This document summarizes a presentation about best practices for website redesign, focusing on strategy, design, and content. It discusses how to conduct persona-based design by segmenting audiences and developing personas. It also covers establishing intuitive information hierarchies and prioritizing content. The presentation uses UC4's website redesign as a case study, highlighting how they implemented segmentation, persona-based design, and content prioritization to increase engagement and conversions.
In August 2014, Rosetta’s User Research Team completed a competitive assessment, ranking well-known tech brands’ websites against each other. This presentation contains key observations, highlights best practices and identifies opportunities for B2B brands to build a leading web presence to meet the needs of today’s enterprise technology buyers.
Companies whose website we evaluated include:
Brocade
Cisco
EMC
Intel
Juniper
Oracle
Qualcomm
Salesforce
SAP
View our findings in this summary presentation.
Integrating Bots into your Digital Workplace Strategy #espc17Kanwal Khipple
Is your organisation looking to become smarter? Attend this session to better understand the benefit of Bots and how integrating them into your organisation can help automate common tasks. It’s the first step towards better integration between business applications. At the end of this session, we’ll demo Bots and sample solutions currently available in the Office 365 space.
iFactory and Infomous teamed up to deliver this virtual workshop as part of the FutureM Conference in Boston.
---
In a digital landscape that evolves every moment, it is crucial to communicate information clearly and effectively through visual design. We'll take a look at brand modules, infographics and interface innovations and showcase how (and how not!) to combine compelling content with smart and visually appealing design.
Presenters were Alen Yen, iFactory President/Creative Director; Jeremy Perkins, iFactory Art Director; and Paolo Gaudiano, Icosystem President and Chief Technology Officer.
www.ifactory.com
www.infomous.com
What's Changed With SharePoint & Office 365 In The Past Two Years & Why It Ma...Richard Harbridge
Office 365 and SharePoint are evolving fast. A few years ago many of us may have begun modernizing our SharePoint environments - planning an upgrade or a migration to SharePoint 2013 or even SharePoint Online. Since that time many things have changed in both SharePoint Server and Office 365, not to mention within our organizations. New services have been added, and many of those services are improving with each passing month. What approaches, strategies and rollout models are other organizations using? What can we learn from their successes?
Join us for this facilitated and interactive discussion where instead of just looking forward, we look back into key changes that we all need to understand better. This discussion will be facilitated by Richard Harbridge, a Microsoft MVP, and internationally recognized expert on Office 365 and SharePoint. Together we will discuss what has changed in the past few years for developers, IT professionals, and SharePoint leads while exploring how organizations are leveraging these services in different ways today.
In August 2014, Rosetta’s User Research Team completed a competitive assessment, ranking well-known tech brands’ websites against each other. This presentation contains key observations, highlights best practices and identifies opportunities for B2B brands to build a leading web presence to meet the needs of today’s enterprise technology buyers.
Companies whose website we evaluated include:
Brocade
Cisco
EMC
Intel
Juniper
Oracle
Qualcomm
Salesforce
SAP
View our findings in this summary presentation.
Integrating Bots into your Digital Workplace Strategy #espc17Kanwal Khipple
Is your organisation looking to become smarter? Attend this session to better understand the benefit of Bots and how integrating them into your organisation can help automate common tasks. It’s the first step towards better integration between business applications. At the end of this session, we’ll demo Bots and sample solutions currently available in the Office 365 space.
iFactory and Infomous teamed up to deliver this virtual workshop as part of the FutureM Conference in Boston.
---
In a digital landscape that evolves every moment, it is crucial to communicate information clearly and effectively through visual design. We'll take a look at brand modules, infographics and interface innovations and showcase how (and how not!) to combine compelling content with smart and visually appealing design.
Presenters were Alen Yen, iFactory President/Creative Director; Jeremy Perkins, iFactory Art Director; and Paolo Gaudiano, Icosystem President and Chief Technology Officer.
www.ifactory.com
www.infomous.com
What's Changed With SharePoint & Office 365 In The Past Two Years & Why It Ma...Richard Harbridge
Office 365 and SharePoint are evolving fast. A few years ago many of us may have begun modernizing our SharePoint environments - planning an upgrade or a migration to SharePoint 2013 or even SharePoint Online. Since that time many things have changed in both SharePoint Server and Office 365, not to mention within our organizations. New services have been added, and many of those services are improving with each passing month. What approaches, strategies and rollout models are other organizations using? What can we learn from their successes?
