Subhendu Biswal is an accomplished business professional with extensive experience in automotive marketing, manufacturing, and financial services, specializing in asset financing and distribution. He has a proven track record of building successful auto loan portfolios, enhancing operational efficiencies, and leading teams across various organizations including Maruti Suzuki, Toyota, and Sundaram Finance. His expertise encompasses consultative selling, relationship management, and strategic planning, underscored by a commitment to continuous improvement and team development.

1. Subhendu Biswal
sb@subhendubiswal.com +1 914-318-8738 (Mob), 500, Central Park Ave., Apt-422, Scarsdale, NY-10583
Professional Summary
 An accomplished business professional with rich & diverse business experience. Automotive Marketing &
Sales, Manufacturing; Banking and Financial Services- Asset Financing & Distribution domains.
 Comprehensive functional knowledge on all functional/operational areas of the businesses, ingrained
through a career path started with formative years with Maruti Suzuki India. Baptized with Japanese
production systems, lean practices, supply chain management & Kaizen principles.
 Strong track record of successes with exposures to various process and capability efficiency enhancement
projects involving both IT solutions and business process re-engineering approaches.
 A creative problem solver, a strategist-practicing consultative sales, with inspirational leadership traits
and strong work ethics, chosen as business leader with two other respected companies like Toyota ,
Sundaram Finance.
 A Passionate, persuasive and impactful communicator, always keen on developing team members.
 Result driven team player with likable, fun and energetic personality.
 Lifelong student of Finance /leasing – processes, Automotive Engineering -Sales & Business practices.
 Highly adaptable individual with and aptitude to quickly ingrain into a multi-cultural, large, geographically
diverse corporations.
ACHIEVEMENTS
 Led my team to build a ‘best in industry’ auto loan portfolio 25K customer base, 20bn size. Instrumental
in tie ups with auto OEMs like Dialmer, TATA, Leyland, John Deere for distribution of auto loans.
Consistently balanced Growth, Quality and Profitability aspects of the business.
 Most profitable Distribution operations, systematic implementation of new contact program resulted in
cross sell of nearly 2 additional products to the customer base.
 My regions gained market share in Auto business. Over LY, gain of 1.3% and 2.4% MS respectively,
achieved through polished implementation of Sales Processes and broadened engagement with all stake
holders including dealer principals , staff and consumers.
 Lead member in successful implementation of “Dealership Management System” a cutting edge third
generation system to cater tomorrow’s business needs on Automobile Retails and After sales Service.
 Outstanding commendation for my region/dealers on significant achievements on allied businesses like
pre owned cars, accessories sales, extended warranty sales and finance penetration.
KEY STRENGTHS
 Consultative Selling Skills, Chanel Sales Management, Corporate Institutional sales.
 Domain Knowledge of Automotive Marketing & Sales functions, Manufacturing, Financial Services- Asset
financing & Distribution.
 Ability to think in structured manner in complex business situations.
 Ability to work along with multitude of departments and team members in a large corporate environment.
KEY SKILLS
 Kaizen /continuous improvement of business & processes with application of PDCA framework.
 Strong interpersonal and relationship building skills based on openness & mutual value creation.
 Certified lead Auditor for ISO-9000
 Adept in IT interfaces like MS Office suite, Auto OEM/ Financial Services proprietary IT system involving
Oracle client server architecture.
BUSINESS EXPERIENCE
Jan 2008 –Sundaram Finance Limited (Industry: BFSI)
Jun 2013 Senior AGM, Distribution, Assets Financing & Sales Planning
 Business Responsibility –Assets Finance & Distribution. Led creation and management of a large auto loan
portfolio of 25K customers’, 20bn size. Strategic tie ups with auto OEMs like Daimler, Tata, Leyland,
Suzuki, Hyundai etc. for auto loans.
 Extremely productive Distribution Operations. Cross sell of nearly 2 products per customers to the entire
base. Overall 30% net retention.
 Thought leadership and development responsibility of 50 members- direct reporting team with dual layer
structure.
 Through the team, deployment and engagement of additional 200 Sales Associates at 47 location
branches in the region.
 Over all skill development for the team on all assets and liability products, insurance product ranges.
(Auto Loans, Home Loans, Mutual Funds Equity/Debt, Deposits, General Insurance Motor, Non Motor,
Health etc.).
 Sales & Distribution Strategy-Pan India, Core member.
 Design & Execution of customer surveys on voice of the customers -design and execution lead.
 Effective relationship management with 10+ key principals for distribution products.

