Sangeet Kishore has over 15 years of experience in brand management, apparel sales, and merchandising management. He has held senior roles such as Senior Brand Manager and Group Category Manager at organizations like IndusLeague and Madura Fashion & Lifestyle. In his current role as Senior Brand Manager at IndusLeague, he is responsible for managing brands like Scullers and UMM, focusing on increasing market share and profitability. Prior to this, he has successfully led brands like Van Heusen to achieve over 25% growth. He possesses expertise in areas such as category management, sales operations, supply chain management, and client relationship building.
1. SANGEET KISHORE
: Contact: 07022811935 : sanind76@hotmail.com
SENIOR PROFESSIONAL
~Brand Management & Apparel Sales and Merchandising Management ~
Senior Brand Strategist with 15 years of experience in synergizing business, marketing and creative goals towards building brands and
growing market share
Industry Preference: Retail & E-Commerce
Bangalore & Delhi NCR
PROFILE SUMMARY
A dynamic professional with over 15 years of experience in:
~Category Management ~ Sales Operations Management ~ROI Accountability
~Supply Chain Management ~Cross Functional Coordination ~Budgeting / Cost Control
~Merchandising Management ~Business Development ~Client Relationship Management
~Depletion Sales Management ~Franchisee Management ~Inventory Management
• Expertise in developing & managing retail channels in order to derive
required market share, revenue and profit for the organization
• Abilities in achieving higher sale-thru in a retail environment to ensure
higher profitability.
• Abilities in managing all aspects of product marketing including product
enhancements, competitive analysis, market forecast and product positioning
• Experienced in presenting business programs and negotiating contracts with key
retail and wholesale customers to create win-win partnerships
• Possess in-depth knowledge in designing entire product range including
brand, category and product mix
• Proficient in leading dedicated teams for running successful business
operations and experience of developing procedures and service standards for business excellence
• Effective leader with excellent motivational skills to sustain growth momentum while motivating peak individual performances
ORGANISATIONAL EXPERIENCE
Apr’16–tilldatewithIndusLeague(FutureGroup),BangaloreasSenior Brand Manager–Scullers
Key Result Areas
As Senior Brand Manager - Scullers
• Managing and developing various channels for Scullers in order to derive require market share, revenue and profit
for the organisation.
• Undertaking significant efforts to optimize brand profitability by controlling GM and PC to MRP
• Looking after finalization of the marketing campaign and action areas
• Managing the product life cycle in a such way that gives higher sell thru to maximize profits
• Managing Inventory to deliver budgeted turns
• Accountable for identifying fashion trends for working towards building a retail brand
Aug’15–Mar’16IndusLeague(FutureGroup),BangaloreasSeniorBrandManager–UMM
2. Key Result Areas
As Senior Brand Manager - UMM
• Entrusted with the responsibility of managing the product lifecycle for UMM for varied products like shirts, denims, t-
shirts, winter wear and jackets for both men and women
• Entrusted with the responsibility of managing the in house retail and ensure that the sale thru % is met, maximising
profitability
• Accountable for identifying fashion trends for working towards building a retail brand
• Involved in handling UMM brand right from the design creation stage to sourcing to sales at the front end.
• Undertaking significant efforts to optimise brand profitability by achieving higher sale thru and lower discounting
• Looking after finalisation of the marketing campaign and action areas along with the marketing team
• Determining the brand line in accordance with the market feedback and consumer interaction
• Overseeing inventory management and delivering budgeted turns
• Created the platform UMM Circuit (the next gen DJ Challenge)
Apr’14-tilldatewithMaduraFashion&Lifestyle,BangaloreasGroupCategoryManager-Vdot(VanHeusen)
Growth Path:
Feb’03-Mar’11 as Head Demand & Supply Chain – Van Heusen
Apr’11-Mar’14 as Head Depletion-Van Heusen
Apr’12-Mar’14 as National Sales Manager-Van Heusen
Apr’14-till date as Group Category Manager-Vdot (Van Heusen)
Key Result Areas
As Group Category Manager-Vdot (Van Heusen)
• Entrusted with the responsibility of managing the product lifecycle for VDot
for varied products like shirts, trousers, suits & blazers, denims, t-shirts,
winter wear and jackets
• Accountable for identifying fashion trends for working towards building a retail brand
• Involved in handling VDot brand with Design & Sourcing Teams and Channels
• Undertaking significant efforts to optimise brand profitability by controlling GP and PC to MRP
• Looking after finalisation of the marketing campaign and action areas along with the marketing team
• Determining the brand line in accordance with the market feedback and consumer interaction
• Managing brand revenue and profitability in coordination with channel heads
• Overseeing inventory management and delivering budgeted turns
• Looking after delivery of brand brief/merchandise grid to design
Highlights:
• Managed a business of INR 200 Crores and P&L for FY15
• Revitalized a INR 160 Crores brand, by strategizing on the growth categories and putting in a road map for the next 2
years
• Stabilized a INR 160 Crores brand, resulting in 25% growth by focussing and taking corrective actions in declining
categories, like shirts/knits after a 2 year, 3% -5% decline
• Designed and executed sales and marketing plans to support launch of new products such as Denim and Knits which led
to expansion of the distribution base nationwide
• Holds the merit of achieving growth of approx. 25% to the top line
• Efficiently managed the categories with inventory accountability and turns of 2.7 for FY15
• Played a key role in revamping the brand merchandise architecture of the brand with clear differentiation and focus in
club and casual categories
• Instrumental in establishing the business of VDot in large format store and MBO’s
3. Key Result Areas
As National Sales Manager-Van Heusen
Headed the Trade Channel for Van Heusen with a turnover of Rs 210 Crs.
