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SUPPLY AND DISTRIBUTION CHANNEL OF SUBWAY

This document provides an overview of the Subway sandwich chain, including its products, operations, and business model. Some key points: - Subway is a leading global sandwich chain with over 45,000 restaurants across 112 countries. It focuses on making fresh sandwiches and salads in front of customers. - In addition to submarine sandwiches, Subway's menu includes wraps, salads, baked goods, and breakfast items. Their core product is the submarine sandwich. - Subway restaurants customize orders to customer specifications and cater to dietary restrictions in different countries. Store operations emphasize food safety, customer service, and cleanliness. - The franchise model allows for easy opening of new locations and has supported Subway

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• A leading sandwich chain, with 45,000 restaurants, spread across 112 countries out of which 591 are spread in 68 cities of India • It makes your food in front of you and get to pick what you want • Subway restaurants in India do not serve beef and pork products in deference to Hindu and Muslim beliefs respectively and sell an extended vegetarian range due to the large number of vegetarians in the country. • Subway's menu varies between countries, most significantly where there are religious requirements relating to the meats served. • Its USP lies in its association with both health and taste • It serves nutrition subs, salads, wraps among others • Subway used the advertising slogan "Eat Fresh", and focused on how its sandwiches were made from freshly baked bread and fresh ingredients, in front of customers to their exact specifications,
SUBWAY- PRODUCTS 1. CORE PRODUCT IS THE - SUBMARINE SANDWICH OR SUB 2. IN ADDITION TO THESE, THE CHAIN ALSO SELLS- WRAPS, SALAD, PAININIS, BAKED GOODS INCLUI=DING COOKIES, DOUGHNUTS AND MUFFINS 3. SUBWAY ALSO SELLS BREAKFAST SANDWICHES, ENGLISH MUFFINS AND FLATBREAD 4. LAYS, COLD DRINKS, NESCAFE COFFEE, BROWNIE AND PACKAGED COLD DRINKS, COOKIES
• Easy access. Subway can easily open a restaurant nearly anywhere. Unusual locations include a laundromat, church, and car dealership. • Healthy perception. "When customers want something fresher or lighter than burgers and fries, Subway is an easy choice, and its range of vegetables and cold cuts lend to a broader brand perception of Subway. • Ability to customize. Customers today are all about making meals to their specifications. Subway has been all about customization from the beginning, adding to its popularity. • Simple franchising model. Subway stores are easy and economical to open. As a result, franchisees are lining, up
P.E.S.T ANALYSIS • PEST analysis (political, economic, social and technological) is a strategic analysis or doing market research which gives an overview of the different macro- environmental factors to be taken into consideration.
COMPETITION • Subway has attempted to keep pace with changing food trends, offering toppings such as hummus and a creamy sriacha sauce to win back health-conscious customers. • But analysts say they have often been too little, too late in a world where fast-casual rivals are better at marketing their quality, and even Wendy’s and McDonald’s are offering organic drinks, black- bean burgers and kale.
RETAIL MARKET STRATEGY
HUMAN RESOURCE MANAGEMENT
STORE MANAGEMENT • The Shift Manager supervises the operations of a shift to ensure that food safety, product preparation, cleanliness, and inventory control standards are maintained. • This may include scheduling and supervising staff. • Exceptional customer service is a major component of this position. • A Sandwich Artist greets and serves guests, prepares food, maintains food safety and sanitation standards, and handles or processes light paperwork. Exceptional customer service is a major component of this position. • Tasks & Responsibilities: Prepares food neatly, accurately and in a timely manner.
SUPPLY CHAIN MANAGEMENT FLOW (SCM) Supply chain management can be defined as a systematic flow of materials, goods, and related information among suppliers, companies, retailers, and consumers. Supply chain management process involves the supply and demand of commodity in your restaurant. TYPES: There are three different types of flow in supply chain management 1.Material flow 2.Information/Data flow 3.Money flow
• SUPPLY CHAIN AT LOCAL LEVEL Talking about supply chain, their website details, “Pink Papaya Foods Pvt. Ltd Franchisee” owns vehicle to source from central warehouse and inter outlets; the orders are placed on Tuesdays and received on Fridays. • LOGISTICS FOR HOME DELIVERY Whereas the logistic for home delivery is done in such a way: orders are taken up by the centralized call center, from where information is passed on to the nearest Subway outlet and the delivery is done by the staff members as there is no delivery boy. Each outlet has three delivery bikes.
DISTRIBUTION CHANNEL • The distribution function of marketing is comparable to the place component of the marketing mix in that both center on getting the goods from the producer to the consumer. • A distribution channel in marketing refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users. • It has at its center transportation and logistical considerations.
Direct Distribution A distribution system is said to be direct when the product or service leaves the producer and goes directly to the customer with no middlemen involved. This occurs, more often than not, with the sale of services. For example, both the car wash and the barber utilize direct distribution because the customer receives the service directly from the producer. This can also occur with organizations that sell tangible goods, such as the jewelry manufacturer who sells its products directly to the consumer. Indirect Distribution Indirect distribution occurs when there are middlemen or intermediaries within the distribution channel. In the wood example, the intermediaries would be the lumber manufacturer, the furniture maker, and the retailer. The larger the number of intermediaries within the channel, the higher the price is likely to be for the final customer. This is because of the value adding that occurs at each step within the structure.
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