2. Apr 2007 -Toyota Kirloskar Motors, India
Dec 2007 Sr. Manager. (Industry: Automotive /Cars)
Leadership:
 Planning and implementation of specific countermeasures related to Marketing & Sales challenges in
different markets applying PDCA frame work.
 Interfacing and measurement of VOC (internal/external), and various departments to build consensus and
countermeasures to Marketing & Sales issues.
Jan 2006 –Maruti Suzuki India Ltd. India
Apr 2007 Regional Manager (Industry: Automotive /Cars)
Business Development and Ownership of KPIs
 Sales, Market Development & After Sales responsibility for a region.
 Annual Sales 20,000 units. INR 126 mil Sales Promotion budget
 14 Dealerships (350 Dealer Sales staff), 15 member direct reporting team.
 Order to delivery cycle optimization.
 Inventory to Retail ratio.
 Inquiry to conversion ratios
 Service load Achievement
 Sales Satisfaction Index and Customer Satisfaction Index
 Dealer Business Performance system(P&L)
 Over business improvement process using Balance Score Card tool for dealership operations
Process & Market Development
 Key member in a CFT team, on designing and implementation of a cutting edge real time DMS for the pan
India dealer network.
 Design and introduction for Firm Ordering System for the network.
 New Dealership selection and activation.
 Design and implementation of marketing plans
Aug 2004 -Maruti Suzuki India Ltd. India
Dec 2005 Manager, Corporate Sales.
Business Development
 Within separate non retail customer segments-Corporate, Taxi/Fleet, Govt./CSD, Non retail products like
Ambulance/Cargo, with objective of 25% retail penetration & annual business volume target of 10000
cars per annum.
 Mapping, relationship building activities & incentive programs & business in approx. 200
corporate/institutions spread across Karnataka/Andhra Pradesh states.
Operational Processes & Activities
 Objective identification of corporates & institutions, continuous intelligence gathering, potential
assessment through networking.
 Sustained relationship building activities at the Key accounts jointly with the dealerships/ corporate sales
managers.
 Development of Manpower with training of corporate sales teams. Benchmarking and sharing of best
practices
Jul 2000 -Maruti Suzuki India Ltd. India
Jul 2004 Territory Sales Manager (Territories: Tamil Nadu, Kerala & Karnataka)
Business Development
 Ownership of sales volume and market share in key markets.
 Effective Channel sales management through continuous engagement with entire cross section of the
dealership organization.
 Implementation and execution of ATL & BTL marketing activities.
 Design and execution of seasonal sales promotion activities.
Mar 1993 -Maruti Suzuki Ltd, India
Jun 2000 Graduate Engineer Trainee, Executive, Deputy Manager
Sales Administration & Distribution Planning
 Translation of demand feedback and order pattern from market feedback through the Regional offices to
the production scheduling and consumer promotion planning.
Order and Payments processing:
 Key member in implementation and administration of an internet based vehicle ordering system,
accommodating a large no of model, trim levels, color variants, for a nationwide dealership network.
Reporting system to management team on order trend and efficient usage of funds.
Dispatch planning/logistics
 Transportation of specially designed car carrying trucks , so that the order to deliver cycle remains same
all over India.

3. EDUCATION
1988 - 1992 University College of Engineering - Burla, India, Bachelor of Engineering (Mechanical)
DOB June 10, 1971