Be You. Be Active. Personal branding - Leeds Internship Accelerator
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The document provides guidance on developing a personal brand and using LinkedIn for career development. It discusses the importance of self-reflection and intentionality in crafting one's professional story online and offline. Students are encouraged to develop personal branding statements and publish relevant content on LinkedIn to showcase their skills and experiences to potential employers. Key resources like LinkedIn Learning and the LinkedIn economic graph are also highlighted.
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Be You. Be Active. Personal branding - Leeds Internship Accelerator
- 1. Be You. Be Active Personal Branding Online < - > #IRL
- 2. Hi, I’m this Matt Duncan
- 3. Programming Database Admin Business Intelligence Marketing Digital Engagement Finance and Information Systems Masters of Technology Management
- 4. InternshipAccelerator Course Description: The Internship Accelerator course is focused on developing critical competencies to support Leeds undergraduates in the successful transition to the workplace as interns and future employees… • Self-reflection • Intentionality
- 5. Your Experience + Your Personality + Value you can provide = Opportunities Personal Branding
- 9. Do you know your story?
- 10. Does it match #IRL and online?
- 11. Which is the more likely career path? You Intentional actions around your (digital) identity
- 12. Goals Today
- 13. What is your story?
- 14. My Story By: Me Date: Today
- 16. Start tweet sized statements on what you want to achieve or be known for. Think big, or small, but think YOU in time increments. “I want to ______ by next summer.” “I want to ______ after graduating CU Boulder.” ”I want to make a difference in ______ by ______.” “I want to be known for ______ in 10 years.”
- 17. List characteristics, likes, things you do that you would tie to your professional goals
- 19. Mouse: You often put the needs of others before your own. Bee: You are willing to meet the other person in the middle. Owl: You are interested in finding an answer that satisfies everyone’s needs and demonstrates a lot of team work. Turtle: You try to avoid conflict at every turn, which is not necessarily a bad thing! Lion: You know when you are right and you do not back down.
- 20. Soft Skills Hard skills are: • teachable abilities or skill sets that are easy to quantify. Typically, you'll learn hard skills in the classroom, through books or other training materials, or on the job. Soft skills are: • subjective skills that are much harder to quantify. Also known as "people skills" or "interpersonal skills," soft skills are the way you relate to and interact with other people. https://www.thebalance.com/hard-skills-vs-soft-skills-2063780
- 21. Employers’ Priorities for College Learning and Sense of Recent Graduates’ Preparedness 21 https://www.aacu.org/research/2018-future-of-work-presentation
- 25. What is the title of your story? (How can you uniquely tie together your previous answers)
- 26. What is the cover photo of your story? (Sketch/describe/plan a cover photo that best conveys YOU based upon your answers)
- 27. How does your story look online?
- 28. ?
- 29. Is the public digital version of your story consistent across all the platforms you are updating?
- 30. Can people* easily find you? When they do, what do they see? *The ones you want to find you
- 31. What do you do online when you see posts supporting your values/perspectives? Images Content Demeanor What do you do online when you see posts against your values/perspectives?
- 32. IMAGE: CHOMPOO BARITONE Moment √ I can do a super cool headstand yoga pose!
- 33. IMAGE: CHOMPOO BARITONE Consuming Perfected Images Chompoo Baritone Journey ? Or will they? Ask yourself – Is “it seemed like a good idea at the time” – really worth the impact to your longer journey? Well actually I can’t but nobody will know the whole story. You What you see What you say
- 37. How can LinkedIn help you tell your professional story?
- 42. Craft A LinkedIn Profile Summary That Supports Your Objectives Your summary is your media-enhanced elevator pitch. What do you really want readers to know about you, if they read nothing more? Professionally speaking, what’s your purpose? What parts of your life/hobbies outside of work could you bring in to help tell your story? When writing your summary, try to strike a conversational tone that invites the reader in. https://business.linkedin.com/marketing-solutions/blog/best-practices--thought-leadership/2018/add-punch-to-your-linkedin-profile-using-these-examples-as- inspi
- 43. Your profile tells. Your activity SHOWS.
- 44. Create A Seamless Discovery Experience for the Person Viewing Your Profile Linkedin makes it easy to show professional proof benefitting your personal brand right from your profile. Rich media including… ● presentations you’ve authored ● videos you’ve helped create ● web pages you’ve written ● campaigns you’ve designed ● and more ...can be added to your profile summary, as well as within each section of your work history. https://business.linkedin.com/marketing-solutions/blog/best-practices--thought-leadership/2018/add-punch-to-your-linkedin-profile-using-these-examples-as- inspi
- 45. Use #Hashtags
- 46. What Should I Publish? Write What You Know Draw from your life experiences, whether it's in the classroom, an extracurricular activity, or your internship. Make the Most of Assignments Publish or repurpose your essays, research and other academic assignments on LinkedIn. Share Firsthand Accounts What obstacles have you overcome? What challenges have you faced? What inspires you to do what you do? Make Observations Noticed any trends? Seeing something new or interesting? Had a conversation that got you thinking? Consider the Headlines What’s being covered in the news? What are the stories people are talking about? Use the news as a conversation starter or in a way that connects it back to your own major or interest.
- 48. Mentorship Looking Forward Fresh Start Passion Projects Working It Facing Fear Responding to Failure Hidden Gems What I Can Do Decision Time An Open Letter To… Year In Review Other ideas Write What You Know Make the Most of Assignments Share Firsthand Accounts Make Observations Consider the Headlines _______ Linkedin Writing Plan
- 49. Over 70% of professionals on LinkedIn have been hired at companies where they have a connection.
- 52. Shoulder to Shoulder We will…
- 58. The types of jobs college majors are likely to be a great fit for Here are the most common jobs these 10 popular majors end up with: https://business.linkedin.com/talent-solutions/blog/university- recruiting/2018/most-popular-jobs-companies-new-grads
- 61. National: insights into hiring, skills gaps, and migration trends across the United States City: insights into localized employment trends in 20 of the largest U.S. metro areas: Atlanta, Austin, Boston, Chicago, Cleveland-Akron, Dallas-Ft. Worth, Denver, Detroit, Houston, Los Angeles, Miami-Ft. Lauderdale, Minneapolis-St. Paul, Nashville, New York City, Philadelphia, Phoenix, San Francisco Bay Area, Seattle, St. Louis, and Washington, D.C.. https://economicgraph.linkedin.com/
- 65. LinkedIn is a platform. By itself it will not do anything for you Success in LinkedIn comes when you embrace the process around the platform
- 66. You Take Control. Be You. Be Active.
- 67. /matthewrduncan
- 68. Thank you. Have a great Fall Break!