The document provides tips for cutting-edge website strategies to outperform competitors. It discusses pursuing a hub and spoke model, measuring everything with tools like Google Analytics, building with purpose by understanding users and competitors, effective design that converts through standards and usability testing, developing for scale through organized and extensible code, the importance of hosting and performance, leveraging social media, and implementing search engine optimization strategies. The presentation aims to help organizations master their website through strategic planning, analysis, and optimization.
Producing content is a challenge for businesses of all sizes – but most especially for large organizations.
With so many moving parts, enterprises should find a way to streamline the content management process while ensuring quality output.
So how can content teams achieve success and make their content stand out in a crowded marketplace?
In this presentation, learn best practices to manage and maximize your content creation process on a large scale.
Discover:
– How Autodesk and ScribbleLive work together to automate project management, simplify workflow, and increase collaboration.
– Examples and best practices for streamlining content creation, management, and usage across a large organization.
New SEC Ad Rule: 5 of the Biggest Marketing Opportunities for RIAs To Grow W...Samantha Russell
The long-anticipated SEC changes to the advertising and solicitation rules are on the horizon and we want to help you navigate the nuances and fully leverage all the new marketing opportunities that will be available.
This presentation shares insight into the details of the advertising rule proposal, what firms can do to prepare and the biggest marketing opportunities that lie ahead.
What you'll learn:
1. How to execute Google reviews to improve your organic search rankings
2. Leveraging recorded client videos
3. Boosting engagement on social media through commenting
4. How to tastefully and compliantly incorporate reviews and testimonials on your website
5. Creative ideas for other marketing assets incorporating client success stories
Implementing a Video-First Marketing Strategy: The Tools To Help Financial Ad...Samantha Russell
As we stare at the one-year mark since most of us had our entire lives turned upside down, it's important to look back at what trends are changing marketing forever.
How have advisory firms shifted their marketing efforts to fit clients' and prospects' new needs? What was a raging success and what was a struggle?
The overwhelming consensus: video!
Video has been both a raging success yet a struggle at the same time for many. We get it.
Twenty Over Ten teamed up with FiComm to uncover how to craft compelling videos using cost-effective tools and ways to leverage various distribution channels to create a more lasting impact for your firm’s brand and growth.
This presentation covers:
- The “New Skool” mindset for advisor video
- Necessary gear to get started
- Video editing with little to no experience
- Optimal length and characteristics for best engagement
- Video distribution channels best practices
Watch the replay: https://youtu.be/Dp6vhnLArXU
Want to better engage audiences and make an impact? Then consider adding visuals to your content.
Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest?
In this presentation, learn the best practices for creating infographics that will educate and engage your audience.
Discover:
– How to plan for and gather the data and content you need for an infographic.
– 5 best practices for structuring and organizing your content into an infographic.
– How to create an interactive infographic.
– Success stories and results from customers.
How One Advisor Used Digital Marketing to Get 90% of His ClientsSamantha Russell
Twenty Over Ten's, Samantha Russell, and Dan Johnson CFP® from Forward Thinking Wealth Management discuss tools and tricks to obtaining more clients for your firm through digital marketing efforts. https://bit.ly/2NNJLUa
Producing content is a challenge for businesses of all sizes – but most especially for large organizations.
With so many moving parts, enterprises should find a way to streamline the content management process while ensuring quality output.
So how can content teams achieve success and make their content stand out in a crowded marketplace?
In this presentation, learn best practices to manage and maximize your content creation process on a large scale.
Discover:
– How Autodesk and ScribbleLive work together to automate project management, simplify workflow, and increase collaboration.
– Examples and best practices for streamlining content creation, management, and usage across a large organization.
New SEC Ad Rule: 5 of the Biggest Marketing Opportunities for RIAs To Grow W...Samantha Russell
The long-anticipated SEC changes to the advertising and solicitation rules are on the horizon and we want to help you navigate the nuances and fully leverage all the new marketing opportunities that will be available.
This presentation shares insight into the details of the advertising rule proposal, what firms can do to prepare and the biggest marketing opportunities that lie ahead.
