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Subway Presentation
Subway presented a SWOT analysis of their company. Their strengths include being a worldwide brand with over 41,000 locations, offering healthy food options, and providing quick service. Weaknesses are a limited menu, lack of dessert options, and inconsistent customer satisfaction. Opportunities exist in customizing menus for all ages and helping control obesity. Threats include increased competition offering better quality food and lower prices. Subway aims to use SWOT analysis more frequently to address weaknesses and threats while pursuing opportunities.
Subway Presentation
- 1. PARTICIPANTS Delia Sinescu Cristea,Florentina -Adrina EugenStramaturau Catlin-Alexandru Negomireanu Douglin Natalie Vannessa SIN16434426 CRI16434610 S NEG16434745 S
- 2. Subway SWOT AnalysisPresentation Outline Strengths Weakness Opportunity Threats
- 3. Introduction • More than41000 location worldwide • Privately held company • Founded in Bridgeport, Connection cut U.S(August28,1965) • Founded by Fred Deluca and Peter BuckSource:http://www.subway.com/enus/aboutus/history
- 4. • To produceuncomplicated informative results (Business news dayly.2017) • Takes great pride in serving its costumer and communities • Seek continues improvement in al that is does • Offering a range of speedily obtainable nutritious meals (Subway 2017) Objective
- 5. Strengths • Hygienic foodand quick service • Worldwide brand recognition and high brand loyalty • Franchise stuff training is structured, and disegn to assure rapid growth • Easily accessible • Subway offers free sub along with a beverage (The Sun 2017) • Subs sandwich offers healthy food that are prefered and much better as compared to fast-food chains like McDonalds'sSource: http://sunriseexports.net/strengths
- 6. • Customer Satisfactionnot the same everywhere • High employee turn ever rate • Limited menu • No desert option for gluten-free or diabetic diet • No child entertainment • Lost some voluble costumer • Lost focusing in observation • Ensuring costumer demand is kept wisely Weakness https://www.hellmannconsulting.com/acing-the-interview- whats-your-greatest-weakness/
- 7. Opportunities • Customizable menuoffering • Good nutrition geared to all ages (children and seniors can enjoy ("eat fresh”) • Help to control childhood obesity • Ensuring costumer Demands ( Source: 2020projectmanagement.com/2015/07/an-opportunity-to- survive-and-thrive-during-the-oil-and-gas-industry-downturn/
- 8. Threat • Competitors hasbetter quality of meat • Higher demand and competitive for healthy food • Competition decreases their prices • Bad Economy • Identifying the threat (Pencil-pr.co.uk, 2015) Source:saylordotorg.github.io/text_mastering-strategic-management/s07- evaluating-the-external-enviro.html
- 9. Consideration • Subway havecome long way decade • Considering implanting Swot analysis more frequently • Stopping further fails • Climbing back to the top Source www.123rf.com/photo_65941802_back-view-of-young- businessman-in-white-tile-interior-climbing-stairs-success-concept-3d- rendering.html
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