This presentation is given annually to incoming freshmen at Oregon State University by Laurie Bridges, librarian.

1. S T A R T N O W : C R E A T I N G Y O U R
O N L I N E P R O F E S S I O N A L
I D E N T I T Y
LAURIE BRIDGES, OREGON STATE UNIVERSITY
LIBRARIAN
LAURIE.BRIDGES@OREGONSTATE.EDU
SCHOLARS SYMPOSIUM, 2015

2. A B O U T M E
• Librarian at OSU - Nine Years
• Part of my job is writing and
research - about libraries, social
media, mobile technology, teaching
• Master's Degrees from Oregon
State University (that's why I moved
here) and University of Washington.
• Bachelor's degree from University
of Nebraska.
• Social media is information – As a
librarian I’m interested in how
people find, use, create, and share
information.

3. B E G I N T O
C R E A T E Y O U R
O N L I N E
P R O F E S S I O N A L
I D E N T I T Y
O B J E C T I V E T O D A Y :
Flickr: Sebastiaan ter Burg

4. O N L I N E I D E N T I T Y
F A C E B O O K
T W I T T E R
L I N K E D I N
I N S T A G R A M
Y O U T U B E
B L O G S
P I N T E R E S T
F L I C K R
G O O G L E +
A N Y O N L I N E F O R U M S / C O M M E N T S

5. W H O W I L L L O O K ?
F U T U R E E M P L O Y E R S
F U T U R E C O W O R K E R S
L A N D L O R D S

6. W H A T M A K E S Y O U
Y O U ?
Flickr: Sebastiaan ter Burg

7. M A K E A L I S T / D R A W A P I C T U R E : W H A T
M A K E S Y O U Y O U ?
• Librarian, mama, married to an artist, child of
computer programmers.
• I love to laugh. Really. Lots.
• I can spend hours doing research for fun.
• As a child I had a nickname, "Friend Maker".
• I want to wear jeans everyday. I like to be
casual.
• Reader. Overthinker. Loyal. Creative.

8. W H A T I S I T T H A T Y O U W A N T T O B E
K N O W N F O R I N A P R O F E S S I O N A L
C O N T E X T ?
Flickr images: Sebastiaan ter Burg

9. W H A T D O Y O U W A N T T O B E K N O W N
F O R I N A P R O F E S S I O N A L C O N T E X T ?
I want to be known for... being a creative and
innovative librarian who truly cares for and
works with students to help them achieve their
goals (research, academic, or otherwise).

10. C O M B I N E T H E
T W O . . .
• What makes YOU you (the
good stuff), and what you
want to be known for
should help guide the
creation and maintenance
of your online identity.
Flickr: Sebastiaan ter Burg

11. W H A T Y O U C A N D O W H I L E A T
O S U :
• Take and post pictures of you! Giving presentations, helping
friends, involved in community service, participating in group
projects, traveling, tutoring, playing sports.
• Engage with the online community by sharing your opinions
about what you read, write, and learn.
• Intentionally create web pages you want employers to find
via LinkedIn, your own URL, a blog, or tumblr.
• Adjust and change your Facebook settings. Only make
things "public" that will help you in the job market.

12. N E X T S T E P
• Do an online audit
• Google & Bing
• Your name. Laurie Bridges, "Laurie Bridges"
Laurie Bridges Oregon, etc.

13. F I N A L T H O U G H T S
• What to do if you have a common name? Buy a url or
join flavors.me and list it on your resume/application.
• Where do you want to be found? Github for
programmers? Facebook? LinkedIn? You can choose,
but remember YOU have the power to develop your
identity and should take control of it.
• Walkthrough of LinkedIn (if time).

14. V I E W Y O U R L I N K E D I N P R O F I L E

15. R E F E R E N C E S
• Julia Garrett, Building Your Personal Professional Brand,
http://www.slideshare.net/jzgarnett/lis-cred-jgarnett2014
• All pictures in this presentation were taken by the
wonderful photographer, found on Flickr, Sebastiaan ter
Burg. https://www.flickr.com/photos/ter-burg
• William Arruda. Why college freshmen need to major in
LinkedIn. Forbes.
http://www.forbes.com/sites/williamarruda/2014/08/26/wh
y-college-freshmen-need-to-major-in-linkedin/