BPA Social Media - Nov 30th 2
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This document provides an overview of social media and how businesses can use it. It discusses how social media allows for dialogue rather than just monologue. It then provides 10 tips for getting started with social media, such as experimenting personally before using it professionally, having a strategy, listening to audiences, being transparent and honest, and measuring results. Finally, it lists various social media platforms and how they can be used to engage customers.
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BPA Social Media - Nov 30th 2
- 1. Sue Anstiss 30 th November 2010 Step into Social Media
- 2. First newspaper published Computer 1970 1752 1916 1930’s 2010 TV Radio
- 3. The old communication model was a monologue.
- 4. 3000 The average person is exposed to advertising messages/day
- 5. The new communication model is a dialogue.
- 6. What is SOCIAL MEDIA
- 11. 10 ways to get started
- 13. 2. Have a strategy
- 14. Photo by Utne.com HOPE IS NOT A STRATEGY.
- 16. 3. Listen
- 28. Facebook offers unique analytics Standard Reporting Standard Impression, Clicks, Video Plays Facebook Enhanced Reporting Engagement report Lexicon measures ‘buzz’ and sentiment on Facebook Page report Pulse Data reports the interests of your fans
- 29. Paid for analysis Level 3 Level 1 Level 2
- 35. Over 55 million members In over 200 countries around the world A new member joins LinkedIn every second
- 46. S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog
- 48. tools
- 61. Sue Anstiss 01628 630363 [email_address] @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.com Grateful thanks for help with my slides to: http://bonafidemarketinggenius.com
Editor's Notes
- Sue – General introduction including: our names, what we do in the UK, some of the operators we have worked with. KS - This is our third year at IHRSA and in the past we have talked about how to engage with the community beyond the walls of your facility. This year we are going to be exploring how better to communicate with the people close to you – your staff and your members. Effective communication is absolutely vital to the success of your business yet it is something that the majority of us spend very little time considering. We are in a people business and communication is absolutely core to our business. Despite this, how many of you have put aside training budget this year to specifically make you more effective communicators? This is not unusual. We all get so wrapped up in day today operations and issues that need our immediate attention, staff recruitment, H&S checks, member tours etc that it is sometimes difficult to stand back and consider fundamental issues. In the last 30 years, technological developments have hugely increased the opportunities to communicate to the people close to us. With the simple push of a ‘send’ button we can send a message to literally thousands of senders in seconds. Scary stuff that offers huge benefits but also introduces some dangers too, the danger is we get so used to sending emails that we forget about the importance of human contact and intimate relationship building. During this presentation we have an opportunity to take 90 minutes out of our busy schedules and really think about the communication practices we are involved in every day. Ultimately better engagement with staff and members will result in better retention, all impacting bottom line.
- Thanks Well Katie has talked about how you get the most from communicating with staff and members within the club and I am going to look at how you can make the most of the tools now available to reach members when they are not in the club. One of the things that operators have talked about for many years is trying to extend clubs outside the physical walls of a club to create more of a community. The incredible growth in social media in recent years means there are now incredible opportunities for clubs to engage with their members on a regular basis creating Valuable relationships that will ultimately create long term memberships. With so many hundreds of social networking applications now available its simply a matter of your choosing how you want to communicate with your members. In this part of the session I am going to explore how you might use Web 2.0 and the area of social networking to communicate with your members and potential members. Clearly, in the 30 minutes I have left it would not be possible to examine the massive range of tools that exist, but what I plan to do is to highlight why you should be using social networking if you’re not already, give you some tips for getting started and some golden rules to follow to ensure you get the most from this opportunity.
- To understand the context for social media you need to understand that there has been a big change in the way businesses market themselves. Many of you may have just seen Seth Godin’s presentation. He coined the phrase ‘interruption marketing’ for the way in which in the past companies have tried to reach their customers by interrupting what they are watching or listening to and blasting a message at them. The way in which companies will communicate with their customers in the coming years has completely changed. Now longer will it be a matter of ‘pushing’ information out to people. It’s now a matter of ‘pulling’ them to you. And you do this by sharing information.
- Research shows that on average person is subject to some 3,000 essentially random pitches per day. Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
- You share and create relationship and dialogue with your customers
- Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
- Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
- The key is to share a lot and when you think you have then share some more. That might be on your site or on Facebook etc
- Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
- And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."
- And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."
- And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds."
- 83% of those using the internet have watched video clips
- 55% have used sites like Fllickr and Picasso to upload photos
- Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and
- Research from Universal McCann shows that of those using the internet 73% have read a blog
- Even your congress is now on YouTube
- Even your congress is now on YouTube