Join us for this facilitated and interactive discussion where instead of just looking forward, we look back into key changes that we all need to understand better. This discussion will be facilitated by Richard Harbridge, a Microsoft MVP, and internationally recognized expert on Office 365 and SharePoint. Together we will discuss what has changed in the past few years for developers, IT professionals, and SharePoint leads while exploring how organizations are leveraging these services in different ways today.
Intranets With Office 365: What You Need To Know #INT103 #365EduCon 20211214Kanwal Khipple
There is a growing trend of organisations moving to “the cloud” to meet their intranet needs. While many organisations are running their Intranets “on premise”, many are considering entirely cloud-based solutions or running them on platforms like Office 365. What's more organizations are challenging the Intranet to be more of an interactive and engaging digital hub for their digital workplace than just a communication centric portal.
The top two questions for many companies is “should our intranet be built with Office 365?” and "how should we best leverage it with Office 365?"
In this session we will explore:
• The benefits Office 365 brings to an intranet...
• Where the issues and challenges will lie...
• When and how you may integrate Office 365 with your existing intranet and digital workplace today.
Integrating Bots into your Digital Workplace Strategy #spfestdcKanwal Khipple
Is your organizations looking to become smarter? Attend this session to better understand the benefit of bots and how integrating them into your organization can help common tasks automated. It's the first step toward better integration between business applications together. At the end of this session, we'll demo bots and sample solutions currently available in the Office 365 space.
Viva Topics uses AI to reason over content across teams and systems, recognizing content types, extracting important information, and automatically organizing content into shared topics like projects, products, processes and customers. SharePoint Syntex then creates a knowledge network based on relationships among topics, content, and people.
Attend this session to learn more about how Viva Topics, topic pages and how knowledge center can transform knowledge in your organization.
Lessons Learned on Designing an effective Digital Hub spsvancouverKanwal Khipple
Better understand how you can build your digital hub powered by SharePoint Online. We’ll dive into how Hub Sites, Communication and broader team sites can support with your digital workplace strategy
Introducing Communication Sites for Communicators #spfestchi #CM101Kanwal Khipple
Are you an internal communicator who owns and manages the intranet? Are you looking to redesign your intranet but are not sure how Microsoft's Modern Communication sites fit into your project? Attend this session to learn about what features Communication Sites provide and how you can leverage them. This session will also be demo heavy to showcase key features that are available for 1st Release users in Office 365 tenants.
Practical Tips on Designing an Effective Digital Workplace #mwcp19Kanwal Khipple
Better understand how you can build your digital hub powered by SharePoint Online. We’ll dive into how home sites, Hub Sites, Communication and broader team sites can support with your digital workplace strategy
Tackling Adoption Like A Service With SharePoint & Office 365 (SPTechCon)Richard Harbridge
Office 365 provides an incredible amount of value to individual employees, teams, departments, and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt, and embrace the technology. So how do we drive faster, sustainable and effective adoption? And, perhaps more importantly, how do we ensure our adoption approach scales and can keep up with the innovation the Office 365 service provides?
Join Richard Harbridge as he shares real-world experience, advice, and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
Avoid Collapse: Build Your Intranet Foundation The Right Way - ILTACONRichard Harbridge
Want guidelines for designing a more successful SharePoint Intranet for the unknown growth of your firm? Come to this session to learn about decisions around SharePoint 2016 and SharePoint Online that can be challenging like security, search, performance, etc. Walk away prepared for your firm's Intranet future armed with the experience of others who have learned what it takes to be successful, the hard way.
#ILTAG95
At Synotive, we take this thinking away from the client. We collaborate with our clients to help them manage their workflow processes, create a secure platform for document and file sharing, create a space for knowledge sharing and much more.
Steps to Pro-active Governance & Adoption in Microsoft 365Richard Harbridge
Organizations are looking to Microsoft 365 to transform and optimize how they work. When organizations are only reactive with governance and adoption efforts, they will continue to fall behind and spend all their time firefighting, supporting, and struggling to manage and get the most out of their Microsoft 365 investments. Proactive governance leads to greater stability, better resiliency, and much greater effectiveness. When paired with proactive adoption, you achieve far more with less. So why don’t organizations all embrace proactive governance and adoption? Why aren’t all organizations proactively tackling Microsoft Teams lifecycle management or how to best drive more significant teams' usage before and after meetings? Because it can be a daunting challenge, especially without help or a proven path forward.
