facts, Democracy
 
Skills Requirements for Future Jobs - 10 Facts
Skills Requirements for Future Jobs - 10 FactsSkills Requirements for Future Jobs - 10 Facts
Skills Requirements for Future Jobs - 10 Facts
 
The future of technology
The future of technologyThe future of technology
The future of technology
 
Online Harassment 2017
Online Harassment 2017Online Harassment 2017
Online Harassment 2017
 
10 facts about jobs in the future
10 facts about jobs in the future10 facts about jobs in the future
10 facts about jobs in the future
 
Education in the age of fake news and disputed facts
Education in the age of fake news and disputed factsEducation in the age of fake news and disputed facts
Education in the age of fake news and disputed facts
 
The Internet of Things and Future Shock: Too Much Change Too Fast?
The Internet of Things and Future Shock: Too Much Change Too Fast?The Internet of Things and Future Shock: Too Much Change Too Fast?
The Internet of Things and Future Shock: Too Much Change Too Fast?
 
The new landscape of facts and trust
The new landscape of facts and trustThe new landscape of facts and trust
The new landscape of facts and trust
 
The secret mission that people yearn to have libraries address
The secret mission that people yearn to have libraries addressThe secret mission that people yearn to have libraries address
The secret mission that people yearn to have libraries address
 
How People Fit Libraries Into Their Lives
How People Fit Libraries Into Their LivesHow People Fit Libraries Into Their Lives
How People Fit Libraries Into Their Lives
 
Digital Divides – Feeding America
Digital Divides – Feeding AmericaDigital Divides – Feeding America
Digital Divides – Feeding America
 
Ethics and Big Data
Ethics and Big Data Ethics and Big Data
Ethics and Big Data
 
Operating in the Age of Always-On Media
Operating in the Age of Always-On MediaOperating in the Age of Always-On Media
Operating in the Age of Always-On Media
 
Digital Divides 2016 - Internet Governance Forum
Digital Divides 2016 - Internet Governance ForumDigital Divides 2016 - Internet Governance Forum
Digital Divides 2016 - Internet Governance Forum
 
How the public grades libraries – and uses libraries
How the public grades libraries – and uses librariesHow the public grades libraries – and uses libraries
How the public grades libraries – and uses libraries
 
How will the Internet of Things look by 2025?
How will the Internet of Things look by 2025?How will the Internet of Things look by 2025?
How will the Internet of Things look by 2025?
 
Technology Adoption by Baby Boomers (and everybody else)
Technology Adoption by Baby Boomers (and everybody else)Technology Adoption by Baby Boomers (and everybody else)
Technology Adoption by Baby Boomers (and everybody else)
 
The Puzzles Librarians Need to Solve - Vala 2016
The Puzzles Librarians Need to Solve - Vala 2016The Puzzles Librarians Need to Solve - Vala 2016
The Puzzles Librarians Need to Solve - Vala 2016
 

Recently uploaded

My Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceMy Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceVijayananda Mohire
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsEvangelia Mitsopoulou
 
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Product School
 
How we think about an advisor tech stack
How we think about an advisor tech stackHow we think about an advisor tech stack
How we think about an advisor tech stackSummit
 
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docxLeveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docxVotarikari Shravan
 
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Product School
 
LF Energy Webinar: Introduction to TROLIE
LF Energy Webinar: Introduction to TROLIELF Energy Webinar: Introduction to TROLIE
LF Energy Webinar: Introduction to TROLIEDanBrown980551
 
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsInflectra
 
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions..."How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...Fwdays
 
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro KozhevinFwdays
 
Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?MENGSAYLOEM1
 
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...ISPMAIndia
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...UiPathCommunity
 
Revolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
Revolutionizing The Banking Industry: The Monzo Way by CPO, MonzoRevolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
Revolutionizing The Banking Industry: The Monzo Way by CPO, MonzoProduct School
 
Confoo 2024 Gettings started with OpenAI and data science
Confoo 2024 Gettings started with OpenAI and data scienceConfoo 2024 Gettings started with OpenAI and data science
Confoo 2024 Gettings started with OpenAI and data scienceSusan Ibach
 
