Shannon Nusbaum Jason Faulk Longwood University

1. #TargetXSummit
Life in The Fast Lane. Zero to Live in 30 Days
Shannon Nusbaum
Jason Faulk
Longwood University

2. Using your mobile device, please go to
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3. #TargetXSummit
Shannon Nusbaum
Associate Director of Admissions
Jason Faulk
Dean of Admissions
Who we are….

4. Longwood University
● Located in Farmville, VA
● Small(ish) Public Co-ed University
● ~5,000 undergraduate students
● Admissions staff of 19 full time staff
and 4 student workers
● Average ~6,000 applications per
cycle.

5. #TargetXSummit
What we will discuss…
● The problems we faced
● Our solution and process
● Our outcome
● Plans for the future
● Questions

6. The Problem…
● Paper, Paper, Paper!
● A different third party vendor
for each process
● Archaic review process
● Not seamless
● Required counselors and staff to
be physically in the office to view
and review applications

7. #TargetXSummit
The Solution…

8. The Solution…(but for real though)
● New Dean of Admissions – gave way to a review of our process
● Previous experience with TargetX and going paperless
● CHANGE!

9. The Process…
● Late May purchased TargetX
● Early-Mid June – Initial training, trailheads, calls with project manager.
● June 25-27 – Attended summit. Held our first application discovery session
● July 1-16 – Completed the application workbook. Created inquiry forms, event
information, prepared for on-site visit.

10. Preparing for on-site visit… set up for success
● White board sessions -

11. ‘On’-site visit
● July 17-20 – Four day working session with project manager and
implementation specialist off site.
● Benefits to meeting off-site
● Built the app together and tested with staff on campus.
● Completed recruitment and events

12. #TargetXSummit
Going Live
● Our recruitment, events and
online application and
checklist were complete by
the first week of August
● Held end user training on
campus
● Live September 1!

13. #TargetXSummit
How the rest went…
● Implemented as we went
● Application Review
● Decisions
● Axiom
● Fall 2019 – First cycle fully in
TargetX

14. The Outcome, what we wish we new then…
● Grand goals – some worked, some did not
● Communication with staff is key
● Shuffling responsibilities to allow for dedicated time
● Don’t be afraid to really utilize your project manager
● Have flexible deadlines
● Take the time ahead to look at your entire process and then move forward
with implementation

15. Questions?

16. #TargetXSummit
Thank You
Shannon Nusbaum – Shannon@longwood.edu
Jason Faulk – Jason@longwood.edu