Learning from Tragedy-Social Media Lessons from Events at Brockport
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Slides from the Nov. 2012 meeting of the Brockport Social Media User Group, where we discussed social media events to a recent campus tragedy and to Hurricane Sandy.
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Learning from Tragedy-Social Media Lessons from Events at Brockport
- 1. Learning from Tragedy Observations on Social Media Response to death and disaster Brockport S.M.U.G. Nov. 1, 2012
- 2. The Background • Sept. 29 – Alex Kogut found dead in her dorm room. • First murder in memory on campus • Oct. 29- Hurricane Sandy slams her way up the coast
- 3. Our response • Messages go out on Facebook and Twitter before 6 am.
- 4. Continuing to update •Sherriff’s Press Conference •Thank you •Notice of the arrest •Counseling Center •Official Statements •We updated the Facebook Page 8 times on 9/29-30 •Updated Twitter a similar number of times.
- 5. Response People were understandably sad angry and upset Overwhelming support Many concerns Parents Communication Questions about Identification
- 6. Our Community Responds Student said it better than we ever could Good wishes Thank yous
- 8. We should never ever forget • http://www.youtube.com/watch?v=Re0Ou XPYQh0
- 10. Lessons • More is better than less • Be cautious, but be honest • Be respectful • Don’t underestimate your community • Trust your gut • Be human
- 11. The hurricane • Whoa • This is the day I almost snapped.
- 14. Lessons • You can’t win • Students want things now • Parents will freak • Rumors will spread
- 15. The impact
- 16. Questions? Comments? Complaints? • @dtyler321 • X2306 • dtyler@brockport.edu
Editor's Notes
- 283 new Twitter followers in a week.488 new Facebook fans since Sept 29.They are coming to social media for news and information. Don’t let someone else provide that information.