BPA Social Media - Nov 30th 2

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BPA Social Media - Nov 30th 2

  1. 1. Sue Anstiss 30 th November 2010 Step into Social Media
  2. 2. First newspaper published Computer 1970 1752 1916 1930’s 2010 TV Radio
  3. 3. The old communication model was a monologue.
  4. 4. 3000 The average person is exposed to advertising messages/day
  5. 5. The new communication model is a dialogue.
  6. 6. What is SOCIAL MEDIA
  7. 10. How can Social Media be used? <ul><li>Generating sales leads </li></ul><ul><li>Product development </li></ul><ul><li>Customer support </li></ul><ul><li>Internal knowledge </li></ul><ul><li>Market & customer feedback </li></ul><ul><li>Rapid sharing </li></ul><ul><li>Executive leadership & visibility </li></ul><ul><li>Branding </li></ul>It’s not just marketing…
  8. 11. 10 ways to get started
  9. 12. 1. Experiment with social media <ul><li>Experiment personally before professionally </li></ul><ul><li>Try a variety of social media tools </li></ul><ul><li>Be yourself , make some friends , and share </li></ul>
  10. 13. 2. Have a strategy
  11. 14. Photo by Utne.com HOPE IS NOT A STRATEGY.
  12. 16. 3. Listen
  13. 17. <ul><li>Find where your audience is participating and indentify the influencers </li></ul><ul><li>Read industry blogs </li></ul><ul><li>Google your company name & your competition </li></ul><ul><li>Use free tools that can help you listen </li></ul>
  14. 18. <ul><li>Avoid puffery </li></ul><ul><li>Avoid evasion and lying </li></ul><ul><li>Admit your mistakes right away </li></ul>
  15. 19. <ul><li>Don’t be afraid to share </li></ul><ul><li>Make your content easy to share </li></ul><ul><li>Think like a contributor & not a marketer </li></ul>
  16. 21. <ul><li>Don't shout Don't broadcast Don’t brag </li></ul><ul><li>Speak like yourself </li></ul><ul><li>Personify your brand </li></ul>
  17. 22. <ul><li>Don’t try to delete or remove criticism </li></ul><ul><li>Listen to your detractors </li></ul><ul><li>Admit your shortcomings </li></ul><ul><li>Work openly towards an explanation and solution </li></ul>
  18. 23. Relinquish control
  19. 24. <ul><li>Don’t wait until you have a campaign to launch - start planning and listening now </li></ul><ul><li>Build relationships so they’re ready when you need them </li></ul>
  20. 25. <ul><li>Get buy in from the organisation </li></ul><ul><li>Convince senior team that social media is relevant to you </li></ul><ul><li>‘ Divide and conquer’ within your team </li></ul><ul><li>Recruit more help if needed </li></ul>
  21. 26. 10. Measure results
  22. 27. www.google.com/analytics Facebook analytics
  23. 28. Facebook offers unique analytics Standard Reporting Standard Impression, Clicks, Video Plays Facebook Enhanced Reporting Engagement report Lexicon measures ‘buzz’ and sentiment on Facebook Page report Pulse Data reports the interests of your fans
  24. 29. Paid for analysis Level 3 Level 1 Level 2
  25. 31. <ul><li>Social Networks </li></ul><ul><li>News & Bookmarking </li></ul><ul><li>Blogs </li></ul><ul><li>Microblogging </li></ul><ul><li>Video Sharing </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Message boards </li></ul><ul><li>Wikis </li></ul><ul><li>Virtual Reality </li></ul><ul><li>Social Gaming </li></ul><ul><li>Podcasts </li></ul><ul><li>RSS feeds </li></ul>
  26. 33. <ul><li>Fastest growing social network </li></ul><ul><li>24 million members in UK </li></ul><ul><li>Powerful tools to engage and understand your audience </li></ul>
  27. 34. <ul><li>Your homepage on Facebook </li></ul><ul><li>Messages, photos, videos, events </li></ul><ul><li>Interact with users </li></ul><ul><li>Fans see your page updates in newsfeed </li></ul>
  28. 35. Over 55 million members In over 200 countries around the world A new member joins LinkedIn every second
  29. 38. <ul><li>Instructional </li></ul><ul><li>Meet the team </li></ul><ul><li>Behind the scenes </li></ul><ul><li>Events </li></ul><ul><li>Testimonials </li></ul><ul><li>Entertain </li></ul>
  30. 39. <ul><li>83% </li></ul>have watched video clips
  31. 41. <ul><li>Showcase events </li></ul><ul><li>Meet people </li></ul><ul><li>Behind the scenes shots </li></ul><ul><li>Run competitions </li></ul><ul><li>Reveal new products </li></ul><ul><li>Encourage customers to share </li></ul>
  32. 45. <ul><li>Transparent </li></ul><ul><li>Relevant </li></ul><ul><li>Be active </li></ul><ul><li>Engage in dialogue </li></ul><ul><li>Lots of links </li></ul>
  33. 46. S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog
  34. 47. <ul><li>Personal broadcast system </li></ul><ul><li>Marketing, public relations and customer service </li></ul><ul><li>Give your brand a voice within the community </li></ul><ul><li>Share timely information </li></ul><ul><li>Personify your brand </li></ul>
  35. 48. tools
  36. 52. <ul><li>Share locations </li></ul><ul><li>Reward attendance </li></ul><ul><li>Leave recommendations </li></ul><ul><li>Link to other people </li></ul>
  37. 55. Branded geo-location services
  38. 57. <ul><li>DON’T </li></ul><ul><li>FORGET </li></ul><ul><li>THE </li></ul><ul><li>BASIC </li></ul><ul><li>RULES </li></ul>
  39. 58. <ul><li>Experiment with social media </li></ul><ul><li>Make a plan (& plan your content!) </li></ul><ul><li>Listen </li></ul><ul><li>Be transparent & honest </li></ul><ul><li>Share your content </li></ul><ul><li>Act like a person </li></ul><ul><li>See criticism as an opportunity </li></ul><ul><li>Be proactive </li></ul><ul><li>Accept you can’t do it all yourself </li></ul><ul><li>Measure your results </li></ul>
  40. 61. Sue Anstiss 01628 630363 [email_address] @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.com Grateful thanks for help with my slides to: http://bonafidemarketinggenius.com

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