Building Bridges: Merging RPA Processes, UiPath Apps, and Data Service to bu...
Building Bridges:  Merging RPA Processes, UiPath Apps, and Data Service to bu...Building Bridges:  Merging RPA Processes, UiPath Apps, and Data Service to bu...
Building Bridges: Merging RPA Processes, UiPath Apps, and Data Service to bu...DianaGray10
 
Pragmatic UI testing with Compose Semantics.pdf
Pragmatic UI testing with Compose Semantics.pdfPragmatic UI testing with Compose Semantics.pdf
Pragmatic UI testing with Compose Semantics.pdfinfogdgmi
 
Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)
Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)
Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)François
 
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Product School
 
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaBuilding Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaISPMAIndia
 

Recently uploaded (20)

My Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceMy Journey towards Artificial Intelligence
My Journey towards Artificial Intelligence
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applications
 
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
 
How we think about an advisor tech stack
How we think about an advisor tech stackHow we think about an advisor tech stack
How we think about an advisor tech stack
 
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docxLeveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
 
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
 
LF Energy Webinar: Introduction to TROLIE
LF Energy Webinar: Introduction to TROLIELF Energy Webinar: Introduction to TROLIE
LF Energy Webinar: Introduction to TROLIE
 
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
 
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions..."How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
 
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
 
Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?
 
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
 
Revolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
Revolutionizing The Banking Industry: The Monzo Way by CPO, MonzoRevolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
Revolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
 
Confoo 2024 Gettings started with OpenAI and data science
Confoo 2024 Gettings started with OpenAI and data scienceConfoo 2024 Gettings started with OpenAI and data science
Confoo 2024 Gettings started with OpenAI and data science
 
Building Bridges: Merging RPA Processes, UiPath Apps, and Data Service to bu...
Building Bridges:  Merging RPA Processes, UiPath Apps, and Data Service to bu...Building Bridges:  Merging RPA Processes, UiPath Apps, and Data Service to bu...
Building Bridges: Merging RPA Processes, UiPath Apps, and Data Service to bu...
 
Pragmatic UI testing with Compose Semantics.pdf
Pragmatic UI testing with Compose Semantics.pdfPragmatic UI testing with Compose Semantics.pdf
Pragmatic UI testing with Compose Semantics.pdf
 
Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)
Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)
Mind your App Footprint 🐾⚡️🌱 (@FlutterHeroes 2024)
 
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
 
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaBuilding Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
 

The New Environment for Advocates & NGOs

  • 1. The New Environment for Advocates & NGOs 10 fresh realities of the digital age State Department Visitors Program January 17, 2012 Lee Rainie: Director, Pew Internet Project Email: [email_address] Twitter: @Lrainie
  • 2. Digital Revolution 1 Internet (83%) and Broadband at home (67%) 71% 67%
  • 3. Digital Revolution 2 Social networking – 50% of all adults % of internet users
  • 4. Digital Revolution 3 Mobile – 84% 327.6 million Total U.S. population: 315.5 million 2011
  • 5. Mobile internet connectors – 63% adults
  • 7. New Reality 1) The world is full of networked individuals using networked information Image attribution: Flickrverse, Expanding Ever with New Galaxies Forming Cobalt123 http://www.flickr.com/photos/cobalt/34248855/sizes/z/in/photostream/
  • 8. New Reality 2) Giant changes in civic culture and mediasphere have created new opportunities for NGOs and activists
  • 9.
  • 10.
  • 11. New Reality 3) The is no high-tech secret sauce for effective message making
  • 12.
  • 13. New Reality 4) Mass-media megaphones still matter to getting a story out, but new messaging opportunities have emerged David Edelman: “Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places,” Harvard Business Review http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/ar/1 apps
  • 14. New Reality 5) There are stages of engagement with audiences and each has a different weight http://www.idealware.org/articles/engagement-pyramid-six-levels-connecting-people-and-social-change
  • 15.
  • 16.
  • 17.
  • 18. New Reality 6) Corollaries Evaluators Social networks are more influential and are differently segmented and layered
  • 19.
  • 20.
  • 21.
  • 22. New Reality 9) The age of big data is upon us – and will give new power to analytics
  • 23.