What you'll learn:
1. How to execute Google reviews to improve your organic search rankings
2. Leveraging recorded client videos
3. Boosting engagement on social media through commenting
4. How to tastefully and compliantly incorporate reviews and testimonials on your website
5. Creative ideas for other marketing assets incorporating client success stories
Implementing a Video-First Marketing Strategy: The Tools To Help Financial Ad...Samantha Russell
As we stare at the one-year mark since most of us had our entire lives turned upside down, it's important to look back at what trends are changing marketing forever.
How have advisory firms shifted their marketing efforts to fit clients' and prospects' new needs? What was a raging success and what was a struggle?
The overwhelming consensus: video!
Video has been both a raging success yet a struggle at the same time for many. We get it.
Twenty Over Ten teamed up with FiComm to uncover how to craft compelling videos using cost-effective tools and ways to leverage various distribution channels to create a more lasting impact for your firm’s brand and growth.
This presentation covers:
- The “New Skool” mindset for advisor video
- Necessary gear to get started
- Video editing with little to no experience
- Optimal length and characteristics for best engagement
- Video distribution channels best practices
Watch the replay: https://youtu.be/Dp6vhnLArXU
Want to better engage audiences and make an impact? Then consider adding visuals to your content.
Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest?
In this presentation, learn the best practices for creating infographics that will educate and engage your audience.
Discover:
– How to plan for and gather the data and content you need for an infographic.
– 5 best practices for structuring and organizing your content into an infographic.
– How to create an interactive infographic.
– Success stories and results from customers.
How One Advisor Used Digital Marketing to Get 90% of His ClientsSamantha Russell
Twenty Over Ten's, Samantha Russell, and Dan Johnson CFP® from Forward Thinking Wealth Management discuss tools and tricks to obtaining more clients for your firm through digital marketing efforts. https://bit.ly/2NNJLUa
For our TrustED Conf 2021 VR World Tour, we heard from Martin Sprong, a seasoned digital marketer, specialising in SEO on The Power Of Persuasion.
Find out what the principles of persuasion are and how to apply them to your digital marketing activities. Learn about the power of persuasion.
During this presentation, interlinkONE CMO Jason Pinto presented "10 Marketing Ideas in 60 Minutes".
He covers a variety of topics, including:
- A/B Testing
- Landing Page Optimization
- Online Marketing Audits
- Direct Mail & QR Codes
- Mobile Websites
- Social Media Monitoring
- And more...
A 3.5 hour workshop introducing Presumptive Design, situating it within design thinking and research methods, and providing hands-on exercises to internalize the technique
Creating Content Marketing Programs that Product Revenue Kapost
Full [on-demand] webinar: http://bit.ly/content_revenue — Learn how to minimize the content learning curve to maximize revenue, from B2B marketing leader Ardath Albee.
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Khoros
74 percent of online consumers get frustrated when content is not personalised to their interests. With the data available, brands should deliver the experiences their audiences ask for across channels. Join this session to learn how you can unlock key insights to drive lasting customer loyalty.
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
How One Advisor Supercharged SEO Efforts to Rank #2 in Just 3 Months With Mar...Samantha Russell
Financial advisors who are just starting out not only have to face stiff competition from other well-established firms but it can be nearly impossible to make your content stand out in the oversaturated market.
However, strategically ranking for a target keyword is still very much possible.
How?
By following the right processes and implementing the right SEO strategies.
Samantha Russell, Chief Evangelist at FMG Suite and Twenty Over Ten and special guest, Marc Westlake CFP®, TEP, APFS, EFP, QFA, managing director for Global Wealth review exactly how their firm is successfully ranking #2 for top keywords in Google in just 3 months after launching their new website.
Learn the successful strategies that will help your firm rank in 2021 and beyond, including:
- COVID-19 SEO impacts and opportunities to seize post-pandemic
- Top SEO tactics to execute in 2021
- Optimizing content for search engines in 2021
- SEO and the new SEC Ad Rule
John Jantsch — How to Guide The Perfect Customer JourneySemrush
These slides were presented at the SEMrush webinar "How to Guide The Perfect Customer Journey". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-guide-the-perfect-customer-journey/
Visual assets support searcher intent by grabbing readers’ attention, providing additional context and clarifying concepts for visual learners. Here are 14 types of visual content to include in your digital marketing strategy.
