This document summarizes a presentation about stumbling into social media success. The presenter discusses how they got their start in social media by filling a need at their previous job where no one else was utilizing these tools. They then experienced rapid growth and success. Some of the key lessons discussed include focusing on storytelling, using data, making friends online, and promoting your work. The overall message is that success in social media happens organically by trying new tools and learning through experience rather than following gurus or experts.

1. ST U M B L I N G I N TO S O C I A L
M E D I A S U CC E SS
R I T Y O U N G P R O F E S S S I O N A L S — O C T O B E R 2 5 , 2 0 1 7

2. ST U M B L I N G I N TO S O C I A L
M E D I A S U CC E SS
R I T Y O U N G P R O F E S S S I O N A L S — O C T O B E R 2 5 , 2 0 1 7

3. A L I T T L E B I T A B O U T M E
• Been at RIT a bit over 5 months now.
• Worked as a journalist for 11 years- Utica, South Bend,
Rochester
• Went in to PR
• Moved to The College at Brockport

4. So, how’d you get into social
media?

6. I don’t know.

7. T H I N G S J U ST K I N D A H A P P E N E D
• Text100 had a big focus on new technology
• Brockport= Waaay behind.
• No one was doing it. So I did it.
• Learned by doing.

8. Then all of the sudden…

9. Then all of the sudden…

10. There are no gurus

12. B U T I D I D L E A R N A F E W
T H I N G S

13. YO U A R E …

14. YO U A R E …
A storyteller

15. YO U A R E …
A marketer

16. YO U A R E …
A PR person

17. YO U A R E …
A customer service agent

18. THE
OMBUDSMAN!

19. Work on your writing

20. Work on your writing

21. Read

22. Read

23. Listen

24. Listen

25. Make Friends

26. Make Friends

27. Use data

28. Use data

29. Change your perspective

30. Change your perspective

31. Be a Promoter

32. When was the last time
your friends said
“Jeez, you must really
love working at RIT?”

33. L E ST YO U T H I N K
I ’ M N OT
S E R I O U S …
• This is my Facebook feed
from my second day on
the job.
• Yes, I’m a geek.

34. Goals Before Tools

35. Do Less Better

36. B U T T H AT ’ S N OT I N M Y J O B
D E S C R I P T I O N !

37. Don’t Be Afraid

38. Have Fun

39. Questions? Comments? Complaints?
dave.tyler@rit.edu
@dtyler321