Editor's Notes

  1. Part of broad social, political, economic trend in social arrangements away from tight-knit groups and hierarchies towards loose-knit networks Technology gives people more capacity to do things on their own More connected via technology More capable of creating and sharing information via technology Social networks are instruments of learning, community building, and influence Institutions can become “nodes” in people’s social networks
  2. http://cspcs.sanford.duke.edu/sites/default/files/DisruptingPhil_online_FINAL.pdf Huge cultural debate over role of public and private institutions – philanthropists have always filled those gaps Troubles in news media have left key civic arenas uncovered or undercovered More people and organizations can act to confront problems
  3. Compelling smart messages work Narratives and humor still compelling Topicality matters “ Strategic cleverness” about pseudo-events Audience engagement matters
  4. Best way to build awareness – mass media story Best way to close a deal – a friend recommends that you act on a common passion/interest Earned media – coverage of organizations is expanded to more outlets Paid media – advertising is shifting platforms ------- Owned media – organizations can become media companies – new chances for dissemination Social media – media is becoming conversational, informal, based as much on listening for feedback as it is on message dissemination
  5. http://www.idealware.org/articles/engagement-pyramid-six-levels-connecting-people-and-social-change Engagement Level 1: “Observing” (bottom of the engagement pyramid) Primary engagement goals: Inspire initial and repeat contact with the organization. Mindset of person being engaged Interested in the cause and aware of the organization. Awareness is the major factor. “I care enough about the issue to be aware of your organization’s existence, but you haven’t given me reason or opportunity to investigate you first-hand. ” Nature of engagement - Sporadic, indirect communications. Communications Person takes occasional, distracted glances at the organization’s work. These indirect communications may be via word-of-mouth, social media or traditional media. Person may visit the organization’s website but does not provide contact information, so any direct communication is at their initiative. Communications focus on information sharing and awareness-building. Action Deciding to visit organization’s website or attend an event.ExamplesHearing about an organization’s work from a friend via email or a Facebook or Twitter post. Hearing about the work through a newspaper article or blog or by attending an event. Engagement metrics Website traffic, aided and unaided recognition polling.  Engagement Level 2: “Following” Primary engagement goals Offer value and secure permission to deliver direct, proactive communications. Mindset of person being engaged. Understands and is interested in the cause and cares somewhat about the organization. Attention is the major factor. “I care enough about your work to open my stream of incoming communications to you, but there’s no guarantee I’ll look at what you send me.”Nature of engagement Regular, direct communications. Communications Person receives ongoing stream of communications focused on information sharing and piquing interest. These updates keep the organization’s work front-of-mind and build enthusiasm. Action Providing contact information. Reading and watching direct communications from organization.ExamplesSubscribing to an email distribution list, print newsletter or an RSS feed. Signing up on a list at an event. Note that Facebook fans and to some degree Twitter followers blur the lines between levels two and three because the public nature of following an organization on a social network is also a mild form of endorsement. Engagement metrics Newsletter subscriptions, opens and click-through metrics. RSS subscriptions. Twitter followers and Facebook fans.  Engagement Level 3: “Endorsing” Primary engagement goals Earn enough trust to secure endorsement of the work. Mindset of person being engaged. Believes in the mission and trusts the organization enough to approve the use of their name to endorse the organization, its programs or a particular campaign. The endorsement may also include a nominal financial contribution. Trust and time are the major factors. “I endorse the work you do, but it is your work and I’m not prepared to invest a significant amount of my time/money in it.” Nature of engagement Straightforward, single-step, transactions. Communications Regular, direct mass communications to inform and pique interest, punctuated by concise, persuasive communications leading to a simple call to action. Action Simple, quick acts with little risk or investment of resources; commitments limited enough to be made on impulse rather than through real deliberation.ExamplesExamples of endorsement include: low-level membership pledges, forwarding email, and petition signing. Becoming a fan on Facebook and even a follower on Twitter might be construed as a low-level endorsement. Engagement metrics Number of membership or other lower-level contributions, public endorsements (such as petition signing), contacting officials, and email forwards. Conversion and renewal rates. Social media forwarding/sharing.  