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Developing a Social Media Policy
DETROIT JEWISH EARLY
CHILDHOOD EDUCATION
SOCIAL MEDIA ACADEMY
The Social Media Academy is generously
funded through a grant from
Produced by
Our Goals for Today
• To introduce the concept and importance of
a social media policy for your school
• To provide a framework and tangible
takeaways for hosting this conversation in
your school
Note: While we will explore important issues,
this is NOT the time to decide on particular
policies for your setting.
[It doesn't work to] “Just take our organization
and add some Internet.” -Clay Shirky
Strategy vs. Policy
How to Get There
vs.
How to Be on the Way
The Value of a Social Media Policy
Process
Product
...and iterate with the seasons
Elements of the Policy Workbook
• What does a SMP
mean to you?
• Organizational
Values in Social
Media
• Social Media Roles
• What Should You Say
Online
• Monitoring Policy
• Responding to
Negative Comments
• Responding to
Positive/Neutral
Comments
• Privacy and
Permissions
• Copyright and
Attribution
• Personal and
Professional
Gathering Your Team
Whose voices should be represented?
How? At what point in the process?
What do you want them to get out of
being involved?
Existing Policies & Permissions
How can/should they be integrated?
What are your existing policies?
Where is the overlap?
Voice, Vision, and Values Online
Your policy can be more than
a list of "Thou shalt nots..."
Translating Values Online
Value How can we embody this value online?
Curiosity/
Discovery
Translating Values Online
Value How can we embody this value online?
Curiosity/
Discovery
• Asking questions (demonstrating our own
curiosity)
• Showing the students' journeys of Jewish
discovery through pictures, videos, quotes, etc.
• Talking about the value of curiosity and discovery
in education
• Sharing photos and asking friends/followers to
"find" things in them (encouraging others to be
curious and discover)
Pause...Before You Post
• What three
questions should
you ask yourself
before posting?
• How can your
values, mission,
vision, or voice
guide those
questions?
Put a pause between
your fingers and the
keyboard.
Who Can Post?
• Who has
posting
permissions?
• Admin
permissions?
• What
guidelines do
they need to
follow?
• Names & Faces
What’s ok to post
and tag?
When and how
do you get
permission?
Responding - The Good, Bad, & Ugly
What are the implications for different kinds of
responses, no response, deleting, reporting?
How would this comment affect the community?
Inside & Out: Community Guidelines
Define the boundaries
of your sandbox...
What are the expectations for
"playing" in your space?
Monitoring
Who is listening? What are
expectations for responding?
Where is your
attention
directed?
Personal and/or Professional
Consider:
• Personal posts
• Personal time
• Personal spaces
• Professional posts
• Professional time
• Professional (official)
spaces
Where is the boundary?
Next Steps
Use the
Social Media
Policy
Workbook!
www.darimonline.org/smpw
Thank You!
Questions? Comments?
Examples

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Detroit social media policy

  • 1. Developing a Social Media Policy DETROIT JEWISH EARLY CHILDHOOD EDUCATION SOCIAL MEDIA ACADEMY The Social Media Academy is generously funded through a grant from Produced by
  • 2. Our Goals for Today • To introduce the concept and importance of a social media policy for your school • To provide a framework and tangible takeaways for hosting this conversation in your school Note: While we will explore important issues, this is NOT the time to decide on particular policies for your setting.
  • 3. [It doesn't work to] “Just take our organization and add some Internet.” -Clay Shirky
  • 4. Strategy vs. Policy How to Get There vs. How to Be on the Way
  • 5. The Value of a Social Media Policy Process Product ...and iterate with the seasons
  • 6. Elements of the Policy Workbook • What does a SMP mean to you? • Organizational Values in Social Media • Social Media Roles • What Should You Say Online • Monitoring Policy • Responding to Negative Comments • Responding to Positive/Neutral Comments • Privacy and Permissions • Copyright and Attribution • Personal and Professional
  • 7. Gathering Your Team Whose voices should be represented? How? At what point in the process? What do you want them to get out of being involved?
  • 8. Existing Policies & Permissions How can/should they be integrated? What are your existing policies? Where is the overlap?
  • 9. Voice, Vision, and Values Online Your policy can be more than a list of "Thou shalt nots..."
  • 10. Translating Values Online Value How can we embody this value online? Curiosity/ Discovery
  • 11. Translating Values Online Value How can we embody this value online? Curiosity/ Discovery • Asking questions (demonstrating our own curiosity) • Showing the students' journeys of Jewish discovery through pictures, videos, quotes, etc. • Talking about the value of curiosity and discovery in education • Sharing photos and asking friends/followers to "find" things in them (encouraging others to be curious and discover)
  • 12. Pause...Before You Post • What three questions should you ask yourself before posting? • How can your values, mission, vision, or voice guide those questions? Put a pause between your fingers and the keyboard.
  • 13. Who Can Post? • Who has posting permissions? • Admin permissions? • What guidelines do they need to follow?
  • 14. • Names & Faces What’s ok to post and tag? When and how do you get permission?
  • 15. Responding - The Good, Bad, & Ugly What are the implications for different kinds of responses, no response, deleting, reporting? How would this comment affect the community?
  • 16. Inside & Out: Community Guidelines Define the boundaries of your sandbox... What are the expectations for "playing" in your space?
  • 17. Monitoring Who is listening? What are expectations for responding? Where is your attention directed?
  • 18. Personal and/or Professional Consider: • Personal posts • Personal time • Personal spaces • Professional posts • Professional time • Professional (official) spaces Where is the boundary?
  • 19. Next Steps Use the Social Media Policy Workbook! www.darimonline.org/smpw