FSPA Social Media 1st December 2011

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FSPA Social Media 1st December 2011

  1. 1. The future of social media in sport & active leisure Sue Anstiss, Promote PR
  2. 2. Our agency  Established in 1994  Team of 12 based in Berkshire  Extensive range of clients in sport, fitness and active leisure
  3. 3. Our current clients Current clients
  4. 4. Some of our previous clients
  5. 5. • Quick bit about you...• Your experience of social media?• What you’d like from today?
  6. 6. 1752 1916 1930’s 1970 2011First newspaper Radio TV Computerpublished
  7. 7. The old communication modelwas a monologue.
  8. 8. The average person is exposed to 3000 advertising messages/day
  9. 9. The new communication modelis a dialogue.
  10. 10. The new communication modelis a dialogue.
  11. 11. In Europe, 50%is member ofonly 1 socialnetwork, mostlyFacebook.
  12. 12. But how do we get started?
  13. 13. 1. Have a strategy
  14. 14. HOPE IS NOT A STRATEGY. Photo by Utne.com
  15. 15. 2. Experiment with social media • Experiment personally before professionally • Try a variety of social media tools • Be yourself, make some friends, and share
  16. 16. 3. Listen
  17. 17. o Avoid pufferyo Avoid evasion and lyingo Admit your mistakes right away
  18. 18. 5. Givegenerously
  19. 19. o Don’t be afraid to shareo Make your content easy to shareo Think like a contributor & not a marketer
  20. 20. Relinquish control
  21. 21. o Dont shout Dont broadcast Don’t brago Speak like yourselfo Personify your brand
  22. 22. o Don’t try to delete or remove criticismo Admit your shortcomingso Work openly towards an explanation and solution
  23. 23. o Don’t wait until you have a campaign to launch - start planning and listening nowo Build relationships so they’re ready when you need them
  24. 24. o ‘Divide and conquer’ within your teamo Recruit more help if neededo Use your audience to spread the word
  25. 25. 10. Measureresults
  26. 26. www.google.com/analytics
  27. 27. Free analytics to measure success
  28. 28. Facebook offers unique analytics
  29. 29. Paid for analysisLevel 1 Level 2 Level 3
  30. 30. 4,000,000,000The number of photos archived on Flickr.com
  31. 31. o Fastest ever growing online viral video campaigno 6.7 million views after 24 hourso 23 million views after 36 hourso Isaiah Mustafa replied to 186 online comments and questionso Sales increased by 107%
  32. 32. WORLDWIDE750 million users100+ million mobile
  33. 33. UK STATS 30 millionOver users15+ million daily
  34. 34. Top ten sporting brands on Facebook
  35. 35. Basketball Never Stops
  36. 36. RAZR Challenge
  37. 37. Increasing engagement...?1. Photo posts Receive 50% more impressions than any other post type or media type2. Quotes Provide 22% more interactions when compared to all post types3. Questions Generate almost twice as many comments as any other post type4. Links 87% more likely to be shared than any other type of postSource: Roost.comStudy evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries
  38. 38. o Locationo Ageo Sexo Keywords (appear in your users profile)o Educationo Workplaceo Relationship statuso Relationship interestso Languages
  39. 39. Add the ‘like button’ to yourwebsite and emails
  40. 40. From a daily social mediastrategy conference call to the final postgame tweet, these efforts seek to create whatcommissioner David Stern likes to refer to as a "digital watercooler," a space where friends, fans and followers can discuss the NBA.
  41. 41. "I hope fans understand that werelistening to them as much as weretalking to them."Were responding in real time andmaking changes big and small todeliver them content that they want."
  42. 42. Over half the NBA’s players (220+) are on Twitter
  43. 43. Kaka – 5M+ Followers Shaquille O’ Neal – 4M+ Followers Cristiano Ronaldo – 3.5M Followers Lance Armstrong – 3M Followers Tony Hawk – 2.5 M Followers
  44. 44. Google +
  45. 45. Facebook Timeline
  46. 46. HOPE IS NOT A STRATEGY. Photo by Utne.com
  47. 47. HOPE IS NOT A STRATEGY. Photo by Utne.com
  48. 48. HOPE IS NOT A STRATEGY. Photo by Utne.com
  49. 49. HOPE IS NOT A STRATEGY.
  50. 50. HOPE IS NOT A STRATEGY.
  51. 51. HOPE IS NOT A STRATEGY.
  52. 52. Some reading material...
  53. 53. Contact details 01628 630363 sue@promotepr.com www.promotepr.comCopthall House, St Ives Road, Maidenhead, Berkshire, SL6 1QS Twitter - @sueanstiss

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