The document presents ten essential tips for successful marketing implementation, emphasizing the need for a solid marketing plan and effective communication across departments. Key points include accurate pricing, engaging distributors, prioritizing customer needs, and allocating a budget for promotions. It concludes by encouraging readers to download a free summary of the author's book for further insights into marketing strategies.

1. TEN TIPS of Successful
Marketing Implementation
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2. Advertorial

3. the $$$$ questions..
How much do you spend on your marketing initiatives? How
much is your ROMI (Return on Marketing Investment)? What
is your sales right now? Does your sales increased? Why your
sales team not in the field but in the office? When is your new
product going to launch? When is the competition going to
end? Who is your competitors?
Check out the following TEN Tips for Successful Marketing
Implementation:
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4. 1. Have A Plan
- I’ve been emphasizing this for many years; in fact my book
Marketing Plan Breakthrough S6PEC is addressing this issue; we
need a marketing plan. Without plan, we are directionless and we
lose money on daily basis. I recommend you to check out my book
Marketing Plan Breakthrough S6PEC for FREE Download the
Summary.
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5. 2. Over Communicate
- Often when we implement marketing initiatives, only the
marketing department busy with all the collaterals, strategies, PR,
CSR, campaigns and they donned everywhere in the company as
if they (the marketing department) is the most important
department in the world! They are wrong!
-If you are a marketing manager or business owner, I suggest you
to over communicate and start realizing that your job is to make
champions from other departments, not the only champion!
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6. 3. Price Correctly
- this is exception when you are new in the business or launching a
new product line that you never had before. For example if you all
the while in IT business, suddenly you diverse into restaurant
business, chances of getting wrong pricing entry is high. when you
already in the business for quite sometimes, try few types and
levels of pricing vs your offerings. Try price discrimination.
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7. 4. Talk To Your Distributors
-Having a network of distributors are really cool but if they are not
performing why keep it silent? Most of the time, only 20% of your
distributors work hard and sell your product. Others are dormant or
actively selling your competitor’s product. It is hard to have
exclusive distributor nowadays unless you have lots of $$$$
incentives to offer.
-One way to make them love you is to talk to them. make them
important and the secret is “give them target and incentify”.
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8. 5. It’s The Customer, Stupid!
- I’ve repeated this many many times. In fact other marketing gurus
also said it. Moreover in my recent reading of Harvard Business
Review that the role of Chief Marketing Officer is going to be
obsolete because now there is a growing trend of Chief Customer
Officer especially in MNCs.
-This customer is KING not going to go away for at least the next
50 years! Unless you plan to do business to years from now, let’s
focus on the customers!
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9. 6. Advertise Advertise Advertise
- I believe in advertising. Advertisement allows you to promote,
acknowledge, inform and sell about your products and services. for
small business owners and entrepreneurs, advertising will make
them a little more like celebrity and they rather shy away and be
“the background person!”.
-I learned it from the hard way. I know a self-proclaimed internet
marketing guru that set up a Facebook Fanpage on social media
but he himself the only fan there! Because no one know’s he’s
there. Advertise! Advertise! Advertise!
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10. 7. The Experience
- Let’s don’t even think of launching when your product is not
ready. Experience lasts forever same as first impression! At least
create the plan on how to approach your launch. I recommend you
to read my Marketing Plan Breakthrough S6PEC because I cover
this section.
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11. 8. Budget Wisely
- Not having budget at all for promotion is sure way to fail. I
realized that many small business owners and entrepreneurs too
rigid on allocate some money for promotion. Did you ever wonder
why a large pool of customers only go to large businesses or
retailers? Because these large companies put aside $$$$ for
promotion and campaigns.
-But I don’t think we should do the same, but at least we make and
show presence in the market. And never accumulate what you
spend on your marketing and business, and end up sum it up and
said, “I can buy a new BMW with this $$$$ spent on my business!!”
wrong thinking my friend! The FEW SOLID SHEETS
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12. 9. Give Time
- When you do something on your business, it takes some time for
people to know you. I have set up this blog almost a year ago,
coupled with Entreprenovator blog but only recently I got some
traffic and have better presence. I also recently launched my book
and I am not in a hurry to make money. Because my bigger goal is
to democratize knowledge to the masses especially small business
owners and entrepreneurs like you.
-After all my Marketing Plan Breakthrough S6PEC is only USD
24.50 (ONLY USD 19.90 WITH LAUNCHING DISCOUNT!)
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13. 10. Corrective Plan
- While usually the final point is more soft like “have faith!”, I rather
be realistic. We all have faith but we don’t normally have corrective
plan. Plan down a lot of ‘what if’s” and ‘how about”.
-Sometimes what we plan don’t turn out to be as planned. But you
can only have corrective plan once you started something.
Otherwise your corrective plan is counterproductive! You follow?
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14. Honestly, the TEN Tips for Successful Marketing Implementation
is just the tip of the iceberg of my book Marketing Plan
Breakthrough S6PEC, Download FREE Summary. I highly
recommend you to spend just USD 24.50 (NOW USD 19.90 WITH
LAUNCHING DISCOUNT) to get your marketing right and at least
manageable. What is USD 24.50 (NOW USD 19.90 WITH
LAUNCHING DISCOUNT!)? Sure way to manage and get results
of your following $$$$ marketing initiatives!! Isn’t that worth the
money? ☺
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