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares the best ways to accelerate and shift Microsoft 365 governance from being reactive to being proactive. We will explore how proactive adoption aligns and compliments this proven approach and how it and the effectiveness driven by good governance help organizations maximize the value of their digital workplace and Microsoft 365 investments.
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
Office 365 provides an incredible amount of value to individual employees, teams, departments, and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt and embrace the technology.
So how do we drive faster, sustainable and effective adoption? And perhaps more importantly, how do we ensure our adoption approach scales and can keep up with the innovation the Office 365 service provides?
Join Richard Harbridge as he shares real world experience, advice and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
Leverage Bots in your Digital Workplace #off203 #spfestchiKanwal Khipple
Is your organizations looking to become smarter? Attend this session to better understand the benefit of bots and how integrating them into your organization can help common tasks automated. It's the first step toward better integration between business applications together. At the end of this session, we'll demo bots and sample solutions currently available in the Office 365 space.
Intranets & Digital Hubs with Office 365: What You Need to KnowRichard Harbridge
There is a growing trend of organisations moving to “the cloud” to meet their intranet needs. While many organisations are running their Intranets “on premise”, many are considering entirely cloud-based solutions or running them on platforms like Office 365.
The question for many companies is not “should our intranet be built with Office 365?” but “how should we integrate or build our Intranets with Office 365”. This is even more true today with the emergence of new modern Intranet capabilities and continued innovation from Microsoft that must be reconciled with enterprise Intranet/Digital Workplace needs.
In this session Richard Harbridge will explore:
– The benefits Office 365 brings to an intranet…
– Where the issues and challenges will lie…
– Practical guidance on when and how you may integrate Office 365 with your existing intranet today…
State Of The Industry: What's Changed In The Past Few Years With Digital Work...Richard Harbridge
Office 365 and SharePoint are evolving fast. A few years ago many of us may have begun modernizing our Digital Workplace environments - planning an upgrade or a migration to a new SharePoint server or even SharePoint Online. Since that time many things have changed in both SharePoint and Office 365, not to mention within our organizations. New services have been added, and many of those services are improving with each passing month. What approaches, strategies and rollout models are other organizations using? What can we learn from their successes?
Join us for this facilitated and interactive discussion where instead of just looking forward, we look back into key changes that we all need to understand better. This discussion will be facilitated by Richard Harbridge, a Microsoft MVP, and internationally recognized expert on Office 365 and SharePoint. Together we will discuss what has changed in the past few years for developers, IT professionals, and Digital Workplace leads while exploring how organizations are leveraging related Microsoft services in different ways today.
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
Кейсы по использованию таргетированной рекламы для генерации продаж в e-commerce. Доклад Алексея Федина (iConText) и Романа Осокина (Юлмарт) на СПИК 2014
Intranets With Office 365: What You Need To Know #INT103 #365EduCon 20211214Kanwal Khipple
There is a growing trend of organisations moving to “the cloud” to meet their intranet needs. While many organisations are running their Intranets “on premise”, many are considering entirely cloud-based solutions or running them on platforms like Office 365. What's more organizations are challenging the Intranet to be more of an interactive and engaging digital hub for their digital workplace than just a communication centric portal.
The top two questions for many companies is “should our intranet be built with Office 365?” and "how should we best leverage it with Office 365?"
In this session we will explore:
• The benefits Office 365 brings to an intranet...
• Where the issues and challenges will lie...
• When and how you may integrate Office 365 with your existing intranet and digital workplace today.
Integrating Bots into your Digital Workplace Strategy #spfestdcKanwal Khipple
Is your organizations looking to become smarter? Attend this session to better understand the benefit of bots and how integrating them into your organization can help common tasks automated. It's the first step toward better integration between business applications together. At the end of this session, we'll demo bots and sample solutions currently available in the Office 365 space.
Viva Topics uses AI to reason over content across teams and systems, recognizing content types, extracting important information, and automatically organizing content into shared topics like projects, products, processes and customers. SharePoint Syntex then creates a knowledge network based on relationships among topics, content, and people.