• Accountable for delivering revenue budget for trade channel
• Drove trade business through Sales Manager and Market Development Partners (Mdps); coordinated with Mdp’s for
enhancing frontline sales, customer service, and overall market development for the Brand
• Involved in strategizing with Mdp’s for further penetration and overall expansion for Brand.
• Oversaw identification of product gap and worked closely with product team to convert in business opportunity
• Identified markets/Franchisee- Drive BNS/Mbo’s expansion; accountable for market mapping for Brand & merchandise
planning for BNS ebo’s
• Optimised brand profitability by controlling discount/schemes. Responsible to deliver budgeted CBA for channel
• ManagedVM/SIS-BrandpresenceincoordinationwithsalesmanagerandMdp’s &franchiseerelationanddrove ROIforBNSebo’s
• Looked after inventory management for trade channel
Highlights
• Demonstrated abilities in reporting a growth of 25% in MBO business for two consecutive years in FY13 and FY14
• Successfully opened 35 plus new BNS EBO’s in FY13 and FY14
• Played a key role in efficient management of BNS EBO, resulted in 89% Store as positive ROI
Apr’11-Mar’14 as Head Depletion-Van Heusen
Headed the Depletion Channel for Van Heusen with a turnover of Rs 80 Crs.
Key Result Areas
• Accountable for managing delivery of Revenue budget for depletion channel
• Drove depletion business through regional In-charges/ city In-charges
• Managed VM/SIS - brand presence in BNS stores as well large format stores; looked after inventory management for the
depletion channel
• Maintained relationship with large format teams; maximized the penetration with all large format stores
Highlights
• Essayed a key role in reporting a growth of 30% in depletion business for three consecutive years from FY12-FY14
• Critical focus on the look and feel of the store, helped Depletion channel to change into a channel which was not second to
first quality stores in terms of VM
• Successfully opened 30 plus new Depletion Stores in FY12 – FY14
• Holds the merit of efficiently managing BNS Value Stores which resulted in 80% Store as positive ROI
Feb’03-Mar’11 as Head Demand & Supply Chain-Van Heusen
Headed the Demand & Supply Chain Function of Van Heusen
Highlights:
• Exhibited efficiency in maintaining order execution at 90% on an average for all channels
• Grewcore ®ularbusinessto27%inshirtsand48% introusers, nowcontributesaround25% ofthebrandbusinessturnover
• Played a key role in ensuring that the SKU’s go to the market in Drop’s as per the requirement of our exclusive retail and
Departmental Stores
• Successfully developed thorough knowledge of the end-to-end business process, right from fabric design – product
development, demand generation-execution, etc. till the product reaches the end consumer
Feb’00-Jan’03 with GETIT Infomedairy Ltd. (Internet Division), Delhi/Jaipur as District Sales Manager
Growth Path:
Aug’00 – Jan’03 as District Sales Manager
Feb’00’-Aug’00 as Sales Executive
4. Highlights:
• Successfully established the Jaipur Branch for the Internet Division
• Holds the merit in managing a revenue base of more than 60 lakhs in two respective sales cycles
• Played a key role in penetrating the up country markets in Rajasthan for the first time with the products
ACADEMIC DETAILS
1999 PGDM (Marketing & International Business) from Institute of Finance and International
Management, Bangalore
1997 B.Sc. (Chemistry) (H) from Kirori Mal College, Delhi University
PERSONAL DETAILS
Date of Birth: 19th
March 1975
Languages Known: English & Hindi
Present Address: C-309, Chartered Madhura, Near K.R. Hospital, Off Uttrahalli Road-61, Bangalore