Can Something Positive Come from This?
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A look at How the College at Brockport used social media to respond to the death of a student in 2012, as presented at #psuweb on 6/9/14.
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Can Something Positive Come from This?
- 1. How a School & a Community Responds to a Student Death Can Something Positive Come From This? Dave Tyler Social & Digital Media Manager The College at Brockport @dtyler321
- 2. ABOUT BROCKPORT •Part of the SUNY system •25 mileswest of Rochester •~8,400 students (undergrad/grad) •1979 Special Olympics •Alumni: Stan Van Gundy and William Fichtner
- 3. THE MURDER OF ALEXANDRA KOGUT •18 year-old Freshman found beaten to death in her dorm room early on Sept. 29, 2012 •Hometown boyfriend arrested, allegedly confessed •Conviction on May 30
- 4. HER FINAL TWEET "Should've Known"
- 6. -SocialMention.com "BROCKPORT" MENTIONED ONCE EVERY 30 SECONDS ON 10/1
- 7. • Raw • Scared • Confused • Angry ! THE MOOD ON CAMPUS
- 8. • How do we get the news out? • How do we offer support? • How do we balance the needs of the community with the needs of the family and investigators? ! MASSIVE CHALLENGE
- 9. • October Is Domestic Violence Awareness Month • Events already scheduled on campus • Strong feelings of "what can we do? how can we help?" • Messages springing up around campus ! POTENTIAL OPPORTUNITY
- 10. .... We decided to be human WE DECIDED TO TAKE A CHANCE
- 11. SATURDAY •First Post: ~ 5 am •Before 6 am, we had the news out on FB&Twitter •Parent Hotline • Updates throughout the day •Press Conference •8 posts to Facebook (and more to Twitter) on 9/29- 9/30
- 13. SUNDAY •The question of Identification •Tension, Speculation •Internet started to ID Alex. Community asking why we hadn't yet •Two Alexandra Koguts
- 15. MONDAY •Changed our FB cover. 20 others followed, 175 likes •Memorial takes place on campus
- 16. THE MEMORIAL SERVICE •Overflow crowd, raw emotions, grumbling on social media
- 17. WEDNESDAY We shared this video: Viewed more than 5,400 times, 2nd most viewed video of 2012
- 18. A CHANGE IN TONE •News Release on Campus Events •Walk A Mile in Her Shoes •Operation Green & Gold •Select Respect Week •Lecture by Shelby Knox
- 19. FRIDAY •Tipped off by an Instagram photo •Most shared non-promoted post in our history. (2,179 likes, 15,800 views)
- 20. MAY 30
- 21. WHAT WE LEARNED •Be Human •Trust your community. They'll surprise you •Trust your gut •Trust your team •Listen •Be proactive •Post More Not Less
- 22. Did All this Do Some Good?
- 23. WOULD YOU DO IT AGAIN?
- 24. QUESTIONS? Where you can find me: @dtyler321, dtyler@brockport.edu Where you can find these slides: http:// www.slideshare.net/dtyler321