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
7 ways to generate ideas for new product (ProductCamp Boston 2016)ProductCamp Boston
John will share a list of 7 common areas to explore when trying to generate new features.
About John O'Brien
John O'Brien is Director of Product Management for a large information services company based out of Waltham, MA. He has been working in product management for over a decade in various roles. John earned is MBA at Columbia University in 2006 with a focus on finance and new product development.
5 Social Media Marketing Apps to Improve Your Marketing StrategyCloudBooks
Would you like to improve your social media marketing? Do you want to streamline your social media marketing and make your life a little bit easier? If yes then you must check these five web based apps. As a social media marketer, you’ll likely want to find apps that will help you keep up with social networking and stay productive while on the go.
Through The Looking Glass: The Value of Good DesignSteve Floyd
Our professional lens often shapes how we perceive value. The larger UX / IA and Content Strategy community have always looked at us (Search Engine Marketers / Digital Marketers) as disruptive to the communication goals of the organizations we work for, and rightfully so. We are notorious for undervaluing design, but it doesn’t have to be that way! We need to be more empathetic to those who make our campaigns a success.
In this presentation I provide actionable resources that search engine marketers / digital marketers can use to better integrate into the design process as well as how they can add value and insights to the people on the other side of the house. The key takeaways from this presentation for attendees would be:
– Understanding how designers think and what they value
– Understanding the language and tools UX / IA / CS professionals use in contrast with the language and tools search engine marketers use
– How digital marketers can add value to the workflow of the people we work with (how, when and where to integrate)
Meetup Senior PM on How Collaboration Can Lead to a WinProduct School
Main takeaways:
- Product Managers need to be strong collaborators to win
- Who to collaborate with, why, how and when
- What impactful collaboration looks like
Setting Objectives: 10 ways to stimulate your creativityDavid Colliquet
Do you need some inspiration to convert Goals into Objectives? This Slideshare gives 10 tips to stimulate your creativity. They are usable both in a private and professional context.
For our TrustED Conf 2021 VR World Tour, we heard from Martin Sprong, a seasoned digital marketer, specialising in SEO on The Power Of Persuasion.
Find out what the principles of persuasion are and how to apply them to your digital marketing activities. Learn about the power of persuasion.
During this presentation, interlinkONE CMO Jason Pinto presented "10 Marketing Ideas in 60 Minutes".
He covers a variety of topics, including:
- A/B Testing
- Landing Page Optimization
- Online Marketing Audits
- Direct Mail & QR Codes
- Mobile Websites
- Social Media Monitoring
- And more...
A 3.5 hour workshop introducing Presumptive Design, situating it within design thinking and research methods, and providing hands-on exercises to internalize the technique
Creating Content Marketing Programs that Product Revenue Kapost
Full [on-demand] webinar: http://bit.ly/content_revenue — Learn how to minimize the content learning curve to maximize revenue, from B2B marketing leader Ardath Albee.
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Khoros
74 percent of online consumers get frustrated when content is not personalised to their interests. With the data available, brands should deliver the experiences their audiences ask for across channels. Join this session to learn how you can unlock key insights to drive lasting customer loyalty.
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
How One Advisor Supercharged SEO Efforts to Rank #2 in Just 3 Months With Mar...Samantha Russell
Financial advisors who are just starting out not only have to face stiff competition from other well-established firms but it can be nearly impossible to make your content stand out in the oversaturated market.
However, strategically ranking for a target keyword is still very much possible.
How?
By following the right processes and implementing the right SEO strategies.
Samantha Russell, Chief Evangelist at FMG Suite and Twenty Over Ten and special guest, Marc Westlake CFP®, TEP, APFS, EFP, QFA, managing director for Global Wealth review exactly how their firm is successfully ranking #2 for top keywords in Google in just 3 months after launching their new website.