Engagement Level 4: “Contributing” Primary engagement goals Deepen commitment to the mission and the work. Mindset of person being engaged Contributes significant time, financial or social capital to the organization. Time and money are the major factors. “I’m committed to the work and will pitch in to help, but don’t expect me to assume responsibility.” Nature of engagement Multi-step assignments. Communications Regular, direct mass communications to inform and pique interest, accompanied by periodic, personal email, phone calls or face-to-face meetings to share information and coordinate on a discrete project or request for funding. Action Contributions are not made on impulse – only after due consideration. Habitual contributions may feel like impulse decisions (writing the year-end check or coming into the office regularly to volunteer), but they are part of a larger pattern of behavior indicating a considered investment in the mission. Significant contributions of time and resources become an expression of values and beliefs. The best volunteer jobs are concrete assignments with clearly defined deliverables and good staff oversight. Examples Writing or reviewing organizational marketing materials, making personally significant donations, attending public hearings, or joining a committee or task force. Engagement metrics Growth in the number of active volunteers and significant donors; conversion and renewal rates; volunteer hours and contributed dollars.  Engagement Level 5: “Owning” Primary engagement goals Instill and develop a sense of responsibility for the mission. Mindset of person being engaged Fully invested in the mission and success of the organization, a program or campaign. Mission-relevant knowledge and skills are the major factors. “You can count on me to figure out what needs doing and to be responsible for getting the job done in the way that makes the most sense.” Nature of engagement Ongoing, collaborative actions. Communications Regular, direct mass communications to inform and pique interest, accompanied by regular personal email, phone calls and face-to-face meetings to collaborate on ongoing projects. Flow of communication is two-way and conversational. Action Investments of time, financial and social capital increase, often blurring together. These investments confer a sense of ownership in the organization’s work. Financial support is significant enough that the person feels warranted in their desire to shape the work and understand its impact. Contributions become a creative outlet and expression of passion. People begin using the term “we” instead of “you” when talking about the organization. Examples Deep volunteer involvement in a program or board membership; testifying at a public hearing; blogging or otherwise publishing about the organization’s work. Engagement metrics Metrics become less quantitative, more subjective, which necessitates assessing perceptions through interviews and surveys.  Engagement Level 6: “Leading” (top of the engagement pyramid) Primary engagement goals Develop leadership skills and opportunities. Mindset of person being engaged Leads others in carrying out the organization’s work. Leadership skills are the major factor. “I’m willing to lead us in carrying out this mission.” Nature of engagement Ongoing acts of leadership. Communications Regular, direct mass communications to inform and pique interest, accompanied by regular personal email, phone calls and face-to-face meetings to support the mission. Communication flow is often initiated by the person, rather than the organization. Action The engaged becomes the engager, so deeply committed to the mission they now focus their energy on engaging and leading others in the work. Focus of energy broadens from campaigns and programs to a more holistic mission focus. Examples Community organizers who find and development talent in their community; board members who take on real governance and leadership of the organization. Engagement metrics Metrics become less quantitative and more subjective, which necessitates assessing perceptions through interviews and surveys. 
  6. Pervasive Portable Personalized Participatory Social Filtered by old media and new Encountered and evaluated in social networks Two step-flow is now feedback loop New intermediaries and experts in the process -------- Be ready for your closeup Be findable Expect serendipity New metrics
  7. Metrics and DIY analytics Observation, conversation, feedback are hallmarks of social media age Correlations and meaning Brute numbers vs. representativeness http://www.google.com/imgres?q=big+data&um=1&hl=en&tbm=isch&tbnid=ggN4QfeuGR0V8M:&imgrefurl=http://www.wired.com/science/discoveries/magazine/16-07/pb_visualizing&docid=yPpiCFrDqMlZ-M&imgurl=http://www.wired.com/images/article/magazine/1607/pb_visualizing_f.jpg&w=630&h=587&ei=qbHWToHqKKjH0AHds8y_Aw&zoom=1&iact=rc&dur=397&sig=102153227759543469518&page=1&tbnh=134&tbnw=144&start=0&ndsp=18&ved=1t:429,r:3,s:0&tx=71&ty=58&biw=1199&bih=610