Attend this session to learn more about how Viva Topics, topic pages and how knowledge center can transform knowledge in your organization.
Lessons Learned on Designing an effective Digital Hub spsvancouverKanwal Khipple
Better understand how you can build your digital hub powered by SharePoint Online. We’ll dive into how Hub Sites, Communication and broader team sites can support with your digital workplace strategy
Introducing Communication Sites for Communicators #spfestchi #CM101Kanwal Khipple
Are you an internal communicator who owns and manages the intranet? Are you looking to redesign your intranet but are not sure how Microsoft's Modern Communication sites fit into your project? Attend this session to learn about what features Communication Sites provide and how you can leverage them. This session will also be demo heavy to showcase key features that are available for 1st Release users in Office 365 tenants.
Practical Tips on Designing an Effective Digital Workplace #mwcp19Kanwal Khipple
Better understand how you can build your digital hub powered by SharePoint Online. We’ll dive into how home sites, Hub Sites, Communication and broader team sites can support with your digital workplace strategy
Tackling Adoption Like A Service With SharePoint & Office 365 (SPTechCon)Richard Harbridge
Office 365 provides an incredible amount of value to individual employees, teams, departments, and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt, and embrace the technology. So how do we drive faster, sustainable and effective adoption? And, perhaps more importantly, how do we ensure our adoption approach scales and can keep up with the innovation the Office 365 service provides?
Join Richard Harbridge as he shares real-world experience, advice, and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
Avoid Collapse: Build Your Intranet Foundation The Right Way - ILTACONRichard Harbridge
Want guidelines for designing a more successful SharePoint Intranet for the unknown growth of your firm? Come to this session to learn about decisions around SharePoint 2016 and SharePoint Online that can be challenging like security, search, performance, etc. Walk away prepared for your firm's Intranet future armed with the experience of others who have learned what it takes to be successful, the hard way.
#ILTAG95
At Synotive, we take this thinking away from the client. We collaborate with our clients to help them manage their workflow processes, create a secure platform for document and file sharing, create a space for knowledge sharing and much more.
Steps to Pro-active Governance & Adoption in Microsoft 365Richard Harbridge
Organizations are looking to Microsoft 365 to transform and optimize how they work. When organizations are only reactive with governance and adoption efforts, they will continue to fall behind and spend all their time firefighting, supporting, and struggling to manage and get the most out of their Microsoft 365 investments. Proactive governance leads to greater stability, better resiliency, and much greater effectiveness. When paired with proactive adoption, you achieve far more with less. So why don’t organizations all embrace proactive governance and adoption? Why aren’t all organizations proactively tackling Microsoft Teams lifecycle management or how to best drive more significant teams' usage before and after meetings? Because it can be a daunting challenge, especially without help or a proven path forward.
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares the best ways to accelerate and shift Microsoft 365 governance from being reactive to being proactive. We will explore how proactive adoption aligns and compliments this proven approach and how it and the effectiveness driven by good governance help organizations maximize the value of their digital workplace and Microsoft 365 investments.
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
Office 365 provides an incredible amount of value to individual employees, teams, departments, and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt and embrace the technology.
So how do we drive faster, sustainable and effective adoption? And perhaps more importantly, how do we ensure our adoption approach scales and can keep up with the innovation the Office 365 service provides?
Join Richard Harbridge as he shares real world experience, advice and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
Leverage Bots in your Digital Workplace #off203 #spfestchiKanwal Khipple
Is your organizations looking to become smarter? Attend this session to better understand the benefit of bots and how integrating them into your organization can help common tasks automated. It's the first step toward better integration between business applications together. At the end of this session, we'll demo bots and sample solutions currently available in the Office 365 space.
Intranets & Digital Hubs with Office 365: What You Need to KnowRichard Harbridge
There is a growing trend of organisations moving to “the cloud” to meet their intranet needs. While many organisations are running their Intranets “on premise”, many are considering entirely cloud-based solutions or running them on platforms like Office 365.
The question for many companies is not “should our intranet be built with Office 365?” but “how should we integrate or build our Intranets with Office 365”. This is even more true today with the emergence of new modern Intranet capabilities and continued innovation from Microsoft that must be reconciled with enterprise Intranet/Digital Workplace needs.
