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SANGEET KISHORE
: Contact: 07022811935 : sanind76@hotmail.com
SENIOR PROFESSIONAL
~Brand Management & Apparel Sales and Merchandising Management ~
Senior Brand Strategist with 15 years of experience in synergizing business, marketing and creative goals towards building brands and
growing market share
Industry Preference: Retail & E-Commerce
Bangalore & Delhi NCR
PROFILE SUMMARY
A dynamic professional with over 15 years of experience in:
~Category Management ~ Sales Operations Management ~ROI Accountability
~Supply Chain Management ~Cross Functional Coordination ~Budgeting / Cost Control
~Merchandising Management ~Business Development ~Client Relationship Management
~Depletion Sales Management ~Franchisee Management ~Inventory Management
• Expertise in developing & managing retail channels in order to derive
required market share, revenue and profit for the organization
• Abilities in achieving higher sale-thru in a retail environment to ensure
higher profitability.
• Abilities in managing all aspects of product marketing including product
enhancements, competitive analysis, market forecast and product positioning
• Experienced in presenting business programs and negotiating contracts with key
retail and wholesale customers to create win-win partnerships
• Possess in-depth knowledge in designing entire product range including
brand, category and product mix
• Proficient in leading dedicated teams for running successful business
operations and experience of developing procedures and service standards for business excellence
• Effective leader with excellent motivational skills to sustain growth momentum while motivating peak individual performances
ORGANISATIONAL EXPERIENCE
Apr’16–tilldatewithIndusLeague(FutureGroup),BangaloreasSenior Brand Manager–Scullers
Key Result Areas
As Senior Brand Manager - Scullers
• Managing and developing various channels for Scullers in order to derive require market share, revenue and profit
for the organisation.
• Undertaking significant efforts to optimize brand profitability by controlling GM and PC to MRP
• Looking after finalization of the marketing campaign and action areas
• Managing the product life cycle in a such way that gives higher sell thru to maximize profits
• Managing Inventory to deliver budgeted turns
• Accountable for identifying fashion trends for working towards building a retail brand
Aug’15–Mar’16IndusLeague(FutureGroup),BangaloreasSeniorBrandManager–UMM
Key Result Areas
As Senior Brand Manager - UMM
• Entrusted with the responsibility of managing the product lifecycle for UMM for varied products like shirts, denims, t-
shirts, winter wear and jackets for both men and women
• Entrusted with the responsibility of managing the in house retail and ensure that the sale thru % is met, maximising
profitability
• Accountable for identifying fashion trends for working towards building a retail brand
• Involved in handling UMM brand right from the design creation stage to sourcing to sales at the front end.
• Undertaking significant efforts to optimise brand profitability by achieving higher sale thru and lower discounting
• Looking after finalisation of the marketing campaign and action areas along with the marketing team
• Determining the brand line in accordance with the market feedback and consumer interaction
• Overseeing inventory management and delivering budgeted turns
• Created the platform UMM Circuit (the next gen DJ Challenge)
Apr’14-tilldatewithMaduraFashion&Lifestyle,BangaloreasGroupCategoryManager-Vdot(VanHeusen)
Growth Path:
Feb’03-Mar’11 as Head Demand & Supply Chain – Van Heusen
Apr’11-Mar’14 as Head Depletion-Van Heusen
Apr’12-Mar’14 as National Sales Manager-Van Heusen
Apr’14-till date as Group Category Manager-Vdot (Van Heusen)
Key Result Areas
As Group Category Manager-Vdot (Van Heusen)
• Entrusted with the responsibility of managing the product lifecycle for VDot
for varied products like shirts, trousers, suits & blazers, denims, t-shirts,
winter wear and jackets
• Accountable for identifying fashion trends for working towards building a retail brand
• Involved in handling VDot brand with Design & Sourcing Teams and Channels
• Undertaking significant efforts to optimise brand profitability by controlling GP and PC to MRP
• Looking after finalisation of the marketing campaign and action areas along with the marketing team
• Determining the brand line in accordance with the market feedback and consumer interaction
• Managing brand revenue and profitability in coordination with channel heads
• Overseeing inventory management and delivering budgeted turns
• Looking after delivery of brand brief/merchandise grid to design
Highlights:
• Managed a business of INR 200 Crores and P&L for FY15
• Revitalized a INR 160 Crores brand, by strategizing on the growth categories and putting in a road map for the next 2
years
• Stabilized a INR 160 Crores brand, resulting in 25% growth by focussing and taking corrective actions in declining
categories, like shirts/knits after a 2 year, 3% -5% decline
• Designed and executed sales and marketing plans to support launch of new products such as Denim and Knits which led
to expansion of the distribution base nationwide
• Holds the merit of achieving growth of approx. 25% to the top line
• Efficiently managed the categories with inventory accountability and turns of 2.7 for FY15
• Played a key role in revamping the brand merchandise architecture of the brand with clear differentiation and focus in
club and casual categories
• Instrumental in establishing the business of VDot in large format store and MBO’s
Key Result Areas
As National Sales Manager-Van Heusen
Headed the Trade Channel for Van Heusen with a turnover of Rs 210 Crs.
