Marketing to Students in 2015, millennial marketing tips, presentation given to Work Based Learning coordinators at the Granite School district by Asenath Horton of City Launch PR.

1. T H E C I T Y L A U N C H
S L C B A S E D P R F I R M | P U B L I C R E L A T I O N S | C O R P O R A T E S O C I A L M E D I A | C O N T E N T
G E N E R A T I O N
Helping Business Tell Their Stories
#CityLaunchChat @CityLaunchPR

2. C R A C K I N G N U T S :
M A R K E T I N G T O S T U D E N T S

4. A G E N D A
• 1- Where do they get their information?
• 2- Immerse Yourself in What's Relevant to them.
• 3- Provide an Experience
• 4- Seed Your Communication
• 5- Create a Social Media Strategy or Don't Do it.
• 6- Create Opportunities to Highlight your Pupils

5. # 1 W H E R E D O T H E Y G E T
I N F O R M A T I O N A N D W H Y T H E Y
P A Y A T T E N T I O N
• Learn: What drives them to
make a decision?
• Focus on your objective,
implement your strategy.

6. My overall objective
never changes, but
depending on who I bring
on board, my strategy to
get there does.

7. # 2 - I M M E R S E Y O U R S E L F I N
W H A T ' S R E L E V A N T T O T H E M .
• What is the culture of your school?
• What is important to your students?

8. # 3 - P R O V I D E A N E X P E R I E N C E
• How do you want your students to feel
when they are done with your curriculum?

9. http://youtu.be/Lmo7-tbwjIo

10. C O M M U N I C A T I O N
• Tell them what else you have going
• Entice their souls with purpose
• Request what you want them to do-
Sign Up! Participate. Bring a Friend!

11. # 5 - C R E A T E A S O C I A L M E D I A
S T R A T E G Y O R D O N ' T D O I T .
• Do you have regular communication going out via a
school blog or social media?
• Why? and How does it fit in with your overall
strategy?

12. # 6 - C R E A T E
O P P O R T U N I T I E S
T O H I G H L I G H T
Y O U R P U P I L S
• Make them part of the
converstaion
• Pics on posters and social media
• Share stories of the students in
written material
• Bring them in to share their stories

13. T H E C I T Y L A U N C H
S L C B A S E D P R F I R M | P U B L I C R E L A T I O N S | C O R P O R A T E S O C I A L M E D I A | C O N T E N T
G E N E R A T I O N
Helping Business Tell Their Stories
#CityLaunchChat @CityLaunch