In this session Richard Harbridge will explore:
– The benefits Office 365 brings to an intranet…
– Where the issues and challenges will lie…
– Practical guidance on when and how you may integrate Office 365 with your existing intranet today…
State Of The Industry: What's Changed In The Past Few Years With Digital Work...Richard Harbridge
Office 365 and SharePoint are evolving fast. A few years ago many of us may have begun modernizing our Digital Workplace environments - planning an upgrade or a migration to a new SharePoint server or even SharePoint Online. Since that time many things have changed in both SharePoint and Office 365, not to mention within our organizations. New services have been added, and many of those services are improving with each passing month. What approaches, strategies and rollout models are other organizations using? What can we learn from their successes?
Join us for this facilitated and interactive discussion where instead of just looking forward, we look back into key changes that we all need to understand better. This discussion will be facilitated by Richard Harbridge, a Microsoft MVP, and internationally recognized expert on Office 365 and SharePoint. Together we will discuss what has changed in the past few years for developers, IT professionals, and Digital Workplace leads while exploring how organizations are leveraging related Microsoft services in different ways today.
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
Кейсы по использованию таргетированной рекламы для генерации продаж в e-commerce. Доклад Алексея Федина (iConText) и Романа Осокина (Юлмарт) на СПИК 2014
Visit http://goo.gl/xngLg to order. Get your own custom SEO Analysis Report exactly like this one for only $5. Buy 3 Get 1 Free. Good for 1 keyword and 1 URL per order.
Презентация на конференции ISDEF 2012 про семь моделей монетизации SaaS проектов, их масштабируемость, преимущества и недостатки. Больше информации на http://saasdojo.com
A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.
3 Challenges of Building Complex Dashboards with Open Source ComponentsRyan MacCarrigan
The first instinct for many software companies is to build exactly what they want with the help of chart components and open source code libraries. This works for some organizations that think their users don’t have complex requirements.
But with dashboards and reports, the trigger point often hinges around understanding and mapping user flows. A one-size-fits-all experience just doesn’t cut it when you have a growing customer base and serve multiple user personas who are trying to achieve different outcomes.
Join Ryan MacCarrigan, founding principal of LeanStudio, to learn how to approach the build vs. buy debate when launching your analytics project. What are some key considerations to think about that can save you time and money down the road?
You'll learn:
1 - How to reduce customer churn with user persona-segmented dashboards
2 - The challenges of building with open-source component libraries
3 - Lessons learned from real product teams
Make Customers Fall in Love with Your Salesforce Self-service CommunityPerficient, Inc.
Many companies face the same challenges with their community: an abundance of great content but no easy way for users to access all that knowledge. In the end, self-service all comes down to the experience and how your users interact with your community in order to find what they need.
Making content discoverable wherever it resides can feel like a Herculean task, but it doesn’t have to be. Our best practices driven webinar, with real life examples from GoPro, demonstrated proven ways to:
-Design an engaging, value-driven community
-Drive self-service success by delivering relevant and proactive answers
-Leverage insights from your member interactions to continuously improve your content
-Create intuitive community experiences that connect your members with answers, faster
No data scientist (or pocket protector) needed!
This presentation describes a user-centered website design process that reduces risk and aligns your business goals with the goals of your audience. The result is a professional business website that attracts and converts valuable prospects.
In this session we'll discuss how agile analysis and project management processes can be applied to Drupal implementation. We'll discuss the setting of expectations for stakeholders when planning and executing a Drupal project, and how to avoid the typical pitfalls. You'll also learn how a multi-disciplined project team can smooth your project execution, and increase your chance for overall success.
What Product Management Frameworks Work by Google PM LeadProduct School
Main takeaways:
-There are many types of Product Management jobs - strategic frameworks can be used to better understand the role, customer, and how best to innovate
-Horizon planning is one popular framework that can help determine useful metrics and priorities
-The Technology Layers Framework helps identify feedback channels and your closest allies
SharePoint Conference 2018 North America Announcements #spc18 #tspugKanwal Khipple
Brief overview of the announcements from SharePoint Conference 2018 North America announcements that were made. Announcements have been grouped by how they impact intranet managers
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
The Very Best of the Digital Workplace & Intranet Global Forum 2018Toby Ward
Webinar deck from The Very Best Intranets and Digital Workplace showcasing the best intranets, tools, case studies and presentations from the 2018 conference. www.IntranetGlobalForum.com
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
Navigating the Inner and Outer Loops--Effective Office 365 CommunicationsChristian Buckley
Presentation from SharePoint Conference North America (#SPC18) presented in Las Vegas on 5-21-18, addressing the "which tool to use and when?" question, and the soft-skills issues at the root of the problem for most orgnizations.
