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Marketing Plan-Subway CASE STUDY
1. The marketing plan analyzes Subway's market situation in South Korea, including a SWOT analysis and competition assessment. 2. The marketing strategy aims to position Subway as the most environmentally friendly fast food chain. Target markets include Asia, specifically South Korea. 3. Key tactics include replacing single-use plastic with reusable dishes, providing incentives for reusable tumblers, and addressing high barriers to entering the Korean market.
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