The document discusses Charles Floate's experience as a grey hat SEO expert who faced penalties from Google, including a 'pure spam' penalty and account suspensions. In response, he decided to focus on social media growth, increased content creation, and community engagement to recover and enhance his online presence. Ultimately, he highlights that despite the penalties, effective content marketing can succeed without relying solely on Google.

1. How to Get Pwned by
Google
Charles Floate

2. A Bit of Background
1.I’m a Grey Hat
2.I Publicly Say I’m a Grey Hat
3.I Show People (For Free) How to be a Grey Hat

3. All On My Blog -

4. One Year After Starting My Blog!

5. 1. Blog Penalized – “Pure Spam” Penalty
2. 7 Other Sites Penalized – Pure Spam
3. AdWords Account Suspended
4. Blogger Account Deleted (Along with 15 Blogs)

6. My Thinking?

7. Reality?

8. What To Do Now?
Nothing.
Yup.
I Decided to do Nothing.

9. SEO Blog With No SEO Traffic?
I saw it as a Challenge.

10. I Had To Step-up Elsewhere
1. More Social Growth
2. Get Active on Forums
3. More Guest Posts (Prior to Penalty I’d Done Around 1
Per Month)
4. Sharing Communities – Reddit, Inbound.org,
GrowthHackers etc…
5. Grow Other Web Properties
6. Create More Content!

11. Social Networks

12. Step 1) Analyze
Find The Best Networks to Target (I Went 1 by 1 via Best Traffic Source)
Twitter Showed The Most Traffic –

13. Step 2) Growth
1. Engage With Influencers – Often get ReTweets from them
2. Grow Following (I use/d TargetPattern & Twitter Ads)
3. Build My Personality

14. Step 3) Conversion
Build Loyalty
-Answer Questions
-Share Others Content
-Engage With Users Who Share Your Content
-Convert Commenters to Followers

15. Forums

16. This Was HARD.
I Started Engaging More With BHU –
It quickly paid off.

17. Guest Posts

18. Haven’t Been Up To Scratch!
I do Plan, but don’t Execute.
Something I need to work on.

19. Sharing Communities

20. Engage and Share, EVERYWHERE!
More Engagement on Reddit –
Started my Own Community –

21. Web Properties

22. This Is What Got Me In Trouble!
I had links pointing back to my own sites all over the shop!

23. But, They Refer Epic Traffic!

24. Content Creation

25. Step 1) More Blog Posts
I went from doing one a week…
To 3 a Week!

26. Step 2) More Media
1. Videos
2. Webinars
3. Imagery
4. Podcasts

27. Step 3) Involvement
1. Interviews
2. AMAs
3. Commenting (See AJ Kohns Guide)
4. Do Interviews
5. Help Others
-Forums
-Q&A Sites
-Communities

28. The Results?

29. Penalty Hits
Removed for all
Branded Anchors
I Kick In my Content
Marketing Campaign

30. You Really Don’t Need Google.

31. Thanks For Watching
GodOfSEO.Co
@Charles_SEO
Facebook.com/GodOfSEOCo