New Requirements for Optimizing Your Modern B2B Customer ExperienceAcquia
In the conclusion of this 3-part webinar series, our marketing experts will share their proven tips and tricks to help you execute a successful personalization campaign. This includes setting up a process for easy, repeatable execution, making the necessary transition to omnichannel, and best practices for measurement.
Join the final webinar of our Acquia Lift + Mautic Series on Thursday, 9/19 @ 10:00AM ET to find out how to optimize your modern B2B customer experience by embracing open marketing and personalizing across multiple channels, identifying the right metrics to measure, and monitoring performance for all of your campaigns.
In this webinar, we’ll cover:
- How to optimize your personalized customer experience
- Setting up your teams for success
- Transitioning to omnichannel
- The right metrics to measure to ensure success in your modern CX
- How Acquia Lift in conjunction with Mautic makes executing personalized campaigns easier than ever
Missed parts 1 and 2 of our Acquia Lift + Mautic Webinar Series? Don’t worry! Catch up here:
Part 1: New Requirements for Building a B2B Customer Experience / Part 2: New Requirements for Personalizing Your B2B Customer Experience
Solving Today's HR, Communication & Leadership Challenges With Microsoft 365 ...Richard Harbridge
Microsoft 365 Intranets are capable of a lot more than just getting key corporate messaging out.
Internal Communications leaders have shifted from editors to enablers. With that shift comes a change from enforcing messaging to empowering and amplifying excellent communications and great ideas throughout the business. From preboarding to offboarding, HR's challenges are harder today than they have ever been before. Naturally, how these leaders leverage the digital workplace has changed as well, especially in how they leverage technology to achieve more with less.
Join our Product Offering Lead, Anders Fagerlund, and the CTO of 2toLead, Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace. This webinar will explore ideas and solutions that HR and Corporate Communications have embraced to improve how, where, and when they engage with employees.
We will discuss:
How to best leverage SharePoint, Microsoft Teams, and Yammer for modern communications.
How to take advantage of AI and Microsoft technology to accelerate and improve key communication and content.
Microsoft Intranet's best practices and approach that can make all the difference.
There will also be a short Q&A session at the end of the webinar.
Target audience
This event is primarily aimed at roles like CIO, CCO, CTO, Digital Workplace or Intranet Managers or similar roles within organizations planning to improve their digital workplace based on Microsoft technology.
When BMC Software relaunched its website, every content and design decision mapped to one goal: increasing marketing-sourced pipeline. Here's a behind-the-scenes look at how a customer-centric, content-first approach is driving measurable success.
PDMA 2008 World Class Web 2.0 Product OrgAdam Nash
This is the presentation from the PDMA 2008 presentation by Adam Nash on "Building a World-Class Web 2.0 Product Organization" from September 15, 2008.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
1. Online Marketing Summit San Jose | June 18, 2010 Successful Website Redesign: Strategy, Design and Content Christopher Harmon chris@thebatstudio.com Principal theBATstudio 1
2. First:Learn what top B2B companies are doing well and where they're falling down when it comes to website usability. Second:Through UC4's recent website redesign initiative you will hear great tips on how to build a strategy, determine design and content-a mix that saw significant boosts in conversions and visitor engagement for UC4. 2
6. Best Practice Website Processes and… What exactly does usability mean? Why You SHOULD Care… Usability Best Practices: 3 Actionable Steps to a Better Website UC4 Case Study Q&A / Discussion 4 Agenda
10. 8 “ The user should be able to intuitively relate the actions he needs to perform on the web page, with other interactions he sees in the general domain of life e.g. press of a button leads to some action. - Wikipedia
11.
