1. Tarun Singhal
Mobile: +91 9958695556 ~ E-Mail: singhalmeenu@yahoo.com
Senior Managerial Assignments – Auto / Auto Ancillary Sector
Sales & Marketing ~ Business Development ~ Customer Service ~ Network Management
Professional Snapshot
 Seasoned professional with approx 19 years of experience in heading the teams
for driving overall Sales & Marketing, Business Development, Revenue Generation
and Profitability.
 Hands on experience in exploring & developing new markets, appointing channel
partners, accelerating growth and achieving desired sales goals.
 Proficient in handling market forecasting and identifying & formulating strategies
to exploit business opportunities.
 Ability to formulate and implement tactical initiatives to achieve corporate
strategic goals.
 Adroit in handling business development, identifying & developing new markets,
lead generation, client retention and achieving targets.
 Possess credibility & personal integrity that leaves lasting impressions with
decision makers, motivate employees and generate loyalty.
 Skilled in managing teams to work in sync with corporate set parameters &
motivating them for achieving business and individual goals.
 Effective communicator with good relationship building & interpersonal skills.
Strong analytical, problem solving & organizational abilities.
Skill Set
 Managing marketing operations with a view to achieve business (sales volume & market share) objectives and
ensure top line and bottom line profitability.
 Establishing short term / long term budgets and designing business plans / strategies for maximizing profitabili ty &
revenue generation & realize corporate goals.
 Implementing strategies / policies for sales and marketing of products; reaching out to the unexplored market
segments / customer groups for business expansion.
 Gathering market intelligence, tracking competitors’ activities and providing valuable inputs for fine tuning sales &
marketing strategies.
 Recognizing and establishing financially strong and reliable channel partners for deeper market penetration;
providing training & direction to channel partners for ensuring quality performance.
 Analyzing different dealerships and implementing strategies to improve profitability.
 Ensuring speedy resolution of queries and grievances, maintaining excellent relations with clients to generate
avenues for additional business.
 Developing and ensuring customer satisfaction by maintaining excellent TAT for delivery and standard service
quality norms.
 Supervising and monitoring the performance level of the service staff for ensuring superior customer service and
accomplishment of service targets.
 Coordinating activities for identification of training needs of employees for upgrading their technical skills.
Employment History
Current Assignment:
Jan’13- Till Date as ZM (Sales & Business Dev) with TAFE Ltd., Delhi
The Role
 Handling northern & central states of Punjab , JK , HP , Haryana & Chattisgarh as Zonal Manager with the help of
large team & channel partners
 Ensuring achievement of sales & customer care targets in terms of volume, MS, contribution, spare parts, service
revenue, implements, oils, accessories etc.
 Controlling operational & financial business parameters while achieving the targets.
 Successfully resolving customers’ issues as & when required.
 Monitoring & reviewing progress of organization driven special projects such as Punjab project, NH 1 , SRCR,
Vistaar etc
 Responsible for de-bottlenecking the issues of team members enabling them to perform their duties well.
 Implementing processes & systems including HR related – TPMS , TIMS , Pro G , Pro D etc
 Accountable for policy formation & review for the Zone
Strategic Planning
Sales & Marketing
Business Development
Channel Management
Sales Promotions
Client Servicing
Maintaining CSI
Team Management