Learn the successful strategies that will help your firm rank in 2021 and beyond, including:
- COVID-19 SEO impacts and opportunities to seize post-pandemic
- Top SEO tactics to execute in 2021
- Optimizing content for search engines in 2021
- SEO and the new SEC Ad Rule
John Jantsch — How to Guide The Perfect Customer JourneySemrush
These slides were presented at the SEMrush webinar "How to Guide The Perfect Customer Journey". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-guide-the-perfect-customer-journey/
Visual assets support searcher intent by grabbing readers’ attention, providing additional context and clarifying concepts for visual learners. Here are 14 types of visual content to include in your digital marketing strategy.
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
7 ways to generate ideas for new product (ProductCamp Boston 2016)ProductCamp Boston
John will share a list of 7 common areas to explore when trying to generate new features.
About John O'Brien
John O'Brien is Director of Product Management for a large information services company based out of Waltham, MA. He has been working in product management for over a decade in various roles. John earned is MBA at Columbia University in 2006 with a focus on finance and new product development.
5 Social Media Marketing Apps to Improve Your Marketing StrategyCloudBooks
Would you like to improve your social media marketing? Do you want to streamline your social media marketing and make your life a little bit easier? If yes then you must check these five web based apps. As a social media marketer, you’ll likely want to find apps that will help you keep up with social networking and stay productive while on the go.
Through The Looking Glass: The Value of Good DesignSteve Floyd
Our professional lens often shapes how we perceive value. The larger UX / IA and Content Strategy community have always looked at us (Search Engine Marketers / Digital Marketers) as disruptive to the communication goals of the organizations we work for, and rightfully so. We are notorious for undervaluing design, but it doesn’t have to be that way! We need to be more empathetic to those who make our campaigns a success.
In this presentation I provide actionable resources that search engine marketers / digital marketers can use to better integrate into the design process as well as how they can add value and insights to the people on the other side of the house. The key takeaways from this presentation for attendees would be:
– Understanding how designers think and what they value
– Understanding the language and tools UX / IA / CS professionals use in contrast with the language and tools search engine marketers use
– How digital marketers can add value to the workflow of the people we work with (how, when and where to integrate)
Meetup Senior PM on How Collaboration Can Lead to a WinProduct School
Main takeaways:
- Product Managers need to be strong collaborators to win
- Who to collaborate with, why, how and when
- What impactful collaboration looks like
Setting Objectives: 10 ways to stimulate your creativityDavid Colliquet
Do you need some inspiration to convert Goals into Objectives? This Slideshare gives 10 tips to stimulate your creativity. They are usable both in a private and professional context.
The factory is quickly becoming a "mixed use" computing environment. The PC-centric period is winding down. Mobile devices are rapidly gaining the largest share of the client computing power. Applications (content) will be delivered to users and devices with relevance to their location, skill set and the events occurring around them. ACP, Alpharetta, GA. is the first to market with "complete" mobile computing solution which fills the needs of mobile users in the factory - "Relevance".
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.
Jay Berkowitz, CEO of TenGoldenRules.com presents the 10 Success Strategies for Internet Marketers at Affiliate Summit West in Las Vegas on January 13, 2009.
The purpose of this webinar is to highlight some of the awesome features available within the Salesforce that help companies adopt and manage social as part of their Marketing, Sales and Service DNA, rather than just something the marketing team takes care of.
These tips go beyond the 101 and 102 training and are hyper focused on hacks and focused tips that will add practical value to your social media workflow.
It doesn't matter whether you are currently a Salesforce customer, or are assessing Salesforce as a strategic technology platform - this training will highlight the cooler features that not everybody knows about.
This webinar will cover the following Salesforce 17 #ProTips created by seasoned Salesforce Social vet Robin Leonard:
1. Workspaces
2. Content Library
3. Publish Workflow
4. Content Reporting
5. Engage Workflow and Reporting
6. Enabling Social Cases, Social Leads and Social Journeys
7. Creating Dashboards
8. Using Workbenches for Reporting
9. Integrate Social with your BI Platform
10. Intelligent Tagging
11. Intelligent Crisis Notifications
12. Salesforce Live Message + Social Hub
13. Lightning Service Console
14. Social Sidebar
15. Using Milestones to track KPIs
16. Command Center
17. CRM targeted Social Advertising
18. Social Advertising Look-a-like Lead Gen Loop
Pumping out content is easy for an enterprise brand.