12. To give the correct choices to the users, in a very obvious way.
13. To remove any ambiguity regarding the consequences of an action e.g. clicking on delete/remove/purchase.
14. Put the most important thing in the right place on a web page or a web application- Wikipedia
16. 11 “ With limited screen real estate and robust content and functionality requirements, designers are forced to make tradeoffs to achieve their client’s objectives. However, when usability suffers, even the best content and functionality is often ignored. - abstracted from Forrester
37. Persona-based Design is the process of identifying your target audience, understanding their points of pain, and addressing such with a clear 1-1 offer or set of solutions. 28 Usability Best Practice #1 Persona-based Design
38. 29 Usability Best Practice #1 Persona-based Design – How to: Segment Target Audience w/ Sales and Product Teams Interview Internal Audience Experts Interview Target Audience(telephone / IDI / user group / focus group) Develop High-Level Persona Descriptions Test Descriptions with Stakeholders Develop Messaging Statements/Matrices Develop Product and Demand-Generation Marketing Programs Aligned with Sales Channels Craft Persona-based: Information Architecture (Sitemap / Wireframes) Visual Design Content Strategy (campaigns, headlines, copy, images, multimedia, offers, collateral, etc.) Testing-Plan (paper-prototypes, friendly reviews, IDIs)
56. Usability Best Practice #2 Intuitive, Clear Information Hierarchy Information Hierarchy refers to the “funnel” or order of information that your audience should engage in. 35
57. 36 Usability Best Practice #2 Intuitive, Clear Information Hierarchy – How to: Leverage Segmentation to Develop Messaging Hierarchy Based on that Hierarchy, Develop a Sitemap Funnel Test Sitemap against Personas and Refine Based on Hierarchy, Develop Wireframes with a CLEAR Information Funnel Translate Wireframes into Visual Design – Provide Design team the FREEDOM to realize Hierarchy through Design Test Visual Design against Personas and Refine Monitor Site Performance with Overlays and Refine
58. 37 Usability Best Practice #2 Intuitive – Clear Information Hierarchy Basecamp Who are we and what do we do? Take a look – and notice the seal of customer approval! Now that you’re ready – go ahead and click on our CTA Not ready yet? Check out these clients and get additional immediate insight into what we do… All in a simple, clean, un-cluttered interface. 1 2 4 3
59. 38 Usability Best Practice #2 Intuitive – Clear Information Hierarchy 4 NetSuite Leadership messaging Check out some of the customers we’ve helped Who we are and what we do No more than three “Next Steps” Need more detail? No problem, we’ll help you qualify right on the homepage. 2 1 3 5
60. 39 Usability Best Practice #2 Intuitive – Clear Information Hierarchy 3 Conversive Simple, plain-English headline Ever-present “Next Steps” module Prominent information graphic Content – provided in multiple formats for easy-digesting Clear progression of section content with a natural conclusion In-depth content for the indoctrinated 2 1 4 5 6
62. Content is not JUST Copy.Rather, content is the summary of campaigns, offers, calls-to-action, headlines, subheads, copy, call-outs, multimedia, information graphics and even images.Content is THE most under-appreciated aspect of MOST websites. 41 Usability Best Practice #3 Content is STILL King
63. Inventory Content Assets Map Assets against Segmentation Map Assets against Information Hierarchy Prioritize Homepage About Us Social Media Category Pages Product / Solution Pages Resources News / Events Execute Monitor Conversions Time on page Top Exits Click Overlays 42 Usability Best Practice #3 Content is STILL King – How to:
64. 43 Usability Best Practice #3 Content is still KING 3 Eloqua Present easily digestible pieces of content, ideally utilizing headers, sub-heads, bulleted-lists and call-outs Present alternative forms of content such as video, information graphics, etc Provide easy access to contextually related experiences 1 2
65. 44 Usability Best Practice #3 Content is still KING 3 Coupa Software Use headers with HTML text to give a sense of space AND improve SEO Present alternative forms of content such as video, information graphics, etc Present easily digestible pieces of content, ideally utilizing headers, sub-heads, bulleted-lists and call-outs 1 2
66. 45 3 Usability Best Practice #3 Content is still KING Foundation Source Use headers with HTML text to give a sense of space AND improve SEO Present easily digestible pieces of content, ideally utilizing headers, sub-heads, bulleted-lists and call-outs Call-out benefit statements in easily digestible form 2 1
