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Step into Social Media -FSPA 24th August- handouts

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Step into Social Media -FSPA 24th August- handouts

  1. 1. Step into Social Media<br />Sue Anstiss<br />August 24th 2010<br />
  2. 2.
  3. 3. 1970<br />1752<br />1916<br />1930’s<br />2010<br />First newspaper published<br />Computer<br />TV<br />Radio <br />
  4. 4. Quick bit about you...<br />Your experience of social media?<br />What you’d like from today?<br />
  5. 5. The old communication model was amonologue.<br />
  6. 6. The average person is exposed to<br />3000<br /> advertising messages/day<br />
  7. 7. The new communication modelis adialogue.<br />
  8. 8. What is social media?<br />People using tools(like blogs and video)& sites (like Facebook and Flickr)to share content and have conversations online.<br />
  9. 9. Whyshould we care<br />
  10. 10. BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS<br />Nielsen, Global Faces & Networked Places, 2009 <br />Photo by sinulog 2006 at Flickr<br />
  11. 11. BECAUSE VISITING SOCIAL SITES IS NOW THE 4th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAILNielsen, Global Faces & Networked Places, 2009<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. Mavens<br />Selectives<br />Butterflies<br />Wallflowers<br />Engagement dbase July 2009 – Top100 Brands<br />Wetpaint & Allimeter<br />
  19. 19. Engagement correlates with performance<br />
  20. 20. But how do we get started?<br />
  21. 21. 1. Have a strategy<br />
  22. 22.
  23. 23. 2. Listen<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29. 3. Engage<br />
  30. 30. Immerse yourself in the conversations.<br />(any or all of the above are a good place to start!)<br />
  31. 31. Relinquish<br />control<br />
  32. 32. 4. Give generously<br />
  33. 33. social >media<br />Hint: Share some stuff.<br />
  34. 34.
  35. 35.
  36. 36.
  37. 37. 5. Measure results<br />
  38. 38. www.google.com/analytics<br />
  39. 39. YouTube analytics<br />
  40. 40. Facebook offers unique analytics<br />Standard Reporting<br />Facebook Enhanced Reporting<br />Engagement report<br />Page report<br />Standard Impression, Clicks, Video Plays<br />Lexicon measures ‘buzz’ and sentiment on Facebook<br />Pulse Data reports the interests of your fans<br />
  41. 41. Paid for analysis<br />Level 2<br />Level 3<br />Level 1<br />
  42. 42.
  43. 43. Questions so far<br />
  44. 44. The conversations are powered by…<br /><ul><li> Blogs
  45. 45. Micro Blogs
  46. 46. Online Chat
  47. 47. RSS
  48. 48. Widgets
  49. 49. Social Networks
  50. 50. Social Bookmarks
  51. 51. Message Boards
  52. 52. Podcasts
  53. 53. Video Sharing Sites
  54. 54. Photo Sharing Sites
  55. 55. Virtual Worlds
  56. 56. Wikis
  57. 57. Geo-location Services</li></ul>(…just to name a few)<br />
  58. 58. The conversations are powered by…<br /><ul><li> Blogs
  59. 59. Micro Blogs
  60. 60. Online Chat
  61. 61. RSS
  62. 62. Widgets
  63. 63. Social Networks
  64. 64. Social Bookmarks
  65. 65. Message Boards
  66. 66. Podcasts
  67. 67. Video Sharing Sites
  68. 68. Photo Sharing Sites
  69. 69. Virtual Worlds
  70. 70. Wikis
  71. 71. Geo-location Services</li></li></ul><li>The conversations are powered by…<br /><ul><li>Blogs
  72. 72. Micro Blogs
  73. 73. Online Chat
  74. 74. RSS
  75. 75. Widgets
  76. 76. Social Networks
  77. 77. Social Bookmarks
  78. 78. Message Boards
  79. 79. Podcasts
  80. 80. Video Sharing Sites
  81. 81. Photo Sharing Sites
  82. 82. Virtual Worlds
  83. 83. Wikis
  84. 84. Geo-location Services</li></li></ul><li>
  85. 85.
  86. 86. 57% <br />have joined <br />a social <br />network<br />
  87. 87.
  88. 88. Groups<br />Applications<br />Pages<br />Messages<br />Photos<br />Events<br />Video<br />Comments<br />
  89. 89. WORLDWIDE<br />500 million users<br />100+ million mobile<br />
  90. 90. UK STATS <br />Over 24 million users<br />11+ million daily<br />
  91. 91. Over 55 million members <br />In over 200 countries around the world <br />A new member joins LinkedIn every second<br />
  92. 92.
  93. 93.
  94. 94. The conversations are powered by…<br /><ul><li>Blogs
  95. 95. Micro Blogs
  96. 96. Online Chat
  97. 97. RSS
  98. 98. Widgets
  99. 99. Social Networks
  100. 100. Social Bookmarks
  101. 101. Message Boards
  102. 102. Podcasts