2. The Highlights
 Formulated & implemented weak market strategy to increase local sales in HAR / PB
 Model Mix improved – Profitability
 Increased DMS & Net MS in PB/HAR , CG – Took channel corrections & exposure reduction
 Curtailed ‘ Exports’
 Brought higher HP range to Punjab – A resultant of series of initiatives Customer Forums , Plant Day , Drilling
Exercises etc
 Introduced 24/48 Hr CC resolution in TAFE – Later started PAN India
 Separate IS dealer conceptualized – WIP
 Model pool started
 ATOM dealer conceptualized & seeding done in Haryana
Mar’07-Oct’09 & Sep ’10 – Jan’13 as DGM (Sales & Customer Operations) with Mahindra & Mahindra Ltd.,
Vijaywada (Auto And Farm Sector) & Hyderabad
The Role
 Supervising large dealer network with the help of AO Team to achieve the desired results.
 Ensuring achievement of sales & customer care targets in terms of volume, MS, contribution, spare parts, service
revenue, implements, oils, accessories, crop inputs, etc.
 Controlling operational & financial business parameters while achieving the targets.
 Successfully resolving customers’ issues as & when required.
 Monitoring & reviewing progress of organization driven special projects such as Samridhi, Digital Gaon Abhiyaan,
Driver Sanmaan, S2S, S2S Plus, Crop Based Selling, etc.
 Responsible for de-bottlenecking the issues of team members enabling them to perform their duties well.
 Implementing processes & systems, enabling standardization; HR system & policies – Dipstick, R3, Q12, ESS, etc.
 Accountable for policy formation & review.
The Highlights
 Acquired all India No. 1 AO – Customer Connect / Complaint Resolution within 48 hours (90%) & 24 hours (74%).
 Bagged No. 1 – AO is CSI & SSI Survey – External; No. 3 (all India) in DSI Survey – External.
 Registered a volume & MS growth - 4216 & 39% ( F11) from 3811 (F10) & 37% . Apr-Dec( F12) – 3846 & 40.5%
 Awarded highest grade – ES (Expectations surpassed).
 Amongst the Top 3 – AO in the zone in Employee Satisfaction Survey by Gallup.
 Credited for channel enhancement and its usage as a major strategic tool. Innovative ideas were implemented to
capture customer voice.
Preceding Assignments
Feb’06-Mar’07 with FTES (Farmtrac Tractor Europe Sp. zo.o), Poland as Manager - International
Marketing
The Highlights
 Focused on top line & bottom line, strengthened the distribution network, LC operations, logistics planning
according to build specifications, MIS, market specific strategy formulation and implementation, etc.
 Developed dealers in West Europe Germany, Denmark, etc.
May’03-Jan’06 with Escorts Ltd., Jaipur as Area Manager
The Highlights
 Tripled the no. of dealers to 51 and enhanced the network.
 More than doubled the volumes to 1882.
 Attained Prestigious Award of AMG – HERO from Business Head.
 Increased market share by 4% (17% from 13%).
 Re-engineered & re-energized Powertrac Network, which was later on implemented at an all India level.
 Door step service was used as special tool to improve CSI.
May’96-May’03 with Mahindra & Mahindra Ltd. (FES)
Growth Path
May’96-Apr’02 GET/TE/TM
Apr’02-May’03 Assistant Area Manager – Jaipur
The Highlights
 SY stock was brought to 10 days from 45 days. Consolidated the position as No. 2 player.

3.  Received got Star Performer Award. Received ¾ circle in first audit of Jaipur office by Prof. Washio (Individual
Deming Award Winner).
 Drove dealers to win Best MSS Implementation Prize. Achieved average forecasting accuracy of 93%.
Jun’01-Mar’02 / Nov’96-May’01 with TIC, Patna & as Territory Manager - Jaipur
The Highlights
 Meritoriously became no. 1 in Bihar - FY 1997, by beating HMT for the first time; placed at no. 1 in Rajasthan - FY
2001 – in terms of wholesale.

May’96-Oct’96 with Marketing HO, Mumbai as GET
The Highlights
 Worked on a special assignment “Study and Analysis of various Parameters for the New Site Selection of Tractor
Third Plant” under the guidance of Ex. VP. Successfully completed the project well within time limit of 8 months.
Scholastics
 B.E. (Mechanical) from Rajasthan University in 1995.
 Certificate in entrepreneurship from Symbiosis – Pune
 PGDBA , Distance learning from Symbiosis - Pune

Personal Dossier
Date of Birth: 6th
November 1972
Address: 197 , Near Gate No1 , GH 13 , Pashchim Vihar , New Delhi
Languages: Hindi, English, & Marwari
Current CTC Rs 41.0 lac pa. approx
References: Available upon request