But is that content providing higher ROI and value to your target audience or leading to higher bounce rates?
Does your target audience feel the same connection to your content as you do?
Do you take part in the online conversations that matter to your brand?
Are you tracking the right competitors?
This presentation seeks to help enterprise brands be more strategic in planning content, expanding their competitive reach, and truly connecting with their target audience.
Register for this webinar to learn how brands can enhance cross-functional agility, increase their impact in digital marketing, and prepare for 2022’s demand evolution.
You’ll learn:
-Why competitive research is your most effective tool in identifying conversations you should be part of.
-What people are asking about your content via YouTube.
-How to put quality over quantity and avoid churning out articles with low SEO value.
Enterprise brands get a lot of organic traffic, but that doesn’t always lead to conversions.
Oftentimes, it’s just noise based on name recognition and domain authority.
Join Katie Greenwood, Sr. SEO Manager at Conductor, as she shows the ins and outs of creating an effective enterprise content strategy that leads to conversions, not bounces.
She will review how top brands create content that generates loyal customers and establishes themselves as leaders in their space.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
13 Tried and True Growth Hacking StrategiesWishpond
This slidedeck will break down 13 specific strategies we've used (or seen used) to great effect to grow business online. Lead generation, lead nurturing, site optimization, it's all here and more.
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
Setting & Managing Client Expectations During Site Launches - STAT City Crawl...Joe Kelly
After five years of in the field of SEO, I've learned a lot of great lessons about how to effectively communicate during site launches. This presentation will give you clear and actionable takeaways to help enhance your communication with clients during SEO site launches.
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
4. Tip #1: Pursue a Hub and Spoke Model The Big Ball of Clay Old YourWebSite.Com
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6. With optimization it is possible to track email marketing campaigns, PPC campaigns and even offline campaigns through to conversion/exit.
7. Apply the lather, rinse, and repeat principle for improving performance over time. What to Monitor? Search Terms and Keywords Page Views and Popularity Referral Source Conversion
9. Tip #3: BuildwithPurpose 1 5 Plan nowor Plan Later Planning & Discovery 2 Your Business, Your Customers, Your Competitors. 4 3 This process begins with an analysis of your competitive environment and existing marketing and technology infrastructure. Review baseline data and establish the criteria for evaluating your success. Hold every decision up to the 3 pillars of any web project – Time, Cost, Scope. Plan but be flexible. The web can create new opportunities if you listen to your customers. Findings & Deliverables Identify User Roles/Types Identify & Review Competitors Identify Data Sources Develop Personas Create Information Architecture
10. Tip #4: Effective Design Converts 1 5 ApplytheHusbandPrinciple Wed Design & Development 2 Design & Prototyping 4 The most effective design often considers utility as much as visual-appeal. Assuming Hub & Spoke standard and measurement principles are attained, your design should evolve over time to optimize for conversion. Enforce Standards. Pay attention to user habits. Your website might not be where most people see your content. Consider mobile, iPad, social media channels and plan accordingly. Last but not least, if it’s not working, you can always trade it in for a new & improved model. 3 Tips for Effective Design Consistent, Intuitive Architecture Clear Calls to Action Enforce Design and Brand Standards across web assets
11. Tip #5: Live or Die bytheSword 1 5 How to Manage Risk and BuildforScale 2 Development Development 4 Don’t get hung up on the right technology ‘stack’. Implementation quality is always the most important factor for a successful project. Strive for ‘Elegant Code’ Component Based Loosely Coupled – limited regression issue Extensible Taxonomy – the power or correlated content 3 Evidence of a Bad CMS build? Limited # of Page Templates Limited Structured Content Broken Workflow Duplicate Content & Content Entry
12. Tip #6: Hosting & Code Matters 1 5 At least Google thinks so... Delivery & Closing 2 Delivery & Hosting 4 Don’t underestimate the importance of page load time. Good code and good infrastructure can improve your search engine ranking. Good code and hosting practices support improved SEO, accessibility and cross-browser and cross-platform functionality. Don’t lose Page Rank value. 301 vs. 302 and 404 – what does it all mean? 3 Tools for Improving Site Performance Google Webmaster Tools Yahoo!’s Yslow
