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Up Periscope for Social Media
The document discusses Periscope, a live video streaming application launched by Twitter in March 2015, which allows users to share live video clips easily. It highlights the app's features, including audience interaction through comments and hearts, and outlines various uses for businesses such as focus groups and product demonstrations. It also mentions notable brands utilizing Periscope effectively and provides instructions on how to use the app.
Up Periscope for Social Media
- 1. Up Periscope forSocial Media September 10, 2015 Bob Cargill Robert Lee Director of Social Media Owner and Executive Producer Overdrive Interactive Sha La La La Productions @cargillcreative on Twitter @heyitsrobertlee on Twitter
- 2. The Online VideoPhenomenon
- 3. Ways to ShareVideo on Social Media YouTube Facebook Instagram Twitter Vine Snapchat Tumblr Meerkat Periscope
- 4. Marketing Land’s Guideto Social Video Source: http://marketingland.com/social-video-chart-your-at-a-glance-guide-to-7-major-platforms-130472
- 5. Why Periscope Authenticity Credibility Transparency Simplicity Immediacy
- 6. Periscope Launched onMarch 26, 2015 and owned by Twitter, Periscope is a live video streaming app for both iOS and Android that makes it possible for users to share live video clips with others. 10 million accounts have already been created and there are two million active users on a daily basis.
- 7. Periscope If Periscopeis connected to your Twitter account, your followers will be able to click on a link to watch your live streaming video.
- 8. Periscope Viewers onPeriscope can share hearts with you as a way of saying how much they are enjoying your videos as they watch them. Those who are watching your videos can also make comments and ask questions which you can see and respond to as you’re live streaming. Videos, which are set to either public or private, can be watched live and replayed for 24 hours. You can then choose to archive them or not.
- 9. Use Periscope for… Focus Groups Tours Breaking News Behind-the-Scenes Surveys Product Demonstrations Profiles Interviews Live Reports How-To’s
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- 11. Brands That AreRocking Periscope
- 12. Constant Contact’s RyanPinkham
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- 16. Sha La LaLa Productions
- 17. Tech Talk Any timeyou can add more lighting to your shoot, do so.
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- 28. Demo Time Time foreveryone to have a chance to use Periscope and for someone in the audience to give us a hand with filming.
- 29. How to UsePeriscope Download the app to your Android or iOS device Log in with your Twitter user name or phone number Create your Periscope user name Adjust your settings and notifications Find people to follow and videos to watch Give hearts and make comments Broadcast your own private or public videos Create title Add location Connect to Twitter Narrate or not Double tap screen to reverse camera Swipe down to stop broadcast Autosave (or not) your broadcast(s)
- 30. Resources http://www.grow.eu/blog/why-periscope-is-the-most-exciting-phenomenon-of-2015 http://fortune.com/2015/06/03/facebook-video-traffic/ http://contently.com/strategist/2015/07/06/the-explosive-growth-of-online-video-in-5-charts/ http://www.huffingtonpost.com/jonha-revesencio/videos-are-taking-over-th_b_6599940.html http://www.ebizmba.com/articles/video-websites http://www.reelseo.com/2019-internet-video-traffic/ http://www.trafficgenerationcafe.com/periscope-tutorial/ http://dustn.tv/periscope-pro-tips-what-to-do-before-during-and-after-the-broadcast/ https://medium.com/@periscope/periscope-by-the-numbers-6b23dc6a1704
- 31. Resources http://www.business2community.com/social-media/snapchat-periscope-imgur-and-yummly-4- new-ways-brands-can-market-to-their-customers-01307745 http://digiday.com/brands/5-ways-brands-using-periscope/ http://mashable.com/2015/03/26/twitter-periscope-hands-on/ http://www.adweek.com/news/technology/periscope-now-has-10-million-users-who-watch-21- million-minutes-day-166361 http://www.adweek.com/news/technology/periscope-now-has-10-million-users-who-watch-21- million-minutes-day-166361 http://www.business2community.com/social-media/social-video-facebook-youtube-vine- instagram-periscope-meerkat-01313606 http://marketingland.com/social-video-chart-your-at-a-glance-guide-to-7-major-platforms- 130472
- 32. Bob Cargill • Directorof Social Media at Overdrive Interactive • 30+ Years or Experience as a Marketing Professional • The New England Direct Marketing Association’s Direct Marketer of the Year in 2009 • Over 40 Awards for Copywriting, Creative Direction and Social Media • Gold from NEDMA for Blog in 2006 • Gold from NEDMA for Best Tweets in 2010 • Frequent Speaker at Industry Events and Elsewhere • Monthly Columnist on Social Media for ClickZ • Past President of the New England Direct Marketing Association (‘99-’00) and Two Toastmasters Clubs • Graduate of Leadership MetroWest’s Leadership Academy (‘92)
- 33. Robert Lee Ownerand Executive Producer of Sha La La La Productions Award winning Director for Best Short Featured film in 2015 2 time New England Direct Marketing Association award winner for Creative Excellence Silver from NEDMA for Best Online Video 2015 Bronze from NEDMA for Best Online Video in 2014 Shop Local series (for the Newton Needham Chamber of Commerce) featured in the Boston Globe Worked with a diverse range of talent including: Award winning musician, Chris Trapper Renowned political commentator and activist Noam Chomsky Host of BIANCA and current owner of Lucky Gal Productions Bianca de la Garza Radio broadcaster Candy O’Terry 15+ Years or Experience as a Marketing Professional BA in marketing from University of Rochester/ MBA with University of Massachusetts Lowell
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