• Accountable for delivering revenue budget for trade channel
• Drove trade business through Sales Manager and Market Development Partners (Mdps); coordinated with Mdp’s for
enhancing frontline sales, customer service, and overall market development for the Brand
• Involved in strategizing with Mdp’s for further penetration and overall expansion for Brand.
• Oversaw identification of product gap and worked closely with product team to convert in business opportunity
• Identified markets/Franchisee- Drive BNS/Mbo’s expansion; accountable for market mapping for Brand & merchandise
planning for BNS ebo’s
• Optimised brand profitability by controlling discount/schemes. Responsible to deliver budgeted CBA for channel
• ManagedVM/SIS-BrandpresenceincoordinationwithsalesmanagerandMdp’s &franchiseerelationanddrove ROIforBNSebo’s
• Looked after inventory management for trade channel
Highlights
• Demonstrated abilities in reporting a growth of 25% in MBO business for two consecutive years in FY13 and FY14
• Successfully opened 35 plus new BNS EBO’s in FY13 and FY14
• Played a key role in efficient management of BNS EBO, resulted in 89% Store as positive ROI
Apr’11-Mar’14 as Head Depletion-Van Heusen
Headed the Depletion Channel for Van Heusen with a turnover of Rs 80 Crs.
Key Result Areas
• Accountable for managing delivery of Revenue budget for depletion channel
• Drove depletion business through regional In-charges/ city In-charges
• Managed VM/SIS - brand presence in BNS stores as well large format stores; looked after inventory management for the
depletion channel
• Maintained relationship with large format teams; maximized the penetration with all large format stores
Highlights
• Essayed a key role in reporting a growth of 30% in depletion business for three consecutive years from FY12-FY14
• Critical focus on the look and feel of the store, helped Depletion channel to change into a channel which was not second to
first quality stores in terms of VM
• Successfully opened 30 plus new Depletion Stores in FY12 – FY14
• Holds the merit of efficiently managing BNS Value Stores which resulted in 80% Store as positive ROI
Feb’03-Mar’11 as Head Demand & Supply Chain-Van Heusen
Headed the Demand & Supply Chain Function of Van Heusen
Highlights:
• Exhibited efficiency in maintaining order execution at 90% on an average for all channels
• Grewcore &regularbusinessto27%inshirtsand48% introusers, nowcontributesaround25% ofthebrandbusinessturnover
• Played a key role in ensuring that the SKU’s go to the market in Drop’s as per the requirement of our exclusive retail and
Departmental Stores
• Successfully developed thorough knowledge of the end-to-end business process, right from fabric design – product
development, demand generation-execution, etc. till the product reaches the end consumer
Feb’00-Jan’03 with GETIT Infomedairy Ltd. (Internet Division), Delhi/Jaipur as District Sales Manager
Growth Path:
Aug’00 – Jan’03 as District Sales Manager
Feb’00’-Aug’00 as Sales Executive
Highlights:
• Successfully established the Jaipur Branch for the Internet Division
• Holds the merit in managing a revenue base of more than 60 lakhs in two respective sales cycles
• Played a key role in penetrating the up country markets in Rajasthan for the first time with the products
ACADEMIC DETAILS
1999 PGDM (Marketing & International Business) from Institute of Finance and International
Management, Bangalore
1997 B.Sc. (Chemistry) (H) from Kirori Mal College, Delhi University
PERSONAL DETAILS
Date of Birth: 19th
March 1975
Languages Known: English & Hindi
Present Address: C-309, Chartered Madhura, Near K.R. Hospital, Off Uttrahalli Road-61, Bangalore

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Sangeet Kishore

