This is an example of part one of digital wellness workshops given to students at CU Boulder. Part one is know your story, which this covers and is adapted depending on audience. Part two (in various forms) is tell your story, not covered here.

1. YOU
YOUR Moment(s)
YOUR Journey
Online < - > #IRL

2. /matthewrduncan /melissakcech
Matt Duncan
Bus’92
Melissa Cech
Engl’06

3. Digital Engagement Strategy
Lead – Innovate – Impact
Retention,…
Colorado Creed
• Online Community
• Crowdfunding
• Social Media Marketing
• Channels
• Crisis/Issue
• Analytics
• Ecosystem
• Digital Identity/Wellness

4. How can intentional digital
engagement (social media)
provide the impact needed
that helps people and
organizations achieve their
goals?

5. Inspiration

8. o LOL and WTF
o Bloopers and highlight reels
o Backstage and onstage
o Intentional and spur of the
moment
o Whatever and oh shit!
o Stress relieving and stress
producing
o Simple and complex
o Real facts and
alternative facts
o Nice and mean
o Understood and
Misunderstood
o Temporary? and
Permanent
o Nothing and Everything
o Past, present and future
Social media is a roller
coaster of situations
and emotions

9. And the consequences are
increasing

10. How can you “be yourself” today on
social media while crafting the best
“Brand of Me” to use in your future
aspirations?
Breathe, Pause
and Think

11. Digital Leadership
Know your Story
• Why you are online?
• Who you are online?
• What is online about you?
• When to take a break?
Tell your Story

12. Why you are online?

13. Notecard 1
Front
Why are you
on social
media?
Why are your
student
organizations, school
and future employer
on social media?

14. New Challenges + new Opportunities
Relationships
Information
Entertainment
Marketing
Selling
Reputation
Community
Customer Service
Recruiting
What happens here?

17. Notecard 1
• What are some of the things you like about social
media?
• What don’t you like about social media?
• Who are you posting for?
• What questions do you have about social media?
• What can you do to improve the things you don’t
like?
Talk about these with your friends, mentors, etc.
Back

18. Who are you online?

19. Notecard 2
Front
Personal
values
Start a list of
values that
define you
<your student
organization(s)>
values
Start a list of
the core values
of your student
organization(s)
Society
values
Start a list of
values you see
in the society in
which you live

20. Notecard 2
Back
My mission statement
Start a tweet sized statement on what you want to
achieve in your life. Think big (or small) but think YOU.

22. ?

24. Notecard 2
Back
My mission statement
Start a tweet sized statement on what you want to
achieve in your life. Thing big (or small) but think YOU.
Moment. Journey. Results

25. Moment. Journey. Results
When you are posting online you are creating a lasting
reputation for you, your student organization(s) and even
contributing to society as a whole.
Look at how you comment on other channels, who you
follow, how you handle things that go/don’t go your way.
• Is what you are sharing for specific moments the results that
will help you in your longer journey – career, school, etc?
• Are you showing multiple aspects of your story or just a few?
• What about the journey of your student organization(s)? Your
friends? Your family?

26. Important NOW
You
Your Friends
School/ EmployerStudent Org.

27. Important 1 year after school
You
Your Friends
School/ EmployerStudent Org.

28. Reputation
You
Your Friends
School/ EmployerStudent Org.
Opportunities
Pitfalls
Context
What happens here?

29. What are company
recruiters watching out for?
• References to illegal drugs, sexual posts
• Incriminating or embarrassing photos or videos
• Profanity, defamatory or racist comments
• Politically charged attacks
• Spelling and grammar issues
• Complaining or bad-mouthing

30. IMAGE: CHOMPOO
Consumin
gPerfected
Images
Chompoo Baritone
Moment √
Journey ?

31. From a recruiter: the following
information can support and
confirm a candidate’s resume:
• Your education and experiences match the
recruiter’s requirements
• Your profile picture and summary is professional
• Your personality and interests align with the values
of the company or university
• Your involvement in community or social
organizations shows character
• Positive, supportive comments, responses, or
testimonials

32. “You do not have to be an
incredibly sanitized or boring
version of yourself online, I tell
them (students). You can still
show the most colorful, funny
side of who you are, without
embarrassing your family’s
good name.
But if you wouldn’t want
something you posted to end up
on a jumbotron in Times
Square, DO NOT POST IT.”

34. What is online about you?

35. Using just my first and middle name will prevent
people from finding my social media channels?
True
False

36. Notecard 3
• Write down as many as you can think of:
• Accounts (social, email, web, app, services
etc)
• Places you have posted or commented
• Places you have given your account info
Front

37. Notecard 3
Back
What do you want to come up when you Google
your name?

39. Notecard 3
Back
What do you want to come up when you Google
your name?
What were some of the first results?

40. Future employers have special tools to see my
private Facebook content?
True
False

41. Review your
account settings

42. Resources
• Your friends and peers
• Your classes and professors
• Student Affairs
• Multiple centers, services and organizations
• Center for Student Involvement
• Career Services
• Office of Information Technology (OIT)
• Forever Buffs

43. Take social
media breaks.
Unplug and
be in the
moment.

44. Social media is
complicated
Benefits > Risks
Breathe, pause
and think
YOU
YOUR Moment(s)
YOUR Journey
Online < - > #IRL

45. students.linkedin.com

46. Keep your:
Leave your:
Thank you!