67. 46 Usability Best Practice #3 Content is still KING Conversive Use headers with HTML text to give a sense of space AND improve SEO Present easily digestible pieces of content, ideally utilizing headers, sub-heads, bulleted-lists and call-outs 2 1
68. It all starts with SEGMENTATION Persona-Based Design = More Clicks Create a Website Funnel Prioritize Content to WIN! 47 Bringing it ALL together:
70. We automate IT and business processes, anywhere. Based in Austria, US headquarters in Bellevue 1,800+ customers in more than 50 countries More than 600 large enterprise customers 95% say they would buy UC4 again 260+ employees $75m revenue, 20% license year-over-year growth Top tier in Gartner and Forrester Who Is UC4
84. By Organization:We sell to two client organizations that often have different agendas – Data Center Operations and IT Operations
85. By Role:Our point-of-entry qualifiers are most often at a manager or operator level, and are rarely VPs or above. When we talk to VPs it’s through sales – NOT our websiteStep One: Segmentation
87. 2 Persona Based Design Prioritized Segmentation Addressing Common Pain Establishing Application Breadth and Expertise Speaking to Organizations and Roles 3 1
93. Content is KING > UC4 is getting there! Prioritized Segmentation HTML Text Headline Image / Infographic Content using subheads, call-out offers and bullet-lists Related-Content Modules Persistent Next Steps 1 2 4 5 3
111. 65 Thank You Visit www.onlinemarketingsummit.com for more information Follow us @OMSummit
Editor's Notes
OpportunityBuild a world class web destination for UC4 that results in more traffic, more leads and better qualified leads. Develop an dynamic, engaging online experience for our prospects and clients that delivers educational content and media that drives demand.Utilize web best-practicesImproved, engaging user-experience – Web 2.0 functionality and interactivityHelp reposition the company, launch platform for our new brandIndustry thought of UC4 as a good playerSet ourselves apart from the ankle-bitersInnovative positioningBold, visual store-front – break-thruRich-media assets and resourcesSaturate the website with rich, engaging and educational assets that drive thought-leadership, demand, and conversion
Limited Web 2.0 functionality or interactivity:Homepage promotions could either be single Flash, or rotating static imagesLimited interactivity on site – just navigation and standard linkingSingle layout option for interior pagesOverall design and layout not meeting majority of browser/monitor configurationsVisual design and layout limited, would not support rebrandLimited platform for future developmentHosted on a tier 2 provider – global performance not sufficientDated content management systemPretty static siteNarrow, wasn’t taking advantage of monitor spaceCreative was dryLack of rich-media, interesting, assets – focus on WPs4 sitesNo integration with our marketing automation tool or SFANeeded to redefine our KPIs
OpportunityBuild a world class web destination for UC4 that results in more traffic, more leads and better qualified leads. Develop an dynamic, engaging online experience for our prospects and clients that delivers educational content and media that drives demand.Utilize web best-practicesImproved, engaging user-experience – Web 2.0 functionality and interactivityHelp reposition the company, launch platform for our new brandIndustry thought of UC4 as a good playerSet ourselves apart from the ankle-bitersInnovative positioningBold, visual store-front – break-thruRich-media assets and resourcesSaturate the website with rich, engaging and educational assets that drive thought-leadership, demand, and conversion
We all deal with different constitutes at our respective companies saying – all this stuff is really important and cool!!! Mgmt wants everything represented on the homepageFortunately, our CMO gave us the freedom to break thru the clutterAlso creative: no stereotypes – creative process was fun, at least for me. Push the edgesWhat we have is, all the usual suspects, but what do we look at first? Strong storefront Break-thru messaging Bold, visuals – but limit the use of visual stereotypesSecondary messaging is nextThe usual requirements are there, just clearly tertieryLeads to interactivity…
Good
We all deal with different constitutes at our respective companies saying – all this stuff is really important and cool!!! Mgmt wants everything represented on the homepageFortunately, our CMO gave us the freedom to break thru the clutterAlso creative: no stereotypes – creative process was fun, at least for me. Push the edgesWhat we have is, all the usual suspects, but what do we look at first? Strong storefront Break-thru messaging Bold, visuals – but limit the use of visual stereotypesSecondary messaging is nextThe usual requirements are there, just clearly tertieryLeads to interactivity…