  • 1. SANGEET KISHORE : Contact: 07022811935 : sanind76@hotmail.com SENIOR PROFESSIONAL ~Brand Management & Apparel Sales and Merchandising Management ~ Senior Brand Strategist with 15 years of experience in synergizing business, marketing and creative goals towards building brands and growing market share Industry Preference: Retail & E-Commerce Bangalore & Delhi NCR PROFILE SUMMARY A dynamic professional with over 15 years of experience in: ~Category Management ~ Sales Operations Management ~ROI Accountability ~Supply Chain Management ~Cross Functional Coordination ~Budgeting / Cost Control ~Merchandising Management ~Business Development ~Client Relationship Management ~Depletion Sales Management ~Franchisee Management ~Inventory Management • Expertise in developing & managing retail channels in order to derive required market share, revenue and profit for the organization • Abilities in achieving higher sale-thru in a retail environment to ensure higher profitability. • Abilities in managing all aspects of product marketing including product enhancements, competitive analysis, market forecast and product positioning • Experienced in presenting business programs and negotiating contracts with key retail and wholesale customers to create win-win partnerships • Possess in-depth knowledge in designing entire product range including brand, category and product mix • Proficient in leading dedicated teams for running successful business operations and experience of developing procedures and service standards for business excellence • Effective leader with excellent motivational skills to sustain growth momentum while motivating peak individual performances ORGANISATIONAL EXPERIENCE Apr’16–tilldatewithIndusLeague(FutureGroup),BangaloreasSenior Brand Manager–Scullers Key Result Areas As Senior Brand Manager - Scullers • Managing and developing various channels for Scullers in order to derive require market share, revenue and profit for the organisation. • Undertaking significant efforts to optimize brand profitability by controlling GM and PC to MRP • Looking after finalization of the marketing campaign and action areas • Managing the product life cycle in a such way that gives higher sell thru to maximize profits • Managing Inventory to deliver budgeted turns • Accountable for identifying fashion trends for working towards building a retail brand Aug’15–Mar’16IndusLeague(FutureGroup),BangaloreasSeniorBrandManager–UMM
  • 2. Key Result Areas As Senior Brand Manager - UMM • Entrusted with the responsibility of managing the product lifecycle for UMM for varied products like shirts, denims, t- shirts, winter wear and jackets for both men and women • Entrusted with the responsibility of managing the in house retail and ensure that the sale thru % is met, maximising profitability • Accountable for identifying fashion trends for working towards building a retail brand • Involved in handling UMM brand right from the design creation stage to sourcing to sales at the front end. • Undertaking significant efforts to optimise brand profitability by achieving higher sale thru and lower discounting • Looking after finalisation of the marketing campaign and action areas along with the marketing team • Determining the brand line in accordance with the market feedback and consumer interaction • Overseeing inventory management and delivering budgeted turns • Created the platform UMM Circuit (the next gen DJ Challenge) Apr’14-tilldatewithMaduraFashion&Lifestyle,BangaloreasGroupCategoryManager-Vdot(VanHeusen) Growth Path: Feb’03-Mar’11 as Head Demand & Supply Chain – Van Heusen Apr’11-Mar’14 as Head Depletion-Van Heusen Apr’12-Mar’14 as National Sales Manager-Van Heusen Apr’14-till date as Group Category Manager-Vdot (Van Heusen) Key Result Areas As Group Category Manager-Vdot (Van Heusen) • Entrusted with the responsibility of managing the product lifecycle for VDot for varied products like shirts, trousers, suits & blazers, denims, t-shirts, winter wear and jackets • Accountable for identifying fashion trends for working towards building a retail brand • Involved in handling VDot brand with Design & Sourcing Teams and Channels • Undertaking significant efforts to optimise brand profitability by controlling GP and PC to MRP • Looking after finalisation of the marketing campaign and action areas along with the marketing team • Determining the brand line in accordance with the market feedback and consumer interaction • Managing brand revenue and profitability in coordination with channel heads • Overseeing inventory management and delivering budgeted turns • Looking after delivery of brand brief/merchandise grid to design Highlights: • Managed a business of INR 200 Crores and P&L for FY15 • Revitalized a INR 160 Crores brand, by strategizing on the growth categories and putting in a road map for the next 2 years • Stabilized a INR 160 Crores brand, resulting in 25% growth by focussing and taking corrective actions in declining categories, like shirts/knits after a 2 year, 3% -5% decline • Designed and executed sales and marketing plans to support launch of new products such as Denim and Knits which led to expansion of the distribution base nationwide • Holds the merit of achieving growth of approx. 25% to the top line • Efficiently managed the categories with inventory accountability and turns of 2.7 for FY15 • Played a key role in revamping the brand merchandise architecture of the brand with clear differentiation and focus in club and casual categories • Instrumental in establishing the business of VDot in large format store and MBO’s
