Longwood University implemented TargetX to go paperless and streamline their admissions process. They faced issues with an archaic paper-based system using multiple third party vendors. Their solution was to purchase TargetX in May and attend training in June. They then spent July customizing TargetX and going live in early August. While implementation had challenges, it allowed them to review applications and make decisions fully online for the first time in fall 2019. They learned communication is key and to utilize their project manager fully.

1. #TargetXSummit
Life in The Fast Lane. Zero to Live in 30 Days
Shannon Nusbaum
Jason Faulk
Longwood University

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3. #TargetXSummit
Shannon Nusbaum
Associate Director of Admissions
Jason Faulk
Dean of Admissions
Who we are….

4. Longwood University
● Located in Farmville, VA
● Small(ish) Public Co-ed University
● ~5,000 undergraduate students
● Admissions staff of 19 full time staff
and 4 student workers
● Average ~6,000 applications per
cycle.

5. #TargetXSummit
What we will discuss…
● The problems we faced
● Our solution and process
● Our outcome
● Plans for the future
● Questions

6. The Problem…
● Paper, Paper, Paper!
● A different third party vendor
for each process
● Archaic review process
● Not seamless
● Required counselors and staff to
be physically in the office to view
and review applications

7. #TargetXSummit
The Solution…

8. The Solution…(but for real though)
● New Dean of Admissions – gave way to a review of our process
● Previous experience with TargetX and going paperless
● CHANGE!

9. The Process…
● Late May purchased TargetX
● Early-Mid June – Initial training, trailheads, calls with project manager.
● June 25-27 – Attended summit. Held our first application discovery session
● July 1-16 – Completed the application workbook. Created inquiry forms, event
information, prepared for on-site visit.

10. Preparing for on-site visit… set up for success
● White board sessions -

11. ‘On’-site visit
● July 17-20 – Four day working session with project manager and
implementation specialist off site.
● Benefits to meeting off-site
● Built the app together and tested with staff on campus.
● Completed recruitment and events

12. #TargetXSummit
Going Live
● Our recruitment, events and
online application and
checklist were complete by
the first week of August
● Held end user training on
campus
● Live September 1!

13. #TargetXSummit
How the rest went…
● Implemented as we went
● Application Review
● Decisions
● Axiom
● Fall 2019 – First cycle fully in
TargetX

14. The Outcome, what we wish we new then…
● Grand goals – some worked, some did not
● Communication with staff is key
● Shuffling responsibilities to allow for dedicated time
● Don’t be afraid to really utilize your project manager
● Have flexible deadlines
● Take the time ahead to look at your entire process and then move forward
with implementation

15. Questions?

16. #TargetXSummit
Thank You
Shannon Nusbaum – Shannon@longwood.edu
Jason Faulk – Jason@longwood.edu