Rotary Brand Promotion to Rotary & non rotary groups, Whats a brand? Rotary as a brand, why rotary needs to be promoted? who is Rotary brand ambassador ?

1. Brand New Rotary
( Techniques for Brand Promotion of Rotary )
Presentation at RI District 3262 Rotary public Image seminar at Bhubaneswar on
11th Oct’15
By Rtn. R. Murali Krishna
Rotary Brand Promotion Chairman
Rotary International District 3262

3. What is the difference
between a
NAME and a BRAND

5. • A particular product, manufactured by a
particular company, under a particular name
• A Product , Service , or Concept that is publicly
distinguished from others in the prevailing
market
• A company's brands and the public's awareness
of them is often used as a factor to evaluate the
company
Brand Is…..

6. What is Branding ..
Corporate Identity
Corporate Design

7. What is Branding..
Corporate Identity
Corporate identity comes into
being when there is a common ownership
of an organizational philosophy that is
manifest in a distinct corporate culture.
wikipedia

8. What is Branding ..
Corporate design
A corporate design is the official
graphical design of the logo and name
of a company or institution used on
letterheads, envelopes, forms, folders,
brochures, etc.
wikipedia

9. Perception
What people believe is true
whether you like it or not
How a Brand is Built ..

10. How an organization
THINKS, ACTS &
COMMUNICATES
EXPERIENCE received.
PROMISE delivered.
How a Brand is Built ..
10

11. Its All About Reputation..

12. .. Building Credibility..
…Enhancing Public Image

14. • Worldwide, more than 2 million nonprofits compete for
limited volunteer hours, donor money, and other resources.
Rotary has a great story to tell, but we need to tell it more
simply and consistently.
• Our research has taught us better ways to frame our strengths
and bring our core values to life.
• By providing a clear, consistent image of Rotary — what we
stand for and how we differ from other charitable
organizations — we offer prospective members, donors, and
volunteers a strong vision of what it means to engage with us.
Why Rotary’s distinct brand identity?

15. Brand
Strength
Membership
Giving
Projects
Impact

16. The Action ..
RI Website – Brand Centre

17. Our Visual Identity

18. Our Masterbrand Signature
In June 2013, the RI Board adopted it

23. Who Is Brand
Ambassador of Rotary ?

24. Who Is Brand Ambassador
of Rotary ?
YOU

25. Be a
Rotary
Champion

26. YOU ARE ROTARY
• Engage new and old members and share
Rotary Stories with visitors to meetings.
• BE welcoming
• BE friendly
• BE conversational
• BE a good listener
• BE sincere
• BE Rotary’s Brand Ambassador !

27. Wondering Where To Start?
• DRESS THE PART
• Wear the Rotary Pins at all times not just to Club
meetings.
• Wear Rotary branded clothing at events.
• Wear the face of a Proud Rotarian in public
• ACT THE PART
• Follow the 4 way test.
• Invite friends and colleagues to Rotary Club
meetings and events.
• Talk the Talk, Walk the Talk – I am a Rotarian!

28. Ways To Promote Rotary
Make a club brouchure ,Promote - via media [Social
& Print] , Project Signs, Banners- club activities
which address important community issues
showcase what Rotary does!
Develop a club Facebook page & encourage
community organizations & individuals to link to it.
Solicit third party endorsements of Rotary projects.
Ask beneficiaries of Rotary service to speak or
endorse publicly on behalf of the club.

29. Ways To Promote Rotary
Arrange for Rotary Publications like ‘Rotary News’in local
libraries, Banks, Schools,Universities,Govt Offices .
Produce a video or take pictures of club activity. Download
onto YouTube, your club Facebook page, Keep the local press
informed - make them part of Rotary!
Promote & Encourage Rotary’s work with young people.
Mentor and help form an Interact or Rotaract Club.
Seek opportunities for Rotarians to speak at community
events & Schools. { Parents are exposed to ‘What’s Rotary’!]

30. Ways To Promote Rotary ?
Update old Display materials at your club’s
meeting place. {Rotary meets signs}
Join forces with another service organization and
create a “welcome to” sign for your community
with emblems on the sign. “Rotary-Youth club”
and Share the cost.
If you can brand your business why cant you
brand your Rotary Club or is it embarrassing and
private? We do so much more than Social and
Business networks!
Show Your Rotary Colours!

31. WE’RE AWESOME!
LETS JOIN HANDS TO
BE A GIFT TO THE WORLD

32. Email your Questions if any to
Rmurali.hello@gmail.com
Thank You