  103. 103. Video Sharing Sites
  104. 104. Photo Sharing Sites
  105. 105. Virtual Worlds
  106. 106. Wikis
  107. 107. Geo-location Services</li></li></ul><li>13 HOURS<br />The amount of video uploaded to YouTube every minute.<br />Picture from www.pujoproductions.net<br />
  108. 108. 100,000,000 <br />The number of YouTube videos viewed per day<br />
  109. 109. 412.3 YEARS<br />The length of time it would take to view every YouTube video<br />Photo by www.redbubble.com<br />
  110. 110. 83% <br />have watched video clips<br />
  111. 111.
  112. 112. Using YouTube for business<br />10 great ideas!<br />
  113. 113. The conversations are powered by…<br /><ul><li>Blogs
  114. 114. Micro Blogs
  115. 115. Online Chat
  116. 116. RSS
  117. 117. Widgets
  118. 118. Social Networks
  119. 119. Social Bookmarks
  120. 120. Message Boards
  121. 121. Podcasts
  122. 122. Video Sharing Sites
  123. 123. Photo Sharing Sites
  124. 124. Virtual Worlds
  125. 125. Wikis
  126. 126. Geo-location Services</li></li></ul><li>
  127. 127. 4,000,000,000<br />The number of photos archived on Flickr.com - October 2009<br />
  128. 128.
  129. 129.
  130. 130.
  131. 131. The conversations are powered by…<br /><ul><li> Blogs
  132. 132. Micro Blogs
  133. 133. Online Chat
  134. 134. RSS
  135. 135. Widgets
  136. 136. Social Networks
  137. 137. Social Bookmarks
  138. 138. Message Boards
  139. 139. Podcasts
  140. 140. Video Sharing Sites
  141. 141. Photo Sharing Sites
  142. 142. Virtual Worlds
  143. 143. Wikis
  144. 144. Geo-location Services</li></li></ul><li>200,000,000<br />blogs<br />
  145. 145.
  146. 146. 73% <br />of active online users have read a blog<br />Source: Universal McCann Comparative Study on Social Media Trends April 2008<br />
  147. 147. 36% think more positively about companies that have blogs <br />
  148. 148. The conversations are powered by…<br /><ul><li> Blogs
  149. 149. Micro Blogs
  150. 150. Online Chat
  151. 151. RSS
  152. 152. Widgets
  153. 153. Social Networks
  154. 154. Social Bookmarks
  155. 155. Message Boards
  156. 156. Podcasts
  157. 157. Video Sharing Sites
  158. 158. Photo Sharing Sites
  159. 159. Virtual Worlds
  160. 160. Wikis
  161. 161. Geo-location Services</li></li></ul><li>1,105% year on year growth<br />
  162. 162. Nearly 75 million people visited the Twitter site in January 2010…<br />
  163. 163. 1.2 billion Tweets – in January 2010 <br />
  164. 164. tools<br />
  165. 165.
  166. 166.
  167. 167. Who I follow…<br />
  168. 168.
  169. 169.
  170. 170. The conversations are powered by…<br /><ul><li> Blogs
  171. 171. Micro Blogs
  172. 172. Online Chat
  173. 173. RSS
  174. 174. Widgets
  175. 175. Social Networks
  176. 176. Social Bookmarks
  177. 177. Message Boards
  178. 178. Podcasts
  179. 179. Video Sharing Sites
  180. 180. Photo Sharing Sites
  181. 181. Virtual Worlds
  182. 182. Wikis
  183. 183. Geo-location Services</li></li></ul><li>Geo-location services<br />
  184. 184.
  185. 185.
  186. 186. Branded geo-location services<br />
  187. 187.
  188. 188. Some things to do<br />
  189. 189. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.<br />Photo by arlen at Flickr.com<br />
  190. 190. HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP<br />
  191. 191. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP<br />
  192. 192. NEVER<br /> FORGET <br /> THE <br /> BASIC<br /> RULES<br />
  193. 193. RULE #1 : HAVE A STRATEGY<br />
  194. 194. HOPE IS NOT A STRATEGY.<br />Photo by Utne.com<br />
  195. 195. RULE #2: LISTEN <br />
  196. 196. RULE #3. ENGAGE<br />
  197. 197. RULE #4 : BE GENEROUS<br />
  198. 198. <ul><li> Audience
  199. 199. Engagement
  200. 200. Loyalty
  201. 201. Influence
  202. 202. Action</li></ul>RULE #5 : MEASURE<br />
  203. 203. Food for thought...<br />
  204. 204. “Marketing”<br />
  205. 205. “Advertising”<br />
  206. 206. “Public Relations”<br />
  207. 207. “Social Media Marketing”<br />
  208. 208. Testing the Methodology<br />
  209. 209. “White Christmas”<br />
  210. 210. Some reading material...<br />
  211. 211.
  212. 212. Sue Anstiss 01628 630363sue@promotepr.com<br />@sueanstiss<br />http://uk.linkedin.com/in/sueanstiss<br />www.promotepr.com <br />Grateful thanks for help with my slides to:<br />http://bonafidemarketinggenius.com<br />

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