  • 3. Key Result Areas As National Sales Manager-Van Heusen Headed the Trade Channel for Van Heusen with a turnover of Rs 210 Crs. • Accountable for delivering revenue budget for trade channel • Drove trade business through Sales Manager and Market Development Partners (Mdps); coordinated with Mdp’s for enhancing frontline sales, customer service, and overall market development for the Brand • Involved in strategizing with Mdp’s for further penetration and overall expansion for Brand. • Oversaw identification of product gap and worked closely with product team to convert in business opportunity • Identified markets/Franchisee- Drive BNS/Mbo’s expansion; accountable for market mapping for Brand & merchandise planning for BNS ebo’s • Optimised brand profitability by controlling discount/schemes. Responsible to deliver budgeted CBA for channel • ManagedVM/SIS-BrandpresenceincoordinationwithsalesmanagerandMdp’s &franchiseerelationanddrove ROIforBNSebo’s • Looked after inventory management for trade channel Highlights • Demonstrated abilities in reporting a growth of 25% in MBO business for two consecutive years in FY13 and FY14 • Successfully opened 35 plus new BNS EBO’s in FY13 and FY14 • Played a key role in efficient management of BNS EBO, resulted in 89% Store as positive ROI Apr’11-Mar’14 as Head Depletion-Van Heusen Headed the Depletion Channel for Van Heusen with a turnover of Rs 80 Crs. Key Result Areas • Accountable for managing delivery of Revenue budget for depletion channel • Drove depletion business through regional In-charges/ city In-charges • Managed VM/SIS - brand presence in BNS stores as well large format stores; looked after inventory management for the depletion channel • Maintained relationship with large format teams; maximized the penetration with all large format stores Highlights • Essayed a key role in reporting a growth of 30% in depletion business for three consecutive years from FY12-FY14 • Critical focus on the look and feel of the store, helped Depletion channel to change into a channel which was not second to first quality stores in terms of VM • Successfully opened 30 plus new Depletion Stores in FY12 – FY14 • Holds the merit of efficiently managing BNS Value Stores which resulted in 80% Store as positive ROI Feb’03-Mar’11 as Head Demand & Supply Chain-Van Heusen Headed the Demand & Supply Chain Function of Van Heusen Highlights: • Exhibited efficiency in maintaining order execution at 90% on an average for all channels • Grewcore &regularbusinessto27%inshirtsand48% introusers, nowcontributesaround25% ofthebrandbusinessturnover • Played a key role in ensuring that the SKU’s go to the market in Drop’s as per the requirement of our exclusive retail and Departmental Stores • Successfully developed thorough knowledge of the end-to-end business process, right from fabric design – product development, demand generation-execution, etc. till the product reaches the end consumer Feb’00-Jan’03 with GETIT Infomedairy Ltd. (Internet Division), Delhi/Jaipur as District Sales Manager Growth Path: Aug’00 – Jan’03 as District Sales Manager Feb’00’-Aug’00 as Sales Executive
  • 4. Highlights: • Successfully established the Jaipur Branch for the Internet Division • Holds the merit in managing a revenue base of more than 60 lakhs in two respective sales cycles • Played a key role in penetrating the up country markets in Rajasthan for the first time with the products ACADEMIC DETAILS 1999 PGDM (Marketing & International Business) from Institute of Finance and International Management, Bangalore 1997 B.Sc. (Chemistry) (H) from Kirori Mal College, Delhi University PERSONAL DETAILS Date of Birth: 19th March 1975 Languages Known: English & Hindi Present Address: C-309, Chartered Madhura, Near K.R. Hospital, Off Uttrahalli Road-61, Bangalore